Compliance Updates
Betting and Gaming Council Members Boast Record Compliance on Age Verification Checks
The members of the Betting and Gaming Council (BGC) have achieved record compliance rates for age verification checks, according to leading industry auditor Serve Legal.
Independent figures provided by Serve Legal, show bookmakers boasted a 91.4% age verification pass rate, across thousands of annual checks.
Meanwhile, casinos have a near-perfect pass rate of 98%.
This represents a 30% compliance increase across the audit volume since 2009, when Serve Legal began working with the regulated betting and gaming sector.
Regulated betting and gaming is now the leading sector in the UK for age verification compliance, better than supermarkets, convenience stores and petrol forecourts and delivering 10-15% higher compliance rates than the alcohol and lottery sectors annually.
BGC members take a zero-tolerance approach to betting by children and have significantly raised standards to protect young people.
The most popular forms of betting by children are legal arcade games like penny pusher and claw grab machines, bets between friends or family, and playing cards for money – not with BGC members.
BGC members enforce strict age verification on all their products to prevent underage gaming and will further strengthen age verification measures by increasing the checking age from “Think 21” to “Think 25” across betting shops and casinos. This policy will require anyone who is over 18 but looks under 25 to provide ID.
The BGC also funds the £10m Young People’s Gambling Harm Prevention Programme, delivered by leading charities YGAM and GamCare, which has reached more than two million 11 to 19-year-olds, and those working with them, in the UK.
Wes Himes, Executive Director of Standards and Innovation, said: “The BGC and our members are incredibly proud of these compliance rates, which put us ahead of our peers in every department.
“I am hugely grateful to Serve Legal for their work over the last 15 years, who have been instrumental in this change. Serve Legal, alongside our members and their dedicated staff, have led the charge in raising standards and setting a new benchmark for excellence.
“Bookmakers and casinos play a vital economic role on the UK’s hard-pressed high streets, as well as in the leisure and tourism sector. But economic contribution has to go hand-in-hand with the highest standards.
“We are delivering that, which should be welcome news to customers and communities across the country. Our work to raise standards goes on, and I expect these compliance rates to continue improving across the land-based betting and gaming sector.”
Serve Legal is the market-leading provider of ID and compliance testing services in the UK & Ireland. Providing extensive, independent audit services to national retailers, leisure operators and sports broadcasters, Serve Legal’s site audits help clients protect and improve operational and compliance standards.
Over the last 15 years, Serve Legal has conducted over 200,000 bookmaker and casino site audits, to ensure due diligence across a range of compliance issues for BGC members.
Audit checks were conducted at single-site businesses through to national brands with thousands of locations on UK high streets.
Serve Legal Client Manager Ali Deering said: “Compliance challenges can be greater for smaller independent bookmakers. The BGC have done admirable work in bringing them up to speed with the latest compliance support, to offer a level playing field with other big names in the industry. At Serve Legal we are proud to be supporting all of the BGC’s members, including casinos, with their due diligence and celebrate the tangible successes in each of them!”
The improvement comes as a result of new measures on customer interactions and improved “challenge on entry” standards for age verification.
Serve Legal CEO Ed Heaver said: “The Serve Legal team are incredibly proud of the work conducted by the BGC and their members. Their impressive dedication and work ethic has paid off in some highly impressive statistics, showing the 30% compliance increase across the industry over the time that we have worked in the sector. We thank the BGC for pioneering their mission of customer safety alongside ours.”
The BGC’s commitment to protecting young people extends beyond land-based betting and gaming, including recent commitments on advertising.
In 2019, BGC members introduced the whistle-to-whistle ban on TV betting commercials during live sports before the 9 pm watershed, which led to the number of such ads being seen by children at that time falling by 97%.
BGC members have also introduced new age-gating rules for advertising on social media platforms, targeting ads to those aged 25 and over unless a platform can verifiably prove that its age-gating systems can prevent under-18s from accessing regulated betting and gaming advertising content.
The BGC has also written to the Government, asking them to urge social media companies to cooperate more closely with the betting and gaming industry in limiting marketing seen by young people and problem gamblers.
Recent data from the Gambling Commission published last year showed young people’s exposure to betting and gaming adverts and promotions had declined compared to the previous year.
Of 11 to 17-year-olds, 55% had seen regulated betting and gaming adverts offline, compared to 66% in 2022, and 53% had seen adverts online, compared to 63% in 2022.
The Government has previously stated research did not establish a causal link between exposure to advertising and the development of problem betting and gaming.
The regulated betting and gaming industry is determined to promote safer gaming, unlike the unsafe and growing online black market, which has none of the safeguards strictly employed by BGC members.
BGC members overall contribute £7.1bn to the economy and generate £4.2bn in tax while supporting 110,000 jobs.
Each month in Great Britain around 22.5m adults have a bet and the most recent NHS Health Survey for England estimated that 0.4% of the adult population are problem gamblers.
The post Betting and Gaming Council Members Boast Record Compliance on Age Verification Checks appeared first on European Gaming Industry News.
AleRT Bettor Protection System
Regulating the Game Names “Prevent” Risk Identification System by Focal as Latest Innovation Selected for 2026 Pitch! Event
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Leading gambling law and regulation conference Regulating the Game (RTG) has announced “Prevent” – a real-time gambling risk identification and safer gambling messaging system developed by Focal – as the latest innovation selected to feature at next year’s Pitch! event.
