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BetSloty’s global expansion strategy in the online gambling industry: how does new online casino succeed?

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In February 2024, Slotegrator, a leading software supplier and aggregator for online casino and sportsbook operators, announced its new deal with client BetSloty, an innovative online casino operator. Slotegrator offers a look at how the project came together and what’s driving its success.

BetSloty uses Slotegrator’s turnkey online casino solution, a technically robust platform with multiple modules and features to efficiently manage daily casino operations, prevent fraud, engage players, and more.

BetSloty comments: “Acquiring an online casino platform from Slotegrator allowed us to leverage their specialized expertise and experience. This decision was based on the efficiency, speed, and cost-effectiveness of utilizing a team with a proven track record in developing successful online gaming platforms.”

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But what does the process look like when building an online casino from scratch?

In step one, it was important to consider three key areas: regulation, understanding of the target audience, and competitor analysis.

BetSloty casino welcomes players from all over the world, breaking down geographical barriers and ensuring a world-class gaming experience regardless of location.

Regulation. Understanding the paramount importance of regulatory compliance in the online gambling industry, BetSloty conducted thorough research to identify regions with stable regulatory environments conducive to their operations. Recognizing the significance of obtaining a license, they strategically partnered with legal experts to navigate the complexities of obtaining a Curaçao license, ensuring both legality and credibility. Betsloty engaged Slotegrator’s consulting and licensing services to swiftly obtain a license and used the platform’s groundbreaking features to develop their business strategy.

BetSloty remarks that obtaining a Curaçao license was a critical step. Slotegrator was chosen for its expertise in navigating the legal complexities of the gambling industry. Professional assistance is essential in legal matters to guarantee compliance with regulations and maintain players’ trust.

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Demographics and demand. BetSloty’s market research revealed regions with a growing interest in online gambling and a large potential customer base. This informed their decision-making process in selecting markets for expansion, ensuring alignment with consumer preferences and trends.

Competitor analysis. In a highly competitive industry, BetSloty conducted in-depth competitor analysis to identify market gaps and opportunities for differentiation. Leveraging partnerships with aggregators like Slotegrator, they streamlined the process of integrating games and payment methods, offering a diverse portfolio to attract and retain players.At the business planning stage, BetSloty’s expansion strategy was underpinned by meticulous planning and execution. From market research to platform development and rigorous testing, every aspect of their business plan was carefully crafted to deliver a seamless user experience and ensure long-term success in new markets.

Innovation and adaptation are essential features of the evolving landscape of online transactions. That’s why BetSloty embraced cryptocurrency payments, enabling the platform to cater to the preferences of a global audience.

By integrating cryptocurrency transactions, they enhanced security, anonymity, and efficiency, aligning with their commitment to providing diverse and convenient payment options. They support payments in a range of both crypto and fiat currencies, allowing players to use Bitcoin, Ethereum, or traditional currencies for maximum flexibility.Trust and security are paramount to BetSloty Casino, so they employ encryption technology to safeguard player information and ensure fair play.

Furthermore, BetSloty Casino offers a diverse range of games on its platform, integrated through Slotegrator’s APIgrator game integration solution. These games include classic slots, live dealer tables, and everything in between, creating an engaging and immersive gaming experience. APIgrator takes the process of integrating games into an online casino platform to the next level.

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BetSloty notes: “Cooperating with aggregators like Slotegrator streamlined the process of integrating games and payment methods. Their partnerships with leading game providers and payment solutions made it faster and more efficient for us to offer a diverse game portfolio and secure payment options. Our process involved careful selection of games based on popularity and quality.”

When marketing an online casino, it is important to consider promotion aspects such as:

 

  • Affiliate marketing.
  • Bonus policy.
  • Loyalty and VIP programs.
  • Tournaments
  • Gamification
  • Customer service.

BetSloty points out that their marketing strategy focuses on targeted digital campaigns, partnerships, and promotions; the online casino offers competitive bonuses, such as welcome bonuses, free spins, and loyalty rewards, to attract and retain players. The loyalty program incentivizes consistent engagement by providing exclusive perks and creating a rewarding experience for the valued players.

 

Artur Movchaniuk, Business Development Manager at Slotegrator, summarizes: “By prioritizing market research, regulatory adherence, and customer-centricity, BetSloty positioned themselves for sustainable growth and success in diverse international markets. The company’s global expansion journey underscores the importance of strategic planning, regulatory compliance, and innovation in the online gambling industry. The company has launched the online casino with a certain degree of perfectionism that will guarantee its success in the future and help to become a front-runner in the ever-evolving landscape of online gambling.”

