Latest News
Win Stategy: Product Orientation
Andrei Aleksandrov, MEGAPARTNERS’ CPO, spoke about what a product-oriented approach in the iGaming industry is, answered the question what product issues and challenges he faced when he joined MEGAPARTNERS, and shared the company’s immediate plans and updates in terms of product in 2024.
The product-oriented approach focuses on aligning all aspects of the business with the product’s strategic goals. It takes a holistic view of the entire product lifecycle, from idea to realisation. It emphasises customer needs, market trends, and iterative development.
MEGAPARTNERS chose this approach because it fosters a deep understanding of customer pain points, enables rapid adaptation to market changes, and promotes a culture of continuous improvement. It brings cross-functional teams together to achieve a common goal, ensuring that product development is synchronised with user needs and industry dynamics.

AI will profoundly impact the development of online casinos, improving personalisation, security, and the overall user experience. For example, AI-powered recommendation systems can analyse player behaviour to offer personalised game selection, promotions, or even betting strategies, creating a more individualised and engaging experience.
In addition, AI algorithms can play a significant role in fraud detection and prevention by identifying unusual patterns in user activity and ensuring a safe gaming environment. Moreover, chatbots driven by natural language processing can provide instant customer support, answer queries, and guide players seamlessly.
Retention and product development are inextricably linked, and internal retention is paramount to building a solid product. A robust retention strategy involves understanding user behaviour, analysing data, and continually optimising the product to meet growing expectations of users.
By carefully monitoring user interactions and addressing pain points through product improvements, internal retention efforts help build a loyal user base. A strong product attracts new users and retains existing ones through a continuous and evolving experience. Regular feature updates, personalised content, and targeted promotions based on internal retention information are crucial in driving user engagement and satisfaction.
Plans and updates of MEGAPARTNERS in 2024
We have a lot of changes ahead of us; apart from launching new projects, we have established processes to improve the current ones. Consequently, we are preparing a major update for Betsomnia: we have entirely redesigned our front end, organised a global brand concept, and a new loyalty programme, and are already drafting the layout.
Among other things, we have changed our approach to creating new brands, and all our new brands will be able to compete with the market leaders regarding functionality and visuals. We are also expanding our presence in different geographies and restoring mass traffic purchases of old brands, so that we can confidently say that we are increasing our turnover, workload, and expanding our team.
As part of the team expansion, we are also planning to create our own retention and support departments, and we are already working on developing our own analytical tools to compete with other offers on the market.
Affiliate World Asia 2025
N1 Partners Takes Action at Affiliate World Asia 2025 with a New Award and Key Event Collaborations
N1 Partners wrapped up a dynamic week at Affiliate World Asia 2025 in Bangkok, strengthening relationships with industry leaders, taking part in key networking events, engaging with iGaming media, and celebrating a major milestone — winning “The Best Gambling/Betting Affiliate Program” at the Affiliate Space Awards 2025 by Conversion Club.
Across the conference, side events, and business meetings, the team aligned strategies for 2026, discussed performance trends, explored new collaboration formats, and presented upcoming product updates. These conversations shaped a more focused partnership roadmap for the year ahead.

A defining moment of AWA week was N1 Partners’ success at the Affiliate Space Awards 2025 by Conversion Club. N1 Parthers was named “Best Gambling/Betting Affiliate Program”. Determined by peer voting and expert evaluation, the award reflects the affiliate program’s proven results, reliability, and consistently strong performance recognized across the industry.
“We’re incredibly grateful for this recognition,” says Alexa Bond, Head of Affiliates at N1 Partners. “What truly makes this program the best is the product depth across our brands, a hands-on affiliate managers team that is always present, and partner conditions designed with care – all that meets affiliates where they are. Winning this award isn’t just about N1 Partners, but every affiliate who grows with us. This is our common win.”

The team also joined the Affiliate Drinks Meetup Bangkok 2025, where the relaxed setting encouraged direct, meaningful discussions on performance, GEO strategies, and long-term cooperation.
Throughout the week, N1 Partners was present at Fridman Palace, a curated business space where industry leaders gathered for strategic meetings. As the sponsor of the smoking lounge, the company hosted partners in a comfortable, premium environment designed for meaningful conversations and high-level deal-making.
With the Bangkok chapter concluded, the focus now shifts to Barcelona 2026, where N1 Partners will host the grand finale of the N1 Puzzle Promo during iGB/ICE Europe week. The celebration will feature exclusive prizes, a high-energy entertainment program, and the reveal of the Robinson R22 Beta II helicopter winner — setting the stage for one of the most anticipated events of the upcoming iGaming year.
N1 Partners extends its thanks to everyone who connected with the team in Bangkok, shared insights, and contributed to the energy of this week.
Next stop: Barcelona.
Be number one with N1!
The post N1 Partners Takes Action at Affiliate World Asia 2025 with a New Award and Key Event Collaborations appeared first on Gaming and Gambling Industry Newsroom.
Latest News
N1 Partners Takes Action at Affiliate World Asia 2025 with a New Award and Key Event Collaborations
N1 Partners wrapped up a dynamic week at Affiliate World Asia 2025 in Bangkok, strengthening relationships with industry leaders, taking part in key networking events, engaging with iGaming media, and celebrating a major milestone — winning “The Best Gambling/Betting Affiliate Program” at the Affiliate Space Awards 2025 by Conversion Club.
Across the conference, side events, and business meetings, the team aligned strategies for 2026, discussed performance trends, explored new collaboration formats, and presented upcoming product updates. These conversations shaped a more focused partnership roadmap for the year ahead.

