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Kia Europe Renews Exclusive Sponsorship of the League of Legends EMEA Championship

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Kia has renewed its sponsorship of the League of Legends EMEA Championship (LEC) as the Main Automotive Partner for the sixth consecutive year, with a three-year extension taking the sponsorship to 2026. With esports being the fastest-growing sport in the world, League of Legends is currently the world’s most watched esports competition. The synergy between Kia’s modern outlook and LEC audience is an ideal pairing, creating a diverse meeting place that unites different generations through a common interest.

The 2024 LEC Season officially kicks off on 13 January at the Riot Games Arenain Berlin, Germany. The 2024 LEC Season Finals will take place at the end of August in Munich, Germany. From this season, Kia will serve as the presenting partner of three LEC awards, given to the most outstanding players: the Kia All-Pro Team, Kia Player of the Game, and the Kia 2024 Season MVP (most valuable player). Additionally, Kia will also be a presenting partner of the trophy ceremony at the end of the 2024 LEC Season Finals.

“We are excited to continue being involved in the League of Legends EMEA Championship, the competitive gaming league that sets the benchmark for esports. We look forward to offering more unique experiences to League of Legends fans in the years ahead,” David Hilbert, Marketing Director at Kia Europe, said.

“This will be the sixth year that Kia has been a Main Partner of the LEC, and we couldn’t be happier with what we’ve achieved together. Our partnership not only demonstrates Kia’s commitment to esports, but it also contributes to the sustainability of the LEC as a whole. Strengthening key relationships such as this one enables us to remain at the forefront of innovation and creativity and continue bringing fun and enjoyable experiences to our fans,” Charlie Allen, Director of Commercial Partnerships EMEA at Riot Games, said.

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FURIA Pulls Off the Reverse Sweep to Win Thunderpick World Championship 2025

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Thunderpick, the leading esports betting platform delivering fans cutting-edge tools and experiences, announced that FURIA has emerged victorious at the Thunderpick World Championship 2025 — one of the tournament’s most competitive editions yet, featuring four of the world’s top 10 ranked teams. FURIA takes home the $500,000 first-place prize, with KSCERATO earning his first Grand Final MVP.

FURIA’s steady performance and relentless focus were on full display throughout the tournament, culminating in a Finals victory over Natus Vincere. After NAVI went up two maps to zero, FURIA did what many thought was impossible and completed a dominant reverse sweep with a 13:1 on the decisive map.

Natus Vincere finished second place, earning $150,000. The MongolZ, who won the Thunderpick World Championship last year, finished third after defeating Aurora earlier in the day, receiving $70,000 and $50,000, respectively. Venom, 9z, Imperial and OG all placed fifth through eighth, taking home $20,000 each.

“It is a privilege to congratulate FURIA as the Thunderpick World Champions! This tournament was thrilling, featuring exceptional gameplay. The success of our World Championship is thanks to the incredible teams, streamers, partners, staff, and everyone behind the scenes who made it possible, as well as the passionate fans who make this event so special,” said Kelly Sanders, Head of Strategy at Thunderpick.

This year marks the third consecutive Thunderpick World Championship. Last year, The MongolZ stunned HEROIC to claim their third international title of the season, cementing their status on the global CS2 stage. In 2023, FaZe Clan took the crown after defeating Virtus.pro, with Robin “ropz” Kool earning the MVP title. The TWC 2025 Finals are presented in collaboration with Hotspawn, a leading hub for esports news and analysis.

The post FURIA Pulls Off the Reverse Sweep to Win Thunderpick World Championship 2025 appeared first on European Gaming Industry News.

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LEON Esports announces partnership with GamerLegion’s CS2 team

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LEON Esports is excited to announce a new partnership with GamerLegion’s Counter-Strike 2 team — a leading German esports organization ranked among the top 15 teams in the world, renowned for its consistent top-tier performances.

This collaboration marks a new chapter for LEON Esports, as the brand continues to expand its presence in competitive gaming. Over the years, LEON has become an active force in esports — supporting professional teams and hosting its own tournaments across titles like  CS2, Dota, Free Fire and Deadlock.

Together with GamerLegion, LEON Esports aims to bring even more action and engagement to fans — with exclusive offers, special markets, social media giveaways, and more challenges made for true esports and betting enthusiasts.

This partnership follows LEON’s successful collaborations with other major esports organizations such as SAW (Portugal), FlyQuest (Australia), and NFA (Brazil) — strengthening its position as one of the key players in the global esports scene.

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The post LEON Esports announces partnership with GamerLegion’s CS2 team appeared first on European Gaming Industry News.

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HAVIT Partners with Legendary Galatasaray Esports

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HAVIT, a leading global consumer tech brand, announced a strategic partnership with Galatasaray Esports, one of Turkey’s most iconic and influential esports teams. This collaboration aims to energise the rapidly growing Turkish gaming ecosystem with cutting-edge gear.

Galatasaray, a symbol of pride, passion and excellence with over a century of sporting heritage, has extended its winning spirit into the digital arena through Galatasaray Esports, now a powerhouse in competitive gaming. By partnering with Galatasaray Esports, HAVIT is not only equipping the team with cutting-edge gaming gear to enhance professional performance but also bringing more high-performance gaming gear to redefine the esports experience in Turkey.

With this partnership, HAVIT and Galatasaray Esports will work together to open a new chapter for Turkish esports. In upcoming competitions, Galatasaray Esports will continue to showcase its strength and team spirit, representing Turkey with pride on the international stage. Meanwhile, HAVIT will provide full support with its outstanding gaming gear, empowering the team to reach new heights.

The post HAVIT Partners with Legendary Galatasaray Esports appeared first on European Gaming Industry News.

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