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BetMGM Announces Exclusive Partnership with Brian Christopher Slots
BetMGM, a leading sports betting and iGaming operator, announced an exclusive partnership with Brian Christopher Slots that will make Brian Christopher, the top social media influencer for slots and casinos, a BetMGM brand ambassador. BetMGM will showcase Brian Christopher in live streams across social media channels featuring its online casino platforms as well as in future marketing campaigns.
“Brian Christopher Slots’ influence extends far beyond captivating videos. This partnership allows Brian to showcase his personality and enthusiasm for our industry while engaging interested players into BetMGM’s wide variety of casino games,” Oliver Bartlett, VP of Gaming Product & Content at BetMGM, said.
“BetMGM is the ultimate real money gaming destination for us true slots lovers. Partnering with the King of Casinos means I get to bring the top platform with the newest and greatest games to the BCSlots universe. I cannot wait for our fans and players to see what we are building together,” Brian Christopher said.
The partnership between Brian Christopher Slots and BetMGM highlights the strength of both brands. The partnership elements are scheduled to include:
- Live streams: Streams across both @BCSlots and @BCSlots2 on YouTube, as well as @BCSlots on Facebook and Kick, will showcase Brian Christopher’s signature style along with BetMGM.
- Exclusive experiences: Brian Christopher will interact with players and offer insightful commentary across a variety of platforms including live streams, social media, slot tours, in-person meet-and-greets, virtual player events, and more.
- Responsible Gaming commitment: BetMGM and Brian Christopher believe gambling should be a fun activity and enjoyed as a form of entertainment.
- Brian Christopher will highlight BetMGM’s various responsible gaming tools and resources, while continuing to drive messages about setting limits and playing within a budget.
Brian Christopher Slots’ award-winning content boasts a loyal following through brands such as BCSlots.com, BCSlots YouTube channel, FlipTheSwitch.com, BCSlots Cruises, and Rudies Fan Club. Brian Christopher Slots’ social media channels reach 8 million monthly unique viewers, 1.8 million subscribers, and recently set a new casino gaming record of 1 billion video views. In 2023, Brian Christopher Slots was named Streamer of the Year and Slot Collaboration of the Year at the CasinoBeats Game Developer Awards presented by SBC.
BetMGM, a leading sports betting and iGaming operator, announced an extension of its partnership with the Vegas Golden Knights through the 2026-27 season. As part of the agreement, BetMGM will continue as an Official Betting Partner of the Vegas Golden Knights with prominent signage on the Knight Tron and throughout T-Mobile Arena as well as co-branded content and exclusive promotions. The partnership also features multiple fan engagement opportunities including watch parties and Toshiba Plaza activations.
“BetMGM is proud to continue our partnership with the Vegas Golden Knights, giving us the opportunity to create memorable moments alongside one of the world’s most passionate hockey fan bases. Las Vegas is BetMGM’s hometown and an integral part of our DNA, so the Golden Knights are a natural fit for our brand.” – Matt Prevost – BetMGM, Chief Revenue Officer.
Throughout the season, BetMGM will host watch parties featuring team mascots at various MGM Resorts destinations. The operator also will plan activations in Toshiba Plaza during select Golden Knights home games where fans can begin the BetMGM mobile app registration process for the chance to win prizes.
“BetMGM is a long-standing partner with the Golden Knights and a brand synonymous with this great city,” said Vegas Golden Knights President and CEO Kerry Bubolz. “We look forward to continue working together on events and activations that we know entertain our fans.”
Lance Evans, SVP Sports and Sponsorships, MGM Resorts, said, “The Vegas Golden Knights play a core role in the Las Vegas sports and entertainment experience and it’s a privilege to welcome both local and visiting fans to our properties before, during and after games. Together with BetMGM, we look forward to co-hosting events that will allow guests to engage with their favorite teams in new and exciting ways.”
BetMGM users can take advantage of the robust offering of prop markets for Golden Knights games this season, frequent in-app odds boosts and the interactive same game parlay betting feature. New BetMGM customers who download the BetMGM app and verify at one of BetMGM’s nine retail sportsbooks within walking distance of T-Mobile Arena will receive a first bet offer of up to $250 paid back in bonus bets if their first bet loses (offer only available in Nevada; bonus bets are non-withdrawable and expire in seven days.) Through the recently launched single account and wallet app upgrade, BetMGM users who sign up in Nevada and reside in other BetMGM U.S. mobile markets can continue to wager upon returning home.
BetMGM, a leading sports betting and iGaming operator, announced that it is teaming up with sports gamification and content provider GTG Network (GTG) to deliver customized content and useful betting insights for sports fans. The multi-year agreement will roll out in phases, beginning with direct-to-consumer content followed by in-app product integrations.
BetMGM will use GTG’s proprietary content engine to launch the partnership, harnessing trillions of data points to share valuable market insights, player statistics and win probabilities for MLB, NBA, NFL, NHL, college basketball, and college football. BetMGM’s emails, social media and blog, The Roar, will feature GTG-powered player and team insights. The partnership will eventually expand to cover all major sports.
“This is an exciting time for BetMGM as we join forces with GTG to help our users become better informed with insights and statistics. We’re creating an all-encompassing destination based on customers’ individual interests,” Matt Prevost, Chief Revenue Officer at BetMGM, said.
Nathan Rothschild, CEO of GTG Network, said: “We’re delighted to be partnering with BetMGM to enhance the way they interact with their customers across all channels. Through bespoke integrations, our flagship content engine will fuel engagement all year round, creating educated bettors with unprecedented insights into sporting events.”
New BetMGM Bullpen Jackpot promotion gives bettors a shot at $50,000 in bonus bets if a player hits a home run into the bullpen
BetMGM, a leading sports betting and iGaming operator, will serve as the official bullpen sponsor and backdrop for some of the most electrifying moments of the 2024 MLB playoffs. Through the partnership, BetMGM signage will be visible in every stadium’s bullpen throughout the postseason.
To celebrate, BetMGM is launching the $50,000 Bullpen Jackpot for the MLB playoffs. When a player hits a home run into the bullpen, all BetMGM customers who placed a qualifying wager on that player to hit a home run that day will win a share of $50,000 in bonus bets (contest not available in Nevada or Puerto Rico; bonus bets are non-withdrawable and expire in seven days).
The new promotion provides another tool for fans to engage with the long ball at BetMGM, succeeding the successful Grand Slam Jackpot promotion which paid out $1.85 million in bonus bets during the 2024 regular season. The integration of Angstrom, Entain’s sports modeling and analytics company, allowed BetMGM to vastly increase the breadth of their home run markets this season, resulting in a 256% increase on home run bets year-over-year.
“Sponsoring the bullpen is an incredible opportunity for BetMGM to expand our brand by being front and center during key playoff action,” said Matt Prevost, Chief Revenue Officer of BetMGM. “We already established ourselves as the home of the regular season home run, and the BetMGM Bullpen Jackpot allows us to build upon that momentum by giving customers a stake in every swing throughout the postseason.”
BetMGM will offer more markets than ever before for the 2024 playoffs, including series home runs for players, series home run leader, head-to-head matchups and more.
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