Artificial intelligence
NorthStar Gaming Launches New AI Sports Betting Tool
NorthStar Gaming Holdings announced the introduction of a new feature that uses Artificial Intelligence (AI) to provide customers with the convenience of a daily menu of personalized sports bets.
This unique feature, developed by AI and Machine Language personalization software provider Epoxy.ai (Epoxy), is new to the Ontario market and underscores NorthStar’s commitment to continually strive to provide customers with an exceptional premium betting experience.
The new AI tool “learns” customer betting patterns and preferences to create increasingly individualized “best fit” betting options, adding a new level of intuition to sports betting. The beta version of the product has been integrated into the NorthStar Bets platform and is now available for single bets, parlays, and same-game parlays. NorthStar customers can log in to find the bets “Trending for You” on the home page of the sportsbook.
The agreement with Epoxy highlights NorthStar’s premium offering and distinctive market position established by building its platform on best-of-breed technologies and content from around the world. As a smaller player competing against much larger betting companies, NorthStar’s ability to utilize its first-mover advantage and maintain its focus on agility and innovation sets the Company apart.
“NorthStar is committed to innovate in ways that deliver unique added value to our discerning customers. Today’s consumer is accustomed to online products and services that are personalized to their preferences, whether it be for shopping, music or TV streaming. Personalization creates betting experiences tailored to the user, presenting them with what they want, how and where they want it,” Michael Moskowitz, Chair and CEO of NorthStar Gaming, said.
The AI tool sifts through vast amounts of data to give insights that help bettors effortlessly discover high-quality bets that align with their preferences. The more a customer uses the NorthStar Bets platform, the more effectively the AI can offer relevant betting options that save time and simplify the betting process.
NorthStar’s market-leading AI feature is expected to attract new users, drive engagement, and significantly enhance the overall betting experience during the NFL season and for Soccer and the upcoming NBA and NHL seasons.
16Pay
BetConstruct AI Sets Middle East Strategy at Harmony ChoiceMe Dubai — Unveils AI Lobby, BetChain, SoftGates & 16Pay
BetConstruct AI cemented its strategic focus on the Middle East at Harmony ChoiceMe, an exclusive industry gathering aboard the luxury Lotus Royale Cruise.
Held two days before AIBC Eurasia, the invite-only event brought together senior iGaming leaders to preview BetConstruct AI’s latest AI-powered products and a major roadmap for live casino, sportsbook and payments innovation.
Strategic showcase: brands and partners on display
Harmony ChoiceMe highlighted the full BetConstruct AI ecosystem, with major product and partner updates from Choice Gaming, KISS AI Live Casino, Creedroomz, PopOK Gaming, Pascal Gaming, and FeedConstruct. The event was designed to demonstrate how AI, unified integrations and star-driven content can elevate operator offerings across regulated and emerging markets.
Key announcements & product launches
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Choice Gaming new roster — Vigen Badalyan unveiled three celebrity-driven releases for Choice Gaming featuring football icon Patrice Evra, MMA star Arman Tsarukyan, and artist/DJ Alec Monopoly, expanding branded live-show content and player appeal.
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Creedroomz slate — Vahagn Badalyan introduced two headline titles: Road to Eldorado, a high-energy Aztec-themed show game, and The Choice, a cinematic intuition-based title—plus a roadmap of immersive releases designed for live vertical growth.
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AI Game Recommendation → AI-driven lobby — Leonid Kirakosyan presented the evolution of the AI Game Recommendation System into a fully AI-driven lobby architecture that dynamically curates and personalizes the player experience.
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16Pay payment gateway — A new 16Pay gateway was unveiled to simplify payments, integrating hundreds of local and global payment methods for frictionless deposit and withdrawal flows.
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BetChain AI & SoftGates — BetConstruct AI showcased BetChain AI, an AI-powered collaborative page and content builder for iGaming, and SoftGates, a unified aggregator exposing the company’s sportsbook and casino portfolio via a single API for faster operator integration.
Why it matters for operators
The Harmony ChoiceMe announcements underscore two operator priorities: player personalization and integration efficiency. The AI-driven lobby fosters higher retention and conversion by surfacing the right games at the right time, while SoftGates and 16Pay drastically reduce time-to-market and payment friction for regional launches — key advantages for Middle East expansion.
Event close and next steps
The evening finished with a rooftop celebration on the Lotus Royale, marking a milestone for BetConstruct AI’s regional strategy. Following Harmony ChoiceMe, BetConstruct AI heads to AIBC Eurasia — industry partners and operators are invited to visit Stand 5S to demo the portfolio and explore commercial partnerships.
The post BetConstruct AI Sets Middle East Strategy at Harmony ChoiceMe Dubai — Unveils AI Lobby, BetChain, SoftGates & 16Pay appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI in iGaming
Conduet Launches gameLM in Europe: Scaling AI-Powered CX for iGaming and OSB Operators
Conduet, a leading AI-driven customer experience (CX) and operations partner, has officially announced the European expansion of its gameLM platform. Specifically built for the high-pressure environments of online sports betting (OSB) and iGaming, gameLM is designed to help operators deliver scalable, compliant, and highly efficient player interactions.