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ABOUT SLOTEGRATOR

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

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Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

More information: https://slotegrator.pro/

Gambling in the USA

Gaming Americas Weekly Roundup – April 21-27

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

International Game Technology PLC announced that its dynamic Wheel of Fortune DiamondRS Premium Wheel cabinet recently launched in casinos across the US. Guests of Sky River Casino in Elk Grove, Calif. and of Mohegan Sun in Uncasville, Conn. were among the first players in the world to enjoy the Wheel of Fortune Cash Link Reels Double Diamond and Wheel of Fortune Cash Link Reels Double Gold games on IGT’s new ultra-high-tech, mechanical-reel cabinet. Designed exclusively for Wheel of Fortune game content, the Wheel of Fortune DiamondRS Premium Wheel cabinet boasts a 20-inch physical wheel, a 32-inch LCD top box and a 23-inch transmissive display.

CT Gaming continues its strong momentum from the first quarter of 2025 with a new wave of installations in Panama. Strengthening its position in the Latin American market, the company has partnered with leading operators to introduce top-performing products, including the EZ Modulo 32/32/32 slot cabinet and the highly successful Diamond King series. Among the highlights of the installation is Diamond King 3—CT Gaming’s bestselling multigame featuring 50 captivating titles. Players can enjoy a diverse mix of content, including the legendary Mega Jack trio: Aztec Gold, Slot-O-Pol Deluxe and Champagne Party. The experience is further enhanced by the Diamond Tree progressive jackpot, which delivers elevated gameplay and exciting reward potential.

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Las Vegas Sands has contributed $100,000 through the Sands Cares global community engagement programme to 100 Black Men Las Vegas in support of the organisation’s youth mentorship, scholarship and community service offerings. The 2025 donation will enable 100 Black Men Las Vegas to offer new programmes including a science, technology, engineering and math initiative; the Pathways to Public Service programme, which focuses on developing a pipeline of law enforcement and first responder professionals; and Realtist Academy, which prepares participants to become licensed real estate agents or mortgage brokers. In addition, Sands Cares funding will help 100 Black Men Las Vegas pursue efforts to identify a permanent location for the organisation.

Partnerships

SCCG Management has announced an expanded partnership with AWARE, a global leader in biometric verification software. Under this agreement, SCCG becomes a preferred reseller for AWARE’s biometric and identity verification solutions within the global gaming industry. AWARE’s advanced biometric technology offers a future-proof solution for iGaming and gambling platforms—empowering operators to ensure compliance, prevent fraud and protect players, all while delivering a seamless and secure user experience. With growing regulatory scrutiny and rising demand for frictionless onboarding, AWARE’s adaptive biometrics provide a scalable and trusted identity framework for modern gaming environments.

The Brazilian Football Confederation and Sportradar Integrity & Regulatory Services, a unit of Sportradar AG announced the extension of their long-standing partnership, set to begin with the 2025 season. The new agreement aims to enhance efforts to combat match-fixing in Brazilian football and safeguard the integrity of the sport. Sportradar, through its industry-leading Universal Fraud Detection System (UFDS), will deliver integrity monitoring for more than 8200 men’s and women’s matches organised annually by the CBF. Through this renewed partnership, the UFDS will now cover all Brazilian national championships.

The post Gaming Americas Weekly Roundup – April 21-27 appeared first on European Gaming Industry News.

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SOFTSWISS Enhances Leadership Team to Drive Global Expansion

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SOFTSWISS, a leading global provider of iGaming software, announces the appointment of three seasoned professionals to key leadership positions: Denis Ilienkov as Product & Technology Non-Executive Director; Kyryl Avdieienko as Chief Product Officer (CPO); and Viktor Iegorov as Chief Delivery Officer (CDO). 

These strategic appointments are integral to SOFTSWISS’ vision of strengthening its leadership team to navigate the complexities of the global iGaming landscape, ensuring agility and innovation in product development and delivery. 

Denis Ilienkov, in his new role as Product & Technology Non-Executive Director, will oversee product and technology-related operations, including control responsibilities. Kyryl Avdieienko, appointed as CPO, will lead product strategy and development across the SOFTSWISS product portfolio. With a background in iGaming, game development, and fintech, Kyryl brings a wealth of experience to the role. Viktor Iegorov, as CDO, will be responsible for developing processes and managing the strategic delivery portfolio.

