Compliance Updates
Betting and Gaming Council Members Boast Record Compliance on Age Verification Checks

The members of the Betting and Gaming Council (BGC) have achieved record compliance rates for age verification checks, according to leading industry auditor Serve Legal.
Independent figures provided by Serve Legal, show bookmakers boasted a 91.4% age verification pass rate, across thousands of annual checks.
Meanwhile, casinos have a near-perfect pass rate of 98%.
This represents a 30% compliance increase across the audit volume since 2009, when Serve Legal began working with the regulated betting and gaming sector.
Regulated betting and gaming is now the leading sector in the UK for age verification compliance, better than supermarkets, convenience stores and petrol forecourts and delivering 10-15% higher compliance rates than the alcohol and lottery sectors annually.
BGC members take a zero-tolerance approach to betting by children and have significantly raised standards to protect young people.
The most popular forms of betting by children are legal arcade games like penny pusher and claw grab machines, bets between friends or family, and playing cards for money – not with BGC members.
BGC members enforce strict age verification on all their products to prevent underage gaming and will further strengthen age verification measures by increasing the checking age from “Think 21” to “Think 25” across betting shops and casinos. This policy will require anyone who is over 18 but looks under 25 to provide ID.
The BGC also funds the £10m Young People’s Gambling Harm Prevention Programme, delivered by leading charities YGAM and GamCare, which has reached more than two million 11 to 19-year-olds, and those working with them, in the UK.
Wes Himes, Executive Director of Standards and Innovation, said: “The BGC and our members are incredibly proud of these compliance rates, which put us ahead of our peers in every department.
“I am hugely grateful to Serve Legal for their work over the last 15 years, who have been instrumental in this change. Serve Legal, alongside our members and their dedicated staff, have led the charge in raising standards and setting a new benchmark for excellence.
“Bookmakers and casinos play a vital economic role on the UK’s hard-pressed high streets, as well as in the leisure and tourism sector. But economic contribution has to go hand-in-hand with the highest standards.
“We are delivering that, which should be welcome news to customers and communities across the country. Our work to raise standards goes on, and I expect these compliance rates to continue improving across the land-based betting and gaming sector.”
Serve Legal is the market-leading provider of ID and compliance testing services in the UK & Ireland. Providing extensive, independent audit services to national retailers, leisure operators and sports broadcasters, Serve Legal’s site audits help clients protect and improve operational and compliance standards.
Over the last 15 years, Serve Legal has conducted over 200,000 bookmaker and casino site audits, to ensure due diligence across a range of compliance issues for BGC members.
Audit checks were conducted at single-site businesses through to national brands with thousands of locations on UK high streets.
Serve Legal Client Manager Ali Deering said: “Compliance challenges can be greater for smaller independent bookmakers. The BGC have done admirable work in bringing them up to speed with the latest compliance support, to offer a level playing field with other big names in the industry. At Serve Legal we are proud to be supporting all of the BGC’s members, including casinos, with their due diligence and celebrate the tangible successes in each of them!”
The improvement comes as a result of new measures on customer interactions and improved “challenge on entry” standards for age verification.
Serve Legal CEO Ed Heaver said: “The Serve Legal team are incredibly proud of the work conducted by the BGC and their members. Their impressive dedication and work ethic has paid off in some highly impressive statistics, showing the 30% compliance increase across the industry over the time that we have worked in the sector. We thank the BGC for pioneering their mission of customer safety alongside ours.”
The BGC’s commitment to protecting young people extends beyond land-based betting and gaming, including recent commitments on advertising.
In 2019, BGC members introduced the whistle-to-whistle ban on TV betting commercials during live sports before the 9 pm watershed, which led to the number of such ads being seen by children at that time falling by 97%.
BGC members have also introduced new age-gating rules for advertising on social media platforms, targeting ads to those aged 25 and over unless a platform can verifiably prove that its age-gating systems can prevent under-18s from accessing regulated betting and gaming advertising content.
