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Bet365 Debuts its Bespoke Live Game Show Super Mega Ultra in Collaboration with Playtech

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Playtech announced the launch of the new live game show, Super Mega Ultra, in collaboration with bet365. The game is now accessible to players in multiple territories, including the UK, Mexico and Ontario.

The live game show is crafted in-house and draws inspiration from one of bet365’s popular slots. It stands as a testament to the synergistic efforts between Playtech and bet365, aiming to provide players with an immersive live entertainment experience.

As wheel-based live game shows continue to gain popularity, bet365 has positioned itself at the forefront by offering a range of captivating options for players. The introduction of this innovative three-tier base game across two wheels further solidifies bet365’s reputation as a leading provider of premium, entertaining gaming experiences and high-quality, in-house gaming content.

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The game features three payout levels – Super, Mega, and Ultra – providing players with the chance to win significant rewards. Each round offers maximum multipliers (×300 for Super, ×500 for Mega, and ×2500 for Ultra). The game starts at the Super level, and with each “Level Up” spin result, players advance to the next payout level, either Mega or Ultra.

To add to the excitement, two bonus rounds – 7s Heaven and Slot Spins – have been incorporated to further enrich the player’s gaming experience.

bet365 spokesperson commented: “We’re thrilled to unveil this new game to our global community, marking a significant milestone for us. It is a valuable addition to our Live Casino portfolio, taking our in-house game production to new heights. With the introduction of the three-tier base live game spanning two wheels, we’re setting a new industry standard – a testament to our commitment to creating innovative, top-quality and engaging game experiences for our players. Playtech’s expertise and collaboration were instrumental in the development of this exciting new game show. The partnership between both companies continues to drive success, as we continue to work together to create groundbreaking gaming experiences for players around the world.”

Kevin Kilminster, Chief Product Innovation Officer at Playtech Live, said: “We are excited to collaborate with bet365 to launch their bespoke Live game show, Super Mega Ultra to their player base. It is fantastic to see one of our most trusted partners taking the opportunity to continuously build bespoke content and utilise the knowledge and experience that the Playtech Live team has to offer. The debut of the three-tier base live game across two wheels is a new industry standard and reflects our joint dedication to crafting innovative, high-quality, and captivating gaming experiences for players. We look forward to continuing our strong and successful partnership with this world-class operator.”

The post Bet365 Debuts its Bespoke Live Game Show Super Mega Ultra in Collaboration with Playtech appeared first on European Gaming Industry News.

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Arizona Department of Gaming and Arizona Lottery Announce Proclamation Recognizing September 2025 as Responsible Gaming Education Month

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State agencies join forces to raise awareness, promote prevention, and provide tools for safe and responsible play.

The Arizona Department of Gaming (ADG) and the Arizona Lottery are proud to announce a joint effort in support of a new Proclamation recognizing September 2025 as Responsible Gaming Education Month in Arizona.

Responsible gaming is about ensuring that individuals who choose to play have the tools, resources, and knowledge they need to make informed decisions and enjoy gaming as a form of entertainment. While problem gambling initiatives focus on helping those already experiencing harm from gambling, responsible gaming emphasizes prevention by encouraging healthy play behaviors before they reach a critical point.

Throughout September, and continuing in the months ahead, the ADG and Arizona Lottery will work together to strengthen education and awareness initiatives. The goal is to equip players with strategies and resources that help them keep gaming fun and safe, while helping reduce the risks associated with problem gambling.

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“For over 30 years, the Arizona Department of Gaming has safeguarded the integrity of gaming through strong consumer protections, enforcement against illegal operators, and support services for those impacted by problem gambling,” said Jackie Johnson, Arizona Department of Gaming Agency Director. “During Responsible Gaming Education Month, we remind everyone that part of playing responsibly is being informed—always double-check before you place your bet to ensure you are using a legal, regulated operator at gaming.az.gov/checkyourbet.”

The Arizona Lottery also remains steadfast in its commitment to responsible play and has a Level 2 certification with the World Lottery Association for responsible gaming. Lottery games benefit the people of Arizona by generating critical revenue that funds education, healthcare, environmental conservation, and economic development. At the same time, the Lottery prioritizes the well-being of its players. Each ticket includes clear odds of winning, vending machines display game odds, and the 1-800-NEXT-STEP helpline is featured across Lottery products and advertising.

“We are proud to deliver entertainment that benefits communities across our state, while recognizing our responsibility to promote safe play,” said Alec Thomson, Arizona Lottery Executive Director. “Through transparency and awareness, we want every player to have the tools they need to make informed decisions and enjoy the Lottery responsibly.”

