Latest News
IGT and Holland Casino Upgrade Video Poker Across the Netherlands with 500 PeakBarTop Cabinets
International Game Technology PLC announced that it is modernising video poker across the Netherlands with a 500-unit deployment of PeakBarTop cabinets at Holland Casino gaming venues throughout the region. This multi-phase installation started in 2023 and once complete, will account for the largest PeakBarTop installation in Europe.
“IGT’s PeakBarTop cabinets have elevated the aesthetic of Holland Casinos’ gaming floors and introduced a new level of entertainment and comfort to our players. When looking to enhance our video poker offering, Holland Casino knew IGT was the ideal supplier given their decades of leadership in video poker performance and innovation,” Pieter Boers, Holland Casino’s Vice President of Gaming and Services, said.
“We’re thrilled that Holland Casino entrusted IGT to help modernize its video poker offering with 500 PeakBarTop cabinets and our legendary Game King content. The PeakBarTop cabinet is the leading bartop hardware solution in the world and is the ideal complement to the many IGT solutions on Holland Casinos’ gaming floors,” Nick Khin, chief operating officer of gaming for IGT, said.
IGT’s PeakBarTop cabinet features an ergonomic design that includes a 23-inch curved, full-HD display, a front-mounted ticket printer and an embedded card reader. The PeakBarTop cabinet also includes a range of technologically advanced features such as enhanced lighting and sound, a USB mobile device charging port, a play-level indicator for service staff and embedded Bluetooth technology that enables operators to seamlessly integrate with IGT’s cashless gaming systems technology.
The post IGT and Holland Casino Upgrade Video Poker Across the Netherlands with 500 PeakBarTop Cabinets appeared first on European Gaming Industry News.
2026 EGR Europe Awards
RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards
RocketPlay Casino has been awarded European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards for its innovative community-led campaign, RocketWisdom: The Book. The EGR Europe Awards recognise trailblazers and leaders shaping the iGaming industry across Europe, with winners chosen through a rigorous judging process.
What the Award Recognises
The European Marketing Campaign of the Year – B2C category honours marketing initiatives that achieve significant commercial impact or enhance brand development. Judges evaluate originality, creativity, quality of execution, and measurable results.
About RocketWisdom: The Book
RocketPlay’s winning campaign began as a player research project. Over two months, the casino invited its community to share their gaming habits and “rituals,” gathering over 1,000 responses. These insights were transformed into a book featuring 100+ authentic player stories, curated but not rewritten by the brand.
The campaign gained rapid momentum after streamers discovered the book. Within just three days, RocketPlay received around 1,000 direct requests, turning a private research initiative into a fully-fledged public campaign. The project was amplified across owned channels, social media, creator content, media coverage, and in-product activations.
Campaign Highlights
- 13,000+ downloads
- ~100 streams showcasing the project (~200,000 viewers)
- 50+ media outlets coverage
For RocketPlay, the award represents a major milestone and underscores the power of community-driven storytelling. The campaign demonstrates that authentic engagement can deliver measurable performance, not just visibility. RocketPlay continues to build its reputation in the community, maintaining top ratings across platforms including 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.
The post RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
2026 EGR Europe Awards
RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards
RocketPlay Casino has won European Marketing Campaign of the Year – B2C at the EGR Europe Awards 2026 for its community-led campaign RocketWisdom: The Book. The EGR Europe Awards acknowledges innovators and leaders shaping Europe’s iGaming sector, with winners selected through a structured judging process.
What this award recognises
European Marketing Campaign of the Year – B2C rewards marketing initiatives that deliver major commercial impact and/or brand development, with judges assessing originality, creativity, execution quality, and measurable outcomes
About RocketWisdom: The Book
RocketPlay won with RocketWisdom: The Book — a campaign that started as a player research project. Over 2 months, RocketPlay invited its community to share real-life gaming habits and “rituals,” collecting 1,000+ responses. Those voices became a book featuring 100+ authentic player stories — curated, not rewritten by the brand.
The release gained momentum organically: after streamers discovered the book, RocketPlay received about 1,000 direct requests within 3 days, turning a private research initiative into a full-scale public campaign supported across owned channels, social, creator content, media coverage, and in-product activations.
Highlights of the campaign
- 13,000+ downloads
- ~100 streams featuring the project (~200,000 viewers)
- 50+ media outlets
For RocketPlay, the award is a major brand milestone — and a clear signal that community-led storytelling can drive real performance, not just attention. The brand continues to strengthen its reputation across the community, holding top ratings such as 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.
The post RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards appeared first on Americas iGaming & Sports Betting News.
Latest News
RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards
RocketPlay Casino has won European Marketing Campaign of the Year – B2C at the EGR Europe Awards 2026 for its community-led campaign RocketWisdom: The Book. The EGR Europe Awards acknowledges innovators and leaders shaping Europe’s iGaming sector, with winners selected through a structured judging process.
What this award recognises
European Marketing Campaign of the Year – B2C rewards marketing initiatives that deliver major commercial impact and/or brand development, with judges assessing originality, creativity, execution quality, and measurable outcomes
About RocketWisdom: The Book
RocketPlay won with RocketWisdom: The Book — a campaign that started as a player research project. Over 2 months, RocketPlay invited its community to share real-life gaming habits and “rituals,” collecting 1,000+ responses. Those voices became a book featuring 100+ authentic player stories — curated, not rewritten by the brand.
The release gained momentum organically: after streamers discovered the book, RocketPlay received about 1,000 direct requests within 3 days, turning a private research initiative into a full-scale public campaign supported across owned channels, social, creator content, media coverage, and in-product activations.
Highlights of the campaign
- 13,000+ downloads
- ~100 streams featuring the project (~200,000 viewers)
- 50+ media outlets
For RocketPlay, the award is a major brand milestone — and a clear signal that community-led storytelling can drive real performance, not just attention. The brand continues to strengthen its reputation across the community, holding top ratings such as 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.
-
ACMA4 days agoACMA Blocks More Illegal Online Gambling Websites
-
Aurimas Šilys4 days agoREEVO Partners with Betsson Lithuania
-
CEO of GGBET UA Serhii Mishchenko4 days agoGGBET UA kicks off the “Keep it GG” promotional campaign
-
Canada3 days agoRivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives
-
Latest News3 days agoTRUEiGTECH Unveils Enterprise-Grade Prediction Market Platform for Operators
-
AI4 days ago2026 Rewards AI Capability, Not AI Talk – HIPTHER Prague Summit Unveils the Next-Era HIPTHER Academy
-
Central Europe4 days agoNOVOMATIC Once Again Recognised as an “Austrian Leading Company”
-
Berlin4 days agoBLAST and Brawl Stars bring their first-ever joint Live event to Berlin as part of new global competitive ecosystem



