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Atlaslive: Riding the Esports Wave — Tapping into a Billion-Dollar Opportunity
Esports is no longer just a trend; it’s a booming phenomenon that’s reshaping the iGaming landscape. As tech continues to weave itself into every part of our lives, the rise of esports has become impossible to ignore. It’s competitive gaming at its finest, with fans cheering for their favorite teams, watching matches with the same passion they have for traditional sports, and, of course, placing bets on the outcomes.
What started as a niche has exploded into a multi-billion-dollar industry, with live broadcasts of esports competitions attracting global audiences. Platforms like YouTube and Twitch have made it simple for anyone with an internet connection to jump in, watch top players and teams go head-to-head, and be part of the action. Like their traditional sports counterparts, successful esports players can pull in impressive earnings, and with major tournaments offering millions in prize money, the stakes are high.
The esports ecosystem is vast, encompassing everything from tournament organization and league development to event broadcasting. As the esports scene expands, so does the betting market, offering fans new ways to engage by placing wagers on their favorite teams, players, or outcomes. This evolution has transformed casual gamers into professional esports athletes, capturing the attention of millions worldwide.
Thanks to platforms like Atlaslive’s Sportsbook, esports betting is gaining serious traction. We understand the importance of offering a comprehensive iGaming platform that meets the needs of both operators and their audiences. The Atlaslive Sportsbook Platform is your all-in-one solution, featuring real-time transactions, customer relationship management, bonus systems, and a wide range of payment options. With Atlaslive, operators have everything they need to run a seamless and successful betting operation, ensuring an enhanced user experience.
Esports Betting Booms Across the Globe
Esports betting is on the rise across different continents, with North and Latin America emerging as key markets in this exciting sector. Just as traditional sports betting has evolved, esports betting is also seeing rapid innovation. At Atlaslive, we’re particularly excited about the opportunities in Latin America—a region with growing economies and a strong passion for both traditional sports and esports. Games like Counter-Strike and League of Legends are massive here, especially in Brazil, where the esports scene is thriving.
Brazil is a standout market, with a population of around 220 million, many of whom are young and passionate about sports. The country’s love for soccer is now spilling over into esports, with soccer stars like Neymar joining the fun, playing Counter-Strike with pros, and streaming to huge audiences. This crossover has fostered a robust fan culture, not just for traditional esports titles but also for games like Rainbow 6 and the rebranded EA Sports FC, formerly FIFA. Once esports betting is fully regulated here, we’re expecting a surge in popularity.
North America is another major player, with the U.S. leading the global market. In 2023 alone, the esports market in the U.S. was valued at nearly $0.93 billion, and we anticipate steady growth to about $1.46 billion by 2027, driven by a consistent annual growth rate of 9.4%.
Europe isn’t far behind, generating $1.1 billion in revenue in 2023. With a growth rate of 9.7%, the European market could see revenues surpass $1.76 billion by 2027. Europe’s cultural diversity and deep-seated esports enthusiasm make it a hotbed for games like Dota 2 and CS, with major tournaments regularly held across the continent.
Asia, the largest market, continues to drive the global esports industry, generating over a billion dollars annually across various segments and showing no signs of slowing down.
The Atlaslive Platform is built to be highly customizable, offering a variety of games to meet the specific needs of any market. Our platform is designed with maximum flexibility in mind, allowing operators to target specific markets effectively. Esports is a priority for our Sportsbook, and we’re actively expanding our offerings globally. In partnership with Oddin, we provide a wide selection of cyber events, including Dota 2, Counter-Strike, Valorant, League of Legends, and more, with a range of markets to suit every preference.
Top Esports Games in 2024: Where the Action Is
As millions of fans tune in and the prize money keeps climbing, knowing which games are leading the charge is key—whether you’re a player, a fan, or looking to place a bet. At Atlaslive, we’ve seen a notable increase in betting on games like DOTA 2, CSGO, FIFA, Overwatch, and other top esports titles.
According to Esports Charts, a unique analytical service, leading games like League of Legends, Dota 2, and Counter-Strike dominate the prize pool rankings. League of Legends sits at the top, with over $75 million in prizes, showcasing just how competitive and high-stakes the scene is. Dota 2 also holds strong, with its prize pool hitting the $12 million mark. These significant sums not only highlight the games’ value but also their appeal in the global esports market.
Source: Esports Charts 2024
Looking at peak viewership, it’s clear which games keep fans hooked. League of Legends leads the pack with nearly 3 million peak viewers, proving its massive appeal. Counter-Strike and Valorant also draw big crowds, with millions tuning in to watch the major matchups.
