Compliance Updates
Betting and Gaming Council Members Boast Record Compliance on Age Verification Checks
The members of the Betting and Gaming Council (BGC) have achieved record compliance rates for age verification checks, according to leading industry auditor Serve Legal.
Independent figures provided by Serve Legal, show bookmakers boasted a 91.4% age verification pass rate, across thousands of annual checks.
Meanwhile, casinos have a near-perfect pass rate of 98%.
This represents a 30% compliance increase across the audit volume since 2009, when Serve Legal began working with the regulated betting and gaming sector.
Regulated betting and gaming is now the leading sector in the UK for age verification compliance, better than supermarkets, convenience stores and petrol forecourts and delivering 10-15% higher compliance rates than the alcohol and lottery sectors annually.
BGC members take a zero-tolerance approach to betting by children and have significantly raised standards to protect young people.
The most popular forms of betting by children are legal arcade games like penny pusher and claw grab machines, bets between friends or family, and playing cards for money – not with BGC members.
BGC members enforce strict age verification on all their products to prevent underage gaming and will further strengthen age verification measures by increasing the checking age from “Think 21” to “Think 25” across betting shops and casinos. This policy will require anyone who is over 18 but looks under 25 to provide ID.
The BGC also funds the £10m Young People’s Gambling Harm Prevention Programme, delivered by leading charities YGAM and GamCare, which has reached more than two million 11 to 19-year-olds, and those working with them, in the UK.
Wes Himes, Executive Director of Standards and Innovation, said: “The BGC and our members are incredibly proud of these compliance rates, which put us ahead of our peers in every department.
“I am hugely grateful to Serve Legal for their work over the last 15 years, who have been instrumental in this change. Serve Legal, alongside our members and their dedicated staff, have led the charge in raising standards and setting a new benchmark for excellence.
“Bookmakers and casinos play a vital economic role on the UK’s hard-pressed high streets, as well as in the leisure and tourism sector. But economic contribution has to go hand-in-hand with the highest standards.
“We are delivering that, which should be welcome news to customers and communities across the country. Our work to raise standards goes on, and I expect these compliance rates to continue improving across the land-based betting and gaming sector.”
Serve Legal is the market-leading provider of ID and compliance testing services in the UK & Ireland. Providing extensive, independent audit services to national retailers, leisure operators and sports broadcasters, Serve Legal’s site audits help clients protect and improve operational and compliance standards.
Over the last 15 years, Serve Legal has conducted over 200,000 bookmaker and casino site audits, to ensure due diligence across a range of compliance issues for BGC members.
Audit checks were conducted at single-site businesses through to national brands with thousands of locations on UK high streets.
Serve Legal Client Manager Ali Deering said: “Compliance challenges can be greater for smaller independent bookmakers. The BGC have done admirable work in bringing them up to speed with the latest compliance support, to offer a level playing field with other big names in the industry. At Serve Legal we are proud to be supporting all of the BGC’s members, including casinos, with their due diligence and celebrate the tangible successes in each of them!”
The improvement comes as a result of new measures on customer interactions and improved “challenge on entry” standards for age verification.
Serve Legal CEO Ed Heaver said: “The Serve Legal team are incredibly proud of the work conducted by the BGC and their members. Their impressive dedication and work ethic has paid off in some highly impressive statistics, showing the 30% compliance increase across the industry over the time that we have worked in the sector. We thank the BGC for pioneering their mission of customer safety alongside ours.”
The BGC’s commitment to protecting young people extends beyond land-based betting and gaming, including recent commitments on advertising.
In 2019, BGC members introduced the whistle-to-whistle ban on TV betting commercials during live sports before the 9 pm watershed, which led to the number of such ads being seen by children at that time falling by 97%.
BGC members have also introduced new age-gating rules for advertising on social media platforms, targeting ads to those aged 25 and over unless a platform can verifiably prove that its age-gating systems can prevent under-18s from accessing regulated betting and gaming advertising content.
The BGC has also written to the Government, asking them to urge social media companies to cooperate more closely with the betting and gaming industry in limiting marketing seen by young people and problem gamblers.
Recent data from the Gambling Commission published last year showed young people’s exposure to betting and gaming adverts and promotions had declined compared to the previous year.
Of 11 to 17-year-olds, 55% had seen regulated betting and gaming adverts offline, compared to 66% in 2022, and 53% had seen adverts online, compared to 63% in 2022.
