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Novomatic Heralds the Future of Gaming at BFG in Belgrade

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Sharing a booth with the local ETG specialist FAZI, NOVOMATIC welcomed customers and operators at this year’s BFG from May 28-29 at the Belgrade Expo. The booth was an extraordinary experience for visitors with a strong product line-up and a unique atmosphere that underscored just how much NOVOMATIC is shaping the future of gaming.

Visitors to the BFG explored the newest innovations made by NOVOMATIC and were inspired by the products on display. Legendary gameplay was guaranteed with the recently launched GODS & LEGENDS Link, presented in the internationally highly acclaimed DIAMOND X 1.55J cabinet. This new Progressive Link comes with four different games and mythical heroes, all of which have the popular LOCK & SPIN Feature.

Also presented in the DIAMOND X 1.55J was the successor to the fan favourite XTENSION Link, namely XTENSION Link Volume 2. Coming with ten thrilling titles, Expanding Reels Feature and Free Games, this Progressive Jackpot is setting new standards when it comes to player experience.

The product highlights on display didn’t stop here: Secrets of Wealth, Magic Cleopatra and Roll on Fire, the new Linked Progressive trio from CASH FLOOD Link, amazed visitors with a thrilling base game, an additional cash prize matrix and the chance for a reel CASH FLOOD with a Progressive Jackpot win.

In addition to the powerful Progressive Links, NOVOMATIC also focuses on Game Mixes, which are also very popular in the region: The Impera Line HD Edition 9 comprises an incredible range of 72 games, featuring all time classics like Book of Ra or Sizzling Hot as well as new titles like Rays of Aton or Splendid Fruits – there is certainly something for every taste in this mix.

The Impera Line HD Edition 9 was showcased in the V.I.P. X Lounge 2.32 cabinet, one of the newest gaming terminals made by NOVOMATIC. The V.I.P. X Series is aimed at discerning gaming guests and casino operators who want to offer their visitors a high-quality gaming experience. The V.I.P. X Lounge 2.32 offers an exceptionally luxurious experience with exquisite V.I.P. comfort, extra high and wide gaming screens, and a first-class sound system with comfortable seating.

In the dedicated FAZI area of the booth, the local ETG specialist showcased premium ETG solutions such as the impressive TITAN ROULETTE in a show set-up featuring four player stations, a fully automated Roulette wheel, and an integrated display solution. The OPTIMUM PLUS is another highlight product with larger screens, enhanced ergonomics and a compact footprint. On top and as a first, FAZI will also present the MASTER KING, their first multi-game slot cabinet, featuring the most popular FAZI online games.

Not only were visitors captivated by NOVOMATIC’s innovative product range, but the gaming technology leader also offered a first-class experience at the booth with various attractions in the fun corner. While savouring excellent culinary delights, guests could take a sporting challenge at table football, and enjoy the unique atmosphere at the NOVOMATIC booth with music by a DJ.

Miloš Pejić, NOVOMATIC Regional Manager SEE, said: “We are a team dedicated to offering the best gaming experience for our guests, and we are therefore thrilled to have received so much extraordinary feedback during our time at BFG. A big thank you goes both to our customers and operators in the SEE and to our team, who made this whole experience possible. Our dedication to innovating and shaping the future of gaming was once again on display for all to see.”

The post Novomatic Heralds the Future of Gaming at BFG in Belgrade appeared first on European Gaming Industry News.

Admiralbet.bg

CT Interactive goes live on Admiralbet.bg

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CT Interactive is thrilled to announce a new partnership with Admiralbet.bg, a well-established global operator with decades of experience and presence across multiple European markets, including Germany, Croatia, Montenegro, Romania, Bosnia and Herzegovina, and Serbia. Following its official launch in Bulgaria in October 2025, Admiralbet.bg will offer Bulgarian players access to CT Interactive’s full portfolio.

The partnership will bring a wide range of high-quality and popular titles to players, including Lucky Clover, Win Storm, 40 Treasures, King of Clovers, and Chilli Fruits, known for their engaging gameplay, dynamic features, and well-designed math models.

“This strategic collaboration with Admiralbet.bg reinforces our commitment to the Bulgarian market and our mission to deliver top-quality gaming content to local players,” said Todor Botsev, Business Development Manager EMEA & Asia at CT Interactive.

“With over 250 premium titles integrated on Admiralbet.bg, we are taking another key step toward building a sustainable and high-quality iGaming experience in Bulgaria,” added Martin Ivanov, Chief Operating Officer at CT Interactive.

