Compliance Updates
Betting and Gaming Council Members Boast Record Compliance on Age Verification Checks
The members of the Betting and Gaming Council (BGC) have achieved record compliance rates for age verification checks, according to leading industry auditor Serve Legal.
Independent figures provided by Serve Legal, show bookmakers boasted a 91.4% age verification pass rate, across thousands of annual checks.
Meanwhile, casinos have a near-perfect pass rate of 98%.
This represents a 30% compliance increase across the audit volume since 2009, when Serve Legal began working with the regulated betting and gaming sector.
Regulated betting and gaming is now the leading sector in the UK for age verification compliance, better than supermarkets, convenience stores and petrol forecourts and delivering 10-15% higher compliance rates than the alcohol and lottery sectors annually.
BGC members take a zero-tolerance approach to betting by children and have significantly raised standards to protect young people.
The most popular forms of betting by children are legal arcade games like penny pusher and claw grab machines, bets between friends or family, and playing cards for money – not with BGC members.
BGC members enforce strict age verification on all their products to prevent underage gaming and will further strengthen age verification measures by increasing the checking age from “Think 21” to “Think 25” across betting shops and casinos. This policy will require anyone who is over 18 but looks under 25 to provide ID.
The BGC also funds the £10m Young People’s Gambling Harm Prevention Programme, delivered by leading charities YGAM and GamCare, which has reached more than two million 11 to 19-year-olds, and those working with them, in the UK.
Wes Himes, Executive Director of Standards and Innovation, said: “The BGC and our members are incredibly proud of these compliance rates, which put us ahead of our peers in every department.
“I am hugely grateful to Serve Legal for their work over the last 15 years, who have been instrumental in this change. Serve Legal, alongside our members and their dedicated staff, have led the charge in raising standards and setting a new benchmark for excellence.
“Bookmakers and casinos play a vital economic role on the UK’s hard-pressed high streets, as well as in the leisure and tourism sector. But economic contribution has to go hand-in-hand with the highest standards.
“We are delivering that, which should be welcome news to customers and communities across the country. Our work to raise standards goes on, and I expect these compliance rates to continue improving across the land-based betting and gaming sector.”
Serve Legal is the market-leading provider of ID and compliance testing services in the UK & Ireland. Providing extensive, independent audit services to national retailers, leisure operators and sports broadcasters, Serve Legal’s site audits help clients protect and improve operational and compliance standards.
Over the last 15 years, Serve Legal has conducted over 200,000 bookmaker and casino site audits, to ensure due diligence across a range of compliance issues for BGC members.
Audit checks were conducted at single-site businesses through to national brands with thousands of locations on UK high streets.
Serve Legal Client Manager Ali Deering said: “Compliance challenges can be greater for smaller independent bookmakers. The BGC have done admirable work in bringing them up to speed with the latest compliance support, to offer a level playing field with other big names in the industry. At Serve Legal we are proud to be supporting all of the BGC’s members, including casinos, with their due diligence and celebrate the tangible successes in each of them!”
The improvement comes as a result of new measures on customer interactions and improved “challenge on entry” standards for age verification.
Serve Legal CEO Ed Heaver said: “The Serve Legal team are incredibly proud of the work conducted by the BGC and their members. Their impressive dedication and work ethic has paid off in some highly impressive statistics, showing the 30% compliance increase across the industry over the time that we have worked in the sector. We thank the BGC for pioneering their mission of customer safety alongside ours.”
The BGC’s commitment to protecting young people extends beyond land-based betting and gaming, including recent commitments on advertising.
In 2019, BGC members introduced the whistle-to-whistle ban on TV betting commercials during live sports before the 9 pm watershed, which led to the number of such ads being seen by children at that time falling by 97%.
BGC members have also introduced new age-gating rules for advertising on social media platforms, targeting ads to those aged 25 and over unless a platform can verifiably prove that its age-gating systems can prevent under-18s from accessing regulated betting and gaming advertising content.
The BGC has also written to the Government, asking them to urge social media companies to cooperate more closely with the betting and gaming industry in limiting marketing seen by young people and problem gamblers.
Recent data from the Gambling Commission published last year showed young people’s exposure to betting and gaming adverts and promotions had declined compared to the previous year.
Of 11 to 17-year-olds, 55% had seen regulated betting and gaming adverts offline, compared to 66% in 2022, and 53% had seen adverts online, compared to 63% in 2022.
The Government has previously stated research did not establish a causal link between exposure to advertising and the development of problem betting and gaming.
The regulated betting and gaming industry is determined to promote safer gaming, unlike the unsafe and growing online black market, which has none of the safeguards strictly employed by BGC members.
BGC members overall contribute £7.1bn to the economy and generate £4.2bn in tax while supporting 110,000 jobs.
Each month in Great Britain around 22.5m adults have a bet and the most recent NHS Health Survey for England estimated that 0.4% of the adult population are problem gamblers.
The post Betting and Gaming Council Members Boast Record Compliance on Age Verification Checks appeared first on European Gaming Industry News.
Compliance Updates
MGA Publishes Results of Thematic Review on Self-exclusion Practices in Online Gaming Sector
The Malta Gaming Authority (MGA) has published the results of a Thematic Review on how online B2C licensees implement self‑exclusion and other responsible gambling safeguards. The Review sought to identify any systemic weaknesses and clarify regulatory expectations relating to player protection, highlighting areas performing well as well as opportunities for licensees to strengthen their practices.