The Government has previously stated research did not establish a causal link between exposure to advertising and the development of problem betting and gaming.
The regulated betting and gaming industry is determined to promote safer gaming, unlike the unsafe and growing online black market, which has none of the safeguards strictly employed by BGC members.
BGC members overall contribute £7.1bn to the economy and generate £4.2bn in tax while supporting 110,000 jobs.
Each month in Great Britain around 22.5m adults have a bet and the most recent NHS Health Survey for England estimated that 0.4% of the adult population are problem gamblers.
The post Betting and Gaming Council Members Boast Record Compliance on Age Verification Checks appeared first on European Gaming Industry News.
Compliance Updates
Football Season Kicks Off: Arizona Department of Gaming Warns of Gambling Scams and Highlights Consumer Protection Tools
September is Responsible Gaming Education Month, and the Department is reminding fans to play it safe with tools like Check Your Bet, self-exclusion, and the 1-800-NEXT-STEP helpline.
With the football season underway, the Arizona Department of Gaming (“the Department”) is warning Arizonans about the growing risks of unlicensed online casinos and sportsbooks. September also marks Responsible Gaming Education Month, making this an important time to remind fans that if you choose to play, play it safe by choosing a regulated operator.
Regulated gaming offers important consumer protections, helping ensure fair play, data security, accountability, and a safer overall experience. The Department has seen an increase in consumer complaints about unlicensed gambling operations in recent months, a trend expected to intensify as football season kicks off and the busiest event wagering period of the year begins. Common issues include unfair or misleading terms, difficulty withdrawing winnings, and accounts being frozen without explanation, often after a withdrawal request.
“Responsible Gaming Education Month is the perfect time to remind Arizonans that while legal, regulated gaming options are available to all Arizonans ages 21+, there are also deceptive operators eager to take advantage of fans during football season,” said Jackie Johnson, Director of the Arizona Department of Gaming. “Unregulated platforms lack responsible gaming safeguards, age verification, and offer no consumer protections, which puts Arizonans at risk. That’s why the Department is promoting resources to give every Arizonan the tools they need to make informed choices and play responsibly.”
To help protect Arizonans, the Department has launched a new Responsible Gaming website and is spotlighting three key resources this month:
- Check Your Bet– If you choose to participate in gaming, opting for legal, regulated operators is the best way to protect yourself. Playing responsibly means knowing your operator is licensed and that you meet Arizona’s legal gaming age of 21+. This online resource helps Arizonans confirm they’re using a legal site, which helps protect against fraud, identity theft, and other risks.
- Self-Exclusion Program– A free, confidential program that allows people to voluntarily limit their access to Arizona’s regulated gaming. The statewide self-exclusion program was established in 2004 for casinos and expanded in 2021 to include retail sportsbooks, event wagering platforms, and fantasy sports platforms. More than 550 Arizonans enrolled in the last fiscal year, and over 11,000 have chosen this option since the program began.
- 1-800-NEXT-STEP – A confidential, 24/7 helpline for anyone seeking support right now, whether for themselves or someone they care about. The helpline connects Arizonans with caring professionals who can provide immediate assistance, low and no-cost treatment referrals, and financial counseling.
These resources, along with more tips and tools, are available at the Department’s new webpage: gaming.az.gov/ResponsibleGaming.
Top 5 Signs of an Unlicensed Gambling Site
The Department urges Arizonans to be cautious and watch for these warning signs that a site or app may be fraudulent or unlicensed:
- No Responsible Gaming Protections – Licensed operators are required to provide responsible gaming tools, including age verification to ensure no one under the age of 21 can play, deposit limits, time limits, self-exclusion options, and access to the 1-800-NEXT-STEP helpline. If you don’t see these tools, it’s a red flag.
- Too-Good-to-Be-True Offers – Promises of “guaranteed wins,” oversized bonuses, or “risk-free” bets are common scam tactics.
- Trouble Getting Paid and No Dispute Resolution – Unregulated sites often delay or deny withdrawals, with little to no process for resolving disputes.
- Unusual Payment Methods – Sites that only accept cryptocurrency, wire transfers, or gift cards instead of secure, standard payment options are a major warning sign.
- Copycat Branding or Poor Site Quality – Some fraudulent sites impersonate legitimate Arizona casinos or sportsbooks, using misspellings, broken links, or look-alike names to trick players into downloading their app or visiting their site.
