Betsafe
Betsson Obtains Local Gaming Licenses in Peru
A subsidiary of Betsson AB has obtained its first local licenses for the newly regulated market in Peru. The licenses cover online casino and sports betting for the Betsson and Betsafe brands. Further, licenses for the Inkabet brand are expected to be obtained soon.
Betsson began its Latin American venture already in 2008 and has since then positioned itself as the most recognised sports betting brand in Peru. In 2019, the Group further strengthened its position toward the country with the launch of its Betsafe brand. Two years later Inkabet, a Peruvian-facing sports betting and online casino business, was acquired.
Besides the new licenses, the Group holds licenses in two other key markets in the region, Colombia and Argentina. In Argentina, Betsson holds licenses in Buenos Aires City, Buenos Aires province, and Córdoba.
Pontus Lindwall, President and CEO of Betsson AB, said: “We have really looked forward to Peru introducing a local regulation and are very pleased with the issuing of these licenses. With this announcement, we affirm our commitment to the local economy and the new regulatory framework in the country.”
SIS Content Services, part of SIS (Sports Information Services) Group, the leading global multi-content supplier of 24/7 live betting services, has launched its H2H Global Gaming League product on the Betsafe Colorado mobile sportsbook app with round-the-clock esoccer and ebasketball competitive gaming events.
SIS’ non-tournament eSports product provides a full end-to-end solution with integrity at its core and is proven to deliver superior margins around the clock, adding as much as 10% in value to sportsbooks.
Colorado has proven to be a high-performing state in the United States, generating over US$12.8 billion in sports betting wagers since legalization in May 2020, resulting in over $850 million in gross sports betting revenue.
SIS’ eSports products are currently live in New Jersey and Colorado and this latest launch with Betsafe, Betsson Group’s Colorado-facing brand, enhances SIS’ reputation as a leading supplier in the eSports betting space, widening the audience that can engage with its content.
The highly competitive games are produced entirely in-house from SIS’ self-contained gaming studios based in the United Kingdom. SIS’ eSports competitive gaming products feature ultra-low (sub-second) latency live streaming, visible ESIC-trained integrity referees for every game, live caster commentary and on-screen graphics with unique betting prompts to maximize engagement.
“We have enjoyed a great partnership with SIS and to bring esoccer and ebasketball to the Betsafe audience in Colorado is another big step in our relationship as we deliver more content that will drive engagement and enhance the overall betting experience for our bettors,” the Head of Sportsbook for Betsson US, David Senior, said.
“Our comprehensive competitive gaming products elevate the eSports betting experience and we are thrilled to bring our content to more bettors in Colorado,” the Vice-President for SIS Content Services, Michele Fischer, said. “This launch contributes to SIS’ expanding footprint in the United States market.”
“We are pleased to see the growth of our eSports product with this latest launch in Colorado,” the Chief Executive for SIS and President for SIS Content Services, Richard Ames, said. “We continue to make steady progress in North America and this latest deal showcases our ability to provide bettors with engaging content and further enhances our relationship with our valued long-term partner, Betsson Group.”
Betsson Group, a leading global operator of online gaming and sports betting, announced today a new collaboration to make sports wagering available to more Coloradans. Betsson Group, under the Betsafe brand, will be available to King Soopers and City Markets customers – both in-store and online – who are interested in engaging with their favourite sports teams.
“We’re thrilled to establish this unique relationship,” said Marina Bogard, Managing Director of Betsafe North America. “Our goal for the Betsafe brand and our B2B sportsbook technology is to compete by being hyper-local. The City Market and King Soopers brands align perfectly with our objectives in Colorado. Furthermore, working with a nationally recognized retailer like Kroger as it expands its Sports Betting and Entertainment presents new and exciting opportunities for us.”
A King Soopers spokesperson praised the collaboration, stating that, “Betsafe offers market best opportunities to engage the Colorado sports fan with relevant and fun wagering opportunities enhancing the sporting experience. Betsafe’s Colorado coverage aligns with our local approach to bring customers added value and convenience as part of their everyday engagement with King Soopers/City Market. We are excited to offer our customers a trusted sports betting provider and unique sports betting offerings.”
Colorado players will enjoy the unique offerings and promotions during the ongoing basketball and hockey playoffs, and throughout the term of the multi-year agreement.
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Betsson has been granted operator and supplier licenses for online gaming on the locally regulated market in the province of Ontario, Canada, and a B2C offering has just been launched through Betsson’s global brand Betsafe. This step is in line with Betsson’s previously communicated market strategy for Ontario.
Betsson has launched a broad B2C offering through its global brand Betsafe, including online casino and sports betting, for the locally regulated market in Ontario. Betsafe’s products will run on the platform of Strive Gaming (40%-owned by Betsson) and will be available to customers in Ontario via Betsson’s native mobile apps, available for download via Apple Store and Google Play store, as well as via the website ot.betsafe.com. Betsson’s product offering for Ontario has been localized to deliver a North American player experience.
Betsson has also received a supplier license, which enables the group to also offer the sportsbook product on a B2B basis to other operators.
Ontario, home to almost 40 percent of Canada’s 38 million inhabitants, is economically the most important province of the country and the online gaming market in the province is widely expected to become one of the largest in North America.
Pontus Lindwall, President and CEO of Betsson AB, comments: “We are pleased to obtain the necessary licenses to operate with both a B2C and B2B offering in the locally regulated online gaming market in Ontario. We are convinced that there are great opportunities for Betsson in Ontario in both the B2C and B2B channels as we bring a highly competitive offering to the market.”
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