Press Box PR has been awarded PR Agency of the Year at the 2026 European iGaming Awards, marking the first significant industry accolade in the agency’s history.

Conducted at the renowned ICE event in Barcelona, this industry accolade signifies the company’s development and standing in the betting and gaming field.

Press Box PR, with locations in London and Manchester, is a PR agency that combines digital and traditional methods, focusing on gaining exposure in iGaming, sports, consumer sectors, finance, hospitality, and catering, while also assisting brands in securing mentions in AI citations and LLM suggestions. In 2025, the agency marked a significant achievement by exceeding £5m in revenue and expanding the team to over 50 members.

Sarah Williams, B2B Account Manager at Press Box, said: “The best part of being a PR is bigging up our clients – telling their stories and shouting about their achievements. But as an agency, we often forget to celebrate our own achievements. When I started telling Press Box PR’s ‘story’ two years ago, hearing from the team about their wins big and small, I was so impressed with the authenticity and integrity of each Press Box PR employee.

“From there, it was really easy to write an entry detailing why our team deserves to win a ‘PR Agency of the Year’ award! My colleagues are incredibly fun, hard-working people and it was such a pleasure to tell their story in such a compelling way.”

Alex Donohue, managing director and founder of Press Box PR, said: “This award is credit to the entire Press Box PR team. The work we do is always collaborative, and it is the consistency, care and creativity across the business that helps us deliver meaningful results for our clients time and time again.

“We are incredibly proud to see that effort recognised by the industry, especially in a sector as competitive and fast-moving as iGaming. It is a brilliant moment for the agency and a reflection of the standards our team sets every day.”

January has been a busy month for the leading PR for AI and LLM agency with the appointment of former Playtech chief commercial officer, John Pettit, who has been appointed executive chairman. Pettit will work closely with the senior leadership team to guide strategic direction, support client growth in regulated industries such as finance/fintech, technology and of course, iGaming.

The company also has a number of new campaigns for clients in progress for the Six Nations Championship, Cheltenham Festival and the FIFA World Cup 2026.

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Ludus Games, a new studio dedicated to next-generation PvP gambling content, officially launches today and introduces its flagship real-money title, Battle Fury, built specifically for iGaming operators.

Uniting veterans from mobile free-to-play, esports, and real-money gaming, Ludus Games creates competitive multiplayer formats that play like real games while integrating seamlessly into casino and sportsbook ecosystems. The studio focuses on PvP-by-design experiences, lightweight high-performance clients, and analytics-ready backends that boost engagement, session depth, and long-term value.

“Most gambling content still looks like single-player math models wearing a casino skin,” said Dmytro Paliants, Founder of Ludus Games. “We created Ludus to bring true competitive gameplay — short, intense real-time duels — into the iGaming world, while preserving the predictability, compliance, and margin operators require.”

Battle Fury: Real-Time PvP Engineered for iGaming

Battle Fury is a real-time, session-based PvP title where players enter compact arenas, outmaneuver opponents, and time abilities to win the pot. Designed with mobile-first performance and seamless cross-platform input, it offers:

• Short, intense matches that maximize bet cadence and repeat play
• Head-to-head duels with real-time competitive outcomes
• Lightweight Unity client optimized for mobile, tablet, and desktop

“Our goal is to make PvP as easy to operate as a slot,” added Paliants. “Operators get a stable, portfolio-level RTP around 90%, built-in competitive formats, and a client that feels like a top-tier mobile game. Players get skill-influenced competition — operators get predictable performance.”

Built for Operators: From Integration to Retention

Ludus Games provides a technology stack tailored for casino and sportsbook environments, including:

• PvP-first formats that drive social stickiness and repeat sessions
• High conversion & retention via competitive loops, streak mechanics, and ladders designed by mobile gaming veterans
• Stable and responsible margin, with portfolio RTP configured at ~90%
• Multi-platform reach with responsive UX for mobile, tablet, and desktop
• Rapid go-to-market through fast skinning, localization, and lightweight API integration

Demo builds are available to qualified partners upon request.

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DEGEN Studios is upping the ante with Covert Chaos, a high-volatility slot featuring expanding Wilds, direct multiplier clashes, and a continuous struggle between order and chaos.

Located in a shattered realm divided by two rival factions, Anarchy Army and Chaos Control, Covert Chaos immerses players in a treacherous setting where loyalties are challenged and circumstances frequently change.

At the heart of the experience are Expanding Multiplier Wilds, which may appear on any reel during the base game. When featured in a successful combination, the Wild stretches to fill the entire reel and initiates a multiplier clash between the two groups. Every side unveils a multiplier, with numbers reaching up to x200, and solely the winning team’s multiplier is utilized. Several Expanding Multiplier Wilds can appear in a single spin, layering multipliers and transforming short chances into significant hits.

Free Spins add further unpredictability, featuring three unique bonus missions activated by aligning Scatters on reels one, three, and five. Every Free Spins mission provides a unique volatility profile and gameplay style, allowing players various routes to access feature action.

Advance Alpha revolves around continuous motion and tension, granting Free Spins with enhanced Wild occurrences and incorporating the Wild Shift feature, in which Expanded Wilds can move after the reels halt, resulting in swift turnarounds and surprising victories.

Sniper’s Nest secures two contrasting Sticky Multiplier Wilds throughout the feature, enabling multipliers to accumulate gradually as the suspense heightens and the confrontation intensifies.

For players willing to take the biggest risks, Operation: New Dawn offers the highest-reward path. The feature begins with a gamble that can reduce spins to zero or push them as high as 20, before asking players to commit to one of the two teams. When an Expanded Wild forms part of a win, it triggers a multiplier battle, with each decision carrying real consequences.

Boosts add another layer of control for players looking to push the battle that bit harder, increasing either the frequency of Free Spins triggers or the appearance of Expanding Multiplier Wilds in the base game. Only one Boost can be active at a time, forcing players to choose how they want to apply pressure.

Danny Gordon, Head of Studio at DEGEN Studios, said: “Covert Chaos is about momentum that never feels secure. You’re constantly weighing up whether to press on or cash out, because the game can turn at any moment. That tension is deliberate. We wanted every spin to feel like a power struggle, where the risk is real and the payoff can hit hard.”

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