Source: Esports Charts 2024
Picking the Right Esports to Bet On
When it comes to betting on esports, the best advice is to stick with what you know. Having a solid grasp of the game, teams, and players is crucial. Think of it like traditional sports betting: if you’ve never bet on football before, you wouldn’t just randomly choose a league, team, or player without knowing anything about them, right? The same logic applies to esports. Jumping in without any background knowledge is risky.
Just like the countless football leagues around the world, esports features a wide variety of games, each with its own set of teams and skill levels. Betting blindly on any of them can be a gamble in itself.
Esports betting might seem a bit daunting at first, but it’s pretty straightforward once you get the hang of it. While placing bets before a match is the norm, live betting has become increasingly popular, letting you make wagers as the action unfolds. This adds an extra layer of excitement, allowing you to react in real time as the game progresses.
From Predicting Outcomes to Betting Skins: The Many Faces of Esports Wagering
Esports offers several ways to bet, catering to different preferences. The most common method is real-money betting with fixed odds through online platforms, where you predict the match outcome based on provided odds. Social betting is another popular option, where friends or acquaintances make informal wagers with each other, offering a more relaxed and flexible betting experience.
Another unique aspect of esports betting involves skins and loot boxes, virtual items that players can earn or purchase within games. These can be used as stakes in bets, and some platforms even allow the exchange of skins for real money, making it somewhat akin to traditional cash betting.
Bets can vary widely, from predicting the winner of a match or tournament to more specific outcomes, like the final score or the results of individual games. Odd/Even bets are particularly interesting—you guess whether something like the number of games won, players killed, or rounds played will end up as an odd or even number. Over/Under bets involve wagering on whether a team will score more or less than a figure set by the betting site.
At Atlaslive, we take the user experience to the next level by offering extensive coverage of popular esports games with competitive odds. Our platform accommodates flexible betting limits suitable for different types of players, along with attractive welcome bonuses that can be tailored through our CRM component.
What sets the Atlaslive Platform apart is our commitment to convenience and seamless operation for our partners. We offer advanced live features, seamless automation, and real-time adjustments to deliver an unmatched betting experience. We prioritize your target market and requirements, ensuring that our team and technology provide perfect customization to meet your needs.
The Power of Gamification in Esports Betting
Esports is a different beast from traditional sports, and it’s essential to develop a strategy that resonates with esports fans. This means understanding their preferences and using the right channels to engage them. At Atlaslive, we focus on creating a betting experience that’s not just engaging but also perfectly aligned with the interests and habits of esports enthusiasts. These fans are typically younger, tech-savvy, and expect a fast, smooth, and thrilling user experience. To stand out in the esports betting market, sportsbooks need to meet these high expectations.
Atlaslive’s advanced CRM system, equipped with personalized marketing and gamification tools, helps keep audiences captivated and loyal. Gamifying esports betting offers numerous advantages for both operators and players. By incorporating rewards, leaderboards, achievements, and points systems, operators can foster a sense of competition that boosts player engagement. This approach not only attracts new customers but also keeps existing ones loyal by offering extra incentives for betting on games or tournaments.
Gamification enhances the betting experience by allowing players to customize their profiles and compete against friends or other players for prizes. Loyalty programs with exclusive rewards and bonuses for long-term players further increase customer retention. Additionally, operators gain valuable insights into customer behavior through analytics tools that track interactions with the Atlaslive Platform. This data helps us continuously refine our services and spot new growth opportunities.
Gamified esports betting platforms also create a strong sense of community among players. Features like leaderboards and chat rooms enable players to compete and share experiences, strengthening the connection between the operator and the audience. All these elements contribute to higher revenue while ensuring an enjoyable experience for everyone involved.
The post Atlaslive: Riding the Esports Wave — Tapping into a Billion-Dollar Opportunity appeared first on European Gaming Industry News.
Gambling in the USA
BMM INNOVATION GROUP SHOWCASES ITS SUPPORT FOR TRIBAL SOVEREIGNTY AT INDIAN GAMING CONFERENCE & EXPO MARCH 31 – APRIL 3 AT SAN DIEGO CONVENTION CENTER
Company to sponsor, attend, and speak at the San Diego, California show.
BMM Innovation Group (“BMM,” “BIG Group,” or “BIG”), a technology conglomerate focused on product compliance testing, cybersecurity solutions, and virtual training for the global gaming industry, today announced its sponsorship and participation in the Indian Gaming Association’s (“IGA”) annual IGA Conference & Expo, March 31-April 3 at the San Diego Convention Center.
With over three decades of experience supporting Tribal gaming, BIG will be on-site as sponsors, speakers, and attendees to reinforce the Company’s steadfast commitment to Tribal sovereignty and self-regulation.
