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BetSloty’s global expansion strategy in the online gambling industry: how does new online casino succeed?

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In February 2024, Slotegrator, a leading software supplier and aggregator for online casino and sportsbook operators, announced its new deal with client BetSloty, an innovative online casino operator. Slotegrator offers a look at how the project came together and what’s driving its success.

BetSloty uses Slotegrator’s turnkey online casino solution, a technically robust platform with multiple modules and features to efficiently manage daily casino operations, prevent fraud, engage players, and more.

BetSloty comments: “Acquiring an online casino platform from Slotegrator allowed us to leverage their specialized expertise and experience. This decision was based on the efficiency, speed, and cost-effectiveness of utilizing a team with a proven track record in developing successful online gaming platforms.”

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But what does the process look like when building an online casino from scratch?

In step one, it was important to consider three key areas: regulation, understanding of the target audience, and competitor analysis.

BetSloty casino welcomes players from all over the world, breaking down geographical barriers and ensuring a world-class gaming experience regardless of location.

Regulation. Understanding the paramount importance of regulatory compliance in the online gambling industry, BetSloty conducted thorough research to identify regions with stable regulatory environments conducive to their operations. Recognizing the significance of obtaining a license, they strategically partnered with legal experts to navigate the complexities of obtaining a Curaçao license, ensuring both legality and credibility. Betsloty engaged Slotegrator’s consulting and licensing services to swiftly obtain a license and used the platform’s groundbreaking features to develop their business strategy.

BetSloty remarks that obtaining a Curaçao license was a critical step. Slotegrator was chosen for its expertise in navigating the legal complexities of the gambling industry. Professional assistance is essential in legal matters to guarantee compliance with regulations and maintain players’ trust.

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Demographics and demand. BetSloty’s market research revealed regions with a growing interest in online gambling and a large potential customer base. This informed their decision-making process in selecting markets for expansion, ensuring alignment with consumer preferences and trends.

Competitor analysis. In a highly competitive industry, BetSloty conducted in-depth competitor analysis to identify market gaps and opportunities for differentiation. Leveraging partnerships with aggregators like Slotegrator, they streamlined the process of integrating games and payment methods, offering a diverse portfolio to attract and retain players.At the business planning stage, BetSloty’s expansion strategy was underpinned by meticulous planning and execution. From market research to platform development and rigorous testing, every aspect of their business plan was carefully crafted to deliver a seamless user experience and ensure long-term success in new markets.

Innovation and adaptation are essential features of the evolving landscape of online transactions. That’s why BetSloty embraced cryptocurrency payments, enabling the platform to cater to the preferences of a global audience.

By integrating cryptocurrency transactions, they enhanced security, anonymity, and efficiency, aligning with their commitment to providing diverse and convenient payment options. They support payments in a range of both crypto and fiat currencies, allowing players to use Bitcoin, Ethereum, or traditional currencies for maximum flexibility.Trust and security are paramount to BetSloty Casino, so they employ encryption technology to safeguard player information and ensure fair play.

Furthermore, BetSloty Casino offers a diverse range of games on its platform, integrated through Slotegrator’s APIgrator game integration solution. These games include classic slots, live dealer tables, and everything in between, creating an engaging and immersive gaming experience. APIgrator takes the process of integrating games into an online casino platform to the next level.

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BetSloty notes: “Cooperating with aggregators like Slotegrator streamlined the process of integrating games and payment methods. Their partnerships with leading game providers and payment solutions made it faster and more efficient for us to offer a diverse game portfolio and secure payment options. Our process involved careful selection of games based on popularity and quality.”

When marketing an online casino, it is important to consider promotion aspects such as:

 

  • Affiliate marketing.
  • Bonus policy.
  • Loyalty and VIP programs.
  • Tournaments
  • Gamification
  • Customer service.

