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Atlaslive: Riding the Esports Wave — Tapping into a Billion-Dollar Opportunity

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Esports is no longer just a trend; it’s a booming phenomenon that’s reshaping the iGaming landscape. As tech continues to weave itself into every part of our lives, the rise of esports has become impossible to ignore. It’s competitive gaming at its finest, with fans cheering for their favorite teams, watching matches with the same passion they have for traditional sports, and, of course, placing bets on the outcomes.

What started as a niche has exploded into a multi-billion-dollar industry, with live broadcasts of esports competitions attracting global audiences. Platforms like YouTube and Twitch have made it simple for anyone with an internet connection to jump in, watch top players and teams go head-to-head, and be part of the action. Like their traditional sports counterparts, successful esports players can pull in impressive earnings, and with major tournaments offering millions in prize money, the stakes are high.

The esports ecosystem is vast, encompassing everything from tournament organization and league development to event broadcasting. As the esports scene expands, so does the betting market, offering fans new ways to engage by placing wagers on their favorite teams, players, or outcomes. This evolution has transformed casual gamers into professional esports athletes, capturing the attention of millions worldwide.

Thanks to platforms like Atlaslive’s Sportsbook, esports betting is gaining serious traction. We understand the importance of offering a comprehensive iGaming platform that meets the needs of both operators and their audiences. The Atlaslive Sportsbook Platform is your all-in-one solution, featuring real-time transactions, customer relationship management, bonus systems, and a wide range of payment options. With Atlaslive, operators have everything they need to run a seamless and successful betting operation, ensuring an enhanced user experience.

Esports Betting Booms Across the Globe

Esports betting is on the rise across different continents, with North and Latin America emerging as key markets in this exciting sector. Just as traditional sports betting has evolved, esports betting is also seeing rapid innovation. At Atlaslive, we’re particularly excited about the opportunities in Latin America—a region with growing economies and a strong passion for both traditional sports and esports. Games like Counter-Strike and League of Legends are massive here, especially in Brazil, where the esports scene is thriving.

Brazil is a standout market, with a population of around 220 million, many of whom are young and passionate about sports. The country’s love for soccer is now spilling over into esports, with soccer stars like Neymar joining the fun, playing Counter-Strike with pros, and streaming to huge audiences. This crossover has fostered a robust fan culture, not just for traditional esports titles but also for games like Rainbow 6 and the rebranded EA Sports FC, formerly FIFA. Once esports betting is fully regulated here, we’re expecting a surge in popularity.

North America is another major player, with the U.S. leading the global market. In 2023 alone, the esports market in the U.S. was valued at nearly $0.93 billion, and we anticipate steady growth to about $1.46 billion by 2027, driven by a consistent annual growth rate of 9.4%.

Europe isn’t far behind, generating $1.1 billion in revenue in 2023. With a growth rate of 9.7%, the European market could see revenues surpass $1.76 billion by 2027. Europe’s cultural diversity and deep-seated esports enthusiasm make it a hotbed for games like Dota 2 and CS, with major tournaments regularly held across the continent.

Asia, the largest market, continues to drive the global esports industry, generating over a billion dollars annually across various segments and showing no signs of slowing down.

The Atlaslive Platform is built to be highly customizable, offering a variety of games to meet the specific needs of any market. Our platform is designed with maximum flexibility in mind, allowing operators to target specific markets effectively. Esports is a priority for our Sportsbook, and we’re actively expanding our offerings globally. In partnership with Oddin, we provide a wide selection of cyber events, including Dota 2, Counter-Strike, Valorant, League of Legends, and more, with a range of markets to suit every preference.

Top Esports Games in 2024: Where the Action Is

As millions of fans tune in and the prize money keeps climbing, knowing which games are leading the charge is key—whether you’re a player, a fan, or looking to place a bet. At Atlaslive, we’ve seen a notable increase in betting on games like DOTA 2, CSGO, FIFA, Overwatch, and other top esports titles.

According to Esports Charts, a unique analytical service, leading games like League of Legends, Dota 2, and Counter-Strike dominate the prize pool rankings. League of Legends sits at the top, with over $75 million in prizes, showcasing just how competitive and high-stakes the scene is. Dota 2 also holds strong, with its prize pool hitting the $12 million mark. These significant sums not only highlight the games’ value but also their appeal in the global esports market.

Source: Esports Charts 2024

Looking at peak viewership, it’s clear which games keep fans hooked. League of Legends leads the pack with nearly 3 million peak viewers, proving its massive appeal. Counter-Strike and Valorant also draw big crowds, with millions tuning in to watch the major matchups.

