Grant Williams
Playtech and Hard Rock Digital Reach First Milestone Bringing RNG Slots, Table Games and Live Dealer Games to North America
Playtech announced the successful completion of the first milestone in its strategic partnership with Hard Rock Digital (HRD). Since the initial announcement, Playtech has delivered a range of games through HRD’s existing proprietary Hard Rock Bet platform in New Jersey, including RNG slots, table games, and live dealer games. The table games include several Playtech-developed Hard Rock Bet branded games.
Under the terms of the partnership, HRD licensed Playtech’s proven technology solutions and iGaming content, enabling customers to enjoy a wide variety of exciting games through HRD’s proprietary online casino platform and technology offering. Customers in New Jersey and those in any future Hard Rock Bet iCasino markets in North America will have access to Playtech’s market leading RNG slots, and live dealer games, includes classical table games such as Blackjack, Roulette and also the award-winning game show Adventures beyond wonderland offering an unparalleled gaming experience for Hard Rock players.
The partnership has seen the release of a dedicated Blackjack table with more to follow, offering Hard Rock players a customised experience. This is just the beginning of a series of bespoke developments that will be made over the course of this partnership as Playtech remains committed to delivering innovative and engaging gaming experiences to HRD’s customers.
This valuable partnership combines Hard Rock’s strong global brand and Playtech’s extensive international market knowledge and innovative games. Currently, HRD offers online and retail sports betting in Arizona, Florida, Indiana, Ohio, Tennessee (online only), and Virginia, while offering retail sports betting and an integrated online sportsbook-casino experience in New Jersey. HRD also plans to launch in more states in the future and intends to bring its online Sportsbook and iGaming offerings to select international markets in the coming years.
Jonathan Doubilet, VP of U.S. Business Operations at Playtech, said: “Our alliance is built on shared values, mutual trust, and a joint vision of driving innovation and a unique customer experience. By combining our expertise and resources, we are delighted to have reached our first milestone together and are excited about accelerating our growing partnership with Hard Rock Digital.”
Grant Williams, Senior Vice President of Casino at Hard Rock Digital, said: “We’re committed to having the best product in the market, and our first dedicated table – which will be one of many bespoke developments – is yet another way we are providing legendary entertainment to our players. We’re thrilled to introduce Playtech’s offerings to our New Jersey Hard Rock Bet players and look forward to continuing to develop unique digital experiences together as we expand in the US and international markets.”
Play’n GO, the world’s leading casino entertainment provider, has announced a new operator partnership with renowned gaming brand Hard Rock Digital for their top-rated Hard Rock Bet online casino platform in New Jersey. The Hard Rock brand is synonymous with entertainment worldwide, and this partnership will see Hard Rock Bet players in New Jersey gain access to hit Play’n GO titles such as Piggy Blitz, Book of Dead, and Rise of Olympus 100.
Magnus Olsson, Chief Commercial Officer at Play’n GO, said: “We’re excited to expand our US portfolio with a new operator partnership, and teaming up with a renowned brand like Hard Rock Digital is a significant achievement for us.
“New Jersey is a key state for our US operations, and we’re delighted to offer Hard Rock Bet’s players access to our top-tier casino gaming content. We believe this partnership will be highly beneficial for both Hard Rock Digital and Play’n GO, and we anticipate many shared successes in the coming months and years.
“Play’n GO remains committed to being active in every regulated market globally and to ongoing growth in the US. Partnerships like this one with Hard Rock Digital are crucial to our long-term success in the region.”
Grant Williams, SVP of casino at Hard Rock Digital, said: “We’re excited to roll with Play’n GO and add its entertaining titles to the over 2,000 games on our top-rated platform in New Jersey. We’re committed to making Hard Rock Bet the best place to play, and are proud of our recent online casino enhancements, including a more personalized experience, integrated rewards, and one of the largest selections of games in the market.”
Aristocrat Interactive, Aristocrat’s new online Real Money Gaming division, and Hard Rock Digital announced the arrival of Aristocrat Interactive Content & Aggregation’s extensive suite of gaming content to HRD’s Hard Rock Bet online casino in New Jersey. Players of the Hard Rock Bet platform can now enjoy an impressive collection of Aristocrat Interactive’s most popular games within the state, whenever they seek entertainment.
Titles that will be available on Hard Rock Bet include Buffalo, Timberwolf, Wild Wild Emerald, Firelight II, Winfall Wishes, Wild Lepre’Coins, Twilight Forest, Frog of Riches, and Secrets of the Phoenix Elements. Currently available in New Jersey, Aristocrat Interactive and Hard Rock Digital look forward to launching Aristocrat Interactive gaming content together in additional states and markets in the future.
“Collaborating with Hard Rock Digital to offer our gaming content to their players via Fusion Aggregation platform is truly exciting. This relationship marks the beginning of bringing some of the most engaging gaming experiences on the market to the players of Hard Rock Bet,” Adrian Bailey, Managing Director of Aristocrat Interactive Content & Aggregation, said.
“The addition of these popular Aristocrat Interactive games to Hard Rock Bet is yet another way that we’re entertaining our players like no one else can. Since launching Hard Rock Bet in New Jersey, we’ve increased our casino offerings by nearly 1000 games and are excited to continue adding unique gaming experiences to our top-rated platform,” Grant Williams, Hard Rock Digital’s SVP of Casino, said.
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has further grown in North America following a key partnership with Hard Rock Digital and its Hard Rock Bet platform in New Jersey.
The deal saw customers of the iconic brand able to enjoy incredibly popular titles such as Magic Stars 3, Burning Sun and Sizzling Eggs, among a plethora of titles.
Wazdan brought its numerous years of experience to the partnership and a strong track record in key regulated states in America with its games consistently performing excellently with players.
It becomes the latest commercial success for Wazdan following recent agreements with BetMGM and Tipico in New Jersey, all of which have been integrated via Light & Wonder’s aggregation offering.
Hard Rock Digital recently launched its Hard Rock Bet platform in New Jersey, bringing a highly-rated, easy-to-use online experience to players throughout the state. Beyond Wazdan’s titles, Hard Rock Bet has added hundreds of games to its platform including classic titles, new releases each month and games found on the casino floor at Hard Rock Hotel & Casino Atlantic City.
“We’re thrilled to partner with a brand as impressive as Hard Rock and deliver some of our top-performing content to its customer base,” the North America and Latin America Head of Account Management for Wazdan, Izabela Slodkowska-Popiel, said. “Our partnership with Light & Wonder has driven us to new heights across North America and we’re confident that this will be another exciting expansion for us.”
“We’re excited to be adding Wazdan’s popular games to our highly-rated Hard Rock Bet platform in New Jersey,” the Casino Senior Vice-President for Hard Rock Digital, Grant Williams, said. “With hundreds of gaming options and engaging promotions like our $1 million-in-prizes Winterfest, Hard Rock Bet is entertaining our players like no one else can.”
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