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Two in Three People Experiencing Gambling Problems Keep Issue Hidden

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As many as 2 in 3 adults (64%) in Great Britain who have experienced any gambling problem have kept their experience hidden, new research from GambleAware has revealed. With almost 2 in 5 (39%) of those who hadn’t opened up stating feelings of stigma such as shame, guilt and fear of judgement represent key barriers to reaching out for support – the charity is issuing a call to end damaging stigma and encourage those who may be experiencing gambling harms to “open-up about gambling”.

Zoë Osmond, Chief Executive of GambleAware, said: “It’s alarming to see the number of people who are struggling in isolation. As a hidden addiction, gambling harms can be incredibly hard to spot from the outside. It is therefore critical that people impacted are aware of the wide range of support services available, and that they feel safe to come forward. Anyone can be impacted by gambling harms, but the first step is to open up and have that first conversation, ideally as early as possible.”

The campaign launch comes as research also suggests that most of the public believe certain gambling products, such as instant win games, are addictive, indicating how gambling harm can affect anyone and the importance of building empathy for those experiencing harm. Specifically, over seven in ten (71%) respondents said they believe instant win games are very or fairly addictive, followed by 64% for scratch cards and 62% for casino games.

Noteworthy football commentator Clive Tyldesley said: “I think that since I’ve started to work with charities and meet and talk with both people who gambled which were in recovery and bereaved family members, the thing that has struck me is how normal and unremarkable their backgrounds invariably are. Harmful gambling really can affect anyone and very often those suffering show no outward signs of their issues. It’s a silent, invisible problem because too often the gamblers disappear into their own feelings of embarrassment and guilt. They think they’re to blame when they are not, they think they’re alone when many others are wrestling with the same issues. Getting them to open up and talk is half the battle to beating the problem, either with people close to them or via the professional support the GambleAware website offers. The first conversation is maybe the most difficult but it’s the most soothing and the most important too.”

Professor Dame Clare Gerada said: “When I opened the doors of the nation’s first Primary Care Gambling Service a few short years ago, I was a relative newcomer to the challenges surrounding gambling. However, since then, my eyes have been thoroughly opened.

“Gambling is an addiction which can only be described as ‘uniquely’ awful: the ruin it wreaks on people’s lives can be complete and multi-layered; the collateral damage is also considerable as families and loved ones suffer alongside. Its inherently hidden nature means that, at the moment, people have to see their lives collapse around them before they get the help they desperately need. It doesn’t need to be like this. There is an incredible breadth of support service, from how to deal with debt, to how to stop gambling completely which people can access for free through the National Gambling Support Network, and I urge anyone concerned about their gambling to do so.”

Positively, the research also supports the benefits of opening up, as three out of four (76%) who had talked about their problems stated they felt better after speaking to someone. With gambling harms often manifesting as intrinsically “hidden” and isolating, GambleAware is aiming to bring to the surface the power of conversations and provide reassurance that help is never far.

The campaign has been developed in close collaboration with the gambling harms lived experienced community, and is supported by a range of expert and influential voices including ex-Love Islander Scott Thomas, who has previously experienced gambling harms.

Scott Thomas, Entrepreneur and Presenter, said: “It’s an incredibly scary thing to first tell someone that you’ve got a gambling problem. Many people assume it’s just because you can’t handle your money, but it needs to be viewed as seriously as any other mental health condition. I was terrified when I first opened up about the problems I had been having but, once I did, I felt like a weight had been lifted off my shoulders and I no longer had to hide. I want the same to happen for anyone out there who feels like they might be struggling on their own.”

There is a vast range of resources available and anyone who is worried that gambling might be affecting themselves or someone they love are encouraged to use the self-assessment tool to get free and confidential support tailored to them and their specific needs.

Elissa Hubbard, who has lived experience of gambling harms, said: “Every day was full of anxiety – trying to keep my gambling a secret, whilst finding opportunities to do it more. People think you can ‘just stop’, but you can’t… it’s so easy to be dismissed, and I didn’t want anyone to think bad of me. Finding help changed everything. I discovered that by keeping quiet, it helps no one, and when you start to talk about it, people start to understand you.”