BetSloty points out that their marketing strategy focuses on targeted digital campaigns, partnerships, and promotions; the online casino offers competitive bonuses, such as welcome bonuses, free spins, and loyalty rewards, to attract and retain players. The loyalty program incentivizes consistent engagement by providing exclusive perks and creating a rewarding experience for the valued players.

 

Artur Movchaniuk, Business Development Manager at Slotegrator, summarizes: “By prioritizing market research, regulatory adherence, and customer-centricity, BetSloty positioned themselves for sustainable growth and success in diverse international markets. The company’s global expansion journey underscores the importance of strategic planning, regulatory compliance, and innovation in the online gambling industry. The company has launched the online casino with a certain degree of perfectionism that will guarantee its success in the future and help to become a front-runner in the ever-evolving landscape of online gambling.”

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ABOUT SLOTEGRATOR

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

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Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

More information: https://slotegrator.pro/

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Week 8/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Tom Horn Gaming is thrilled to announce the launch of its latest Hold & Win slot game, Majestic Coins. ​ This high-volatility 3×3 slot takes players on a winning quest, where shimmering coins, respins, and grand jackpots lead to massive wins. Set against a sleek black 3×3 reel grid with 5 win lines, Majestic Coins offers classic slot excitement with a modern twist.

Hold, Win, and Grab Jackpots in Tom Horn’s Majestic Coins Slot

Candy Links Bonanza 2 is the newest slot game from Stakelogic, inviting you to wander through magical realms filled with delightfully sweet treats. Amidst this charming backdrop, two 5×5 grids are placed side by side. The grid on the right is where all the gameplay unfolds, while the other grid collects coins. Forming lines of coins wins their values and activates the powerful Wheels of Fortune!

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You are in for a sweet treat with Candy Links Bonanza 2, the latest release by Stakelogic

Step into a world where opulence meets nature in Zillion’s latest release, Royal Crown Fruits – a dazzling slot experience filled with vibrant fruit symbols, golden crowns, and thrilling rewards. With 20 winning lines, the game blends classic charm with modern excitement, offering players a chance to strike royal-sized wins.

 

Big Time Gaming is back with its most exhilarating instalment yet. Max Megaways III invites players to gear up and embark on a high-stakes Arctic mission that’s shaken, stirred, and loaded with epic rewards. In this 6-reel Megaways™ slot, players get up to 117,649 ways to win, and that’s just the start of the action. Armed with MegaDozer™ mechanics, Free Spins, and a treasure trove of bonuses, Max Megaways III is set to deliver edge-of-your-seat excitement like never before.

Play’n GO delves into the mysteries of ancient Egypt with the release of Myth of Dead, a visually stunning slot that combines engaging gameplay with the allure of legendary treasures. This 5-reel, 3-row game with 10 paylines offers a captivating journey into a world ruled by powerful deities and golden riches.

Unearth Ancient Riches in Myth of Dead

 

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Belatra Games, the specialist online slots developer, has released Blast the Bass, a brand new title that immerses players into an adventure on the open seas. Set out in the deep ocean, Blast the Bass brings together engaging mechanics, big bonus features and fun graphics that entertain players on every spin. A salty old skipper acts as the Wild symbol and will substitute for all regular symbols to combine for winning lines.

Belatra’s Blast the Bass explodes onto the market

Push Gaming has launched Mad Blasta volatile, multiplier-focused, pay-anywhere game that builds crazy robots along with wild winnings. Set in the workshop of the Mad Tinkerer, quirky, colourful bomb symbols populate the reels, with eight or more required to award a win. Winning symbols are removed from play, and the cascade of replacement icons allows subsequent wins to be formed.

Push Gaming lights the fuse for explosive multiplier play in Mad Blast

Relax Gaming has revealed Glyph of Gods, an Egyptian-themed slot where hieroglyphs hold the key to wins. Bringing a fresh take on the much-loved Egyptian theme, this game features Glyph Positions which allow for Wild, Bonus, and Glyph symbols to land in dedicated spots, opening up multiple opportunities for big winning moments.

