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7Stars Partners is proud to announce the launch of OnlySpins — a first-of-its-kind casino brand that redefines the gaming experience, where fantasy meets interactive storytelling.

A Unique Concept That Goes Beyond Traditional Play

OnlySpins is a fully gamified environment where players interact with real models, unlock exclusive moments, and progress through personalised storylines on a paradise island. Each location introduces a stunning model with her own character, photos, and videos — turning every journey into an immersive and rewarding experience.

Engagement Through Gamification

The core of the experience is the OnlySpins Slot Machine, where players use Energy to spin and trigger outcomes such as OnlyBucks, story progression, or mini-games. These mini-games add variety and chance-based excitement, rewarding players with additional currency, Collection Cards, and progress boosts.

Players can spend OnlyBucks to send gifts and go on dates with the models, unlocking exclusive real content and progressing the Affection Meter. Each interaction deepens the storyline and provides tangible casino rewards such as bonus money, free spins, or real cash. Completing collections of Cards tied to each model unlocks special videos and further rewards — ensuring ongoing engagement and motivation to continue playing.

Interactive Intimacy That Retains Players

What truly sets OnlySpins apart is its layer of real-time live chat with models. Players can subscribe to chat directly with real models, receiving personalized messages, photos, and videos. This creates a strong sense of exclusivity and intimacy, driving repeat engagement and loyalty beyond standard bonus mechanics.

Benefits for Partners

For affiliates and partners, OnlySpins represents a powerful new revenue opportunity:

• Proven Conversion: The combination of slots, gamification, and exclusive-to-you content keeps players engaged and coming back for more fun.
• Retention Beyond Bonuses: Story-driven progression, collections, and interactive chat extend player lifetime value.
• Premium Brand Positioning: With stylish visuals and real model-driven storytelling, OnlySpins differentiates itself from all competitors.
• Global Scalability: Mobile-first design, multilingual support, and flexible payments allow rapid expansion across GEOs.

“OnlySpins is built to convert, retain, and scale,” said Krystal Tsiattalos, Head of Affiliates at 7Stars Partners. “It’s so much more than just a casino. This unique platform combines iGaming mechanics with exciting interactive entertainment, delivering measurable results for our partners. We believe this is the future of engagement in online gaming.”

About 7Stars Partners

7Stars Partners is a leader in the global iGaming affiliate industry, promoting innovative brands that merge entertainment, technology, and exceptional player experiences. With a growing portfolio of successful brands, the company continues to set new standards in retention, conversion, and partner growth.

OnlySpins is now live.

Partners can connect with the team today to learn how this groundbreaking brand can unlock new revenue opportunities.

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Izabel Hakim, Head Project Manager at 7777 gaming, joins us for an exclusive conversation ahead of HIPTHER’s European Gaming Congress – HIPTHER Warsaw Summit 2025.

A recognized professional with a strong background in Product Development and Business Management, Izabel has nearly a decade of leadership experience in the iGaming sector. At 7777 gaming, she plays a pivotal role in driving product innovation across the company’s two key verticals: lottery and online casino.

As a General Sponsor of EGC 2025, 7777 gaming will showcase its cutting-edge iLottery solutions and 200+ game portfolio, reflecting its mission to create games for every player, niche, and taste.

Izabel, as Head Project Manager at 7777 gaming, you’ve been shaping product development in both lottery and online casino. From your perspective, how is iLottery evolving today, and why is it becoming such a central pillar of iGaming?

iLottery has evolved far beyond its traditional image of paper tickets and live draws. What we’re seeing today is the transformation of lottery into a dynamic, digital-first experience, one that resonates with modern players who value interaction, instant results, and engagement.

At 7777 gaming, we see iLottery as a bridge between tradition and innovation. It retains the thrill of chance that people love, but now enhanced with engaging visuals, storytelling, and personalized digital features. This evolution makes iLottery not just another vertical, but a central pillar of iGaming’s future, one that connects generations of players through technology and creativity.

7777 gaming is known for its bold creativity – from cinematic storytelling and unique mechanics to the expansive 7777 Multiverse. How do these innovations translate specifically into your iLottery products?