As Arizona observes Responsible Gaming Education Month, ADG and the Arizona Lottery encourage all players to stay informed, know their limits, and seek help if needed. Together, we can ensure that gaming remains a source of entertainment that strengthens, rather than harms, Arizona communities.

For more information and resources, visit gaming.az.gov/ResponsibleGaming or ArizonaLottery.com/ResponsibleGaming. If you or someone you know may be struggling with problem gambling, call or text 1-800-NEXT-STEP for confidential support available 24/7.

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The post Arizona Department of Gaming and Arizona Lottery Announce Proclamation Recognizing September 2025 as Responsible Gaming Education Month appeared first on Gaming and Gambling Industry in the Americas.

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absolutebet Secures AGCO Registration as an Internet Gaming Operator in Ontario

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Internet Gaming Operator by the Alcohol and Gaming Commission of Ontario (AGCO).

This significant milestone authorizes absolutebet to offer regulated iGaming services in Ontario’s legal market under the oversight of AGCO and iGaming Ontario (iGO).

The registration marks a key step in absolutebet’s mission to bring a trusted, responsible, and innovative online casino experience to Ontario players. absolutebet is committed to operating with integrity and transparency, meeting all provincial standards for player protection, responsible gambling, anti-money laundering, and game integrity.

Securing AGCO registration is more than a milestoneit’s the start of absolutebet’s journey in one of the most exciting regulated markets in the world,” said Chen Truman, Founder of absolutebet. “We are building a brand that will grow with the Ontario community and set the stage for future expansion.”

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On the regulatory milestone, Krisztina Kalla, Legal & Regulatory Compliance Advisor of absolutebet, commented: “I’m incredibly proud to see all the hard work behind this license pay off. Securing AGCO registration has taken months of preparation and close collaboration with regulators and partners. I am very happy to see the result of that work, and even more excited as we move into the launch phase and open up the absolutebet community to Ontario players in a fun and responsible way.”

Ontario is recognized as one of the most competitive and fast-growing regulated iGaming markets in North America. With AGCO registration secured, absolutebet will move forward with the final stages of its iGO onboarding process in preparation for launch.

 

The post absolutebet Secures AGCO Registration as an Internet Gaming Operator in Ontario appeared first on Gaming and Gambling Industry in the Americas.

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VeliTech Appoints Mats Lundin as Chief Sales Officer

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Seasoned iGaming executive brings decade of commercial expertise to drive B2B growth

VeliTech, the B2B technology division of Veli Group, today announced the appointment of Mats Lundin as Chief Sales Officer (CSO). Lundin brings over 10 years of commercial leadership experience across the iGaming sector to accelerate VeliTech expansion as operators worldwide seek battle-tested platform solutions.

In his new role, Lundin will spearhead VeliTech global sales strategy, focusing on delivering the company’s comprehensive suite of iGaming solutions to operators seeking proven technology backed by real-world performance. His appointment reinforces VeliTech commitment to partnering with operators who demand more than promises – they want technology that is already winning in the market.

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“Mats embodies the kind of proven expertise that our operator partners expect,” said Giorgi Aleksidze, CEO at VeliTech.

“His track record of building meaningful relationships and driving revenue growth aligns perfectly with our approach of backing our technology with real results. When we say we bet on our tech, we need leaders who understand what that means in practice.”

Lundin joins VeliTech from Vegangster, where he served as Sales Manager. His career spans key roles including Director of Sales and Chief Commercial Officer at Gaming Corps, Head of Sales at iSoftBet, and various commercial positions where he consistently delivered revenue growth and market expansion

“What drew me to VeliTech is their unique position in the market,” said Lundin.

“This is not just another platform provider making bold claims – this is a team that operates their own gaming brands and proves their technology works where it matters most. That combination of technical excellence and real-world validation creates compelling value for operators.”

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Throughout his career, Lundin has specialised in provider and operator relationship management, regulatory navigation, and market analysis. His expertise spans both B2B and B2C sectors, with a proven ability to identify growth opportunities and translate them into sustainable commercial success.

The VeliTech platforms cover all critical aspects of iGaming, including player account management, no-code CRM, payment gateway, content aggregation, and game development. The appointment of Lundin as CSO comes as the company continues expanding its presence across regulated markets, from European casinos to emerging African markets.

The post VeliTech Appoints Mats Lundin as Chief Sales Officer appeared first on European Gaming Industry News.

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