Latest News
Two in Three People Experiencing Gambling Problems Keep Issue Hidden
As many as 2 in 3 adults (64%) in Great Britain who have experienced any gambling problem have kept their experience hidden, new research from GambleAware has revealed. With almost 2 in 5 (39%) of those who hadn’t opened up stating feelings of stigma such as shame, guilt and fear of judgement represent key barriers to reaching out for support – the charity is issuing a call to end damaging stigma and encourage those who may be experiencing gambling harms to “open-up about gambling”.
Zoë Osmond, Chief Executive of GambleAware, said: “It’s alarming to see the number of people who are struggling in isolation. As a hidden addiction, gambling harms can be incredibly hard to spot from the outside. It is therefore critical that people impacted are aware of the wide range of support services available, and that they feel safe to come forward. Anyone can be impacted by gambling harms, but the first step is to open up and have that first conversation, ideally as early as possible.”
The campaign launch comes as research also suggests that most of the public believe certain gambling products, such as instant win games, are addictive, indicating how gambling harm can affect anyone and the importance of building empathy for those experiencing harm. Specifically, over seven in ten (71%) respondents said they believe instant win games are very or fairly addictive, followed by 64% for scratch cards and 62% for casino games.
Noteworthy football commentator Clive Tyldesley said: “I think that since I’ve started to work with charities and meet and talk with both people who gambled which were in recovery and bereaved family members, the thing that has struck me is how normal and unremarkable their backgrounds invariably are. Harmful gambling really can affect anyone and very often those suffering show no outward signs of their issues. It’s a silent, invisible problem because too often the gamblers disappear into their own feelings of embarrassment and guilt. They think they’re to blame when they are not, they think they’re alone when many others are wrestling with the same issues. Getting them to open up and talk is half the battle to beating the problem, either with people close to them or via the professional support the GambleAware website offers. The first conversation is maybe the most difficult but it’s the most soothing and the most important too.”
Professor Dame Clare Gerada said: “When I opened the doors of the nation’s first Primary Care Gambling Service a few short years ago, I was a relative newcomer to the challenges surrounding gambling. However, since then, my eyes have been thoroughly opened.
“Gambling is an addiction which can only be described as ‘uniquely’ awful: the ruin it wreaks on people’s lives can be complete and multi-layered; the collateral damage is also considerable as families and loved ones suffer alongside. Its inherently hidden nature means that, at the moment, people have to see their lives collapse around them before they get the help they desperately need. It doesn’t need to be like this. There is an incredible breadth of support service, from how to deal with debt, to how to stop gambling completely which people can access for free through the National Gambling Support Network, and I urge anyone concerned about their gambling to do so.”
Positively, the research also supports the benefits of opening up, as three out of four (76%) who had talked about their problems stated they felt better after speaking to someone. With gambling harms often manifesting as intrinsically “hidden” and isolating, GambleAware is aiming to bring to the surface the power of conversations and provide reassurance that help is never far.
The campaign has been developed in close collaboration with the gambling harms lived experienced community, and is supported by a range of expert and influential voices including ex-Love Islander Scott Thomas, who has previously experienced gambling harms.
Scott Thomas, Entrepreneur and Presenter, said: “It’s an incredibly scary thing to first tell someone that you’ve got a gambling problem. Many people assume it’s just because you can’t handle your money, but it needs to be viewed as seriously as any other mental health condition. I was terrified when I first opened up about the problems I had been having but, once I did, I felt like a weight had been lifted off my shoulders and I no longer had to hide. I want the same to happen for anyone out there who feels like they might be struggling on their own.”
There is a vast range of resources available and anyone who is worried that gambling might be affecting themselves or someone they love are encouraged to use the self-assessment tool to get free and confidential support tailored to them and their specific needs.
Elissa Hubbard, who has lived experience of gambling harms, said: “Every day was full of anxiety – trying to keep my gambling a secret, whilst finding opportunities to do it more. People think you can ‘just stop’, but you can’t… it’s so easy to be dismissed, and I didn’t want anyone to think bad of me. Finding help changed everything. I discovered that by keeping quiet, it helps no one, and when you start to talk about it, people start to understand you.”
GambleAware has also created tools to help users calculate the time and money spent gambling, served with recommendations in line with the internationally proven Lower Risk Gambling Guidelines. These are expected to become available from early December as part of a soft launch on the GambleAware website.
