FanDuel
Rob Gronkowski Returns for FanDuel’s 2024 Super Bowl “Kick of Destiny 2” Campaign
Flutter’s FanDuel – the number one online sportsbook in North America and Official Sports Betting Partner of the National Football League (NFL) – has announced that four-time Super Bowl Champion, Rob Gronkowski, is heading to Super Bowl LVIII for the sequel to last year’s “Kick of Destiny”.
FanDuel’s “Kick of Destiny 2” will see Gronkowski make his way to Las Vegas where he will attempt to successfully make a field goal in a live ad spot just before kick-off to the Super Bowl. FanDuel customers will be offered the opportunity to make a free pick on whether they think he will Make or Miss the kick through the FanDuel Sportsbook app, with eligible customers who pick correctly winning an equal share of $10,000,000 in bonus bets.
The launch of the integrated “Kick of Destiny 2” campaign just ahead of Flutter’s planned additional listing on the New York Stock Exchange this year, and will culminate in the biggest event for US sports betting in the form of the Super Bowl on 11th February. In 2023, Super Bowl LVII was the single biggest staking event across Flutter, with FanDuel customers staking $215 million on an epic final that saw the Kansas City Chiefs edge out the Philadelphia Eagles by 38-35.
Gronkowski said: “When I missed the Kick of Destiny during last year’s Super Bowl, it was devastating. I told the team at FanDuel I knew I could do better and needed a shot at redemption this year. I’m going to show America I can make that kick, even with all the pressure of doing it live in front of the entire country.”
“Last year’s Kick of Destiny campaign saw tremendous engagement from our customers as they were captivated with what would happen during our live Super Bowl commercial. With the introduction of the Make or Miss free pick function and Rob’s desire for redemption, this year will be even more exciting for FanDuel customers. Rob is an authentic embodiment of the FanDuel fan – passionate, entertaining, and trailblazing – and we’re ready to make history again,” said FanDuel Executive Vice President of Marketing, Andrew Sneyd.
Aaron Dugan
PokerStars Exclusively on FanDuel Goes Live with Bigger Player Pools and Bigger Prizes
FanDuel, the premier online gaming company in North America, announced the launch of PokerStars exclusively on FanDuel, a new best-in-class poker experience available in Michigan, New Jersey and Pennsylvania. The new platform brings together FanDuel’s market leading presence and the PokerStars legacy to deliver an elevated player experience through a new dedicated poker app and desktop site.
PokerStars exclusively on FanDuel merges player liquidity across markets, forming one of the largest regulated online poker networks in North America. Customers will have access to bigger games, larger prize pools, and a broader selection of tournaments and cash games.
“The launch of PokerStars exclusively on FanDuel brings together two of the most iconic names in gaming and represents a major step forward for online poker in North America. By combining PokerStars’ industry-leading poker experience with FanDuel’s scale and reach, we’re able to deliver bigger games, larger prize pools and a more dynamic experience. We look forward to welcoming players to the tables,” said Aaron Dugan, General Manager of PokerStars at FanDuel.
Players across Pennsylvania, New Jersey and Michigan will be able to participate in the previously announced two $500,000 guaranteed Sunday Million tournaments. A range of promotions and events, including a $150,000 guaranteed “No Sweat” series alongside a full schedule of tournaments and cash games for players of all levels will also be introduced.
The post PokerStars Exclusively on FanDuel Goes Live with Bigger Player Pools and Bigger Prizes appeared first on Americas iGaming & Sports Betting News.
FanDuel
Wazdan’s North American footprint reaches new heights with FanDuel partnership
Wazdan, the gain-focused developer, has continued to reinforce its impressive North American presence through a partnership with FanDuel, one of the region’s leading iGaming companies.
The agreement marks a significant step for Wazdan’s ongoing global expansion, which sees FanDuel launch with two feature-rich titles simultaneously across Ontario and Michigan, facilitated by Light & Wonder’s aggregation platform.
In Ontario, players can enjoy Mighty Fish: Blue Marlin and 36 Coins, two titles that showcase Wazdan’s signature balance of recognisable themes and performance-driven mechanics. Meanwhile, in Michigan, 12 Bells and Hot Slot: 777 Crown will introduce players to engaging gameplay structures built around clarity, rhythm and feature depth.
Following the initial rollout, FanDuel’s renowned iGaming platform, FanDuel Casino, is set to see its portfolio enriched by an extensive flurry of additional slot offerings, with each carefully chosen game featuring a range of Wazdan’s engagement-boosting mechanics such as Cash Infinity
, Hold the Jackpot and Sticky to Infinity
, with each designed to elevate entertainment and deliver measurable growth for operators.
The latest expansion builds on Wazdan’s momentum in North America, following successful deployments in Michigan, New Jersey, Pennsylvania and earlier entries into West Virginia.
Radka Bacheva, Head of Sales at Wazdan, said: “Partnering with FanDuel represents a major milestone in Wazdan’s North American growth strategy and underlines the strong demand for our engagement-driven portfolio across regulated markets.
“FanDuel’s reach and reputation make them an ideal partner, and launching simultaneously in Ontario and Michigan is a powerful way to introduce our games to new audiences. We are confident that our feature-rich titles and proven mechanics will resonate strongly with players and deliver tangible value for FanDuel as we continue to scale our presence across the region.”
The post Wazdan’s North American footprint reaches new heights with FanDuel partnership appeared first on Americas iGaming & Sports Betting News.
Canada
Wazdan’s North American Growth Accelerates Following FanDuel Alliance
Wazdan, the player-centric developer, has further strengthened its notable North American presence by forming a partnership with FanDuel, a top iGaming company in the area.
The deal represents a crucial milestone in Wazdan’s continuous global growth, as FanDuel introduces two feature-packed games at the same time in Ontario and Michigan, enabled by Light & Wonder’s aggregation platform.
In Ontario, gamers can experience Mighty Fish: Blue Marlin and 36 Coins, two games that highlight Wazdan’s distinctive blend of familiar themes and performance-focused mechanics. In Michigan, 12 Bells and Hot Slot: 777 Crown will offer players captivating gameplay designs centered on clarity, rhythm, and extensive features.
After the initial launch, FanDuel’s famous iGaming platform, FanDuel Casino, will have its collection expanded by a wide array of new slot games, each meticulously selected to include various Wazdan features that enhance player engagement like Cash Infinity
, Hold the Jackpot, and Sticky to Infinity
, all aimed at increasing entertainment and providing tangible growth for operators.
The newest expansion capitalizes on Wazdan’s progress in North America, succeeding in Michigan, New Jersey, Pennsylvania, and previous entries into West Virginia.
Radka Bacheva, Head of Sales at Wazdan, said: “Partnering with FanDuel represents a major milestone in Wazdan’s North American growth strategy and underlines the strong demand for our engagement-driven portfolio across regulated markets.
“FanDuel’s reach and reputation make them an ideal partner, and launching simultaneously in Ontario and Michigan is a powerful way to introduce our games to new audiences. We are confident that our feature-rich titles and proven mechanics will resonate strongly with players and deliver tangible value for FanDuel as we continue to scale our presence across the region.”
The post Wazdan’s North American Growth Accelerates Following FanDuel Alliance appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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