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Flutter Entertainment Partners with International Mixed Ability Sports (IMAS)

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Flutter Entertainment announced a three-year partnership worth c.£500,000 with International Mixed Ability Sports (IMAS) – the champion of Mixed Ability sports and the creator of the International Mixed Ability Rugby Tournament (IMART) – to help accelerate its scale and impact around the world.

IMAS is a UK-based, not-for-profit organisation which has developed and champions the Mixed Ability model, pioneering social inclusion through sport and education. Mixed Ability encourages those facing obstacles to participation – including people with physical and learning disabilities – to take part in community sports as equals alongside non-disabled participants, without being separated or labelled.

Over the course of the partnership, Flutter’s contribution will go towards achieving IMAS’ strategic targets, which involve growing their presence to within 30 countries worldwide; positively impacting 275,000 Mixed Ability participants; and increasing the amount of Mixed Ability clubs to 225. Flutter will also support IMAS’ transition toward a social franchise model, whereby national affiliated entities operate under a new global parent organisation.

Kerry McNally, Group Head of Communities at Flutter Entertainment, said: “The IMAS model represents a radical approach to societal transformation through sport and much like our own workplace culture, aims to create a safe, welcoming, and non-judgmental environment for people to achieve their full potential. This strong alignment underpinned our decision to deepen our partnership with IMAS, and we look forward to our colleagues working with them to deliver real global impact.”

Martino Corazza, Co-founder and Director of IMAS, said: “We are incredibly proud to partner with Flutter, an organisation who shares our commitment to make a positive, long-lasting difference in the communities we serve. This partnership is based on people, the best asset both of our organisations have. We are at a crucial stage of our international growth with some incredible projects in South America, Canada and across Europe. The skills and experience of Flutter’s teams will be invaluable in enabling the sustainable growth of the Mixed Ability model.”

This partnership is the latest initiative linked to Flutter’s global sustainability strategy – the Positive Impact Plan. Under its community focused “Do More” pillar, this includes an ambitious target of improving the lives of 10m people by 2030, specifically through the areas of sports, technology, and health and wellbeing.

AB Trav och Galopp

Mindway AI Partners with ATG to Enhance Responsible Gambling with GameScanner

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Mindway AI, a leading provider of artificial intelligence and neuroscience-based software solutions for the gambling industry, is proud to announce its partnership with ATG (AB Trav och Galopp), Sweden’s foremost betting company. This collaboration marks a significant step towards fostering responsible gambling and enhancing player protection through the integration of Mindway AI’s GameScanner technology.
Sweden is considered a challenging landscape when it comes to responsible gambling regulation, and Mindway AI is poised to support ATG in navigating this complex environment. GameScanner, a sophisticated tool developed by Mindway AI, leverages innovative AI and expert human assessment to deliver real-time, individualised and full player base detection of at-risk or problematic gambling behaviours, offering a “Virtual Psychologist” experience. This technology will now be integral to ATG’s efforts in promoting safer and more sustainable gambling practices.
“Responsible gambling is our most important sustainability issue. With GameScanner, we are further strengthening our commitment to responsible gambling and enhancing the safety of our customers” states Sophie Linghag, Head of Fair Play at ATG.
“We are thrilled to partner with ATG, a company that shares our commitment to responsible gambling and player protection,” said Rasmus Kjaergaard, CEO of Mindway AI. “By integrating GameScanner, ATG can provide their customers with a safer gambling experience, supporting not only individual players but also the broader Swedish horse racing industry.”
ATG, with a legacy of supporting the Swedish horse industry since 1974, is dedicated to offering exciting and fair gambling experiences on horses, sports, and casino. Through this partnership, ATG aims to lead the way in enhancing safety and sustainability in the gambling industry, ensuring that their patrons enjoy betting in a secure and responsible environment.

The post Mindway AI Partners with ATG to Enhance Responsible Gambling with GameScanner appeared first on European Gaming Industry News.

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Kong’s Jungle Tower

Climb Kong’s Jungle Tower to reach epic wins

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Red Papaya’s debut slot combines feature rich gameplay with an adventurous theme, cinematic visuals and big sound 

Players are being told to brace themselves for an expedition into uncharted territory in Kong’s Jungle Tower, the debut slot from Red Papaya, which is powered by Microgaming.

This is a slot where fortunes are found hidden within a forgotten temple, deep within the jungle. It’s been designed to deliver an immersive audio and visual experience – this includes sound cues from Kong which help to build anticipation and then intensify as the features get closer.