Dr Ellie Cannon, medical expert and commentator, said: “Gambling harms – or the negative consequences of gambling – are a complex issue that goes far beyond just financial challenges. It can lead to poor mental health, physical health, and relationships break down. They way these issues manifest will vary from person to person, but being aware and recognising the early warning signs of spending increasing amounts of time, money and hiding your gambling can help get people to a better place, sooner.”
Gambling Minister Stuart Andrew said: “Too often we see the devastating impacts of harmful gambling, and our white paper outlines a host of new measures we’re implementing to protect those most at risk. A key element of our plans is the introduction of a statutory levy on gambling companies to raise sufficient, sustainable and trusted funding for research, prevention and treatment of gambling related harm. Stigma is the biggest barrier preventing people from seeking help, and I welcome GambleAware’s vital campaign which is raising awareness of the issue and helping people get the support they need.”
Following Meta’s algorithm updates, many media buying teams found it much more difficult to scale Facebook traffic. Customer acquisition costs increased, advertising accounts became less stable, and even successful campaign combinations lost their effectiveness faster.
In the new Success Story, N1 Partners explains how they helped a media buying team specializing in Facebook traffic for the iGaming vertical adapt to changing market conditions and successfully scale traffic acquisition across Tier-1 GEOs.
The results after nine months of collaboration were impressive: a 155% increase in FTDs, 135% ROI, and a 22% reduction in average CPA.
About partner
The featured partner is a media buying team with four years of experience in affiliate marketing, specializing in Facebook traffic acquisition for iGaming products.
At the beginning of the partnership, the team was already working with Tier-1 GEOs, including Canada, Germany, New Zealand, and Australia. They consistently identified profitable campaign combinations but encountered the typical scaling limitations faced by many teams in the industry.
To continue growing, they needed a partner offering high-quality products with strong Reg2Dep and LTV performance, reliable payouts, and responsive support capable of handling increasing traffic volumes.
Why did they choose N1 Partners?
Several factors influenced their decision:
- High Reg2Dep rates;
- Strong player LTV performance;
- Reliable and consistent payouts;
- Fast and responsive affiliate manager support;
- The ability to work with multiple brands within a single ecosystem.
For the initial testing phase, the team selected N1 Bet, RollXO, Lucky Hunter, and Retro Bet.
| “Working with several brands at the same time gave the team much greater flexibility. Whenever one product started losing performance, we could quickly redirect traffic to another brand without interrupting our buying activity,” explained Polina Bogatko, Affiliate Manager N1 Partners. |
Preparing for launch
Before launching the campaigns, N1 Partners specialists analyzed the partner’s previous performance and proposed a structured testing plan.
Instead of focusing on a single offer, they decided to test multiple brands simultaneously. This approach allowed them to identify much faster which products performed best with Facebook traffic in each GEO.
At the start, the partner also received several recommendations:
- Start with the CPA payment model;
- Separate advertising campaigns by audience type;
- Build dedicated landing pages for each GEO instead of using one universal funnel;
- Test broad audiences without narrow interest-based targeting;
- Use multiple creative formats;
- Evaluate not only registration costs but also the quality of acquired players.
This strategy helped identify promising campaign combinations early while preventing unnecessary spending on underperforming campaigns.
Choosing GEOs, offers and creatives
N1 Partners affiliate manager shared internal performance data highlighting products that consistently delivered strong results with Facebook traffic.
For the first stage, three high-potential GEOs with stable demand were selected:
- Canada;
- Germany;
- New Zealand.
Australia was intentionally excluded from the initial testing phase to concentrate the available budget on fewer markets and collect meaningful data more quickly.
Offers were selected primarily based on two key metrics: deposit conversion rate and player quality. Among all available brands, the selected products consistently demonstrated the strongest overall performance.
For every GEO, the team created special creatives featuring localized visual elements and market-specific bonus offers.
Workflow organization
After launch, specialists from N1 Partners worked alongside the partner on a daily basis, analyzing campaign performance and deciding on the next optimization steps.
| “Regular data sharing allowed us to detect changes almost immediately. We didn’t wait until the end of the week, we adjusted offers, budgets, and creatives as soon as we saw a consistent performance signal,” noted Polina Bogatko, Affiliate Manager N1 Partners. |
Teams closely monitored:
- Reg2Dep and LTV;
- Player quality;
- Budget allocation between products;
- Individual GEO performance;
- Results of newly launched creatives.
Most operational questions were resolved by the affiliate manager within a few hours. This allowed the partner to quickly switch offers and launch additional tests without interrupting traffic acquisition.
