Gambling in the USA

With The Tropicana Closed, Will The A’s Find Love In Las Vegas At That Site?

Published

2 years ago

April 3, 2024

with-the-tropicana-closed,-will-the-a’s-find-love-in-las-vegas-at-that-site?

Now that the Mob-era Tropicana resort is permanently closed on the Las Vegas Strip, the focus has shifted to a planned baseball stadium at that site as the new home for the Oakland Athletics.

On Gambling.com’s “The Edge,” Geoff Schumacher, vice president of exhibits and programs at The Mob Museum in Las Vegas, said the public “loves the idea of professional baseball coming to Las Vegas.”

However, the A’s planned move to that “prime real estate” on the resort corridor near the airport has generated “another level of discussion,” he said, adding that some have questioned the A’s ownership.

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After the Tropicana is demolished, a 33,000-seat Major League Baseball stadium is slated to be built at the site in time for the A’s to begin the 2028 season there.

In Oakland, team owner John Fisher has come under fire for the Athletics’ lackluster performance in recent years.

“People are very suspicious of whether he is the partner that Las Vegas really wants to work with,” Schumacher said.

By contrast, the NHL’s Vegas Golden Knights have “unbelievably great ownership” under Bill Foley, Schumacher said. The defending Stanley Cup-champion Golden Knights have been successful since entering the league in 2017 as an expansion franchise.

With the Las Vegas Valley poised to add Major League Baseball to its sports options, Schumacher pointed out that there is “a lot of positivity about the A’s, too.”

“Many people are super excited about the idea of going to a ballgame right here in our hometown,” he said.

Las Vegas Success Depends On Constant Evolution

Also on “The Edge,” Schumacher discussed the Tropicana’s Mob history and its contribution to entertainment in the Las Vegas Valley.

In addition, Schumacher made note of the valley’s evolution as a tourist destination.

To be a successful resort on the Las Vegas Strip in the megaresort era, he said, “you have to be in a constant state of evolution” with many new things to offer to guests.

In recent years, the Tropicana has not been in the best shape, he said.

“Las Vegas has to be competitive on the Las Vegas Strip in particular,” Schumacher said.

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Acquisition News

Xtremepush Acquires Scrimmage to Launch Industry-First Unified Loyalty and CRM Solution

Published

14 minutes ago

January 6, 2026

Wladimir P.

Xtremepush, the leading global customer engagement platform, has announced the strategic acquisition of US-based loyalty platform Scrimmage. The move enables Xtremepush to deliver a market-first, all-in-one solution that natively integrates real-time loyalty with its existing CDP, CRM, and free-to-play (F2P) products.

By bringing Scrimmage’s technology into its ecosystem, Xtremepush is launching XP Loyalty. This dynamic engine moves beyond traditional “points-only” programs, allowing operators to drive retention through a single data layer that supports live, granular personalization.

Solving the “Static Loyalty” Problem

The acquisition addresses a common pain point in the iGaming industry: generic loyalty programs that function in isolation. XP Loyalty replaces these “bolt-on” solutions with a unified system that utilizes:

Gamification Elements: Missions, challenges, and leveling systems.
Customization: Operator-specific currencies and personalized widgets.
Real-Time Execution: Targeted “loyalty nudges” delivered precisely when a player is most likely to engage.

Because the system is fully controlled by CRM and marketing teams, operators can iterate strategies in real-time, improving cost efficiencies by minimizing the “cost of generosity”—ensuring rewards are only given when they provide the highest return on lifetime value.

Leadership and Integration

As part of the deal, Dan Taren, Scrimmage’s CEO, has joined Xtremepush as Head of Loyalty Product. He is currently overseeing a rigorous integration process where every line of code is being audited to ensure it fits into Xtremepush’s “one data layer” philosophy.

“We endeavor to be the ‘experts in the room’ for our customers,” said Tommy Kearns, CEO and co-founder at Xtremepush. “Bringing Scrimmage into the fold ensures we cement that position. We want to move the industry away from static legacy schemes and connect operators to their players in real-time at the most personal level possible.”

Dan Taren added: “Xtremepush is the only market player successfully unifying CRM, F2P, and now loyalty in one platform. That is critical in the optimal rollout of these solutions, especially as partners look to differentiate ahead of major events like this year’s World Cup.”

The post Xtremepush Acquires Scrimmage to Launch Industry-First Unified Loyalty and CRM Solution appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling in the USA

Xtremepush Acquires Scrimmage to Deliver Only All-in-One Loyalty, CRM, and Gamification Solution

Published

14 minutes ago

January 6, 2026

GamingAmericas.com

Xtremepush has announced the acquisition of US-based loyalty platform Scrimmage to empower customers with a market-first, unified platform featuring a native, real-time loyalty engine to complement its already successful CDP, CRM, and F2P products.

This strategic move accelerates and enhances the launch of XP Loyalty, which will offer operator customers the seamless delivery of a dynamic engine which integrates directly into the same data layer on its platform. This positioning allows for live personalisation at the granular level, raising the bar of loyalty offerings from useful “bolt-ons” to key engagement and retention drivers, both critical at a time when taxation and regulation are posing brand differentiation and marketing challenges.

