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BetSloty’s global expansion strategy in the online gambling industry: how does new online casino succeed?
In February 2024, Slotegrator, a leading software supplier and aggregator for online casino and sportsbook operators, announced its new deal with client BetSloty, an innovative online casino operator. Slotegrator offers a look at how the project came together and what’s driving its success.
BetSloty uses Slotegrator’s turnkey online casino solution, a technically robust platform with multiple modules and features to efficiently manage daily casino operations, prevent fraud, engage players, and more.
BetSloty comments: “Acquiring an online casino platform from Slotegrator allowed us to leverage their specialized expertise and experience. This decision was based on the efficiency, speed, and cost-effectiveness of utilizing a team with a proven track record in developing successful online gaming platforms.”
But what does the process look like when building an online casino from scratch?
In step one, it was important to consider three key areas: regulation, understanding of the target audience, and competitor analysis.
BetSloty casino welcomes players from all over the world, breaking down geographical barriers and ensuring a world-class gaming experience regardless of location.
Regulation. Understanding the paramount importance of regulatory compliance in the online gambling industry, BetSloty conducted thorough research to identify regions with stable regulatory environments conducive to their operations. Recognizing the significance of obtaining a license, they strategically partnered with legal experts to navigate the complexities of obtaining a Curaçao license, ensuring both legality and credibility. Betsloty engaged Slotegrator’s consulting and licensing services to swiftly obtain a license and used the platform’s groundbreaking features to develop their business strategy.
BetSloty remarks that obtaining a Curaçao license was a critical step. Slotegrator was chosen for its expertise in navigating the legal complexities of the gambling industry. Professional assistance is essential in legal matters to guarantee compliance with regulations and maintain players’ trust.
Demographics and demand. BetSloty’s market research revealed regions with a growing interest in online gambling and a large potential customer base. This informed their decision-making process in selecting markets for expansion, ensuring alignment with consumer preferences and trends.
Competitor analysis. In a highly competitive industry, BetSloty conducted in-depth competitor analysis to identify market gaps and opportunities for differentiation. Leveraging partnerships with aggregators like Slotegrator, they streamlined the process of integrating games and payment methods, offering a diverse portfolio to attract and retain players.At the business planning stage, BetSloty’s expansion strategy was underpinned by meticulous planning and execution. From market research to platform development and rigorous testing, every aspect of their business plan was carefully crafted to deliver a seamless user experience and ensure long-term success in new markets.
Innovation and adaptation are essential features of the evolving landscape of online transactions. That’s why BetSloty embraced cryptocurrency payments, enabling the platform to cater to the preferences of a global audience.
By integrating cryptocurrency transactions, they enhanced security, anonymity, and efficiency, aligning with their commitment to providing diverse and convenient payment options. They support payments in a range of both crypto and fiat currencies, allowing players to use Bitcoin, Ethereum, or traditional currencies for maximum flexibility.Trust and security are paramount to BetSloty Casino, so they employ encryption technology to safeguard player information and ensure fair play.
Furthermore, BetSloty Casino offers a diverse range of games on its platform, integrated through Slotegrator’s APIgrator game integration solution. These games include classic slots, live dealer tables, and everything in between, creating an engaging and immersive gaming experience. APIgrator takes the process of integrating games into an online casino platform to the next level.
BetSloty notes: “Cooperating with aggregators like Slotegrator streamlined the process of integrating games and payment methods. Their partnerships with leading game providers and payment solutions made it faster and more efficient for us to offer a diverse game portfolio and secure payment options. Our process involved careful selection of games based on popularity and quality.”
When marketing an online casino, it is important to consider promotion aspects such as:
- Affiliate marketing.
- Bonus policy.
- Loyalty and VIP programs.
- Tournaments
- Gamification
- Customer service.
BetSloty points out that their marketing strategy focuses on targeted digital campaigns, partnerships, and promotions; the online casino offers competitive bonuses, such as welcome bonuses, free spins, and loyalty rewards, to attract and retain players. The loyalty program incentivizes consistent engagement by providing exclusive perks and creating a rewarding experience for the valued players.