Part of RTG’s networking schedule taking place alongside the summit itself in Sydney in March, Pitch! – to be held on the evening of 9 March at the Sydney Opera House – is designed to surface solutions that confront real regulatory challenges by strengthening consumer protection, enhancing governance and offering operators practical capability uplift.
Organisers said “Prevent” exemplifies this mission by reframing player protection as a core operational system rather than an ancillary responsibility. Specifically, it advances the identification of risk across the millions of interactions land-based venues experience by using live behavioural data to detect risk early, generate real-time alerts and deliver safer gambling messaging directly to customers.
It is the next evolution of Focal’s award-winning ALeRT Bettor Protection System, bringing faster insights, automated outreach and a more complete picture of customer behaviour.
According to RTG, “Prevent” expands the reach of player protection by identifying emerging risk in real time, monitoring both carded and uncarded play, delivering instant and automated safer gambling messages, supporting venue teams with accurate, consolidated risk information and streamlining compliance reporting and documentation.
“‘Prevent’ is exactly the sort of innovation Pitch! is built to spotlight. We’re looking for solutions that lift capability, that translate research into operational practice and that show what is possible when technology meets real-world regulatory challenges. ‘Prevent’ is pushing safer gambling further upstream – and making it part of mainstream operations,” said Paul Newson, Principal at Vanguard Overwatch and founder of RTG.
RTG also revealed its first batch of sponsors for the 2026 event, namely GLI as Gala Dinner Partner and Amazon Web Services as a Silver Sponsor, with support from ebet, CherryHub, Intralot Australia, IGT, Everi, Vanguard Overwatch, Leagues Clubs Australia and Thomson Geer.
The post Regulating the Game Names “Prevent” Risk Identification System by Focal as Latest Innovation Selected for 2026 Pitch! Event appeared first on European Gaming Industry News.
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GAMOMAT, one of the leading independent German software developers for slot games, has achieved its ISO/IEC 27001:2022 certification. This marks a major milestone in the company’s ongoing commitment to information security management.
The ISO/IEC 27001:2022 certification was awarded by Proks Certification GmbH, an independent certification body accredited by the German Accreditation Body (Deutsche Akkreditierungsstelle DAkkS). The certification, valid until August 2028, also covers GAMOMAT Distribution GmbH and GAMOMAT RGS Ltd.
This important certification ensures that GAMOMAT has the right framework to process, manage and protect both its own sensitive information and that of its clients and employees. GAMOMAT completed a full audit by ISO consultants as part of the assessment, confirming its procedures meet the required benchmarks.
“Securing our ISO/IEC 27001:2022 certification is a testament to our unwavering understanding that data and information security are crucial. This certification demonstrates that our technology is managed responsibly and securely, in line with internationally recognised best practices,” said Paul Schulleri, CTO of GAMOMAT Development GmbH.
The post GAMOMAT Achieves ISO/IEC 27001:2022 Certification appeared first on European Gaming Industry News.
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Expanse Studios, a B2B iGaming content provider and subsidiary of Golden Matrix Group Inc., has been granted a software provider license by Spelinspektionen, Sweden’s national gambling authority, authorizing the company to distribute gaming software to licensed operators in one of Europe’s most mature and regulated iGaming markets.
The license, valid until December 1, 2030, enables Expanse Studios to supply its portfolio of proprietary slot games, crash games, and casino content to Sweden’s licensed B2C operators. This approval positions the company to serve a market that generated approximately €2.4 billion in total gambling revenue in 2024, with online gaming accounting for 64% of total market activity.
Entry into Europe’s Most Regulated Market
Sweden represents one of Europe’s most sophisticated iGaming jurisdictions, with approximately 100 licensed operators serving a population of 10.5 million where internet penetration exceeds 95%. In 2024, the online gambling revenue reached $1.9 billion, reflecting a 5% increase from the previous year.
The Swedish market maintains one of Europe’s highest channelization rates at 85-90%, indicating strong player preference for licensed platforms. Sweden’s regulatory framework, established through the 2019 Gambling Act and overseen by Spelinspektionen, emphasizes technical compliance, responsible gaming, and transparent operations—standards that align with Expanse Studios’ existing operations across 1,300+ casino brands in regulated markets.
“Sweden’s licensing framework sets the gold standard for regulated iGaming markets in Europe,” said Damjan Stamenkovic, CEO of Expanse Studios. “Securing the license approval from the Swedish Authority once again validated our technical capabilities and commitment to responsible gaming in one of the world’s most demanding regulatory environments. This license opens substantial distribution opportunities with established operators serving a highly engaged, tech-savvy player base.”
The Swedish license complements Expanse Studios’ recent European regulatory approvals in Romania and commercial partnerships with operators including AdmiralBet (Novomatic Group) and MerkurXtip (Merkur Group), demonstrating accelerating demand for certified, compliant content across regulated jurisdictions in Europe.
Sweden’s market characteristics—including strong preference for mobile platforms, high consumer spending on digital entertainment, and established payment infrastructure—align well with Expanse Studios’ content portfolio. With 56 proprietary titles including Super Heli, Titan Roulette, and Wild Icy Fruits, the company continues scaling its high-margin B2B operations across Europe, Latin America, and North America.
This license approval reinforces Golden Matrix Group’s strategic focus on expanding regulated B2B operations in jurisdictions with transparent licensing frameworks and very robust player protection standards.
The post Expanse Studios Secures Swedish B2B Gaming License appeared first on European Gaming Industry News.
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