Africa
International Gaming Standards Association (IGSA) Creates GSA Africa
Further meeting the needs of the global gaming industry, the International Gaming Standards Association (IGSA) announced the creation of GSA Africa. IGSA announced the new chapter as part of its annual meeting, where the organisation outlined multiple strategic initiatives for 2024.
GSA Africa will function as a local office for IGSA, bringing essential standards to the rapidly growing gaming industry across Africa, in each of its many aspects, including land-based, online gaming, sports betting and lottery.
F. K. Fayad, CEO of SamPro Group was named GSA Africa Managing Director. Fayad has an accomplished and extensive work record in the Trade, Technology, ICT business, regulation and Government consultancy in Africa, Asia, Gulf Region and Middle East. He brings a wealth of in-depth knowledge of the industry and a great understanding of the service delivery in various regions of the world to GSA Africa, IGSA and its global membership.
In addition to his role at SamPro Group, Fayad is also a Panel of Advisory and Strategic Partner to the Nigerian Arab Gulf Chamber of Commerce (NAGCC); Economic Advisor to the Commonwealth of Dominica; volunteer member in the UNHCR (United Nations High Commissioner for Refugees); and Executive Board Member /Director of International Affairs and Business Diplomacy in the LEADERS WITHOUT BORDERS DEVELOPMENT CENTRE.
SamPro Group will generously donate office space to GSA Africa.
Fayad said: “It is an honor to lead the newly created GSA Africa. Africa is an exciting part of the global gaming industry, where growth is rapid and poised to continue at a strong pace. Bringing IGSA standards to the continent at this phase of its growth is essential, and I am thrilled to lead this charge.”
“The creation of GSA Africa is another leap forward for IGSA and for the gaming industry. Gaming is expanding rapidly across the continent, and appropriately, each jurisdiction has its own nuanced regulations. GSA Africa will function as a guiding voice, bringing the myriad benefits of standards to operators, suppliers, and regulators across the continent. We are thrilled that F. K. Fayad will lead GSA Africa. His deep insights and extensive relationships will be crucial to GSA Africa’s success,” IGSA President Peter DeRaedt said.
IGSA Vice President and Managing Director of GSA Europe Mark Pace said: “Over the last several years, we have seen the positive impact that GSA Europe’s office has had on the gaming industry in Europe. Having a presence in the region is important, allowing companies to join an organization created within the Nigerian legal structure. The gaming industry across Africa will benefit from GSA Africa and from F. K. Fayad’s leadership.”
IGSA’s annual meeting was held during the Global Gaming Expo in Las Vegas and was attended by a large crowd representing every facet of the global gaming industry.
Africa
Dive Into a Different Kind of Love This February with Springbok Casino’s ‘Whalentines Month’ and Claim 25 Free Spins
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The post Dive Into a Different Kind of Love This February with Springbok Casino’s ‘Whalentines Month’ and Claim 25 Free Spins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Sun International Appoints Mark Sergeant as Chief Operating Officer of Gaming
Sun International CEO Ulrik Bengtsson has announced the appointment of Mark Sergeant as chief operating officer: gaming, responsible for land-based revenue across the group.
Sergeant will head up the casino operations from February, reporting directly to the CEO. He also brings over 25 years of credible leadership experience across all spheres of Sun International’s operations, from gaming to leisure and hospitality, having led two of the UK’s largest casino groups.
As the group managing director at Genting Casinos he oversaw a portfolio of 35 casinos across the UK, an international casino operation in Cairo, a UK integrated gaming and leisure resort, and two online gaming businesses.
Sun International said the appointment marks another giant leap forward for the group as it pursues its strategy to become a digitally-led, market-leading omnichannel gaming company of scale.
Bengtsson said: “Mark brings all the right skills to drive our gaming operations forward as well as a fresh new perspective for how we can continue to build world-class capabilities”
“In addition to his notable skills, we were also impressed by his leadership expertise and his passion for people. He is widely recognised for building high‑performing teams, developing future leaders, and cultivating service‑driven cultures that will ultimately deliver exceptional customer experiences. He has also played a significant role in championing Responsible Gaming strategies, ensuring operational excellence while upholding the highest standards of compliance, integrity, and customer care.”
The post Sun International Appoints Mark Sergeant as Chief Operating Officer of Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AFCON 2025
AFCON’s month of football did not lift iGaming demand — Blask data analysis
AFCON 2025 ran from 21 December to 18 January, packing 52 matches across 19 matchdays. Given that schedule and the heavy interest in favourites such as Senegal, Morocco, Nigeria and Egypt, many expected a measurable boost in online gambling activity. However, Blask data shows the tournament produced only occasional deviations from normal patterns — even in the nations with teams that reached the final stages.
Key findings from Blask data
- No broad uplift: Overall iGaming demand did not climb consistently across markets during AFCON.
- Weekly rhythm dominated: The Blask Index largely followed pre-existing weekly patterns; matchday timings rarely overrode those cycles.
- Host-country anomaly: Morocco — with more viewer-friendly kick-offs (five of seven on Sundays or Friday evenings) — recorded the largest single day-to-day Blask Index move (26 December, Morocco vs Mali at 21:00 local).
- Vertical competition mattered: Live-match excitement often drew attention away from casino play rather than increasing it. Hourly Blask Index figures frequently fell or stayed flat during national-team matches.
- Market-share stability: Dominant brands (usually 1–4 operators) retained their daily shares; AFCON did not reshuffle leaders in most markets.
Why AFCON didn’t create a sustained iGaming spike
- Calendar beats event noise. Daily and weekly user habits — workweek rhythms, prime-time viewing slots and local schedules — remained the strongest determinants of iGaming demand.
- Attention is finite. While live betting benefits from matchday attention, casino verticals compete for the same user time. In practice, watching matches often reduced casino activity.
- Operator strategy limits volatility. In markets controlled by a few large operators, firms manage audience attention by shifting promotions across verticals rather than expanding overall demand. That keeps market shares relatively steady.
Notable exception: Nigeria’s operator flip-flop
Nigeria bucked the broader trend: two brands controlling 70%+ of audience attention exchanged top positions frequently. Bet9ja was the 2025 leader overall, but SportyBet overtook it on most AFCON days, including all Nigeria team matchdays — showing how high-profile tournaments can temporarily reorder leaderboards where competition is extremely concentrated.
What this means for operators and marketers
- Promotions should be tactical, not assuming scale. Expect matchday windows to deliver spikes in live-bet engagement but not necessarily a net rise across iGaming.
- Vertical-specific offers perform better. Tailor live-betting promos during matches and protect casino revenues with off-peak incentives.
- Local kick-off times matter. Host nations or markets with viewer-friendly schedules can see stronger short-term lifts — use that to time campaigns.
Conclusion
AFCON 2025 drew continent-wide interest, but Blask’s daily and hourly data indicate no broad, sustained iGaming uplift. Instead, the tournament rearranged attention — boosting live-bet engagement at times while leaving overall demand on its usual calendar-driven trajectory. For operators, the insight is clear: the calendar is king, and major sporting events tend to redistribute, not expand, iGaming activity.
The post AFCON’s month of football did not lift iGaming demand — Blask data analysis appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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