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Flutter Entertainment Partners with International Mixed Ability Sports (IMAS)

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Flutter Entertainment announced a three-year partnership worth c.£500,000 with International Mixed Ability Sports (IMAS) – the champion of Mixed Ability sports and the creator of the International Mixed Ability Rugby Tournament (IMART) – to help accelerate its scale and impact around the world.

IMAS is a UK-based, not-for-profit organisation which has developed and champions the Mixed Ability model, pioneering social inclusion through sport and education. Mixed Ability encourages those facing obstacles to participation – including people with physical and learning disabilities – to take part in community sports as equals alongside non-disabled participants, without being separated or labelled.

Over the course of the partnership, Flutter’s contribution will go towards achieving IMAS’ strategic targets, which involve growing their presence to within 30 countries worldwide; positively impacting 275,000 Mixed Ability participants; and increasing the amount of Mixed Ability clubs to 225. Flutter will also support IMAS’ transition toward a social franchise model, whereby national affiliated entities operate under a new global parent organisation.

Kerry McNally, Group Head of Communities at Flutter Entertainment, said: “The IMAS model represents a radical approach to societal transformation through sport and much like our own workplace culture, aims to create a safe, welcoming, and non-judgmental environment for people to achieve their full potential. This strong alignment underpinned our decision to deepen our partnership with IMAS, and we look forward to our colleagues working with them to deliver real global impact.”

Martino Corazza, Co-founder and Director of IMAS, said: “We are incredibly proud to partner with Flutter, an organisation who shares our commitment to make a positive, long-lasting difference in the communities we serve. This partnership is based on people, the best asset both of our organisations have. We are at a crucial stage of our international growth with some incredible projects in South America, Canada and across Europe. The skills and experience of Flutter’s teams will be invaluable in enabling the sustainable growth of the Mixed Ability model.”

This partnership is the latest initiative linked to Flutter’s global sustainability strategy – the Positive Impact Plan. Under its community focused “Do More” pillar, this includes an ambitious target of improving the lives of 10m people by 2030, specifically through the areas of sports, technology, and health and wellbeing.

Carl Gatt Baldacchino Head of Account Management SlotMatrix

SlotMatrix unearths ancient tomes with Shadow Summoner Egypt release

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SlotMatrix, the world’s largest casino content aggregator, invites players to step into the shadowed tombs of ancient Egypt with Shadow Summoner Egypt, an atmospheric slot adventure filled with mystical power and great win potential.

This striking new release is the second title in the Shadow Summoner series, with players tasked with awakening the plagues of Egypt through four magical tomes: the Tome of Locusts, Blood, Sacrifice and Firestorm.

Every tome unleashes a unique feature and transforms the reel in a distinct way, from spreading wilds and explosive symbol upgrades to powerful multipliers that can reach up to 100x. Collecting Golden Scarabs upgrades the tomes into multipliers, adding even greater depth and potential to each spin.

The game’s dual bonus rounds, Sun Free Spins and Moon Free Spins, invite players to gaze into the Eyes of Ra and choose their destiny, with semi-persistent multipliers that can build up to significant wins.

Exclusively available through SlotMatrix, Shadow Summoner Egypt is enhanced by EveryMatrix’s proprietary gamification tools, including free spins and leaderboards, and can be seamlessly integrated with EngageSuite, the all-in-one player loyalty solution.

Carl Gatt Baldacchino, Head of Account Management, SlotMatrix, said: “Shadow Summoner Egypt builds beautifully on the foundations laid by the previous title in this series.

“We’ve created a world where every spin feels meaningful thanks to the evolving tomes, growing multipliers, and dual bonus paths, making this a premium addition to our exclusive portfolio and a great continuation of a series with huge long-term potential.”

The post SlotMatrix unearths ancient tomes with Shadow Summoner Egypt release appeared first on European Gaming Industry News.

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Esqueleto Explosivo Feliz Navidead

Thunderkick swaps maracas for mistletoe in festive franchise addition Esqueleto Explosivo Feliz Navidead

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Independent slots studio Thunderkick has given its popular Day of the Dead series a Christmas makeover in Esqueleto Explosivo Feliz Navidead, fusing the spirit of two holidays in a vibrant festive fiesta.

Following the release of standout seasonal titles such as Hot Turkey and Midas Golden Touch Christmas Edition, the launch of Esqueleto Explosivo Feliz Navidead signifies the supplier’s commitment to creating bespoke, holiday-themed content that drives engagement around global celebrations.

Engineered to feel familiar yet fresh, the skulls are decked with holly and the streets lined with gifts in the 5×5 cluster pays slot, brought to life by the iconic mariachi band, which has replaced Latin American-inspired rancheras for Christmas jingles.

Symbols from winning combinations explode to leave behind wilds or exploding wilds for the following tumble, doubling the Mucho Multiplier up to a maximum of 1,024x. During the bonus round, triggered by three scatters, exploding wilds are collected, with every third awarding three extra spins and removing the lowest base multiplier, unwrapping 7,500x win potential.

Esqueleto Explosivo Feliz Navidead elevates a fan-favourite with festive flair, underscoring Thunderkick’s dedication to meeting its partners’ requests and delivering timely, culturally resonant products.

Mike Collins, Game Product Owner at Thunderkick, said: Esqueleto Explosivo Feliz Navidead represents another evolution of the game brand, designed specifically for maximum appeal throughout the holidays.

“We strive to support operators with custom-built content, and by blending one of our most successful IPs with Christmas-themed audiovisual elements, we have given the franchise a new lease of life and produced a slot that is sure to stand out this festive season.”

The post Thunderkick swaps maracas for mistletoe in festive franchise addition Esqueleto Explosivo Feliz Navidead appeared first on European Gaming Industry News.

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Global Gaming Awards EMEA 2026

PopOK Gaming Shortlisted for Global Gaming Awards EMEA 2026

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PopOK Gaming has been shortlisted for the Global Gaming Awards EMEA 2026 in the following two categories: “Product Launch of the Year” and “Crash Game of the Year.”

This recognition reflects the company’s continuous dedication to excellence and its growing influence within the international gaming landscape. Over the past year, PopOK Gaming has introduced a number of successful new titles and innovative features that have strengthened its position as a trusted and creative force in the industry.

The Global Gaming Awards celebrate companies that have shown strong performance, innovation and impact across the EMEA region over the past year. The shortlist is the result of a thorough selection process that highlights those setting high standards in the field.

Final winners will be chosen by a panel of senior industry executives, with KPMG monitoring the voting process to ensure transparency and fairness. The award ceremony will take place on 19 January 2026, during the opening day of ICE at Fira Barcelona Gran Via.

The post PopOK Gaming Shortlisted for Global Gaming Awards EMEA 2026 appeared first on European Gaming Industry News.

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