The Review was carried out in 2025 following reports that some players were able to access multiple brands despite being self‑excluded due to problem gambling. It examined the real‑world performance of player protection tools across 20 licensees and 58 active URLs. A mystery shopping exercise assessed the effectiveness of self‑exclusion processes, cross‑brand account controls, and the presentation of responsible gambling protections at key points of play.
The findings presented in this document reaffirm the Authority’s ongoing commitment to safeguarding players and upholding the integrity of the online gaming sector. Overall, the Thematic Review indicates a positive level of compliance, with the majority of licensees assessed demonstrating practices that are broadly in line with regulatory expectations. At the same time, the Review highlights opportunities for further strengthening player protection measures across the sector.
The assessment outlines the specific areas where enhancements would be beneficial. These include delays in activating self‑exclusion, instances where exclusions were lifted without applying a mandatory cooling‑off period, challenges in detecting duplicate or closely matching player identity details across brands, the absence of limit‑setting prompts during registration, and incomplete information displayed within Reality Check pop‑ups. Together, these findings provide guidance where systems and processes can be enhanced to ensure player protection measures operate as intended.
The Authority has communicated the findings to the relevant licensees, each of whom has been asked to address the points raised and submit rectification plans. Follow‑up supervisory engagement will continue where necessary, including monitoring the implementation of corrective actions. This work forms part of the Authority’s broader risk‑based oversight approach, aimed at promoting higher and more consistent standards of player protection across the sector.
Through this Guidance Document, the Authority encourages all licensees to use the insights from this Review to reinforce their internal frameworks, enhance their responsible gambling controls, and continue contributing to a safer and more sustainable gaming environment.
The post MGA Publishes Results of Thematic Review on Self-exclusion Practices in Online Gaming Sector appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Adventure One QSS
Dutch Gambling Authority Imposes Penalty on Adventure One QSS for Illegal Gambling
The Netherlands Gambling Authority (KSA) has imposed a penalty on Adventure One QSS Inc. for illegal gambling. Adventure One offers games of chance on the Dutch market under the Polymarket brand name, without a license. The KSA has called on Polymarket to cease its activities immediately. If it fails to do so, the company will be fined €420,000 per week, with a maximum of €840,000.
Polymarket has been frequently in the news in recent months, particularly regarding betting on the Dutch elections. Although Polymarket itself states that prediction markets do not fall under the category of gambling, the Netherlands Gambling Authority (KSA) has taken a different stance. After contacting the company about its illegal activities on the Dutch market, there has been no visible change, and the offering remains available. The Netherlands Gambling Authority therefore imposed this order, subject to a penalty. A turnover-related fine may also be imposed at a later date.
Ella Seijsener, director of licensing and supervision at the Netherlands Gambling Authority (KSA), said: “Prediction markets are on the rise, including in the Netherlands. These types of companies offer bets that are not permitted in our market under any circumstances, not even by license holders. Besides the social risks of these kinds of predictions (for example, the potential influence on elections), we conclude that this constitutes illegal gambling. Anyone without a KSA license has no business in our market. This also applies to these new gambling platforms.”
The post Dutch Gambling Authority Imposes Penalty on Adventure One QSS for Illegal Gambling appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brais Pena Chief Strategy Officer at Easygo
Stake Goes Live in Denmark Following Five-Year Licence Approval
Stake, the largest online casino and sportsbook globally, today proclaims its official entry into Denmark after obtaining a five-year online casino and sports betting license. The shift reinforces Stake’s enduring dedication to enhancing its global growth strategy.
Denmark is often seen as a regulatory success within the European online gambling scene, and Stake has now introduced its flagship, internationally recognized product to the Danish market. Players will unlock access to Stake’s top-tier casino and sportsbook, showcasing exceptional games, cutting-edge technology, and an exceptional user experience, all provided with a strong local emphasis.
Starting 1 March 2026, Stake Denmark will set up its new headquarters at Parken Stadium, the national football stadium of Denmark and the home ground for FC Copenhagen.
Peter Eugen Clausen, Managing Director at Stake Denmark, said: “Denmark has one of the most well-regulated and competitive gaming markets in Europe, and that’s exactly what makes it so exciting. With Stake’s arrival, Danish players can expect a fresh, world-class experience backed by global scale and strong local focus. We’re raising the bar in terms of product, transparency, and entertainment, and I believe increased competition from brands like Stake will only drive the market forward in a positive way.”
Brais Pena, Chief Strategy Officer at Easygo, the technology company behind Stake, said: “Denmark marks our entry into the Nordics and represents a clear win in one of Europe’s most mature and high-value markets. With each new market, our momentum continues to build as we deliver on our global expansion strategy.”
Since its inception in 2017, Stake has positioned itself as the top betting and gaming brand globally by continually presenting advanced technology and novel gaming experiences for players around the globe. Upon entering Denmark, Stake maintains its dedication to player safety and responsible gaming, guaranteeing that gambling stays enjoyable, secure, and entertaining by providing extensive tools and resources that assist customers in comprehending and monitoring their gambling behavior.
The post Stake Goes Live in Denmark Following Five-Year Licence Approval appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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