Initial hypotheses
During the preparation phase, N1 Partners suggested testing several working hypotheses:
- Video creatives could outperform static banners;
- Different advertising concepts might attract audiences of different quality;
- Rapid budget increases could reduce campaign stability;
- Evaluating traffic solely based on acquisition cost does not reflect its actual value.
The team tested lifestyle creatives, game-focused concepts, bonus offers, and social proof elements. Budgets were increased gradually, while campaign performance was evaluated not only by CPA but also by player behavior after making their first deposit.
| “The ability to compare several brands simultaneously played a crucial role. Whenever statistics indicated a decline in traffic quality, we suggested another product or reallocated the budget. This helped maintain acquisition momentum without relying on a single offer,” commented Polina Bogatko, Affiliate Manager N1 Partners. |
Strategy and optimization
After the initial testing phase, the team focused on increasing traffic volumes without compromising player quality.
To achieve this, the partner:
- Duplicated the highest-performing campaigns;
- Regularly launched new creatives;
- Split campaigns by device type;
- Applied successful approaches to markets with similar audience characteristics.
At the same time, budgets were increased gradually, helping maintain campaign stability while keeping CPA within the target range.
What delivered the best results?
Four optimization strategies produced the strongest performance improvements:
- Creative localization;
- Continuous production of fresh advertising materials;
- Pausing underperforming campaign combinations within the first 48 hours;
- Optimizing based on player quality rather than CPA alone.
At one stage of the campaign, the affiliate manager noticed that one of the brands was achieving a significantly higher Reg2Dep rate from Facebook traffic in Canada.
After jointly reviewing the data, part of the advertising budget was shifted toward that product.
| “The decision was based on more than just the number of deposits. We also evaluated player LTV and repeated activity. After reallocating the budget, profitability increased, and further scaling became much more stable,” said Polina Bogatko, Affiliate Manager N1 Partners. |
Results
After nine months of collaboration, every key performance indicator improved significantly.
- Monthly FTDs increased from 450 to 1,150 (+155%);
- ROI increased from 86% to 135%;
- Average CPA decreased by 22%;
- Revenue increased by approximately 2.5 times;
- Player LTV increased by 25%.
The most important achievement was not a single successful campaign but the creation of a sustainable Facebook traffic acquisition model. The partner was able to continuously scale traffic across Tier-1 GEOs without experiencing a proportional increase in acquisition costs.
Key takeaways
- What was the biggest advantage of working with N1 Partners?
According to the media buying team, working with N1 Partners helped establish a clear and scalable traffic acquisition process.
The main contributing factors were high-quality products, strong Reg2Dep performance, and constant communication with the affiliate manager. The team also emphasized that N1 Partners specialists proactively suggested new testing hypotheses before market changes began noticeably affecting campaign performance. This allowed them to stay ahead of industry trends instead of reacting only after performance had already declined.
- What made the results possible?
Polina Bogatko, Affiliate Manager N1 Partners: “The biggest factor behind our success was the partner’s willingness to continuously test new approaches. We evaluated not only Facebook campaign metrics but also player quality for every brand and GEO. This enabled us to redistribute budgets quickly and focus on the most promising campaign combinations.
After launching localized creatives and testing new audiences, the number of FTDs in Canada nearly doubled within just a few weeks, while campaign ROI remained stable. This clearly demonstrated the importance of continuous testing, fast analytics, and close collaboration between both teams”.
Scale your Facebook traffic with N1 Partners!
N1 Partners gives affiliates access to:
- 14+ casino and betting brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top partners
Be number one with N1!
The post FB Success Story +155% FTD, 135% ROI appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Following Meta’s algorithm updates, many media buying teams found it much more difficult to scale Facebook traffic. Customer acquisition costs increased, advertising accounts became less stable, and even successful campaign combinations lost their effectiveness faster.
In the new Success Story, N1 Partners explains how they helped a media buying team specializing in Facebook traffic for the iGaming vertical adapt to changing market conditions and successfully scale traffic acquisition across Tier-1 GEOs.
The results after nine months of collaboration were impressive: a 155% increase in FTDs, 135% ROI, and a 22% reduction in average CPA.
About partner
The featured partner is a media buying team with four years of experience in affiliate marketing, specializing in Facebook traffic acquisition for iGaming products.
At the beginning of the partnership, the team was already working with Tier-1 GEOs, including Canada, Germany, New Zealand, and Australia. They consistently identified profitable campaign combinations but encountered the typical scaling limitations faced by many teams in the industry.
