ESPN Bet
ESPN BET Launches in North Carolina
ESPN BET, the official sportsbook of ESPN, launched in North Carolina as the state’s legal sports betting market opened. Fans in the state now have access to the state-of-the-art mobile and web betting platform, which offers a variety of markets across sports and leagues from around the world, including straight bets, cross-sport parlays, props, and in-game wagering, along with daily odds boosts, custom offers, exclusive promotions and integrations with ESPN content and personalities. ESPN BET, operated by PENN Entertainment, is now live in 18 states.
To celebrate, ESPN BET is hosting a launch party for fans 21+ at Rally in Charlotte on Friday, March 15, featuring ESPN’s Stephen A. Smith. The event will begin at 5:30 pm and will include complimentary refreshments, music, activities, prizes, and plenty of screens to follow all the March college basketball action.
“We’re thrilled to bring ESPN BET to North Carolina, which marks the first new state launch under our ESPN partnership. Together, we’re excited to engage with sports fans across the state and deliver an exceptional sports wagering experience. We commend the North Carolina State Lottery Commission and all of the stakeholders involved in establishing this new legal sports betting market,” Jay Snowden, CEO and President of PENN Entertainment, said.
“Launching ESPN BET for North Carolina fans is a pivotal moment. This marks a significant stride forward, building on the momentum from our inaugural launch in November. Now, fans have the chance to align themselves with a sportsbook backed by the trusted ESPN brand, offering an unparalleled experience in the world of sports betting,” Mike Morrison, Vice President of ESPN BET and ESPN Fantasy, said.
PENN secured market access in North Carolina through a partnership with Quail Hollow Club, a private golf club in Charlotte that has hosted some of the game’s greatest players and events. Additionally, ESPN BET is the exclusive official betting operator of the Wells Fargo Championship, a PGA TOUR Signature Event that will be held at Quail Hollow Club in May.
PENN and ESPN are committed to providing a safe environment for all customers to enjoy gaming responsibly. ESPN BET offers comprehensive Responsible Gaming tools and resources, including limits on time, deposits, and wagering amounts.
Kansas reported record-breaking sports betting figures for November, the third month of bets on the 2024-25 NFL regular season. Sunflower State bettors wagered $291 million, a 5.5% increase from the previous record in October. Last month, the handle came to $275.9 million. The handle total also marks an 11.5% year-on-year increase from $260.9 million in November 2023.
Kansas’ six online sportsbooks contributed the most. They drew in a $279 million handle, making up almost 96.0% of the monthly total, and close to $24.7 million in revenue.
The state is also home to four retail sports betting locations, including ESPN BET at Hollywood Casino, the FanDuel Sportsbook in Kansas Star Casino, DraftKings at Boot Hill Casino & Resort, and Kansas Crossing’s Caesars Sportsbook. In November, these venues contributed $873,172 to the revenue total from a $12 million handle.
While the Kansas City Chiefs are based in neighboring Missouri, they’re also the most popular NFL team in Kansas. So far this season, the Chiefs won all but one of their 13 games.
The loss actually came in mid-November, with quarterback Josh Allen sealing the Buffalo Bills’ 30-21 win. With Kansas bettors likely backing the Chiefs during the game, this loss could have contributed to extra revenue for the state’s books to keep during the month.
The Chiefs are among the favorites to win Super Bowl LIX. The NFL is a particularly popular time of year for sports betting operators, with the American Gaming Association predicting bettors will wager around $35 billion on this season’s games. Like many states, Kansas reported a surge in betting activity from September onwards every year since it launched legal sports betting.
PENN Entertainment and ESPN announced that account linking between ESPN BET and ESPN is now available for customers, creating an even more deeply integrated media and betting experience. By linking accounts, fans now have the ability to seamlessly track upcoming, live and settled bets within the ESPN app and on ESPN.com.
With this product enhancement, ESPN BET will soon bring fans more personalized bets and timely promotions based on their favorite sports, teams, players, and fantasy rosters. Account linking can be accessed either via a prompt within the ESPN BET app or by visiting settings within the latest versions of the ESPN BET or ESPN apps or ESPN.com.
“Bringing this new feature to market is an important step as we work to create a fully interconnected media and betting ecosystem between ESPN and ESPN BET. Account linking allows us to better serve and engage our users by unlocking key personalization and promotional capabilities. This feature is just the beginning of deeper integrations that will further differentiate the ESPN BET experience,” said Aaron LaBerge, Chief Technology Officer at PENN Entertainment.
Mike Morrison, Vice President of ESPN BET and ESPN Fantasy, said: “Linking ESPN and ESPN BET accounts is part of the seamless, integrated betting experience we envisioned from the start. No other company in the betting space can offer the level of personalization or interconnected experience that ESPN BET provides.”
ESPN BET unveiled a newly-branded retail sportsbook at L’Auberge Casino Resort Lake Charles on Friday, Sept. 20. The refreshed sportsbook with ESPN BET branding continues to provide customers with the ultimate sports viewing and betting experience. The opening of the ESPN BET Sportsbook furthers brand connectivity between PENN Entertainment’s (PENN) retail casino and online sports betting platform.
The ESPN BET sportsbook, located next to the hotel tower elevators, offers a gourmet tailgate-inspired menu and over 20 beers on tap which can be enjoyed while surrounded by 36 televisions and a massive 24-foot video wall. ESPN BET features 3 over-the-counter sports betting terminals, 15 sports betting kiosks, 4 slot machines, 6 video poker machines, plus both electronic and traditional table games.
“We are thrilled to bring the ESPN BET brand to L’Auberge Lake Charles, offering our customers a great new way to engage with our vast entertainment options. Leveraging the ESPN BET brand allows us to deliver the high-quality experience that both seasoned and novice bettors anticipate from our resort. We invite guests from Louisiana, Texas, and beyond to enjoy the premier sportsbook experience in the Southwest Louisiana,” said Harold Rowland, Vice President and General Manager at L’Auberge Lake Charles.
ESPN BET, which launched in November 2023, is the official sportsbook of ESPN. ESPN BET combines ESPN’s industry-leading brand and multiplatform reach with PENN’s proprietary in-house technology and deep sportsbook operational expertise. ESPN BET is currently available for online sports betting in 18 jurisdictions, including Louisiana. The ESPN BET sportsbook at L’Auberge Casino Resort Lake Charles is one of several branded retail locations scheduled to open across PENN properties this fall.
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