Proud Partners in Tribal Progress
The BIG Group’s Chairman, President, and Chief Executive Officer Martin Storm said, “BMM proudly partners with Tribal governments, Tribal casinos, and Tribal gaming equipment and technology suppliers to advance Tribal sovereignty, self-determination, and economic development. We are honored to continue supporting the growth and integrity of Tribal gaming through our trusted product compliance services, world-class training and virtual education, and our cybersecurity solutions to protect Tribal enterprises.”
BMM’s long-standing relationships with Tribal gaming suppliers and regulators are at the heart of its mission. As active members of IGA and other key Tribal organizations, BIG is committed to elevating Tribal voices and ensuring Tribal interests remain at the forefront of industry growth.
BIG Group Shares Thought Leadership on Conference Panels and Trainings
- In addition to sponsoring and attending, the BIG Group’s expert thought leaders will speak and provide in-person training at the conference:
- Tuesday, April 1 at 9 am: Innovation vs. Regulation: Keep Pace with Emerging Gaming Technologies – Sean Mason, Senior Director of Tribal Services
- Tuesday, April 1 at 4 pm: Gaming and Cyber Risk Best Practices – Mitigate Risk and Sleep Better at Night – Heather Lee, Senior Director of Sales for BIG Cyber
- Wednesday, April 2 at 9 am: Level III Commissioner Certification Training – Peter Nikiper, Director of Technical Compliance
Unmatched Expertise in Product Compliance and Certification
As a trusted testing laboratory for Tribal gaming jurisdictions across North America, BMM’s focus is fairness, integrity, and security in every gaming environment. IGA attendees are invited to connect with BMM experts to learn more about the Company’s comprehensive product compliance programs.
Education & Training for Long-Term Success
BIG continues to empower Tribal gaming employees through exclusive education and training programs, including free access to RG24seven Virtual Training. These knowledge-sharing initiatives are designed to support responsible gaming, regulatory compliance, and the long-term sustainability of Tribal gaming operations.
Cybersecurity Solutions Tailored for Tribal Gaming
The BIG Group is focused on bolstering cybersecurity defenses for Tribal enterprises through its BIG Cyber services, which includes penetration testing, vulnerability assessments, PCI:DSS evaluations, and a host of managed security services featuring CYREBRO’s Security Operations Center, KnowBe4’s security awareness training, and Maxxsure’s risk management platform.
The post BMM INNOVATION GROUP SHOWCASES ITS SUPPORT FOR TRIBAL SOVEREIGNTY AT INDIAN GAMING CONFERENCE & EXPO MARCH 31 – APRIL 3 AT SAN DIEGO CONVENTION CENTER appeared first on Gaming and Gambling Industry in the Americas.
Internet Vikings, a licensed in-state hosting provider for the U.S. iGaming and online sports betting industry, is announcing that it’s supporting Plannatech, a large B2B Provider, now stepping into the B2C space, in its expansion within the United States through an agreement to provide VMware cloud hosting solutions in Arizona.
Plannatech, leveraging the well-established Betcris brand from the America’s sports betting industry, has selected Internet Vikings for its structured setup processes, stable hosting environment, and technical expertise. This agreement ensures that the B2C iGaming and sportsbook operator benefits from a highly secure and reliable infrastructure, with Internet Vikings’ responsive support playing a crucial role in maintaining smooth operations.
“This is our 2nd state with Internet Vikings, who has been an absolute pleasure working with in providing the solid hosting infrastructure we need as we now expand into Arizona this time as the Operator,” said Adam Bjorn, CEO at Plannatech.
“We value our partnership with Plannatech and extending our VMware cloud hosting solutions to Arizona was the perfect next step as they bring new strategic offerings to the U.S. market,” said Rickard Vikström, CEO and Founder of Internet Vikings.
The Arizona sports betting market has seen impressive growth rates, with total handle reaching $791.2M in October 2024. While several operators have struggled to gain traction, Plannatech, utilizing the Betcris brand, is taking a strategic approach and leveraging its extensive experience in competitive markets. By choosing Internet Vikings as their hosting partner, Plannatech ensures a strong, compliant, and resilient digital presence as they expand their U.S. operations.
The post Plannatech Enters Arizona with Hosting Solutions from Internet Vikings appeared first on Gaming and Gambling Industry in the Americas.
Looking Back: Growth & Achievements
FBMDS is celebrating five years of expansion and innovation. How would you describe the brand’s journey during this time?
Our journey over the past five years has been one of bold moves, strategic growth, and relentless innovation. As part of the FBM® Group, we began as pioneers in Video Bingo, but our vision extended far beyond that. We have focused on delivering profitable products to our clients and engaging gaming experiences to players. By expanding into multiple gaming categories and strengthening our global presence in key markets like Mexico and Brazil, we have redefined what a localized, player-centric gaming experience should be.