GambleAware has also created tools to help users calculate the time and money spent gambling, served with recommendations in line with the internationally proven Lower Risk Gambling Guidelines. These are expected to become available from early December as part of a soft launch on the GambleAware website.

Dr Ellie Cannon, medical expert and commentator, said: “Gambling harms – or the negative consequences of gambling – are a complex issue that goes far beyond just financial challenges. It can lead to poor mental health, physical health, and relationships break down. They way these issues manifest will vary from person to person, but being aware and recognising the early warning signs of spending increasing amounts of time, money and hiding your gambling can help get people to a better place, sooner.”

Gambling Minister Stuart Andrew said: “Too often we see the devastating impacts of harmful gambling, and our white paper outlines a host of new measures we’re implementing to protect those most at risk. A key element of our plans is the introduction of a statutory levy on gambling companies to raise sufficient, sustainable and trusted funding for research, prevention and treatment of gambling related harm. Stigma is the biggest barrier preventing people from seeking help, and I welcome GambleAware’s vital campaign which is raising awareness of the issue and helping people get the support they need.”

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OUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile

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  • Prime Rush is now live in Brazil on Google Play Store for Android and the App Store for iOS
  • Features a dual win condition through survival or Cosmium extraction, new Brazilian heroes, and tactical abilities
  • Launches with Ranked Season 1, Battle Pass Season 1: Street Legends, and multiple limited-time modes

Prime Rush, a new mobile shooter combining battle royale survival with extraction-style gameplay, has officially launched in Brazil on the Google Play Store for Android and the App Store for iOS. Developed by SuperGaming in partnership with Spacecaps, the parent company of LOUD, the game has been built with direct feedback from Brazilian players and creators during its Closed Beta and Early Access phases.

Prime Rush introduces a unique twist to the traditional battle royale format. In addition to surviving until the end of the match, squads can secure an early victory by extracting Cosmium, a rare resource that spawns during the final circle. This dual win condition creates a match environment where squads must decide whether to outlast opponents in a final-circle finish or take a more tactical route to win through Cosmium extraction.

The game also features a flexible tactical ability system built for high-tempo mobile combat. Active Abilities such as DeadEye, Shield Dome, Super Speed, and Hunter’s Instinct allow players to approach matches through precision, defence, mobility, and intel respectively.

Speaking on this development Bruno Bittencourt, CEO of LOUD said, “Brazil has one of the most passionate gaming communities in the world, yet we’ve spent years playing games that weren’t built with us in mind. Prime Rush is a game created for Brazilian players, shaped daily by the communities we’ve built over the past decade. We’ve been listening to them every single day. It’s a game that finally feels like home.”

Brazil has one of the most competitive mobile shooter audiences that we have seen, and from the start we wanted Prime Rush to be both authentic and accessible,” said Roby John, CEO and Co-founder of SuperGaming. “For us, that meant building a game that feels true to Brazil while also making sure it runs smoothly across a broad range of devices so more players can experience it the way it was meant to be played.”

The battle takes place on the island of Maré, the setting for Prime Rush’s battle royale extraction experience. Prime Rush also includes a Mini TDM mode (Favela). This is a quick 4v4 mode designed for shorter, high-intensity firefights on the go.

At launch, the game introduces a lineup of new Brazilian heroes including Juliana, Rafael, Miguel, Rogério, Dos Santos, Julia, and Gustavo, with character customization allowing players to personalize their experience. Players can also customize their weapon experience with the new Evo-X skins. These are upgradeable gun skins featuring three switchable Chromas, enhanced visuals and VFX, unique inspect and reload animations, custom fire SFX, unique kill feed treatment, and distinct muzzle and tracer effects.

Prime Rush goes live with multiple limited-time modes including DeadEye Rush, Pants in the Air, and Weapon Roulette, offering players shorter duration matches for quick jump-in and jump-out between sessions beyond its core battle royale extraction gameplay.