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These appointments are part of SOFTSWISS’ ongoing commitment to fostering a collaborative and synergistic leadership approach. Denis, Kyryl, and Viktor will work closely to drive the company’s mission of delivering cutting-edge iGaming solutions, fostering a culture of innovation and excellence.

Denis Ilienkov commented on the appointments: “At SOFTSWISS, we’ve always prided ourselves on our agility and innovation. As we venture into new markets like Brazil and South Africa, it’s imperative that our leadership structure evolves to meet the unique challenges and opportunities these regions present. The introduction of roles such as the Chief Delivery Officer ensures that our delivery processes are not only maintained but continuously enhanced. This strategic shift is about more than just titles; it’s about positioning SOFTSWISS to deliver unparalleled value to our clients and partners worldwide.”

These leadership changes closely follow  SOFTSWISS’ recent product and technology milestones. Notably, the company celebrated its first Sportsbook Network Jackpot win during the SiGMA Americas event in São Paulo, where a player claimed €80,294.89 – more than doubling the initial €35,000 prize pool. Additionally, SOFTSWISS’ Deputy CTO, Sergey Kastukevich, was honoured as CTO of the Year in EMEA at the 2025 Oracle Excellence Awards, recognising his strategic use of emerging technologies to advance the company’s objectives.

 

About SOFTSWISS

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SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post SOFTSWISS Enhances Leadership Team to Drive Global Expansion appeared first on European Gaming Industry News.

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NSoft and InnovaPlay Strengthen Sportsbook Offering with Strategic Partnership

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NSoft, a leading provider of premium sportsbook solutions, has partnered with InnovaPlay, enhancing its sportsbook platform with the industry-leading NextGen Sportsbook. This strategic collaboration integrates NSoft’s innovative sportsbook technology seamlessly into InnovaPlay’s comprehensive white-label and full web solution, empowering sportsbook operators to reach new heights of performance and player engagement.

NextGen Sportsbook, known for its four main pillars – stability, unparalleled speed, multifeed integration, and dynamic player experience – is perfectly tailored to meet diverse betting market demands. It adapts effortlessly to various odds presentations, aligning with local and regional preferences, and stands out as the industry’s fastest sportsbook, generating standard offers in an exceptional 20 milliseconds.

Placing the player experience at its core, NextGen Sportsbook offers personalized and highly engaging betting interactions. Features such as individualized betting options, dynamic odds, custom bonuses, individual cashout capabilities, and tailored odds layouts significantly enhance player satisfaction, fostering loyalty and sustained engagement.

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Operators benefit from NextGen’s powerful integration capabilities, which manage multiple betting feeds, including sports betting, esports, and horse or dog racing, in both pre-match and live scenarios. The advanced multifeed system ensures uninterrupted operations by seamlessly switching between providers as needed.

NSoft’s NextGen Sportsbook also boasts comprehensive player engagement tools such as Cash Out, Edit Bet, Bet Builder, and advanced betting stimulation products. Its multi-language and multi-currency functionalities allow operators to expand their reach globally. The sportsbook’s flexible bonus engine and dynamic trading options, including full automation, DIY, and hybrid franchise models, give operators complete control and flexibility. Additionally, its sophisticated AI personalization capabilities further elevate the betting experience by delivering personalized recommendations to each punter.

Shaun Grech, Technical Director at InnovaPlay, emphasized the significance of the partnership: “This strategic partnership with NSoft represents a game-changer for our sportsbook operators. By integrating NSoft’s award-winning sports betting engine and virtual sports products into our platform, we’re giving operators three key competitive advantages:

  • Lightning-fast betting markets with the deepest liquidity pool in the industry
  • Seamless cross-sell opportunities between casino and sportsbook verticals
  • Full customization of odds, limits, and betting rules to match local market demands.

This is how modern sports betting platforms should perform – with surgical precision and total operator control.”

Drago Ćavar, Managing Director of Sportsbook Platform at NSoft, added: “Our collaboration with InnovaPlay underlines our commitment to providing sportsbook operators with groundbreaking technology that drives growth and player satisfaction. NextGen Sportsbook’s exceptional speed, versatility, and personalized betting experience make it an ideal solution for forward-thinking operators. We’re excited about the opportunities this partnership brings and confident it will set new industry standards.”

Through this collaboration, InnovaPlay and NSoft are poised to redefine excellence in sportsbook operations, positioning NextGen Sportsbook as the preferred choice for operators seeking advanced capabilities and unmatched player engagement.

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