Dan Taren, Scrimmage’s CEO, has already joined the Xtremepush team as Head of Loyalty Product, where he is utilising his expertise in igaming loyalty technology to ensure the smooth progress of the integration, which will see every line of code audited to fit with the brand’s best practice approach of a unified ecosystem, agnostic to partner product requirements, size, or complexity.

Once Scrimmage’s technology is fully deployed, Xtremepush expects to solve a core industry problem of generic programmes that function in isolation and do little to attract and retain players. Moving from basic points-based functions to a dynamic engine – which utilises points, missions, challenges, and levels, as well as operator currencies and personalised widgets – will ensure a faster return on lifetime value.

XP Loyalty is sector’s first solution fully controlled by CRM and marketing teams, and will plug directly into Xtremepush-influenced customer journeys, allowing for real-time iteration and cost efficiencies through minimising the cost of generosity, ensuring the right reward or loyalty nudge reaches the right player at the right moment.

Tommy Kearns, CEO and co-founder at Xtremepush said of the acquisition: “We endeavour to be the ‘experts in the room’ to give our customers the best opportunity to realise the full potential of their brands from a CRM, gamification, and now loyalty point-of-view. Bringing Scrimmage into the Xtremepush fold, along with its key innovator Dan Taren, will ensure we cement that position when it comes to retention conversations, and we’re already hugely satisfied by the initial progress.

“Through all of our products, we want to move the industry away from static legacy schemes and instead connect operators to their players in real-time and at the most personal level possible. With Scrimmage underpinning our incoming XP Loyalty launch, we’re raising the bar once again in this regard, in turn giving operators the best chance of success both now, and in a few years’ time.”

“Joining Xtremepush is a major milestone for us at Scrimmage,” added Dan Taren, Head of Loyalty Product at Xtremepush. “This is the natural next step for our technology and a great synergistic step for both parties. Xtremepush is the only market player successfully unifying the key areas of CRM, F2P, and now loyalty in one platform working with one data layer. That is critical in the optimal rollout of these solutions, and our partners will be able to realise their benefits, to better engage and differentiate in the lead up to this year’s World Cup and beyond.”

The post Xtremepush Acquires Scrimmage to Deliver Only All-in-One Loyalty, CRM, and Gamification Solution appeared first on Americas iGaming & Sports Betting News.

BETER

BETER Cracks Florida Market: Setka Cup Now Live on Hard Rock Bet

Published

2 weeks ago

December 23, 2025

Wladimir P.

beter-cracks-florida-market:-setka-cup-now-live-on-hard-rock-bet

Editor’s Take

Why this matters: Florida is a “monopoly market” controlled by the Seminole Tribe, meaning there is only one door in: Hard Rock Bet. By securing vendor registration here, BETER gains access to one of the most populous states in the U.S. without the fragmentation of competition seen in states like New Jersey. The immediate deployment of Setka Cup (table tennis) fills a crucial need for 24/7, fast-paced content during U.S. daytime off-hours.

The Full Story

BETER, the provider of next-gen betting content and data, has officially entered the Florida sports betting market after securing Vendor Registration from the Seminole Tribe of Florida (dba Seminole Gaming).

The regulatory approval allows BETER to supply its fast-paced betting products to the state’s sole authorized operator, Hard Rock Bet.

Day One Impact: Table Tennis Following the approval, BETER has immediately launched its exclusive Setka Cup table tennis tournaments on the Hard Rock Bet platform.

The Product: Setka Cup provides 24/7 live streaming, real-time data, and odds.
The Reach: Florida becomes the fifth U.S. state where Setka Cup is available to bettors.
The Metric: BETER covers approximately 700,000 fast-paced events annually, offering up to 50 betting markets per event with margins often exceeding market standards.

Next Phase: Esports While table tennis is live now, BETER has confirmed that its esports portfolio—specifically ESportsBattle—will be integrated into Hard Rock Bet in the “near future.” This will bring round-the-clock eFootball, eBasketball, and other fast-market disciplines to Florida bettors.

Management Commentary Chuck Robinson, Chief Revenue Officer at BETER, emphasized the strategic value of the exclusive Hard Rock partnership:

“Launching Setka Cup with our partner Hard Rock Bet is particularly significant, as it allows us to introduce our fast-betting content to Florida bettors through a highly trusted sportsbook platform. We see strong long-term potential in Florida… Our esports content, particularly ESportsBattle, will also be going live soon.”

Valeriia Tarchynska, Chief Legal Officer at BETER, noted the complexity of the approval:

“Obtaining vendor registration in Florida reflects the strength of our regulatory strategy… We are grateful to the Seminole Tribe of Florida dba Seminole Gaming for their cooperation throughout the registration process.”

This approval is part of a wider U.S. expansion strategy for BETER, which has already secured access in key states including Ohio, Arizona, and Kentucky.

The post BETER Cracks Florida Market: Setka Cup Now Live on Hard Rock Bet appeared first on Gaming and Gambling Industry Newsroom.