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How Horse Race Betting Has Galloped Into The Online Era

Published

2 years ago

August 19, 2024

how-horse-race-betting-has-galloped-into-the-online-era

Reading Time: 4 minutes

With the popularity of horse race betting steadily on the rise as the sport spreads to new markets and platforms, we sat down with BETBAZAR’s Chief Operating Officer, Max Sevostianov, to discuss everything sportsbook operators should know before they attempt to tap into this emerging online trend.

Despite horse racing being one of the world’s oldest and most historied forms of betting, wagering on the sport is virtually unrecognisable today even when compared to just a few decades ago.

Rapid advances in betting technology and data analytics, increased internet and smartphone penetration and a wider availability of horse racing events all over the globe have all undoubtedly changed the face of the sport – and this has in turn dramatically altered the ways in which online betting operators have had to market their horse racing product to attract and retain customers.

Indeed, you don’t have to cast your mind back all that far to recall a time when horse racing meets were largely confined to the U.K., Ireland and a handful of marquee events in the U.S.A. These days, however, the sport has become an essential part of the betting landscape in countries like the United Arab Emirates and Japan, presenting new challenges and opportunities for operators.

The impact of horse racing’s growing popularity in the U.A.E. and east Asia is two-fold – not only has greater event choice and frequency reduced betting downtime for customers all over the world and created a more consistent revenue stream for operators, but it has also significantly diversified the audience they target and changed how they communicate from market-to-market.

Having these new countries in the horse racing picture means that a blanket way of promoting the sport is no longer a viable option. Instead, operators should be monitoring the customer data they have in each market very closely to try and identify ways in which they can tailor their offering so that it caters to local tastes. This could, for example, involve creating targeted promotions that tie in with local holidays and specific regional events or partnering with race providers and other associated businesses in the market that can enhance brand awareness and bettor engagement.

Of course, the data operators have on each market should also inform whether or not horse race betting is a viable product to push in the first place. Though – as outlined previously – the popularity of the sport is increasing globally, horse race betting is still a very region-specific vertical and needs an existing audience and infrastructure that operators can target. Potential customers need at least some prior understanding of the sport and the betting product that caters for it, so successfully penetrating a market where horse racing isn’t popular is very unlikely.

The change in the number of countries that host horse racing events, however, pales in comparison to the impact technological innovation has had when it comes to betting on the sport. Again, you don’t have to think back very far to remember a time where the two main ways that customers bet on horse racing were either at the track or at their local high street bookmaker and the only data they had at their disposal was the form guides in publications like Racing Post!

These days, it’s a totally different story. Ever-increasing levels of internet penetration across the globe coupled with wider smartphone adoption has meant that customers can now access and bet on races no matter where they are in the world. While this has alleviated the need to travel to retail betting locations and driven more revenue to online wagering platforms instead, so too has it increased the importance of live streaming to a point that it’s now basically a must-have feature.

As online operators have picked up more and more of the traffic that had previously flown to retail betting locations, the onus on them to provide a similarly engaging experience has also increased. Thankfully for them, technology has now advanced to a point where they’re able to reliably stream races from virtually any track on the planet directly to computers or smartphones, with this effectively opening the door to events that bettors may otherwise never have witnessed.

Of course, one of the keys to providing this level of coverage is operators having the necessary partnerships in place with the rights holders in each market that they operate in, as not only does this provide access to all the races they want to feature, but also to the official data that comes with them. Given that we live in an information age where having access to fast and reliable data is an absolute cornerstone when it comes to making informed betting decisions, the fact that online operators can provide this in greater depth than their offline counterparts is very important.

By collating all the relevant information about how certain horses, jockeys and stables have performed on specific tracks in the past and making this available to customers in real time, operators can enhance the betting experience for both horse racing experts and newcomers to the sport alike. For precisely this reason, BETBAZAR has chosen the most accurate and advanced horse racing product for its marketplace in order to give customers access to detailed statistics from truly trustworthy providers – with this information in turn being used to power all manner of useful graphics and widgets for an even more dynamic user experience.

