Latest News
Bidstack Team Up with AtPlay in the Nordic Market

3 – Bidstack is pleased to announce a new strategic partnership with AtPlay, which will see them act as a reseller for Bidstack’s suite of in-game advertising products in the Nordic market.
Bidstack has been pioneering the in-game advertising industry since 2017 and will offer AtPlay access to 400+ video games and more than 100 million monthly active users. Bidstack has delivered award-winning gaming campaigns for brands such as Pizza Hut, OneFootball, Marriott Bonvoy and Paco Rabanne and works in partnership with industry-leading game developers such as Sports Interactive, Ubisoft and Miniclip.
AtPlay launched in early 2023 as a dedicated media business that is entirely focused on gaming advertising. They connect brands with gamers through engaging marketing campaigns that utilise the best technology and games available across a variety of platforms. With expert knowledge of the gaming advertising landscape in the Nordics, AtPlay helps clients navigate the fragmented gaming marketplace to deliver effective campaigns in premium gaming titles.
The Nordic market is hugely influential in the gaming industry, with studios such as King, Mojang and EA Dice producing some of the world’s biggest titles, including the likes of Candy Crush, Minecraft and Battlefield. The video games market in the Nordics is expected to generate a revenue of $2,396.00m in 2023, while two out of three people in Scandinavia now play video games, making it an attractive proposition for advertisers looking to engage their target audience.
On partnering with Bidstack, Henrik Flateland, CEO and Founder at AtPlay, said, “When building our offering for the Nordics, Bidstack was number one on our shortlist of potential in-game partners. I’ve known them for years and have followed their success in this space, where they have established themselves as an industry leader.
“AtPlay helps brands to reach and connect with gamers through engaging marketing and has established a robust platform with the best technology and premium partners to deliver safe and effective campaigns in and around games.
“Our partnership with Bidstack is important to us, as it ensures that we can provide our clients in the Nordics with state-of-the-art in-game advertising.”
SVP of Bidstack Media, Natasha Whitfield-Niven added: “The Nordics is a really important market for us, and we’re delighted to be working alongside AtPlay to deliver engaging gaming campaigns across the region. We are continuing to expand our reseller network and are delighted to now have a stronger commercial footprint in the Nordic market.
“Having worked with Henrik previously, we are well aware of his passion and dedication when it comes to in-game advertising, and we are excited to enter this strategic partnership with him and AtPlay.”
Affiliate Industry
Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running

Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.
The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.
Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.
At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”
Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.
Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running appeared first on European Gaming Industry News.
Latest News
“Rock the Month”: Spinmatic’s monthly promos to power operator growth

As summer reaches its peak, so do the opportunities for operators partnering with Spinmatic. The premium Slot developer has launched two new exclusive offers as part of its ongoing Rock the Month campaign – a high-impact promotional series featuring targeted incentives, exclusive discounts and seasonal themes designed to support long-term operator growth.
After a strong debut in July with Fruit Fiesta and Summer Splash, Rock the Month has quickly become a key initiative for many partners, offering unique commercial advantages each month, exclusively to Spinmatic clients.
For August, the provider turns up the heat with two new offers: Summer Crash and Freespin Hype. Both are available to apply for until July 25 and designed to help operators during the summer’s most critical weeks.
This August’s promotions offer Spinmatic’s partners the chance to unlock up to 60% off in Revenue Share, depending on the offer selected. Full activation details – including game selection and placement requirements – are reserved exclusively for Spinmatic’s operator network.
“Our goal with Rock the Month is to bring consistent value to our partners,” said Norbert Mathies, Managing Director at Spinmatic. “We know operators are constantly under pressure to keep players engaged, so with our monthly promotions, we aim to offer something that’s genuinely useful. With two offers available each month, operators can choose the one that best fits their market. At the same time, we’re helping them get more out of their campaigns and explore new games with reduced risk.”
Spinmatic encourages operators and industry stakeholders to stay tuned, as new Rock the Month promotions will continue to be rolled out monthly. For those looking for innovative ways to increase player loyalty and revenue, now is the perfect time to get involved.
The post “Rock the Month”: Spinmatic’s monthly promos to power operator growth appeared first on European Gaming Industry News.
Aristocrat Technologies
Hasbro Strikes New Multi-Year Casino Licensing Partnerships

Hasbro, a leading games, IP, and toy company, announced a new slate of multi-year licensing partnerships aimed at transforming and expanding its most popular brands across the casino category. After a comprehensive review and market evaluation, Hasbro has selected Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally’s as its newest partners in casino licensing. The new partners join existing licensee Sciplay.
The announcement underscores Hasbro’s “Playing to Win” strategy, revealed in February 2025, which focuses on innovation, partnerships, and bringing beloved brands to life across more formats than ever.
“We’re all about play—and that means meeting our fans wherever they are, from the game table to the casino floor. These visionary new partners have the expertise and imagination to reimagine our brands in bold, exciting ways for adult audiences,” said Claire Hunter Gregson, Director of Gaming Relationships.
Hasbro has a nearly 30-year history of licensing its age-appropriate IP to the gambling sector. With this new lineup of partners, the company is expanding access to entertainment experiences that reimagine its brands for a growing base of adult fans and gamers.
Following is the list of partners:
• Aristocrat Technologies – B2B manufacturer land-based slot machines (MONOPOLY)
• Evolution – B2B developer for online slots and live casino (MONOPOLY, Hasbro Games)
• Galaxy Gaming – B2B developer and manufacturer for casino table games (MONOPOLY, YAHTZEE, BATTLESHIP)
• Bally’s – B2C Online casino operator (MONOPOLY)
With new titles launching in January 2026, adult fans will see some of Hasbro’s beloved brands integrated into new and existing casino formats, including land-based gaming slots, online gaming slots, casino table games, and online casinos.
The post Hasbro Strikes New Multi-Year Casino Licensing Partnerships appeared first on Gaming and Gambling Industry in the Americas.
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