Artur Movchaniuk, Business Development Manager at Slotegrator, summarizes: “By prioritizing market research, regulatory adherence, and customer-centricity, BetSloty positioned themselves for sustainable growth and success in diverse international markets. The company’s global expansion journey underscores the importance of strategic planning, regulatory compliance, and innovation in the online gambling industry. The company has launched the online casino with a certain degree of perfectionism that will guarantee its success in the future and help to become a front-runner in the ever-evolving landscape of online gambling.”
ABOUT SLOTEGRATOR
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
More information: https://slotegrator.pro/
BMM Testlabs
BMM Testlabs Earns Accreditation in Maranhão, Brazil To Test Fixed Odds Betting Systems and Lottery Platforms
BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and testing services, today announced its official accreditation to test systems and games for the Brazilian state of Maranhão.
This new accreditation allows BMM Testlabs to test fixed-odds betting systems and lottery platforms for the Maranhão market. The Company is now authorized in every Brazilian jurisdiction that has regulated at state-level online fixed-odds betting.
The Maranhão accreditation, issued by Maranhão Parcerias SA (MAPA/LOTEMA), authorizes BMM Testlabs to work with lottery operators in the state to ensure compliance and quality standards for the gaming and lottery industry through end-to-end product compliance testing for Maranhão’s standards.
Additionally, Brazil’s Secretaria de Prêmios e Apostas has federally authorized BMM Testlabs to test betting systems, live gaming studios, and online games used by fixed-odds betting operators.
BMM Testlabs’ Marzia Turrini, President of iGaming & Cybersecurity, said, “We are excited and deeply honored that the State of Maranhão’s official lottery has entrusted BMM Testlabs with the responsibility of testing products for their new online fixed odds betting program, knowing that we’ll do so with the highest levels of impartiality, technical expertise, transparency, efficiency, and, most of all, integrity.”
With the Maranhão accreditation, BMM Testlabs solidifies its position as the leading independent test lab in Brazil. BMM Testlabs is accredited in all jurisdictions that have authorized fixed-odds betting for online gaming and sports betting.
BMM Testlabs brings 44 years of global leadership in product compliance across regulated markets and is trusted by games, systems, and lottery manufacturers, suppliers, developers, and regulators worldwide.
In addition to product compliance testing, BMM Testlabs provides end-to-end cybersecurity protection solutions. Through its sister company, RG24seven Virtual Training, BMM also offers compliance-grade virtual training on responsible gaming, anti-money laundering, and other important topics – presented by industry experts and available in English, Spanish, and Portuguese.
The post BMM Testlabs Earns Accreditation in Maranhão, Brazil To Test Fixed Odds Betting Systems and Lottery Platforms appeared first on Gaming and Gambling Industry in the Americas.
The ICE Esports Arena at ICE Barcelona 2025 plays a key role in educating people about esports and how to access, integrate and regulate this growing vertical, says Clarion Gaming’s leader in Emerging Technology and Esports.
“Part of the role of the Esports Arena and The Esports and Games Conference is explaining exactly what esports is,” said Will Harding. “There is still work to be done in helping regulators to better understand esports. That’s why showcasing esports here at ICE is so important – we’re empowering people who are at the forefront of shaping regulatory policy.”
The ICE Esports Arena continues to grow year-on-year, with four world-ranked professional Counter-Strike 2 teams competing live at ICE 2025 for a US$25,000 prize pool. This year’s winners were 500 (Bulgaria: World ranking: 47).
“In terms of attendees, we have a whole spectrum of people here, from those that are still shocked that computer games have anything to do with sports betting to those that have built incredible businesses around esports,” Harding continued.
“There are also a number of visitors who realise that esports is significant for their business in terms of revenue but don’t necessarily know how to access this vertical, and we’re here to guide them toward unlocking its full potential.
“But the one thing which is absolutely certain is that esports betting is here to stay and it’s going to continue to grow”
He also praised headline partners, esports betting experts Oddin.gg, for their contribution in helping explain why esports is such a commercially important vertical for operators.