The game launches with its first Ranked Season, allowing players to climb through Bronze, Silver, Gold, Platinum, Diamond, Champion, Legend, and Cosmic.

Check out the launch trailer right here: youtube.com/watch?v=Op5KreKoLmY

Prime Rush is now available to download in Brazil on the Google Play Store for Android and the App Store for iOS.

Season 1 Battle Pass: Street Legends

The Season 1 Battle Pass: Street Legends is also here, bringing a new lineup of rewards for players as they progress through the season. These include:

  • New Avatars: Laura, Juliana, Rafael
  • Weapon Skins: Subliminar, Grafitada, Suavidade, Firmeza, Raiz, Brabo, AK-BR7
  • Melee Weapon: Chinela (Slipper)
  • Vehicle Skin: Lenda Urbana
  • Additional Rewards: Stickers, Dive Trails, Emotes, and Portraits

Prime Rush System Requirements

Powered by SuperPlatform, SuperGaming’s in-house tech-stack, Prime Rush currently supports Android 7 and above with 4GB RAM, as well as iOS 15 and above. Based on Early Access performance reports, the game delivers a stable 40 FPS on lower-end devices with recommended graphics settings, while mid to high-end devices can achieve up to 60 FPS.

This makes Prime Rush playable across a wide range of mobile devices, helping ensure that more players in Brazil can access the game on both Android and iOS.

SuperGaming is continuously optimizing Prime Rush to support more devices over time. Performance and visual fidelity may vary depending on hardware and user-selected graphics settings.

For more information follow Prime Rush on Instagram and TikTok.

The post OUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile appeared first on Americas iGaming & Sports Betting News.

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Genius Sports & Pac-12 strike wide-ranging integrity, tech and AI partnership to power authorized betting, moment-based advertising and performance analysis

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  • Genius Sports will deploy its data and AI platform GeniusIQ across Pac-12 football and basketball competitions.
  • New AGO framework will responsibly license official data and IP to regulated sportsbooks, who implement robust integrity safeguards, including eliminating risky bets, information sharing and cooperation, and refusing bets from prohibited bettors.
  • Genius Sports’ Moment Engine to enable brands to synchronize advertising with game action across broadcast, streaming and digital inventory.

Genius Sports (NYSE: GENI) today announced a new multi-year integrity, technology and AI partnership with the Pac-12 Conference (“Pac-12”) to power the next generation of authorized and responsible sports betting, integrity, fan engagement and monetization, and performance analysis in college sports.

The partnership reinforces Genius Sports’ role as the operating system of modern sport. As part of the agreement, Genius Sports will deploy GeniusIQ, its data and AI platform, in every venue across Pac-12 football and men’s and women’s basketball competitions – creating a single, intelligent foundation for tracking data and video capture, real-time insights, and commercial activation.

Genius Sports and Pac-12 will collaborate on a wide range of innovations designed to safeguard integrity, improve the fan experience, and unlock new revenue streams.

Authorized betting and integrity safeguard

Genius Sports will serve as the exclusive distributor of official data from Pac-12 competitions to licensed sportsbooks worldwide. Through this role, the company will administer a new Authorized Gaming Operator (“AGO”) program designed to safeguard the integrity of Pac-12 competitions and protect student-athletes.

In addition to eliminating any negative and risky bet types, the AGO program will create greater transparency, information sharing and cooperation between the Pac-12, Genius Sports and licensed sportsbooks, and prevent prohibited bettors from placing wagers; all designed to combat the threat of betting-related corruption and protect student-athletes.

A new era of moment-based marketing

Genius Sports’ Moment Engine will enable brands to activate advertising in real-time around key moments in Pac-12 games across broadcast, streaming and digital platforms, transforming live sports data into programmable advertising opportunities.

For Pac-12 advertisers, this unlocks the ability to activate around Pac-12 moments that matter most, instantly, with greater precision and at scale.

Next-level performance insight

The partnership will also support Pac-12 schools by offering the most advanced performance analysis on the planet.