Relax Gaming transports players to an alternative Egypt in Glyph of Gods

Blueprint Gaming returns in style with Big Catch Even Bigger Bass, offering a plethora of modifiers to maximise players’ winning potential. After years of success with its iconic Fishin’ Frenzy™ series, Blueprint has moved from the ocean to a picturesque lake where a bait box of aquatic symbols take their place on the 6×4, 4,096 win matrix, nestled in a mountainous landscape.

Bigger Bass, Bigger Wins: Blueprint's latest catch

Amusnet announces the exclusive launch of 20 Wild Goals at Betano in Romania from February 20th to March 24th, 2025. 20 Wild Goals is a 5-reel video slot set in a stadium environment, offering 20 paylines. The Wild symbol, represented by a ball, expands to cover the entire reel, boosting the potential for higher wins. The tumbling reel feature adds a layer of excitement by removing winning combinations and increasing multipliers with each subsequent spin.

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Amusnet Deepens Collaboration with Betano for Exclusive Launch of 20 Wild Goals

 

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Amusnet Deepens Collaboration with Betano for Exclusive Launch of 20 Wild Goals

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Amusnet announces the exclusive launch of 20 Wild Goals at Betano in Romania from February 20th to March 24th, 2025. This collaboration further strengthens the company’s long-term partnership with the operator and reflects Amusnet’s focus on providing localized gaming solutions to meet the needs of the Romanian market.

“With a clear focus on delivering localized, high-quality content, we continue to foster our mutually beneficial collaboration with Betano. By providing tailored gaming experiences, we ensure both Amusnet and our partners drive growth, meet player expectations, and strengthen our collective presence in the region,” said Andreea Popa, Commercial Manager at Amusnet Romania.

20 Wild Goals is a 5-reel video slot set in a stadium environment, offering 20 paylines. The Wild symbol, represented by a ball, expands to cover the entire reel, boosting the potential for higher wins. The tumbling reel feature adds a layer of excitement by removing winning combinations and increasing multipliers with each subsequent spin. The game presents a dynamic and engaging experience designed to appeal to players seeking thrilling gameplay.

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Features

Expanding Wild

During the base game, the Wild symbol expands on the whole reel and substitutes for other symbols, increasing the winning potential.

Tumbling Reels with Increasing Multiplier

Winning symbols disappear, making way for the symbols above them while increasing the multiplier with each consecutive win. If new winning combinations appear on the screen after filling the empty positions, they are multiplied by Multiplier, which starts from x2 and increases by 1 with every consequent Tumbling Reels Feature.

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Jackpot Cards

The four-level mystery jackpot bonus game Jackpot Cards is also available, just like in the rest of Amusnet’s Online Casino portfolio.

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IGT Achieves Improved ESG Score from FTSE Russell

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International Game Technology PLC announced that it has achieved an environmental, social and governance (ESG) Score of 4.3 out of 5.0 from FTSE Russell, positioning IGT in the 97th percentile within the Travel and Leisure sector of FTSE Russell’s ESG Scores. This was an improvement from IGT’s previous ESG Score of 4.2 out of 5.0 in 2023, demonstrating its ongoing commitment to enhancing ESG performance.

“As a company committed to continually elevating our sustainability practices and leadership, IGT is proud to once again achieve an improved ESG score from FTSE Russell. Through our global Sustainable Play program, we execute sustainable practices and policies throughout our company and this improved score validates our ongoing efforts,” Wendy Montgomery, SVP of Marketing, Communications and Sustainability at IGT, said.

FTSE Russell’s ESG Scores and data model allows investors to understand a company’s exposure to, and management of, ESG issues in multiple dimensions. The ESG Scores are comprises an overall rating that breaks down into underlying pillar and theme exposures. Scores built on over 300 individual indicator assessments are applied to each company’s unique circumstances. The ESG Scores align with the UN Sustainable Development Goals (SDGs), all of which are reflected in FTSE Russell’s ESG framework.

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