To continue growing, they needed a partner offering high-quality products with strong Reg2Dep and LTV performance, reliable payouts, and responsive support capable of handling increasing traffic volumes.
Why did they choose N1 Partners?
Several factors influenced their decision:
- High Reg2Dep rates;
- Strong player LTV performance;
- Reliable and consistent payouts;
- Fast and responsive affiliate manager support;
- The ability to work with multiple brands within a single ecosystem.
For the initial testing phase, the team selected N1 Bet, RollXO, Lucky Hunter, and Retro Bet.
| “Working with several brands at the same time gave the team much greater flexibility. Whenever one product started losing performance, we could quickly redirect traffic to another brand without interrupting our buying activity,” explained Polina Bogatko, Affiliate Manager N1 Partners. |
Preparing for launch
Before launching the campaigns, N1 Partners specialists analyzed the partner’s previous performance and proposed a structured testing plan.
Instead of focusing on a single offer, they decided to test multiple brands simultaneously. This approach allowed them to identify much faster which products performed best with Facebook traffic in each GEO.
At the start, the partner also received several recommendations:
- Start with the CPA payment model;
- Separate advertising campaigns by audience type;
- Build dedicated landing pages for each GEO instead of using one universal funnel;
- Test broad audiences without narrow interest-based targeting;
- Use multiple creative formats;
- Evaluate not only registration costs but also the quality of acquired players.
This strategy helped identify promising campaign combinations early while preventing unnecessary spending on underperforming campaigns.
Choosing GEOs, offers and creatives
N1 Partners affiliate manager shared internal performance data highlighting products that consistently delivered strong results with Facebook traffic.
For the first stage, three high-potential GEOs with stable demand were selected:
- Canada;
- Germany;
- New Zealand.
Australia was intentionally excluded from the initial testing phase to concentrate the available budget on fewer markets and collect meaningful data more quickly.
Offers were selected primarily based on two key metrics: deposit conversion rate and player quality. Among all available brands, the selected products consistently demonstrated the strongest overall performance.
For every GEO, the team created special creatives featuring localized visual elements and market-specific bonus offers.
Workflow organization
After launch, specialists from N1 Partners worked alongside the partner on a daily basis, analyzing campaign performance and deciding on the next optimization steps.
| “Regular data sharing allowed us to detect changes almost immediately. We didn’t wait until the end of the week, we adjusted offers, budgets, and creatives as soon as we saw a consistent performance signal,” noted Polina Bogatko, Affiliate Manager N1 Partners. |
Teams closely monitored:
- Reg2Dep and LTV;
- Player quality;
- Budget allocation between products;
- Individual GEO performance;
- Results of newly launched creatives.
Most operational questions were resolved by the affiliate manager within a few hours. This allowed the partner to quickly switch offers and launch additional tests without interrupting traffic acquisition.
Initial hypotheses
During the preparation phase, N1 Partners suggested testing several working hypotheses:
- Video creatives could outperform static banners;
- Different advertising concepts might attract audiences of different quality;
- Rapid budget increases could reduce campaign stability;
- Evaluating traffic solely based on acquisition cost does not reflect its actual value.
The team tested lifestyle creatives, game-focused concepts, bonus offers, and social proof elements. Budgets were increased gradually, while campaign performance was evaluated not only by CPA but also by player behavior after making their first deposit.
| “The ability to compare several brands simultaneously played a crucial role. Whenever statistics indicated a decline in traffic quality, we suggested another product or reallocated the budget. This helped maintain acquisition momentum without relying on a single offer,” commented Polina Bogatko, Affiliate Manager N1 Partners. |
Strategy and optimization
After the initial testing phase, the team focused on increasing traffic volumes without compromising player quality.
To achieve this, the partner:
- Duplicated the highest-performing campaigns;
- Regularly launched new creatives;
- Split campaigns by device type;
- Applied successful approaches to markets with similar audience characteristics.
At the same time, budgets were increased gradually, helping maintain campaign stability while keeping CPA within the target range.
What delivered the best results?
Four optimization strategies produced the strongest performance improvements:
- Creative localization;
- Continuous production of fresh advertising materials;
- Pausing underperforming campaign combinations within the first 48 hours;
- Optimizing based on player quality rather than CPA alone.
At one stage of the campaign, the affiliate manager noticed that one of the brands was achieving a significantly higher Reg2Dep rate from Facebook traffic in Canada.