A defining moment of AWA week was N1 Partners’ success at the Affiliate Space Awards 2025 by Conversion Club. N1 Parthers was named “Best Gambling/Betting Affiliate Program”. Determined by peer voting and expert evaluation, the award reflects the affiliate program’s proven results, reliability, and consistently strong performance recognized across the industry.
“We’re incredibly grateful for this recognition,” says Alexa Bond, Head of Affiliates at N1 Partners. “What truly makes this program the best is the product depth across our brands, a hands-on affiliate managers team that is always present, and partner conditions designed with care – all that meets affiliates where they are. Winning this award isn’t just about N1 Partners, but every affiliate who grows with us. This is our common win.”

The team also joined the Affiliate Drinks Meetup Bangkok 2025, where the relaxed setting encouraged direct, meaningful discussions on performance, GEO strategies, and long-term cooperation.
Throughout the week, N1 Partners was present at Fridman Palace, a curated business space where industry leaders gathered for strategic meetings. As the sponsor of the smoking lounge, the company hosted partners in a comfortable, premium environment designed for meaningful conversations and high-level deal-making.
With the Bangkok chapter concluded, the focus now shifts to Barcelona 2026, where N1 Partners will host the grand finale of the N1 Puzzle Promo during iGB/ICE Europe week. The celebration will feature exclusive prizes, a high-energy entertainment program, and the reveal of the Robinson R22 Beta II helicopter winner — setting the stage for one of the most anticipated events of the upcoming iGaming year.
N1 Partners extends its thanks to everyone who connected with the team in Bangkok, shared insights, and contributed to the energy of this week.
Next stop: Barcelona.
Be number one with N1!
Con Raso CEO of Tuned Global
Realize Music: Sing Launches on Meta Quest With Broad Catalog From Universal, Warner, Sony and Beggars, Delivered by Tuned Global’s Music Technology
Groundbreaking singing game for wellness and creativity expands beyond VR with a PC Gaming release planned for 2026, with the support of Tuned Global’s backend music platform enabling scalable catalogue delivery and lyric integration.
Realize Music, in collaboration with leading music and media technology platform Tuned Global, announces the launch of Realize Music: Sing, now available on the Meta Quest Store. Co-founded by veteran publisher Mike Wilson, best known as the co-founder of Devolver Digital and Gathering of Developers, the company is positioning Sing as Wilson’s final major venture in the gaming industry; a project that bridges music, wellness, and play across both VR and traditional platforms. Known for championing creativity and emotional depth in gaming, Wilson’s work has consistently challenged the boundaries of what interactive experiences can express.
To support this vision, Realize Music recently selected Tuned Global to power the music backend that enables Sing’s extensive licensed catalogue across platforms.
Launching first on Meta Quest, with plans to expand to additional platforms later in 2026, Sing marks one of the largest music collaborations ever seen in gaming. At release, the app features over one million of the most iconic popular songs officially licensed from Universal Music Group, Warner Music Group, Sony Music Entertainment and Beggars Group, covering an unparalleled range of genres and decades, with new songs to be added regularly. It transforms singing into a hands-on, interactive experience where players can explore, express, and unwind through sound.
Announcing the launch on Meta Quest, Realize Music: Sing also marks the start of its next phase. A Steam PC gaming version and additional platforms are planned for 2026, expanding Sing beyond virtual reality and into new spaces for interactive music and wellness.
“We’ve always believed that games can help people feel better, not just entertained,” said Meta Quest, Realize Music: Sing Co-Founder, Mike Wilson. “Sing is about rediscovering joy without judgment or pressure, through the simple act of raising your own voice and watching the world respond. It’s the kind of project I’ve always hoped to finish my career on, and I hope it inspires other creators to focus their energies on beneficial media.”
“Realize Music: Sing is a breakthrough moment for music-driven wellbeing,” said Con Raso, CEO of Tuned Global. “We’re proud to support the Realize Music team with innovative music technology that empowers their vision and brings it to life in such an exciting way. From licensed catalogue delivery to lyrics and reporting, Sing shows what becomes possible when creativity, wellness, and responsible music innovation come together.”
Players can preview songs for free, purchase individual tracks or albums à la carte, or subscribe for unlimited access. Subscriptions launch at an introductory price of $9.99 per month for the first two months, before moving to $14.99 per month or $119.99 per year.
Realize Music: Sing is available now on the Meta Quest Store.
The post Realize Music: Sing Launches on Meta Quest With Broad Catalog From Universal, Warner, Sony and Beggars, Delivered by Tuned Global’s Music Technology appeared first on Gaming and Gambling Industry Newsroom.
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