Latest News
Aviatrix and Games Global partnership cleared for takeoff
Aviatrix, the fast-growing crash game featuring innovative engagement mechanics, has landed yet another content deal, this time with platform provider Games Global.
Aviatrix joins Games Global’s portfolio of world-class content and its distribution network, which reaches hundreds of iGaming brands worldwide.
It means players at Games Global’s operator partners will enjoy the most talked-about crash game on the market, complete with NFT-based engagement mechanics and regular updates.
Aviatrix regularly launches new features and functionality to keep the game fresh and exciting. These include free bets that can be accessed in-game via promo codes, and seasonal themes related to major events and celebrations, like St. Patrick’s Day or Euro 2024.
Mikalai Pobal, Co-founder and CBD at Aviatrix, said: “We really respect Games Global, because like Aviatrix, they’ve very quickly assembled a great team which is driving genuine innovation in our sector. We’ll continue to focus on delivering the very best experience to our players, now with the support of Games Global. We’re going to make fantastic partners.”
Andy Booth, Chief Product Officer at Games Global, said: “We constantly strive to offer operators the industry’s very best gaming content, bringing together the highest quality partner games to complement our exclusive portfolio. We’re thrilled to see Aviatrix take flight on our Games Global PLUS aggregation platform, elevating our third-party offering to new heights. The product really has been flying high since it launched, and we look forward to working with the Aviatrix team to ensure continued success.”
The post Aviatrix and Games Global partnership cleared for takeoff appeared first on European Gaming Industry News.
Customised payment infrastructure and fraud prevention solutions to streamline and secure global transactions
Driffle, a digital goods marketplace specialising in gaming products, has announced a new partnership with Mangopay, a modular and flexible payment infrastructure provider, to transform the user experience.
Mangopay will provide a customised end-to-end payment flow, including pay-in, e-wallet management, seller payout, and KYC/KYB. This will enable Driffle to offer a seamless, safe, and compliant experience for its users. Mangopay’s e-wallet solution will allow buyers to store and re-spend money within the platform, improving user experience and unlocking additional potential revenue for Driffle. Additionally, Driffle will leverage Mangopay’s AI-driven Fraud Prevention solution to safeguard against transactional fraud and promotion abuse.
With offices in London, Vilnius, and Delhi, Driffle connects buyers with merchants selling digital gaming products, including games, gift cards, and downloadable content. Driffle has scaled rapidly and now has more than one million users in 190 countries.
Mangopay specialises in providing modular, embeddable payment and fintech infrastructure for leading platforms worldwide. The company has processed over €100 billion in transactions and supports over 250 million users. Mangopay’s award-winning payment solutions enable platforms to build customised payment systems, facilitating business growth, enhancing user experiences, and preventing fraud.
Driffle CEO and founder Chetan Bhardwaj said: “Mangopay’s solution supports our business model perfectly by meeting our complex pay-in and payout needs. With users in more than 190 countries and various KYC requirements, we needed a flexible partner. The Mangopay team has shown exceptional attention to detail, providing us with a solution that will increase retention and streamline our product pipeline.”
Alex Taylor, Head of Sales at Mangopay, said: “Driffle’s journey has been remarkable, and we are proud to support the next phase of their growth. Our technology improves the experience for buyers and sellers on the platform and is designed to increase conversion and retention, unlocking additional revenue for Driffle. With buyers and sellers worldwide preferring different payment methods, our tailored solution for Driffle exemplifies how Mangopay drives growth through customised technology and solutions.”
The post Driffle selects Mangopay to level-up digital gaming product platform appeared first on European Gaming Industry News.
LeoVegas Group is excited to announce a new agreement with Premier League side Newcastle United, which will see the sports betting brand BetMGM become an Official Betting Partner of the club. Building on the success of the initial year in partnership, an extended agreement will ensure that BetMGM remains top of mind with football fans globally.
LeoVegas Group and Premier League side Newcastle United have today announced an enhanced partnership deal that will see the betting brand BetMGM become an Official Betting Partner of the club. As an Official Betting Partner, the BetMGM brand will be regularly highlighted on LEDs, big screens, and static boards at St James’ Park, the club’s home stadium. Customers and fans can expect to be included in many exciting partnership activations, such as unique experiences and giveaways.
Sam Behar, UK Director BetMGM, said “Our BetMGM partnership with Newcastle United has been a success, and we are delighted to continue building on this fruitful collaboration. The club is incredibly ambitious, and their drive perfectly aligns with our Group’s core values. I can’t wait to get this season started and see Newcastle United continue on their journey.”
Peter Silverstone, Newcastle United’s Chief Commercial Officer, said “Newcastle United and BetMGM have had an exceptional first year together. We have helped BetMGM to drive brand awareness and engagement in key markets, supporting its aim to create the world’s greatest igaming experience.
“This new agreement is testament to how effective the club’s profile and support have been to BetMGM, and we are delighted to enhance our support of one another on the next step of our exciting journeys.
The post BetMGM UK strikes enhanced partnership deal with Newcastle United appeared first on European Gaming Industry News.
The multi-award-winning crash game Aviatrix is celebrating the most anticipated party in all of Brazil with a new game splash to mark the São João festival.
The festival, which commemorates John the Baptist, is an important occasion across Brazil as well as other countries, celebrated vibrantly with music, forró dancing, bonfires and more.
And now Aviatrix players can also join the action. First, they’ll notice a new icon representing São João, and then they are greeted with a dedicated splash screen as the game loads that captures the magic of the festa.
Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “Our clients speak, and we listen. That’s why we have created this localized content, our new splash screen is all about bringing a little bit of the Festa Junina to Aviatrix players. This is an important cultural moment when the whole of Brazil comes together and celebrates, we want players to feel that excitement. Team Aviatrix will certainly be enjoying it.”
An important feature of Aviatrix is that the game can be seamlessly localized, both to specific countries and regions or around major events, including holidays and big sports tournaments, meaning the game always feels timely and relevant to players.
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