21VIRAL, the iGaming casino and games aggregation supplier, announced that it had hired Luz Beatriz Jaramillio Serna as Sales Manager for Colombia, Central, and South America.

Christoph Härtel, CEO of 21VIRAL, said: “Our business is seeing steady growth, and our enquiry pipeline is expanding nicely. We had a great reception at the recent Caribbean Gaming Show (CGS) held in Recife, Brasil, proving that our casino and games aggregation services are in demand with operators and games studios alike. Luz has joined our growing team, with partners across Latin America at the right time and will further drive our sales, business development, and customer experience.”

Luz Beatriz, LatAm Sales Manager North, said: “21VIRAL is already making an impact in the rapidly growing Central and South American market, and the recent attendance at CGS, Recife has evidenced that.  As a business and team, we will solve pain points for our customers and put them at the centre of our operations so they can scale their business quickly by adding faster integrations using the latest AI technology, with revenue-enhancing content from our game providers. I look forward to the next few months as we onboard and activate new operators and games providers.”

21VIRAL, which aims to create a simplified technical integration, and onboarding in the iGaming casino and games aggregation supply vertical, today announced the launch of their industry-first new platform, 21VIRAL targeting the fast-growing Latin American market.

21VIRAL was founded by industry entrepreneurs, who have 20+ years of successful experience building high-tech supply chain and adaptive platform management solutions together.

Christoph Härtel, CEO of 21VIRAL, said: “We have been steadily building and scaling our aggregation platform and solutions over the past few years, focusing on the rapidly growing Latin American market. As a result of understanding various industry pain points such as integrating game providers’ content to operator platforms, lack of support on due diligence and technical onboarding and localised market access – something had to change which is the launch of our LatAm focussed aggregation solution”.

“We created the 21VIRAL aggregation solution, which reduces operational burdens on technology, marketing, due diligence and games reporting and creates market access for smaller localised boutique games providers across Latin America. The goal is to create a seamless experience of transparency, agility and trust, with no hidden or complicated reports, to allow LatAm focussed iGaming teams to concentrate on developing the business without being stuck in constant impasses to find new games providers and likewise new platform providers to connect with”.

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“Part of the solution is enablement with all the technical integration, heavy lifting, onboarding. One of our first clients, is Air Dice studio who have already signed multiple deals with operators in the LatAm region. Many smaller boutique game providers in other territories, such as continental Europe lack the commercial and technical distribution to enter LatAm – we do all that from them – and the operator gets access to the unique games content in the supply chain that can enhance their player’s engagement and revenue opportunities.”