“We are extremely excited about our collaboration with CT Interactive. This partnership allows us to offer our users a wide range of high-performing games and strengthens our position as a market leader,” commented Miroslav Mladenov, Chief Operating Officer at Admiralbet.bg.

Through this partnership, CT Interactive and Admiralbet.bg aim to elevate the digital entertainment experience and contribute to the continued growth of Bulgaria’s regulated iGaming sector by providing players with diverse and premium gaming offerings.

The post CT Interactive goes live on Admiralbet.bg appeared first on European Gaming Industry News.

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Amusnet

Amusnet Donates a New RFID System to Sofia Library

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In the heart of Sofia, on Slaveykov Square, there is a place where generations have sought and found knowledge, inspiration and silence — the Sofia Library. For almost a century, it has been a magnetic centre for everyone eager to learn and explore.

On its 97th anniversary, the library took another step forward from tradition to the future. Its doors now open not only to the world of literature but also to the digital era, thanks to a new RFID system donated by the Bulgarian software company Amusnet.

The system, installed at the library’s main entrance, enhances security by preventing the unauthorised removal of valuable editions. Yet its importance goes far beyond that. It lays the foundation for the complete modernisation of the processes within this 97-year-old institution.

“The Sofia City Library is part of the cultural memory of our city. We are honored to contribute to its digital transformation so it can continue to inspire generations to come,” said representative of Amusnet.

Radio Frequency Identification (RFID) is a technology that enables contactless recognition and tracking of objects. In libraries, it is applied through microchip tags placed on each book. Unlike traditional barcodes, RFID can read and record information regardless of the tag’s position, surrounding environment or visibility. This allows for faster processing, automated sorting and inventory checks without the need to remove books from the shelves.

Readers can now easily borrow and return books independently, while librarians can focus on what matters most — the connection between people and knowledge.

Welcoming thousands of visitors each month, the Sofia Library continues to evolve. The introduction of RFID technology marks a new beginning which bridges tradition and innovation.

The post Amusnet Donates a New RFID System to Sofia Library appeared first on European Gaming Industry News.

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Alina Popa Chief Commercial Officer at ICONIC21

ICONIC21 Expands in Southeastern Europe Through Strategic Partnership with Soccerbet

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The new agreement spans Bosnia & Herzegovina, Montenegro, and Serbia, introducing ICONIC21’s premium live portfolio and exclusive branded tables for Soccerbet players.

ICONIC21, in-demand iGaming content supplier, has announced a new strategic partnership with Soccerbet, a leading operator across Bosnia & Herzegovina, Montenegro, and Serbia. The agreement expands ICONIC21’s presence in Southeastern Europe and enhances Soccerbet’s live casino offering with a lineup of engaging, high-performance titles tailored for these markets.

In Serbia, the partnership takes a bespoke approach, introducing dedicated Roulette and Gravity Roulette tables under the Soccerbet brand, as well as one dedicated Blackjack table. These custom developments complement ICONIC21’s network live games, giving Soccerbet players access to a full portfolio of premium live entertainment.

The collaboration reflects a shared vision for growth through innovation, localized design, and scalable technology. For ICONIC21, it highlights the company’s steady expansion across regulated markets, driven by partnerships that combine operational excellence with creative execution. For Soccerbet, it reinforces its commitment to offering players best-in-class live gaming experiences supported by trusted, forward-thinking suppliers.

Alina Popa, Chief Commercial Officer at ICONIC21, commented: “Soccerbet is a respected name in the region with a strong focus on delivering quality and authenticity to its players. Partnering with them allows us to showcase the flexibility of our product range and our ability to build branded environments that elevate the live experience. We look forward to seeing this partnership grow across all three markets.”

Marko Jovanovic- Head of Online Casino at Soccerbet, added: “Our collaboration with ICONIC21 represents an important step in elevating our live casino experience. Their ability to combine performance with personalized content fits perfectly with our vision for growth across Bosnia & Herzegovina, Montenegro, and Serbia. The addition of branded tables and custom live titles strengthens our position as a market leader in delivering premium entertainment to our players.”

The partnership marks a strong alignment between two forward-looking brands dedicated to delivering exceptional live gaming experiences across Southeast Europe.

The post ICONIC21 Expands in Southeastern Europe Through Strategic Partnership with Soccerbet appeared first on European Gaming Industry News.

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