Creativity is our universal language, it flows through everything we create. The 7777 Multiverse isn’t just a feature, it’s a philosophy that connects our entire portfolio. Within iLottery, that means moving beyond static experiences and turning every game into a journey.

We weave storytelling and visual immersion into lottery formats that feel alive, games where the player isn’t just waiting for numbers but engaging with dynamic worlds, symbols, and rewarding mechanics. Our goal is simple: To make every draw feel like part of a bigger, evolving adventure. You can already see that spirit in one of our newest fully customizable Raffle Lottery products.

Only five years after launching, 7777 gaming is certified in 14 regulated jurisdictions and continues to expand globally. How does compliance ensure your iLottery solutions fit the specific needs of each market?

Compliance is one of our strongest assets. We don’t view it as a limitation, we see it as the framework that allows sustainable innovation to thrive. Every product we build is designed with regulation in mind from day one, ensuring that creativity and compliance evolve hand in hand.

When working with lotteries, the regulatory landscape can be even more complex, as in many cases the country itself is the regulatory body. That’s where our experience truly shines. We’ve successfully customized our iLottery solutions for national operators such as the National Lottery in Moldova, Azerloterya, the National Ukrainian Lottery, and others, each with its own technical, legal, and local specifics.

This hands-on experience enables us to adapt quickly to diverse jurisdictions while maintaining the creative quality, reliability, and security that define 7777 gaming. Our compliance-first mindset ensures that wherever our partners operate, our products not only meet the highest standards but also deliver the same trusted, engaging experience to every player.

Lottery has traditionally been seen as more static compared to casino gaming. How are you and your team reimagining iLottery to make it more engaging for the next generation of players?

We’re reimagining iLottery as something vibrant, social, and interactive, but also as a bridge between traditional and digital play. Many players are still accustomed to the offline lottery experience, so our goal is to guide that transition online by offering products that feel familiar, yet reimagined with fresh, engaging, and interactive twists that keep them playing longer.

Our strategy is built on variety and adaptability. We offer everything from instant win games and keno, to bingo, raffle lotteries, and themed or localized content tailored to specific markets with over 70 games for our lottery vertical. This range ensures that every player, whether they’re just discovering iLottery or already part of the digital ecosystem, can find something that resonates with their habits and preferences.

It’s all about giving players agency, connection, and excitement. We want iLottery to feel not just like a game of chance, but an evolving experience that fits naturally into how people play, connect, and engage today.

Community engagement and mentorship are passions you’ve personally championed. How do these values influence the way 7777 gaming develops products and connects with players in the iLottery space?

I’ve always believed that great products come from great teams, and great teams are built on trust, mentorship, and shared curiosity. At 7777 gaming, we nurture that culture through open collaboration, cross-functional creativity, and constant learning. Every project is a collective effort, shaped by diverse ideas and perspectives.

This mindset directly influences how we build our iLottery products. When your team feels empowered and inspired, it reflects in the final result – games that are thoughtful, well-crafted, and full of personality. It’s that internal synergy that allows us to consistently innovate and deliver experiences that stand out in the market.

Looking ahead, what can we expect next from 7777 gaming in the iLottery vertical? Are there particular innovations, markets, or partnerships that excite you most as you expand further?

The next phase of our lottery journey is all about personalization and deeper player engagement. We’re using data-driven insights to understand what excites players most and to craft experiences that truly speak to their preferences, blending the best of both verticals we work with – lottery and casino into fresh, hybrid formats that feel modern and intuitive.

We’re also entering new regulated markets and strengthening strategic partnerships that reflect our vision of responsible, engaging, and borderless entertainment. The opportunities ahead are exciting and 7777 gaming will continue to set new standards for innovation and creativity in future.

Thank you, Izabel, for sharing your insights on how 7777 gaming is redefining iLottery with innovation, compliance, and a people-first approach. We look forward to hearing more from you on stage at the European Gaming Congress 2025!

Join us at the European Gaming Congress 2025 | 30–31 October | Warsaw
Meet 7777 gaming and discover how they’re shaping the future of iLottery and iGaming.

The post Shaping the Future of iLottery: 7777 gaming’s Izabel Hakim on Innovation and Engagement appeared first on European Gaming Industry News.