The BGC has also written to the Government, asking them to urge social media companies to cooperate more closely with the betting and gaming industry in limiting marketing seen by young people and problem gamblers.
Recent data from the Gambling Commission published last year showed young people’s exposure to betting and gaming adverts and promotions had declined compared to the previous year.
Of 11 to 17-year-olds, 55% had seen regulated betting and gaming adverts offline, compared to 66% in 2022, and 53% had seen adverts online, compared to 63% in 2022.
The Government has previously stated research did not establish a causal link between exposure to advertising and the development of problem betting and gaming.
The regulated betting and gaming industry is determined to promote safer gaming, unlike the unsafe and growing online black market, which has none of the safeguards strictly employed by BGC members.
BGC members overall contribute £7.1bn to the economy and generate £4.2bn in tax while supporting 110,000 jobs.
Each month in Great Britain around 22.5m adults have a bet and the most recent NHS Health Survey for England estimated that 0.4% of the adult population are problem gamblers.
The post Betting and Gaming Council Members Boast Record Compliance on Age Verification Checks appeared first on European Gaming Industry News.
Compliance Updates
Vixio Launches Vixio Workspace: A Transformative Regulatory Management Tool

New Tool Turns Vixio’s Regulatory Intelligence Into Auditable, Actionable Steps
Vixio, a leading provider of regulatory intelligence solutions, is excited to announce the launch of Vixio Workspace, a new regulatory management tool designed by compliance professionals, for compliance professionals. Vixio Workspace introduces a new intuitive workflow capability into Vixio’s regulatory intelligence platform, helping to transform Vixio’s world-class regulatory intelligence into actionable steps.
Compliance teams currently face multiple challenges when managing actions from regulatory change. Hours are spent juggling multiple disparate systems, from spreadsheets to emails and project management tools. This can cause errors and team misalignment between already siloed departments, meaning teams may miss actions or critical regulatory updates.
The average compliance professional spends 70% of their time, and in some sectors up to 95% of their time, on reactionary administrative tasks rather than strategic guidance. Furthermore, with 85% of compliance leaders reporting that compliance requirements have become more complex in the past three years, and 77% reporting that compliance complexity has negatively affected company growth drivers, now, more than ever, compliance teams need a solution to bring calm to the chaos of compliance complexity.
Vixio Workspace aims to address the challenges faced by compliance teams by fusing regulatory intelligence and workflow capability together, which means teams will never miss action items from critical regulatory updates.
“After two decades of providing comprehensive regulatory intelligence, we’re excited to add to Vixio’s core offering by turning that intelligence into action,” Mike Woolfrey, CEO of Vixio, said, “We’ve spent hours listening to our customers’ compliance challenges and designed Vixio Workspace so that users can see global regulatory updates, track their progress to implementation, and document everything for easier attestation, rather than using siloed systems that can slow that process down. With Vixio Workspace, complexity in compliance doesn’t have to mean complicated.”
Vixio Workspace’s streamlined platform combines regulatory intelligence with task management, eliminating the need for cumbersome copy/paste processes and tracking with spreadsheets. Furthermore, unlike other compliance SaaS software, Vixio Workspace doesn’t require any IT integration, allowing instantaneous adoption.
This new feature is available now and enhances Vixio’s existing RegTech platform, which provides essential regulatory intelligence to navigate the complex regulatory landscape.