While these geographical and technological factors both mean that the popularity of horse race betting is likely to increase in the coming years, both will count for nought if the industry doesn’t continue to behave in a responsible and sustainable manner. Luckily, these days virtually every aspect of horse racing is totally regulated and necessary steps have been taken to improve horse welfare and other ethical concerns; all of which is vital to the long-term sustainability of the sport.

Alongside this operators must continue to promote responsible gaming practices in all markets that they service and provide further education and insight to both their clients and customers. In doing so, not only will they build trust within the horse racing community and cement the integrity of their product, but they’ll also set themselves up for more success as the sector grows.

About Betbazar
Betbazar is a B2B worldwide iGaming marketplace which has set a new sales standard, sourcing specialist iGaming products and advising on their role within existing strategies to deliver growth to our partners. The company’s ambition is building a digital iGaming marketplace that connects creators with buyers to accelerate growth powered by best-in-class products.

Website: https://betbazar.com/en
LinkedIn: https://www.linkedin.com/company/betbazar

The post How Horse Race Betting Has Galloped Into The Online Era appeared first on European Gaming Industry News.

Amusnet

Amusnet Celebrates Football Season with the Launch of Ca$hybara Football Edition

Published

12 hours ago

June 19, 2026

Wladimir P.

amusnet-celebrates-football-season-with-the-launch-of-ca$hybara-football-edition

As football fever takes over the world and fans unite around the beautiful game, Amusnet is bringing the excitement from the stadium straight to the casino floor with the launch of Ca$hybara Football Edition – the latest addition to the beloved Ca$hybara series.

This energetic crash game puts players at the center of the action, where every touch of the ball could lead to bigger rewards. Taking the spotlight once again is the unstoppable Ca$hybara, this time stepping onto the football pitch with confidence, skill and plenty of flair.

In Ca$hybara Football Edition, the charismatic sports star keeps the ball airborne through an impressive display of juggling mastery. With every successful touch, the multiplier climbs higher, creating a thrilling balance between risk and reward. The challenge is simple: decide how long to stay in the game before cashing out. The longer Ca$hybara remains in control, the greater the potential winnings – but one missed touch can change everything.

Designed to keep players engaged from kick-off to the final whistle, the game introduces constant decision-making throughout every round. Players can choose to secure part of their winnings with the 50% Cashout option or continue riding the momentum in pursuit of even bigger multipliers. Timing, confidence and a little courage will determine who comes out on top.

Adding another layer of excitement are the popular Jackpot Cards, Amusnet’s signature jackpot feature, offering players additional chances for rewarding surprises and making every session even more dynamic.

With its football-inspired theme, fast-paced gameplay, and familiar Ca$hybara charm, Ca$hybara Football Edition arrives at the perfect moment, capturing the energy and passion of the season when football dominates conversations across the globe.

Whether players are seasoned crash game enthusiasts or discovering the genre for the first time, Ca$hybara Football Edition delivers an entertaining experience where every second counts and every decision matters.

Gamble

Play the game and multiply the winnings through the Gambling feature.

Multipliers

The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000. Multiplier can potentially crash at 1x, ending the game round.

50% Cash Out

Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Celebrates Football Season with the Launch of Ca$hybara Football Edition appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

ArenaPlus

DigiPlus Wins “Digital Operator of the Year” Award at 2026 Global Gaming Awards Asia-Pacific

Published

12 hours ago

June 19, 2026

Wladimir P.

digiplus-wins-“digital-operator-of-the-year”-award-at-2026-global-gaming-awards-asia-pacific

DigiPlus Interactive Corp. (DigiPlus), the country’s premier digital entertainment provider behind BingoPlus, ArenaPlus and GameZone, has been named Digital Operator of the Year at the 2026 Global Gaming Awards Asia-Pacific, marking its second consecutive annual win in the category and reinforcing its leading industry position in the APAC region. The recognition was announced during the Global Gaming Awards ceremony held on June 2 at Conrad Manila.