After jointly reviewing the data, part of the advertising budget was shifted toward that product.
| “The decision was based on more than just the number of deposits. We also evaluated player LTV and repeated activity. After reallocating the budget, profitability increased, and further scaling became much more stable,” said Polina Bogatko, Affiliate Manager N1 Partners. |
Results
After nine months of collaboration, every key performance indicator improved significantly.
- Monthly FTDs increased from 450 to 1,150 (+155%);
- ROI increased from 86% to 135%;
- Average CPA decreased by 22%;
- Revenue increased by approximately 2.5 times;
- Player LTV increased by 25%.
The most important achievement was not a single successful campaign but the creation of a sustainable Facebook traffic acquisition model. The partner was able to continuously scale traffic across Tier-1 GEOs without experiencing a proportional increase in acquisition costs.
Key takeaways
- What was the biggest advantage of working with N1 Partners?
According to the media buying team, working with N1 Partners helped establish a clear and scalable traffic acquisition process.
The main contributing factors were high-quality products, strong Reg2Dep performance, and constant communication with the affiliate manager. The team also emphasized that N1 Partners specialists proactively suggested new testing hypotheses before market changes began noticeably affecting campaign performance. This allowed them to stay ahead of industry trends instead of reacting only after performance had already declined.
- What made the results possible?
Polina Bogatko, Affiliate Manager N1 Partners: “The biggest factor behind our success was the partner’s willingness to continuously test new approaches. We evaluated not only Facebook campaign metrics but also player quality for every brand and GEO. This enabled us to redistribute budgets quickly and focus on the most promising campaign combinations.
After launching localized creatives and testing new audiences, the number of FTDs in Canada nearly doubled within just a few weeks, while campaign ROI remained stable. This clearly demonstrated the importance of continuous testing, fast analytics, and close collaboration between both teams”.
Scale your Facebook traffic with N1 Partners!
N1 Partners gives affiliates access to:
- 14+ casino and betting brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top partners
Be number one with N1!
The post FB Success Story +155% FTD, 135% ROI appeared first on Americas iGaming & Sports Betting News.
The updated slot launches on Lottomart for UK players on 23rd July with a new bonus wheel and higher max win.
Blueprint Gaming is releasing an upgraded version of Super Graphics Upside Down exclusively on Lottomart from 23rd July, giving Lottomart’s UK players early access to the title.
Originally launched in 2021, Super Graphics Upside Down is being re-released with a new bonus wheel feature and an increased max win potential, rising from 250X to 3000X, according to the companies.
Chris Ruddock, Commercial Director at Lottomart, said:
“Securing an early release exclusive on the new Super Graphics Upside Down is another exciting milestone for Lottomart. Blueprint Gaming has upgraded a fantastic game with engaging new features and bigger win potential, and we’re delighted to offer this game exclusively to our UK players.”
Elliott Kyne, Account Manager at Blueprint Gaming, said:
“We’re delighted to support Lottomart with the exclusive UK launch of Super Graphics Upside Down. It’s also pleasing to see our partnership continue to go from strength to strength, and Lottomart’s impressive growth and UK focus has made them a match made in heaven for Blueprint’s content. We’re SUPER excited to bring this latest release to their players.”
The companies said the launch is part of their ongoing partnership, with Blueprint Gaming providing exclusive content as Lottomart expands its UK presence.
The post Blueprint Gaming upgrades Super Graphics Upside Down for Lottomart exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
ESPN Networks6 days agoTHE 57th ANNUAL WORLD SERIES OF POKER® CONCLUDES AN EXTRAORDINARY SUMMER OF GLOBAL ENGAGEMENT AND ELITE COMPETITION
-
Latest News7 days ago
Booming Games launches Tasty Bonanza Max Scatter slot
-
Canada6 days ago
PENN Entertainment Launches theScore Bet Sportsbook & Casino and theScore Casino and Hollywood Casino Standalone Apps in Alberta
-
Latest News7 days ago
QTech signs EXCO Game Studio slots for emerging markets
-
Canada7 days ago
Peter & Sons launches full game portfolio in Alberta
-
Latest News7 days ago
Esportes Gaming Brasil brands earn three nominations for Reclame Aqui Awards 2026
-
Compliance Updates7 days ago
Merkur Group Strengthens Global Compliance Strategy
-
Latest News7 days ago
Wazdan launches 16 Coins Betsson as branded slot for Betsson players