Source: Esports Charts 2024

 

Picking the Right Esports to Bet On

When it comes to betting on esports, the best advice is to stick with what you know. Having a solid grasp of the game, teams, and players is crucial. Think of it like traditional sports betting: if you’ve never bet on football before, you wouldn’t just randomly choose a league, team, or player without knowing anything about them, right? The same logic applies to esports. Jumping in without any background knowledge is risky.

Just like the countless football leagues around the world, esports features a wide variety of games, each with its own set of teams and skill levels. Betting blindly on any of them can be a gamble in itself.

Esports betting might seem a bit daunting at first, but it’s pretty straightforward once you get the hang of it. While placing bets before a match is the norm, live betting has become increasingly popular, letting you make wagers as the action unfolds. This adds an extra layer of excitement, allowing you to react in real time as the game progresses.

From Predicting Outcomes to Betting Skins: The Many Faces of Esports Wagering

Esports offers several ways to bet, catering to different preferences. The most common method is real-money betting with fixed odds through online platforms, where you predict the match outcome based on provided odds. Social betting is another popular option, where friends or acquaintances make informal wagers with each other, offering a more relaxed and flexible betting experience.

Another unique aspect of esports betting involves skins and loot boxes, virtual items that players can earn or purchase within games. These can be used as stakes in bets, and some platforms even allow the exchange of skins for real money, making it somewhat akin to traditional cash betting.

Bets can vary widely, from predicting the winner of a match or tournament to more specific outcomes, like the final score or the results of individual games. Odd/Even bets are particularly interesting—you guess whether something like the number of games won, players killed, or rounds played will end up as an odd or even number. Over/Under bets involve wagering on whether a team will score more or less than a figure set by the betting site.

At Atlaslive, we take the user experience to the next level by offering extensive coverage of popular esports games with competitive odds. Our platform accommodates flexible betting limits suitable for different types of players, along with attractive welcome bonuses that can be tailored through our CRM component.

What sets the Atlaslive Platform apart is our commitment to convenience and seamless operation for our partners. We offer advanced live features, seamless automation, and real-time adjustments to deliver an unmatched betting experience. We prioritize your target market and requirements, ensuring that our team and technology provide perfect customization to meet your needs.

The Power of Gamification in Esports Betting

Esports is a different beast from traditional sports, and it’s essential to develop a strategy that resonates with esports fans. This means understanding their preferences and using the right channels to engage them. At Atlaslive, we focus on creating a betting experience that’s not just engaging but also perfectly aligned with the interests and habits of esports enthusiasts. These fans are typically younger, tech-savvy, and expect a fast, smooth, and thrilling user experience. To stand out in the esports betting market, sportsbooks need to meet these high expectations.

Atlaslive’s advanced CRM system, equipped with personalized marketing and gamification tools, helps keep audiences captivated and loyal. Gamifying esports betting offers numerous advantages for both operators and players. By incorporating rewards, leaderboards, achievements, and points systems, operators can foster a sense of competition that boosts player engagement. This approach not only attracts new customers but also keeps existing ones loyal by offering extra incentives for betting on games or tournaments.

Gamification enhances the betting experience by allowing players to customize their profiles and compete against friends or other players for prizes. Loyalty programs with exclusive rewards and bonuses for long-term players further increase customer retention. Additionally, operators gain valuable insights into customer behavior through analytics tools that track interactions with the Atlaslive Platform. This data helps us continuously refine our services and spot new growth opportunities.

Gamified esports betting platforms also create a strong sense of community among players. Features like leaderboards and chat rooms enable players to compete and share experiences, strengthening the connection between the operator and the audience. All these elements contribute to higher revenue while ensuring an enjoyable experience for everyone involved.

The post Atlaslive: Riding the Esports Wave — Tapping into a Billion-Dollar Opportunity appeared first on European Gaming Industry News.

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THE WORLD SERIES OF POKER® REVEALS FULL SUMMER 2026 SERIES SCHEDULE

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The world’s biggest poker series returns to the Las Vegas Strip from May 26 through July 25

The World Series of Poker (WSOP®) today announced the daily event schedule for the 2026 World Series of Poker, the 57th edition of the world’s richest and most prestigious poker series. Returning to the Horseshoe Las Vegas and Paris Las Vegas on the iconic Las Vegas Strip, the 2026 WSOP promises a summer of unparalleled action, where new legends will be made and 100 gold bracelets will be awarded.

The excitement begins on May 26 with a revamped lineup designed to maintain the momentum of 2025’s record-breaking season, which saw GGPoker ambassador Michael “The Grinder” Mizrachi capture the Main Event title and a $10,000,000 top prize.

The $10,000 Main Event & Free Daily Stream

As always, the centerpiece of the summer is the $10,000 No-Limit Hold’em World Championship, better known as the ‘Main Event’, which begins on Thursday, July 2. Play will proceed until the final table is reached on July 13, with specifics on the Main Event final table play dates and broadcast coverage to be announced at a later date.