What were the key milestones that shaped FBMDS’ success over the past five years?
Several milestones have defined our success. First, our solidification as a market leader in Video Bingo and Lotto Games, setting the gold standard with best-seller products like Multi Mega, Power Pick Lotto, and Champion IV. Our leadership in Video Bingo is reinforced by unique features like the jackpot system, Magic Ball, and attractive paytables, all of which drive engagement and retention.
Second, our presence at international trade shows has played a crucial role in strengthening relationships with key partners and clients while reinforcing our brand positioning, as seen in events like G2E Las Vegas 2024. Lastly, our rapid expansion in the LATAM region, particularly in Mexico and Brazil, has solidified FBMDS as a trusted and respected brand in a highly competitive landscape.
What has been the most significant challenge, and how did FBMDS overcome it?
The online gaming industry is highly competitive, and differentiation is key. Our challenge was to deliver games that not only stood out but also ensured profitability for operators and engaging experiences for players. We tackled this by investing in customization, localization, and innovation—ensuring that every product aligns with the preferences of specific markets. Our ability to adapt game mechanics, themes, and retention strategies has positioned us ahead of the competition, creating unique gaming experiences that drive business success.
Product Evolution & Market Leadership
FBMDS has built a strong reputation in Video Bingo. How has this segment evolved, and what makes FBMDS a leader in this category?
Video Bingo is our DNA, and we have continuously pushed its evolution by refining gameplay mechanics, introducing engaging themes, and incorporating advanced technology to enhance user experience. Our commitment to differentiation sets us apart: our jackpot feature, the Magic Ball, and attractive paytables are tailored to maximize player engagement and operator profitability. Customization is at the heart of our strategy, ensuring our games resonate with local markets and drive long-term success.
Among FBMDS’ product portfolio, do you have a personal favorite? Why?
It’s hard to pick just one, but I’d highlight our Video Bingo games because they represent our legacy and continued leadership in the industry. We believe Video Bingo is an essential asset for any online casino, as it offers a nostalgic yet modern experience, combining interactive features with high retention rates. Our jackpot system enhances player excitement, while innovative game mechanics keep engagement levels high. In addition, our crash games showcase our adaptability and innovation, delivering high-quality visuals and dynamic gameplay. These two categories reflect our strategic pillars: player engagement and profitable gaming solutions for operators.
Future Outlook & Expansion Plans
Looking ahead, what’s the vision for FBMDS’ next five years?
We are just getting started. Our vision is to expand our influence by continuously delivering innovative and engaging gaming experiences that drive profitability for operators. While we maintain our leadership in Video Bingo, we are also focused on strengthening our position in other gaming verticals. We will continue investing in localized, player-driven innovation, ensuring that every product we launch enhances both player experience and operator success.
Brazil is a key market with huge potential. How does FBMDS plan to strengthen its presence in this region?
Brazil is a strategic priority for us. With regulatory developments and increasing demand for online gaming, we see tremendous opportunities to expand. Our approach is centered on offering tailored gaming experiences that resonate with Brazilian players, ensuring our products align with their cultural and gaming preferences. Additionally, we are forging strategic partnerships with operators to facilitate seamless and impactful expansion in the region, ensuring that our games drive engagement and profitability for our partners.
Innovation & What’s Next
Can you share any insights about upcoming products or features that FBMDS is working on?
Absolutely. We are developing a new generation of Video Bingo games featuring advanced jackpot systems, enhanced gameplay mechanics, and even more engaging features tailored to player preferences. Our goal is to create experiences that keep players entertained while maximizing operator revenue. In addition, we are working on new slots and bonus structures designed to drive engagement and profitability, ensuring that FBMDS remains at the forefront of gaming innovation.
What can operators and players expect from FBMDS in the near future?
A: More expansion, more innovation, and an even stronger, more diverse gaming portfolio. Players can expect cutting-edge experiences featuring interactive and rewarding mechanics, while operators will benefit from flexible, high-performance gaming solutions designed to optimize engagement and profitability. We are committed to maintaining our leadership in Video Bingo while continuously evolving to meet market demands.
Final Thoughts
After five years of continuous growth, what message would you like to share with FBMDS’ partners and players?
First and foremost, a heartfelt thank you to our players, partners, and the entire FBMDS team. Your trust and support have been instrumental in our journey. As we move forward, we remain committed to delivering exceptional gaming experiences, driving profitability for our partners, and continuously pushing the boundaries of innovation. The best is yet to come!
If you had to describe FBMDS’ journey in one word, what would it be?
Transformational.
The post Interview w/ Renato Almeida, Director at FBM appeared first on Gaming and Gambling Industry in the Americas.
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