Programs will have access to the GeniusIQ-powered Performance Studio platform, providing coaches and athletes with cutting-edge analytics and video tools used by the majority of NBA and WNBA teams.

“College sports are entering a new era where official data and real-time intelligence power everything from integrity and betting and media to performance,” said Mark Locke, CEO at Genius Sports. “By deploying GeniusIQ across Pac-12 venues, we are building the data infrastructure that connects leagues, sportsbooks, broadcasters and advertisers in real-time.”

“The Pac-12 is thrilled to announce this partnership which will allow a college sports conference, for the first time, to impose direct and meaningful integrity restrictions on sports books who receive and use Pac-12 data,” said Pac-12 Commissioner Teresa Gould. “This partnership positions the Pac-12 as an early-mover in the data rights space, connecting to our strategic vision and challenger mindset to push boundaries in a disciplined fashion while introducing new opportunities for brand elevation and revenue growth.”

 

The post Genius Sports & Pac-12 strike wide-ranging integrity, tech and AI partnership to power authorized betting, moment-based advertising and performance analysis appeared first on Americas iGaming & Sports Betting News.

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1spin4win launches “Spring Money Rain” network promotion with €30,000 prize pool

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1spin4win, an established slot provider, announces the start of a new Cash & Drops campaign designed to help casino operators drive player engagement and increase GGR.

The “Spring Money Rain” promotion will run from April 9 to 22, 2026. The prize pool has been increased to €30,000, up from the previous 1spin4win campaigns. During two weeks, players can land 790 cash rewards while wagering real money in dedicated slots. Prizes will be randomly assigned to non-winning spins, adding an element of surprise to the gaming experience.

By launching “Spring Money Rain”, 1spin4win continues to support operators with proven promotional tools to increase player activity and grow revenue. iGaming brands like BitStarz, gg.bet, Rox, and mBit choose these solutions for the strong results they deliver.

Notably, the provider’s most recent standard Cash & Drops, “12 Days of Magic Wins”, engaged 125 participants and drove a 38% surge in player count and a 20% boost in bet sum.

The new campaign brings together 13 diverse slots from the 1spin4win portfolio. Designed to capture the lively energy of spring, the lineup blends vibrant classics with captivating adventures, including:

  1. Dolphin’s Wealth Win Spins (сoming soon)
  2. Lucky Honey (сoming soon)
  3. Lucky Arena Hold and Win
  4. Book of Money
  5. Gold Oceanica Hold and Win
  6. Lucky Jane in Egypt Hold and Win
  7. Golden Joker Fortune
  8. Lucky Safari Hold and Win
  9. Very Lucky 243
  10. Clover Fest Hold and Win
  11. Buffalo’s Wealth Fortune
  12. Cash’n Spins 243 Plus
  13. Classic Chilli 243

One of the main gems of this selection is the recently released Lucky Arena Hold and Win. With two charmingly quirky gladiators as lead characters and playful visuals, the game offers a humorous take on ancient battles. At the heart of the slot is the Hold and Win round with two Jackpots — the x100 Minipot Coin and x1000 Megapot.

Alena Zaytseva, Senior Business Account Manager at 1spin4win, shared, “We’re kicking off the season with our new ‘Spring Money Rain’ network promotion. This time, we’ve raised the stakes with a €30,000 prize pool — our largest Cash & Drops fund so far. The campaign uses our proven monetary-reward mechanic, which has consistently driven strong results in player retention and spin frequency. By combining a larger prize pool with seamless automated bonuses, we’re giving our partners a powerful tool to boost turnover without any additional operational effort.”

To make participation convenient and stress-free, 1spin4win ensures that all features are automatically set up, and wins are credited directly to players’ accounts.

For further details or inquiries, please contact the dedicated 1spin4win Account Manager or Olga Hlukhovskaya, Business Development Director at 1spin4win, at [email protected].

About 1spin4win

1spin4win is a trusted game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 190 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post 1spin4win launches “Spring Money Rain” network promotion with €30,000 prize pool appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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