Kong’s roar builds up and sounds like he’s getting closer while the reels begin to shake and ignite with fiery effects, creating the sense that a big, thunderous win is about to land.

The Cash Collect slot sees players helped on their adventure by several features, including the legendary Jungle Tower which includes 15 Cash Prizes to be won.

Then there are Monkey Coins that sweep across the reels, gathering instant treasures and unlocking the mightiest prizes from the summit of the tower.

When a Kong symbol lands without a Collect symbol, it adds a Multiplier to one of the Jungle Tower values. This is a sort of consolation prize for the player and means that Kong never leaves them empty handed – instead, he helps players power up with Multipliers so that when Kong and Collect do land, the win is Multiplied.

Up to five Kong symbols can land on reel three in a single spin, with each boosting the Multiplier value. Multipliers are then applied to the awarded values when they are collected.

So what about those monkeys?

Red Monkey Coins land one reels one, two, four and five and randomly collect a Jackpot value from the Jungle Tower when at least one Kong symbol appears on the same spin.

Blue Monkey Coins, which also appear on reels one, two, four and five, randomly collect a Cash value from the Jungle Tower when at least one Kong symbol appears in the same spin.

Even when the reels fall silent, Kong’s adventurous spirit electrifies the Tower with multipliers, charging up Cash Prizes for spectacular wins.

But that’s not all. Three Bonus Symbols trigger eight Free Spins. Once activated, the reels increase to a 5×5 setup for even more win opportunities – the base game offers 720 bi-directional ways and increases to 3,125 ways.

As the Free Spins play out, three Bonus Symbols will award eight additional Free Spins while two Bonus Symbols will grant three more Free Games.

Kong’s Jungle Tower is a high volatility game and comes with  two RTP options of 96% and 94%.

Madelein OzokHead of Studio at Red Papaya said: “This is a slot packed with thrilling visuals, adventurous soundscapes and Kong leading the charge towards big wins.

“Kong’s Jungle Tower has been designed to deliver an expedition of epic proportions, with those Cash and Jackpot prizes always within reach of the red and blue monkeys.

“This is our debut slot and really sets the tone for what players can expect from Red Papaya.”

Red Papaya made its debut earlier this month and is set to disrupt the online slot market with games that blend creativity, features and data to deliver edge-of-the-seat experiences that captivate players around the world.

For more information and to play the Kong’s Jungle Tower demo, visit our brand new website https://microgaming.io/

The post Climb Kong’s Jungle Tower to reach epic wins appeared first on European Gaming Industry News.

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Annexio

St8 goes live with first UK partner, LottoGo

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Casino games aggregator St8 has gone live with its first partner in the United Kingdom, following a successful integration with Annexio-owned lottery betting brand LottoGo.

Through the partnership, LottoGo now gains access to St8’s complete portfolio of premium casino content from hundreds of top-tier suppliers, along with a steady pipeline of upcoming releases all delivered through a single API.

The launch represents St8’s official entry into the UK market, coming shortly after the company secured its UK Gambling Commission (UKGC) remote gambling software licence in July this year.

Tom Brodie, Founder and CEO at LottoGo, said: “It’s an honour to be St8’s first partner in the UK. The integration has been remarkably fast and stress-free, with the St8 team supporting us at every step. With access to such a deep pool of high-quality content through a single API, we’re now able to bring LottoGo players an even richer selection of world-class casino content.”

Vladimir Negine, founder and CEO at St8, added: “LottoGo is a fast-growing, forward-thinking brand and an ideal match for us at St8. We’re proud to offer LottoGo seamless access to the industry’s best content. Delivering top-tier service is central to who we are, and we’re excited to support LottoGo as they scale their casino offering.”

St8 continues to rapidly expand its regulated footprint. As well as the United Kingdom, the aggregator holds licences or certifications in Romania, Malta, Isle of Man, Anjouan, and, most recently, Ontario.

Operators in regulated markets worldwide are choosing St8 not only for its deep content portfolio but also for the rich functionality offered beyond the core offering. This includes its powerful Bonus API for tailored promotions and instant rewards, a sophisticated reporting system with real-time, regulation-ready dashboards, and one of the industry’s most comprehensive thumbnail libraries- all available through St8’s unified API.

The post St8 goes live with first UK partner, LottoGo appeared first on European Gaming Industry News.

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