Artificial intelligence
NorthStar Gaming Launches New AI Sports Betting Tool
NorthStar Gaming Holdings announced the introduction of a new feature that uses Artificial Intelligence (AI) to provide customers with the convenience of a daily menu of personalized sports bets.
This unique feature, developed by AI and Machine Language personalization software provider Epoxy.ai (Epoxy), is new to the Ontario market and underscores NorthStar’s commitment to continually strive to provide customers with an exceptional premium betting experience.
The new AI tool “learns” customer betting patterns and preferences to create increasingly individualized “best fit” betting options, adding a new level of intuition to sports betting. The beta version of the product has been integrated into the NorthStar Bets platform and is now available for single bets, parlays, and same-game parlays. NorthStar customers can log in to find the bets “Trending for You” on the home page of the sportsbook.
The agreement with Epoxy highlights NorthStar’s premium offering and distinctive market position established by building its platform on best-of-breed technologies and content from around the world. As a smaller player competing against much larger betting companies, NorthStar’s ability to utilize its first-mover advantage and maintain its focus on agility and innovation sets the Company apart.
“NorthStar is committed to innovate in ways that deliver unique added value to our discerning customers. Today’s consumer is accustomed to online products and services that are personalized to their preferences, whether it be for shopping, music or TV streaming. Personalization creates betting experiences tailored to the user, presenting them with what they want, how and where they want it,” Michael Moskowitz, Chair and CEO of NorthStar Gaming, said.
The AI tool sifts through vast amounts of data to give insights that help bettors effortlessly discover high-quality bets that align with their preferences. The more a customer uses the NorthStar Bets platform, the more effectively the AI can offer relevant betting options that save time and simplify the betting process.
NorthStar’s market-leading AI feature is expected to attract new users, drive engagement, and significantly enhance the overall betting experience during the NFL season and for Soccer and the upcoming NBA and NHL seasons.
Artificial intelligence
Jurnii Launches Jurnii 360: Real-Time Competitive Intelligence for iGaming Operators
Jurnii, the digital experience agency powered by proprietary AI-driven insights, has officially launched Jurnii 360. This innovative product is designed to transform how iGaming teams track, benchmark, and react to competitor promotions, replacing manual monitoring with a streamlined, real-time intelligence hub.
In an industry where competitive pressure is a top-tier challenge, Jurnii 360 empowers operators to monitor the “who, what, and where” of rival offers—covering depth, frequency, structure, and positioning—all within a single platform.
From Manual Tracking to Instant Agility
Traditional competitor monitoring often involves hours of manual research and spreadsheet updates. Jurnii 360 automates this process, delivering actionable data that allows trading and marketing teams to pivot strategies in minutes rather than days.
“Imagine a trading manager receiving an instant alert at 8:00 a.m. that a rival has launched a boosted-odds promotion ahead of a major sporting event,” said Fraser Dunk, CEO & Founder of Jurnii. “Within minutes, the team adjusts its own offer and communicates it to players before the competition even trends. With Jurnii 360, what once took hours now takes minutes.”
Key Features and Future Roadmap
The launch addresses a critical market gap identified in recent industry reports, such as EvenBet’s Gaming Report 2025, which cited competitive pressure as the second most significant challenge for modern operators.
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Near-Real-Time Alerts: Immediate notifications when competitors launch or adjust promotions.
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Centralized Benchmarking: A unified view of market-wide offer structures and positioning.
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Strategic Agility: Tools to quickly refine and communicate counter-offers to players.
While the current launch focuses on promotions, Jurnii has confirmed plans to expand the platform later this year. Future updates will include deep-dive analysis of broader operator offerings, such as the number of providers per site, casino game positioning, sports odds comparisons, and non-gaming product catalogues.
The post Jurnii Launches Jurnii 360: Real-Time Competitive Intelligence for iGaming Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Artificial intelligence
The Rise of Online Casinos: How Technology is Changing the Industry
The popularity of online casinos has significantly increased in the modern world. Thanks to technological advancements, more punters can now access online casinos from PCs and mobile devices. This blog explores the rise of online casinos and how technology is changing the industry.