Key features of Vixio Workspace include:
- World-class regulatory intelligence: Regulatory intelligence with unparalleled precision – precision is achieved through AI capability and a global team of expert regulatory analysts
- Checklists: Use checklists, integrated with precision-driven regulatory intelligence, as a single source of truth to action and track compliance initiatives
- Real-time dashboard: A single panoramic view of everything in one place, and real-time status of tasks and projects
- Task management: Create and allocate tasks in seconds with the ability to manage compliance team priorities
- Real-time data: This can be used for risk/compliance committees and meetings
- Attestation: A single repository to capture attestation across the business for multiple compliance use cases
- Chat function: Speeds up communication within compliance teams and the wider business
- User management: Role-based user management and permissions for security and audibility
- Audit trail: A digital audit trail which tracks discussions between collaborators and minimises the need for confusing email trails
- Easy file uploads: Use for evidence submission and Vixio Workspace as a single repository for supporting documents
Vixio will host an official launch event for Vixio Workspace at The Haymarket Hotel in London on April 29th at 3 PM, where attendees will be among the first to see the tool in action.
Today’s launch underscores Vixio’s commitment to collaborating with clients to implement innovative solutions that address pressing compliance challenges.
The post Vixio Launches Vixio Workspace: A Transformative Regulatory Management Tool appeared first on European Gaming Industry News.
Africa
Association of Gaming Operators in Kenya Announces New Regulations

The Association of Gaming Operators in Kenya (AGOK) in partnership with government agencies, regulators and civil society are spearheading a set of proactive initiatives designed to shape the future of the gaming industry and protect innocent Kenyans from addiction to gaming.
In a press release, the Association says nationwide awareness campaigns promoting informed, mindful participation in gaming will be carried out across the country.
Advocacy for tools such as time-out mechanisms, betting and deposit limits will be put in place to ensure a healthy and controlled gaming behaviour among Kenyans.
“The gaming industry in Kenya continues to evolve rapidly, creating opportunities for economic growth, digital innovation, and employment. However, with this growth comes a heightened responsibility to safeguard the welfare of players, particularly young people and vulnerable populations,” the statement by AGOK’s board reads in part.
“AGOK acknowledges the complex challenges associated with gaming, particularly around mental health, addiction prevention, and ethical standards. These are global concerns which members of AGOK take seriously. They are at the forefront of our agenda.”
The Association furthers contends that all its members operate under a “shared code of conduct” rooted in principles of fairness, transparency and social responsibility.
Among meaningful steps it says it has taken to prevent exploitation and minimise harm include putting into place advanced age-verification systems to block underage access, self exclusion tools that provide options for and permanent restrictions to gaming activities and round-the clock toll free helplines that offer confidential mental health and addiction support.
The regulatory measures comes amid calls to regulate the sector following increase in cases of mental health and some suicide cases attributed to betting.
The post Association of Gaming Operators in Kenya Announces New Regulations appeared first on European Gaming Industry News.
Compliance Updates
Sumsub Maintains Compliance with iBeta Standards

Sumsub announced that its Liveness solution has successfully passed iBeta Quality Assurance testing in line with the ISO/IEC 30107-3 standard. The evaluation, conducted on both Android and iOS platforms, confirms the solution’s compliance with Level 2 of the Biometric Presentation Attack Detection (PAD) Standard—the solution showed zero mistakes during testing, validating Sumsub’s technology as capable of resisting sophisticated spoofing attempts.
Sumsub’s Liveness solution is designed to detect deepfakes and prevent biometric fraud using advanced in-house AI models. With deepfakes growing 4x year-over-year and now accounting for 7% of all fraud cases, according to the company’s 2024 Identity Fraud Report, robust anti-spoofing technology is critical for safeguarding businesses and users alike. By integrating AI-driven detection tools, Sumsub helps organizations stay ahead of emerging threats and maintain trust throughout the user verification process.
“iBeta Level 2 testing reflects our commitment to trust, quality, and staying ahead of fraud trends. The industry is facing a rise in attack sophistication and scale, and it’s essential that our solutions continue meeting the highest standards. Routine third-party testing like this ensures we’re prepared for these evolving threats,” Vyacheslav Zholudev, CTO and co-founder of Sumsub, said.
The post Sumsub Maintains Compliance with iBeta Standards appeared first on European Gaming Industry News.
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