“Licensed operators in Arizona are required to provide responsible gaming safeguards. When people play on unregulated sites, those protections are missing and people are more vulnerable,” said Elise Mikkelson, Director of the Division of Problem Gambling. “That’s why Arizona’s helpline exists: to ensure every Arizonan has access to the support they need. With more than 11,000 Arizonans choosing to enroll in the state’s self-exclusion program since it began, it’s clear that no one is alone in taking steps to protect themselves. And if you or someone you know is struggling, help is always available.”
How to Report Suspicious Gambling Activity, Fraud, or Identity Theft:
Arizonans who believe they may have encountered an unlicensed or suspicious gambling site are encouraged to report it directly to the Arizona Department of Gaming. Reports help the Department investigate and take action to protect consumers statewide. If you find a website, app, or business that claims to offer legal gaming in Arizona but does not appear to be licensed or authorized by the Department, follow these steps:
- Document the website URL, app, business name, and any promotional materialsassociated with the platform or operator.
- Report itto ADG at [email protected] and the Arizona Attorney General’s Office Consumer Information and Complaints Unit at (602) 542-5763 or by visiting azag.gov/consumer.
- Cease activity on the platform and monitor financial accounts for unauthorized transactions.
- If you suspect identity theft, report it to the Federal Trade Commission (“FTC”): for help in English, go to IdentityTheft.gov, and for help in Spanish, go to RobodeIdentidad.gov.
The Department takes complaints about all illegal gambling seriously. Reports can be made anonymously.
The post Football Season Kicks Off: Arizona Department of Gaming Warns of Gambling Scams and Highlights Consumer Protection Tools appeared first on Gaming and Gambling Industry in the Americas.
California
California Gambling Control Commission Issues New Precedential Decision on Licensing Requirements
The California Gambling Control Commission has issued a new Precedential Decision that addresses licensure requirements for funding sources of Third-Party Providers of Proposition Player Services (TPPPS).
The decision, formally titled Precedential Decision 2025-01, was adopted on August 21, 2025, and is now available on the Commission’s Precedential Decisions page
along with all prior precedential rulings.
This latest decision provides further clarity on licensing obligations and regulatory expectations for individuals and entities involved in funding TPPPS operations—a key aspect of maintaining integrity and oversight in California’s regulated gambling industry.
Stakeholders and members of the public can stay informed by subscribing to receive notifications when new Precedential Decisions are under consideration or adopted. The Precedential Decisions Subscription Signup Form, along with other subscription options for Commission meeting agendas, newsletters, and rulemaking updates, is available on the Commission’s website.
For questions or additional information, contact the Commission at (916) 263-0700 or via email at [email protected]
.
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Leading gaming law and regulation conference Regulating the Game has announced the newly appointed CEO of Entain Australia and New Zealand as its first Featured Speaker for its March 2026 event in Sydney.
The conference is scheduled to take place from 9 to 11 March 2026 at the Sofitel Sydney Wentworth.
Andrew Vouris, who was appointed CEO of Entain Australia and New Zealand in August, brings almost two decades of leadership experience in wagering, operations and innovation at some of Australia’s largest wagering operators.
His career spans senior leadership roles in Tabcorp’s multi-billion dollar wagering and media business, heading global operations of a pioneering esports and wagering platform, and partnering with private equity to build early-stage ventures in esports. Across these roles he has been deeply engaged in navigating complex regulatory and compliance challenges.
Since stepping into the CEO role at Entain Australia and New Zealand, Vouris has outlined his desire to embed a culture of “win, but not at all costs”, to return to the basics of selling bets and to lead innovation while ensuring customers are protected.
“I am grateful for the opportunity to speak at Regulating the Game 2026, which provides a unique global platform for advancing dialogue between regulators, industry and thought leaders,” Vouris said.
“At a time when public expectations and regulatory demands are at an all-time high, I look forward to sharing Entain’s vision for balancing sustainable growth, compliance leadership, and customer protection.”
Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game, added: “Andrew’s leadership vision for Entain and his extensive track record across wagering and esports bring an important perspective to Regulating the Game 2026. His focus on culture, compliance and innovation aligns strongly with the values of the conference, and we are thrilled to feature his insights as part of this year’s program.”
The post Entain’s Andrew Vouris to Speak at Regulating the Game 2026 appeared first on European Gaming Industry News.
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