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FDJ Announces Completion of Acquisition of Premier Lotteries Ireland

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La Française des Jeux (FDJ) has announced that it has completed the acquisition of the entire share capital of Premier Lotteries Ireland (PLI), which holds exclusive rights to operate the Irish National Lottery until 2034. This announcement follows the approval granted by the Irish National Lottery regulator at the beginning of October.

The acquisition of PLI is the Group’s first venture operating a lottery outside France, and reflects FDJ’s strategic ambition to become an international B2C operator in lottery, sports betting and online gaming.

Stéphane Pallez, Chairwoman and CEO of FDJ Group, said: “La Française des Jeux has opened a new chapter in its history by fulfilling its ambition to expand its international presence as a lottery and online gaming operator. The synergies between FDJ and Premier Lotteries Ireland will draw on our respective and acknowledged skills to offer people in Ireland a recreational, responsible range of games.”

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Premier Lotteries Ireland’s CEO Andrew Algeo said: “FDJ’s backing marks the beginning of an exciting new chapter in PLI’s history, which will benefit Ireland’s National Lottery and its many stakeholders. I am grateful to both Ontario Teachers’ and An Post who have been generous supporters of PLI, and the National Lottery has grown substantially and sustainably on their watch. The PLI team looks forward to further improving the Irish National Lottery with FDJ and contributing to FDJ’s international lottery expansion.”

In 2022, Premier Lotteries Ireland recorded gross gaming revenue (GGR) of €399 million and reported net gaming revenue of €140 million with an EBITDA margin comparable to that of FDJ. PLI has held the Irish National Lottery licence since 2014 and holds exclusive rights to operate this until November 2034.

With more than 200 employees, Premier Lotteries Ireland offers a range of around 40 games, available through a diversified network of more than 5300 points of sale as well as online, with over 15% digital sales. Draw games make up two-thirds of its sales, and instant-win games one-third. In 2022, PLI redistributed 65% of its gross gaming revenue (GGR), or nearly €260 million, to more than 4000 charities and Good Causes.

A strategic plan aimed at accelerating PLI’s growth and boosting profitability is being jointly drawn up. The plan is based on sharing the two operators’ best practices and on FDJ’s experience to enhance PLI’s instant-win games portfolio, boost the draw games player base and further improve the digital experience for players in Ireland.

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WinSpirit Casino Launches Gift Shop

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WinSpirit Gift Shop is a thrilling virtual store where players can exchange in-game currency, called coins, for bonuses and real money.

The Gift Shop is already live on WinSpirit, featuring 170+ exclusive items available for purchase.

How it works

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Players can start earning coins immediately after registration. With €50 equivalent wagered in bonus or real money, they will receive 1 coin. Additional coins can be obtained through quests and tournaments.

What can be bought in the Gift Shop

  • Free Spins
  • Real Money
  • Cash Bonuses
  • Sports Bonuses
  • Combo Gifts

Each item has a fixed coin price. Once purchased, rewards appear in the Bonuses section of the player’s profile and need to be activated. Some items can be purchased multiple times.

The Gift Shop opens at the start of each month and closes at the end. All the unused coins expire at the end of each month. New gifts will also be added to the Gift Shop periodicaly, ensuring the experience remains fresh and exciting for players. At the same time a player will be able to again redempt previously claimed gifts, when a new shop opens.

We’re thrilled to launch the Gift Shop — it’s a feature that gives players even more value from their gameplay. Our players already love the generous bonuses at WinSpirit — and with the Gift Shop, there’s even more to explore and enjoy. In just a few weeks of testing, over 15,000 players have already given it a try!” – says Oleksandr Kotsenko, Business Development Lead at WinSpirit Casino.

WinSpirit is a trusted online casino with a solid reputation across all major review platforms, including AskGamblers (8.9/10), Casino Guru (8.6/10), and Trustpilot (4.6/5). The platform features over 9,999 games, 24/7 customer support via live chat and email, various responsible gambling tools  and exclusive promotions available on the website and social media.

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The post WinSpirit Casino Launches Gift Shop appeared first on European Gaming Industry News.

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Midnite ramps up brand-building activity with Sky Media partnership

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Deal follows World Snooker Championship sponsorship and debut TV advertisement

UK challenger sportsbook and casino Midnite is accelerating its brand-building efforts by entering a partnership with Sky Media.

The agreement will see Midnite promoted via Sky Sports Racing and Sky Sports News.

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Midnite will have regular slots throughout each week on Sky Sports Racing, with updates presented by racing broadcaster Tom Lee to provide viewers with an update on markets, odds movers and insights. The first Midnite slot is due to go live on Sky Sports Racing today (April 10).

Midnite will also become a channel sponsor of Sky Sports News in the 11pm to 5am period, starting in May. This agreement will see Midnite’s idents at the start of each show and between commercial breaks during the broadcast.

Midnite, launched in 2018 by Nick Wright and Daniel Qu, has accelerated its “above the line” marketing activity in the past few weeks, launching its first TV advertising campaign and signing a deal to become a partner of the 2025 World Snooker Championships.

Co-founder Wright said: “We’re building a new breed of betting app, one that’s simpler, faster and unlocks more ways to play.

“Partnering with Sky Media is another major step forward in building the Midnite brand. Appearing regularly on Sky Sports Racing and becoming a channel sponsor on Sky Sports News puts us right in front of a passionate and engaged sports audience.

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“This is all part of our mission to grow awareness and trust in Midnite through high-impact, premium channels. We’re just getting started and there’s plenty more to come.”

The post Midnite ramps up brand-building activity with Sky Media partnership appeared first on European Gaming Industry News.

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Kendoo strengthens Hold and Win portfolio with Pig Up

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Kendoo, a rising star in the iGaming industry, has launched Pig Up, a playful and energetic game packed with Hold and Win mechanics and surprise-filled gameplay.
Played on a classic 3×3 layout, Pig Up introduces an Extra Reel feature that expands the grid during the Bonus Game, unlocking enhanced win potential and dynamic reel interactions.
Sticky Coins can land during the base game, remaining locked in place until the bonus game is triggered, while Mystery Symbols conceal hidden rewards that are revealed at the end of the round.
Players can also benefit from the Collect feature, which totals all Bonus symbol values for increased payouts.
The Extra Reel ramps up the action with two key modifiers: Coin Up, which upgrades coin values, and Multi Up, which multiplies wins for greater rewards. Adding further unpredictability, the Piggy Bank feature may trigger randomly during base play, keeping the gameplay lively and engaging.
Now live across Kendoo’s partner network, Pig Up offers operators a light-hearted yet feature-rich experience that drives retention and keeps players spinning.
Kate Romanenko, Head of Commercial at Kendoo, said:  “Pig Up delivers all the excitement players love about Hold and Win slots but with a comedic twist and a fresh set of features that bring new life to the 3×3 format.
“From the Extra Reel to Sticky Coins and surprise multipliers, this release adds a unique spark to our growing portfolio.”

The post Kendoo strengthens Hold and Win portfolio with Pig Up appeared first on European Gaming Industry News.

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