The move comes after six successful years in the United States, where Conduet has established itself as a trusted partner for major brands including Hard Rock Digital, BetSaracen, Soaring Eagle, and Jackpocket Casino.
Solving the Scaling Challenge
Traditional customer support models often struggle to keep pace with the rapid growth and seasonal surges inherent in sports betting. gameLM addresses this by automatically resolving over 80% of player enquiries in real-time.
By handling routine tasks like account verification, promotion queries, and password resets, the platform:
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Reduces Handle Times: Instant responses lead to higher player satisfaction.
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Lowers Operational Costs: Drastically reduces the need for large, manual support teams during peak events.
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Frees Human Agents: Allows staff to focus on complex, high-value interactions that require empathy and advanced problem-solving.
Dual-Module Strategic Deployment
Unlike generic AI tools, gameLM is built on Conduet’s deep operational experience in the gaming sector. It is delivered via a low-friction PAM (Player Account Management) integration and features two core modules:
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gameLM AI Agent: A standalone solution that handles player enquiries end-to-end with accurate, compliant, and multi-language support.
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gameLM CoPilot: An agent-assist tool that provides human teams with real-time guidance, suggested responses, and policy insights to ensure consistency across every chat.
This “controlled” approach allows operators to choose their level of automation—starting with human-assisted support and moving toward full AI autonomy as confidence grows.
A Proven Industry Partner
The effectiveness of the platform is already being felt by Conduet’s long-term partners. Neal Atkinson, Senior Director of Sportsbook at BetSaracen, noted:
“We recently chose to implement gameLM for its industry expertise and ability to handle complex customer interactions. We see meaningful value in how it supports our business and our players.”
Justin Heath, Co-Founder and CEO at Conduet, emphasized the importance of a bespoke approach: “One-size-fits-all solutions can introduce real risk in iGaming. With gameLM, we work in close partnership with our clients to tailor the AI to their specific workflows and risk appetite, reinforcing trust and long-term player value.”
Experience gameLM at ICE Barcelona 2026
Conduet will be showcasing the gameLM platform in action at ICE Barcelona 2026. Industry professionals are invited to see how AI can transform their CX operations and drive operational maturity in a competitive global market.
Book a meeting with the Conduet team at ICE 2026 to discover the future of player engagement.
The post Conduet Launches gameLM in Europe: Scaling AI-Powered CX for iGaming and OSB Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI in iGaming
BetConstruct AI Hosting “Harmony Choice 2026”: The Strategic Prelude to ICE Barcelona
BetConstruct AI has officially announced its upcoming flagship gathering, Harmony Choice 2026. Set to take place on January 17, 2026, in Barcelona, the exclusive event serves as the strategic opening of the iGaming calendar, occurring just two days before the industry converges for ICE Barcelona.
Designed as a high-level networking and insight-sharing meetup, Harmony Choice provides a vital space for reflection and connection before the intensity of the world’s largest iGaming exhibition begins.
Setting the Strategic Tone for 2026
The event is themed around BetConstruct AI’s 2026 core philosophy: “The Choice.” This concept emphasizes that in a rapidly evolving market, the decisions made today—regarding technology, partners, and direction—define long-term success.
Event Highlights:
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Exclusive Networking: Gathering leading representatives and decision-makers from the global iGaming sector.
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Strategic Insight: A program dedicated to early clarity, aligning on industry trends, and discussing the future of AI-driven gaming solutions.
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Iconic Venue: The evening will be hosted in one of Barcelona’s most prestigious and “inspiring” settings, offering a sophisticated environment for meaningful interaction.
Event Summary: Harmony Choice 2026
| Feature | Details |
| Date | January 17, 2026 |
| Location | Barcelona, Spain (Iconic Venue) |
| Purpose | High-level networking and strategic alignment |
| Philosophy | “The Choice” (Direction, Decision-making, Intention) |
| Preceded By | ICE Barcelona (Jan 19–21, 2026) |
“Harmony Choice creates a vital space for reflection and connection just days before the industry converges for ICE Barcelona,” a spokesperson for BetConstruct AI stated. “We invite industry leaders to join us for an evening of early clarity and thoughtful exchange.”
The Road to Stand 4A20
Harmony Choice is the first step in a major Barcelona circuit for the provider. Following the gathering, the company will showcase its full ecosystem at ICE Barcelona (Stand 4A20), where it plans to highlight:
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“The Choice to Grow” Program: A unique 12-month commercial offer linking performance to real cost advantages.
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AI-Infused Products: Updates to CRM AI, Umbrella AI, and their proprietary AI Game Recommendation System.
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Special Bets Module: A new dynamic engagement tool giving operators unprecedented freedom in market creation.
The post BetConstruct AI Hosting “Harmony Choice 2026”: The Strategic Prelude to ICE Barcelona appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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