One of the international gaming industry’s most prestigious awards programmes, the Global Gaming Awards, powered by Global Gaming Insider, recognise excellence in innovation, player experience, responsible gaming and operational excellence across both land-based and online gaming sectors. Winners are selected by a panel of senior industry executives with extensive experience and deep knowledge of the market, with the voting process independently adjudicated by KPMG to ensure rigor and transparency.

The Digital Operator of the Year category recognises operators that have demonstrated outstanding growth, innovation and player engagement over the past 12 months. DigiPlus emerged victorious from a shortlist of eight nominees, besting seven other operators across APAC.

Judges highlighted DigiPlus’ strong 2025 performance, the addition of over 500 new e-games on its platforms, and the rollout of industry-first responsible gaming tools. The company also continues its momentum in 2026 through major partnerships, including recently launched collaborations with Manny Pacquiao and the National Basketball Association (NBA).

In addition to its top industry honor, DigiPlus earned further recognition for its social impact initiatives, securing the first runner-up spot in the Corporate Social Responsibility (CSR) of the Year category.

The awards body commended DigiPlus for its impressive CSR work via the DigiPlus Foundation which delivers healthcare, education, disaster relief, and social empowerment programs to over 1 million beneficiaries and counting across the Philippines.

“We are honored to once again be recognized by the Global Gaming Awards. These prestigious international industry accolades reflect DigiPlus’ unwavering pursuit of excellence and our drive to continuously innovate, deepen player engagement, and champion responsible gaming across BingoPlus, ArenaPlus, and GameZone,” said DigiPlus Chairman Eusebio H. Tanco.

“Together with the recognition for DigiPlus Foundation, this back-to-back win affirms our commitment to delivering world-class digital entertainment to Filipinos while contributing to nation-building.”

The Global Gaming Awards also hold annual editions in the Americas and EMEA regions, recognising industry excellence across the globe.

The post DigiPlus Wins “Digital Operator of the Year” Award at 2026 Global Gaming Awards Asia-Pacific appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Greece

SYNOT Games Announces New Partnership with Superbet

Published

12 hours ago

June 19, 2026

Wladimir P.

synot-games-announces-new-partnership-with-superbet

In a move that further reinforces its footprint across regulated European markets, SYNOT Games has announced a new partnership with Superbet, a prominent platform in Greece. The collaboration certified SYNOT titles, including some of the studio’s latest and most innovative releases, to the casino’s rapidly growing grid.

Players on Superbet can now enjoy great slots such as Respin Joker 81, Aztec Jaguar and Toro Wilds Reel. These additions expand Superbet’s offering with a spectrum of engaging mechanics, artistic design and mobile-first performance, ensuring the highest-quality entertainment for Greek audiences.

The agreement is part of SYNOT Games’ strategic initiative to solidify its presence exclusively in licensed, regulated markets by providing certified content through partnerships with established, trusted regional operators.

Martina Krajčí, Chief Commercial Officer at SYNOT Games, said: “We are excited to bring our portfolio to Greek players through this strategic alliance with Superbet. Greece represents a market with great potential and an audience that appreciates quality, variety, and innovation. Superbet’s agility and commitment to delivering premium entertainment make them an ideal partner for our continued Mediterranean expansion.”

Superbet, known for its user-centric approach and cutting-edge platform, views the addition of SYNOT Games content as a key enhancement to its offering and a testament to its mission of hosting best-in-class gaming experiences.

Stathis Leontaritis, Casino Lead at Superbet, said: “Our partnership with SYNOT Games further strengthens our commitment to delivering a diverse and engaging gaming portfolio to Greek customers. With its proven track record across Central and Eastern Europe, unique game mechanics, and strong land-based heritage, Synot brings a distinctive content offering that complements our existing Superbet portfolio and supports our goal of providing a premium online entertainment experience to players in Greece.”

This collaboration not only empowers Superbet to differentiate its portfolio further but also underscores SYNOT Games’ long-term commitment to regulated growth, responsible gaming, and working exclusively with trusted local operators – a model increasingly valued by players and regulators.

The post SYNOT Games Announces New Partnership with Superbet appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.