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Lottoland and Hospice UK Collaborate on Charity Scratchcard
A new charity scratchcard has been introduced by Lottoland, with a portion of the proceeds going to Hospice UK. Each scratchcard is priced at £1, and 20p of every pound collected through this initiative will be donated to the charity. The players have the opportunity to win different prizes, with the maximum prize being £50,000.
The funds raised will assist over 200 hospices across the UK, which provide care to more than 300,000 individuals and their families each year. Additionally, the contributions will support Hospice UK in its ongoing efforts to improve palliative and end-of-life care, providing professionals with necessary resources, and facilitating conversations about death and bereavement across different sectors of society. Through this initiative, Lottoland combines gaming with charity, aiming to provide benefits for both the participants and Hospice UK.
Lottoland CEO Nigel Birrell said: “We are delighted to be able to launch our charity scratchcard in aid of Hospice UK, particularly during this week when everyone across the country is coming together to celebrate all that hospices do, and the people that keep them going.
“The work that Hospice UK does is truly phenomenal and the entire Lottoland team were very much behind this decision to dedicate our new scratchcard to their efforts. It’s something we’ve been working on for some time and we are all very excited to see how much funding we can raise for this incredibly worthwhile cause.”
Toby Porter, CEO at Hospice UK, said: “Hospice UK is delighted to be partnering with Lottoland on its charity scratchcard this year. From clinical staff to bereavement counsellors, kitchen staff to volunteer gardeners, those who support over 300,000 people every year are what makes hospice care so special.
“And thanks to initiatives like these, the funds raised will help us continue our work to ensure all adults and children living with a terminal or life-shortening illness receive the care and support they need, when they need it.”
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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