To bring WSOP action to a wider international audience for free, a daily stream will be broadcast live on the official WSOP YouTube channel from May 26 through to the start of the Main Event. This daily broadcast will showcase the new and improved TV set in Paris Las Vegas and feature some of the game’s most recognizable commentators.

WSOP 2026 Highlights

Additional highlight events include:

  • Event #7 Heads Up No-Limit Holdem Championship – 64 players max (3-day event) – May 29 – $25,000 buy-in
  • Event #18 MONSTER STACK No-Limit Holdem (5-day event) – June 3 – $1,500 buy-in
  • Event #34 COLOSSUS No-Limit Holdem (3-day event) – June 10 – $500 buy-in
  • Event #41 Super High Roller No-Limit Holdem (3-day event) – June 13 – $250,000 buy-in
  • Event #47 High Roller Pot-Limit Omaha (4-day event) – June 15 – $25,000 buy-in
  • Event #50 MILLIONAIRE MAKER No-Limit Holdem (5-day event) – June 17 – $1,500 buy-in
  • Event #60 Poker Players Championship (5-day event) – June 21 – $50,000 buy-in
  • Event #63 Mystery Millions – No-Limit Hold’em (3-day event) – June 23 – $1,000 buy-in

Additional flights have also been added to several of our most popular bracelet events offering players more opportunities than ever before to play their favorite WSOP events.

New Events & Summer Circuit Momentum

To maximize the excitement, the 2026 schedule introduces several high-impact events and a seamless transition into the Circuit season:

  • Event #1 Mini Mystery Millions No-Limit Holdem (3-day event): A $550 buy-in featuring a massive $1M bounty prize guarantee – May 26
  • Event #11 GGMillion$ High Roller No-Limit Holdem (3-day event): A $10,000 buy-in prestige event with two starting flights – May 31
  • Event #16 U.S. Circuit Championship No-Limit Holdem (3-day event): A $1,700 buy-in event following the success of WSOP Paradise – June 2
  • Event #53 Five Card Pot-Limit Omaha (3-Day event): A $1,500 buy-in PLO event – June 18
  • Event #91 “Pick Your PLO” (3-Day event): A $1,500 buy-in Dealer’s Choice format including PLO, PLO8, Five-Card PLO (High), and Big O – July 9
  • Summer Circuit: For the first time, a WSOP Circuit will begin during the final days of the bracelet series, running from July 14 – 25, ensuring the action in Las Vegas never slows down. The full schedule and other details will be available at WSOP.com

Executive & Ambassador Reaction

“As we saw in 2025, thousands of incredible stories are waiting to be told at the World Series of Poker,” said Ty Stewart, Chief Executive Officer of WSOP. “We’re more committed than ever to being poker’s unquestioned biggest stage and to shining a brighter spotlight on our favorite game.”

“Our favorite time of year is around the corner, and we cannot wait to once again welcome the poker world back to the Horseshoe Las Vegas and Paris Las Vegas,” said Jack Effel, Senior Vice President of Poker Operations at Caesars Entertainment. “This summer’s World Series of Poker promises more action and more opportunities to play your favorite events than ever before, from the first ‘Shuffle Up and Deal!’ to the crowning of the Main Event champion.”

“GGPoker’s WSOP Express satellites allow enthusiasts all over the world to follow in the footsteps of their heroes. Whether you are an international player qualifying via GGPoker or a domestic U.S. player winning your seat via WSOP Online, we want to see you taking your shot at the gold in 2026!” said Daniel Negreanu, GGPoker Global Ambassador and seven-time WSOP bracelet winner.

WSOP+ Registration & Accommodations

Players can now access all tournament details via the WSOP+ app, which has already been updated with the full schedule. Registration for all summer events will open soon, streamlining the path to the podium. Players planning to visit the WSOP this summer should install the app and complete registration before arriving in Las Vegas; those who participated in WSOP 2025 and previously verified their identity do not need to do so again this year unless their personal information has changed or a new payment method is used.

Reduced room rates are available across Caesars Entertainment’s Las Vegas resorts for the series. To access them, visit caesars.com, select a date between May 26 and July 25, 2026, and use promo code WSOP26.

WSOP Player Of The Year

The 100 bracelet events that make up the World Series of Poker 2026 will shape the race for the revamped WSOP Player of the Year (POY) competition. New for 2026, WSOP will award $1M in total to POY competitors, with the player who finishes first receiving a $100,000 WSOP Paradise 2026 package.

This year’s POY race starts at the World Series of Poker Europe 2026, which will be hosted in Prague, Czechia, from March 31 through April 12. For more details on the 2026 POY competition, please visit the WSOP POY page.