Development of Mobile Gaming
Mobile gaming has become one of the most prominent changes technology has brought to the online betting industry. With the advancement of smartphones and tablets, online casinos have developed mobile apps that enable users to access their preferred games whenever and wherever they choose. With the popularity of mobile gaming increasing, punters can now take their favorite casino games with them, whether traveling or taking a break for lunch.
Access to a Wide Selection of Games
Because of technology, gamers can now access various games, transforming the online casino sector. Internet casinos today include a wide variety of games, including older ones like video slots and virtual sports, as well as more modern ones like roulette and blackjack. They do not have the same overhead expenses as traditional casinos, so online casinos can offer games with bigger jackpot and casino bonus.
Virtual Reality
Using virtual reality technology is another way that technology alters the online casino sector. Players may enjoy a completely immersive casino scene from the comfort of their homes thanks to virtual reality technology. By offering players a more realistic gambling experience, this technology has the potential to transform the online casino market completely. Players can engage with dealers and other players in real-time using VR technology, simulating the social aspects of playing in a conventional casino.
Artificial Intelligence
The online gaming market is changing thanks to artificial intelligence. Online casinos may offer a more individualized gaming experience using AI technology to evaluate player behavior and preferences. Additionally, AI can spot and stop fraud and cheating, ensuring that online casinos are trustworthy and fair for all players.
Blockchain Technology
The online gaming sector is changing because of blockchain technology. Blockchain technology is perfect for online casinos because it offers a decentralized and transparent way to store and handle data. In a provably fair gaming environment, players can confirm that the outcomes of their games are random and equitable using blockchain technology. Additionally, it can be utilized to provide a safe and open payment system that makes it simple and quick for players to deposit money and withdraw it.
Wide Range of Online Payment Methods
The popularity of online casinos has also risen due to the expanding acceptability of online payments. Credit and debit cards, e-wallets, and cryptocurrencies are now accepted online casino payment methods. This has facilitated player deposits and withdrawals and increased players’ access to online casinos in nations with less trustworthy traditional banking institutions.
To Wrap It All Up
Technology advancements have led to a huge increase in the popularity of the online casino sector. The online casino market will continue to expand and change as technology develops, offering players more thrilling and cutting-edge gaming opportunities than ever before.
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Artificial intelligence
ODDS ON COMPLIANCE ANNOUNCES SUCCESSFUL COMPLETION OF PLAYBOOKAI BETA, FULL RELEASE SET FOR MARCH 1ST
Odds On Compliance, the industry-leading technology and consultancy firm specializing in sports betting, iGaming, and gambling regulatory compliance, has announced the successful completion of its PlaybookAIbeta. Designed to streamline compliance processes for the gaming sector, PlaybookAI has received positive feedback from beta users and is now set for a full release on March 1st.
“We are thrilled with the success of PlaybookAI beta and are confident that it will revolutionize the way regulatory information is managed, monitored, and utilized in the gaming industry,” said Eric Frank, CEO and Co-Founder of Odds On Compliance. “We are committed to providing our clients with the best technology and support to help them succeed, and the full launch of PlaybookAI is a major step towards achieving that goal.”
Odds On Compliance’s flagship product, Playbook, addresses a fundamental industry need by making sense of the ever-changing, increasingly complex compliance and regulatory environment. Each jurisdiction’s regulations and compliance needs are digitally collated in one easy-to-use platform. The redesigned PlaybookAI has a new look, better search experience, improved quality of responses, and AI-generated summaries.
“As Natural Language Processing (NLP) technologies such as ChatGPT, vector-based embeddings, and transformer models continue to revolutionize the world, we’re proud to be leading the charge with our cutting-edge product, PlaybookAI.” said Mark Scrivo, CTO and Co-Founder of Odds On Compliance. “By harnessing the power of these advanced NLP models, PlaybookAI delivers a truly unparalleled research solution that’s transforming the way regulatory compliance documents are navigated.”
PlaybookAI is available for a free trial, with subscription-based pricing, including enterprise pricing, available. For more information, to sign up for a trial, or book a demo, visit oddsoncompliance.com.
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