“Oddin.gg has been an excellent partner in realising the Esports Arena. Holding a professional esports tournament is a big endeavour. As our headline sponsor, Oddin.gg has played a key role in showcasing how the data and the odds work. They have helped complete the education journey,” he affirmed.
Commenting on ICE’s move to Barcelona, Harding highlighted that both the city and the show’s new venue Fira Barcelona Gran Via have extensive experience with esports, providing a perfect location for the ICE Esports Arena’s continuing expansion.
“It’s very established here. You can walk around Barcelona and see large-scale internet cafes catering for esports fans,” he added. “This represents an ideal foundation for the continued growth of the Esports Arena and The Esports and Games Conference in the years ahead.”
The post Shaping the Future of Esports: ICE Esports Arena provides essential insights appeared first on European Gaming Industry News.
Conferences
Meridianbet CEO Showcases GMGI’s $163M FY2024 Revenue, USA & Brazil Entry at ICR 2025 Conference
In a packed room at the prestigious ICR 2025 Conference held in Orlando, FL, Zoran Milosevic, CEO of Meridianbet, captivated the audience of elite investors with GMGI’s remarkable growth story and series of strategic market entries that position the company for significant value creation in 2025 and beyond. The company also led the conference with the highest number of one-on-one investor meetings, signaling strong interest in its growth trajectory.
The world-class event, also known as the financial market Super Bowl, is recognized as the planet’s premier small and medium-cap conference for US listed companies. It brought together over 3,000 attendees, including institutional investors, sell-side analysts, investment bankers, and private equity professionals.
This builds on the success at the 2024 Citi Global TMT Conference, when the company shared insights alongside industry giants like DraftKings, FanDuel, and IBM.
61% Year-Over-Year Growth Positions GMGI as Gaming Industry Leader
The world’s elite investment audience found out a compelling history of growth: GMGI’s preliminary FY 2024 revenue surged 61% year-over-year to $150 million, with pro forma consolidated revenue reaching $163 million.
This exceptional growth trajectory, driven by strategic market expansions and technological innovation, showcases GMGI’s emerging dominance in the global gaming landscape.
Brazil: A Game-Changing Market Entry
In what could prove to be a transformative catalyst, Meridianbet secured a coveted federal license in Brazil – a market projected to reach $2.5-4 billion annually. With instant access to over 100 million potential customers across all 26 states, this strategic move positions GMGI to capture substantial market share in one of the world’s most lucrative gaming opportunities.
North American Expansion Accelerates
The Group’s momentum in North America exemplifies its multi-market growth strategy:
- Strategic entry into the rapidly expanding U.S. sweepstakes gaming market, leveraging proprietary content from Expanse Studios
- Pending gaming license in Ontario, Canada’s largest regulated market
- Deployment of AI-driven gaming solutions to maximize player engagement and retention
GMGI’s Unified Ecosystem: A Competitive Moat
Meridianbet CEO showcased how the Group’s six synergistic companies create a formidable competitive advantage, presenting to investors a unique ecosystem:
- Meridianbet’s presence in 18 regulated jurisdictions, powered by 1,200+ employees including 100 software engineers
- Expanse Studios’ proprietary game development driving high-margin revenue lowering the reliance on third-party content
- Strategic assets across key growth markets: Mexplay in South America, Rkings in the UK, and Classics for a Cause in Australia
2025: Multiple Growth Catalysts Ahead
The confluence of strategic initiatives positions GMGI for accelerated growth:
- Brazil market ramp-up expected to drive substantial revenue expansion
- Proprietary AI technology deployment enhancing player monetization
- First-mover advantages in newly regulated markets
- Continued margin expansion through operational efficiencies
For investors seeking exposure to the explosive growth in global gaming, GMGI represents a unique opportunity: a proven operator with proprietary technology, multiple growth vectors, and strategic positioning in the world’s most promising gaming markets.
The post Meridianbet CEO Showcases GMGI’s $163M FY2024 Revenue, USA & Brazil Entry at ICR 2025 Conference appeared first on Gaming and Gambling Industry in the Americas.
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