More Information & Online Qualification

Players should follow @WSOP on X (formerly Twitter) and Instagram or check WSOP.com for more event news and updates.

To qualify online for WSOP 2026, please visit GGPoker.com to find out more about WSOP Express, or wsoponline.com if located in the United States.

The post THE WORLD SERIES OF POKER® REVEALS FULL SUMMER 2026 SERIES SCHEDULE appeared first on Americas iGaming & Sports Betting News.

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CEO of GGBET UA Serhii Mishchenko

GGBET UA kicks off the “Keep it GG” promotional campaign

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A leading gaming brand in Ukraine has launched a collection of ads featuring the tagline “Keep it GG” as part of an extensive communications initiative. The videos are currently being broadcast on Ukrainian TV, online platforms, and the brand’s social media accounts.

“GG” (Good Game) started in video game culture, yet its significance has far surpassed the literal meaning of “well played.” Currently, it symbolizes a worldwide sign of honor and gratitude for the feelings exchanged following a match, no matter the outcome. This concept served as the basis for GGBET UA’s latest marketing campaign. The video series embodies a unique GG atmosphere: rather than using a conventional voiceover, it incorporates complete audio tracks; the narrative features both literal and metaphorical allusions to sports and esports terms, alongside in-game and casino aspects; and prominent Ukrainian footballers are among the main characters.

“Every game, every match, every tournament is a moment that brings people together. For us, it’s important that every interaction with GGBET gives users that good game feeling — an experience that outlives the result and leaves vivid emotions behind, just like after watching a match,” comments CEO of GGBET UA, Serhii Mishchenko.

Going beyond the traditional view of GG also signifies a more profound implication — the brand’s strategic focus. The international brand, which has concentrated on esports for several years and attained significant success in esports betting and collaborations, is now adopting best practices to enhance traditional sports in regional markets. GGBET UA showcases a wider strategy for Good Game via collaborations (FC Dynamo Kyiv, FC Polissya, and the Ukrainian Basketball Federation), by organizing its own events and special projects, including initiatives that blend sports with esports, like the Match of LeGGends: Derby showmatch on the server featuring esports athletes and football players.

The brand’s creative team collaborated with a Ukrainian advertising agency and a Ukrainian production company to develop the commercials. GGBET UA made this choice to assist the local creative sector amid the war.

The post GGBET UA kicks off the “Keep it GG” promotional campaign appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BLAST and Brawl Stars bring their first-ever joint Live event to Berlin as part of new global competitive ecosystem

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Global esports entertainment company BLAST, in partnership with Brawl Stars, is bringing the first-ever live in-person Brawl Cup to Berlin from 15–17 May 2026. The three-day event promises top-tier international competition alongside a full fan experience at the Uber Eats Music Hall.

This landmark event is part of BLAST’s new multi-year partnership with Brawl Stars, creating a refreshed, large-scale competitive ecosystem for the mobile action game available on iOS and Android. The collaboration introduces a global calendar of events, expanded live broadcasts, and blockbuster arena shows, setting a new standard for Brawl Stars esports.

A Milestone for Brawl Stars Competitive Scene

As BLAST’s first standalone live event for Brawl Stars, Brawl Cup Berlin marks a key milestone in the new competitive season. The 3-day format showcases BLAST’s growing footprint in Europe and reinforces Supercell’s commitment to expanding Brawl Stars’ global competitive circuit.

Under this partnership, BLAST will:

  • Deliver 32 broadcast days per year across six competitive seasons

  • Host three major live events annually

  • Enable teams to qualify through regional competitions across EMEA, North America, South America, APAC, and China

Top teams from each region will compete in marquee in-person events, bringing world-class competition directly to live audiences.

Event Details: Brawl Cup Berlin

  • What: Brawl Cup Berlin

  • When: 15–17 May 2026

  • Where: Uber Eats Music Hall, Berlin, Germany

  • Tickets: On-sale dates and pricing to be announced

What Fans Can Expect

The Berlin event will deliver a full arena experience, combining:

  • High-energy live competition

  • BLAST’s signature broadcast spectacle

  • On-site fan activations and interactive experiences

Further announcements will reveal participating teams, broadcast schedules, and detailed fan experiences in the coming weeks.

Media and Press Opportunities

Media representatives will have access to:

  • Accreditation for the full event weekend

  • Player and spokesperson interviews

  • Exclusive coverage of the new-look Brawl Stars competitive circuits

This event represents a pivotal step in BLAST and Supercell’s mission to elevate Brawl Stars esports on a global stage.

The post BLAST and Brawl Stars bring their first-ever joint Live event to Berlin as part of new global competitive ecosystem appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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