Latest News
Alpha Affiliates gives back to over 15,000 partners following success in its 11th anniversary
Reading Time: 2 minutes
Alpha Affiliates, the industry-leading affiliate marketing company, celebrates its 11th anniversary, announcing significant milestone achievements in 2023. The company’s dedication to providing outstanding affiliate services for the iGaming community has resulted in remarkable growth and recognition on both a national and international scale, achieving over 15,000 partners across more than 50 countries, and over 2,000,000 players worldwide.
2023 was a year of expansion for Alpha Affiliates, with the company witnessing an 20% upsurge in new partners this year. The company expanded its affiliate community, establishing connections with new, high-performing webmasters while also strengthening relationships with existing partners. These relationships have been key to their recent growth, allowing for a wide-spanning reach in over 50 countries worldwide and strengthening Alpha Affiliates’ position in global markets.
The impressive growth comes as a result of Alpha Affiliates’ newly introduced, and enhanced, product portfolio consisting of new iGaming brands, including Spinch, Rakoo, and Casino Infinity, and revamped existing products, to cater to diverse player preferences across online casinos and sports betting platforms. All of these products will be displayed at SiGMA Malta in November, where Alpha Affiliates will be in attendance, allowing attendees to meet the team and discover the company’s second-to-none approach to affiliate marketing.
Innovation remains a priority focus in 2023. Alpha Affiliates has continued to invest in cutting-edge technologies and analytical tools to provide affiliates with comprehensive data insights, drive traffic, and conversions with innovative marketing strategies. Its goal is to ensure maximum ROI through Alpha Affiliates’ data-driven approach to optimize user acquisition, all while complying to iGaming regulations across countries. The company’s efforts in this sector have been recognised by Affpapa who have awarded the title of “Affiliate Network of the Year”.
As part of Alpha Affiliate’s celebration of recent achievements, the company held its 13th anniversary “Alpha Party” in Cyprus last month where partners enjoyed a wonderful evening. Now, the company is going a step further, giving back to their community with the launch of its exciting “Affiliate Race” – a raffle offering top-performing partners a chance to compete for prizes and a spot in the coveted Alpha Affiliates Hall of Fame. With over €200,000 up for grabs, and Alpha-branded rings (inspired by the legendary NBA championship rings) which grant access to exclusive events, the race is set to be Alpha Affiliates’ biggest and most competitive promotion yet.
In the past year, Alpha Affiliates has welcomed sustained and successful growth, having appointed Irina Makarova as new Chief Marketing Officer, Vladimir Pisanko as Head of PSP, and Nikita Tsarenko as Head of Analytics, who will take part in ensuring consistent success for the company. In the coming year, Alpha Affiliates plans to strengthen its global reach and partner network, expanding into LATAM markets with WinToro, Alpha Affiliate’s new Sportsbook offer, and helping affiliates achieve their growth and revenue potential with an increasing product portfolio.
Boris Pashnev, Head of Affiliates, comments, “We’re extremely proud and humbled to have achieved all that we have in the past year. This success is evidence of our hard work in our industry, allowing us to achieve a very successful year with incredible growth, welcoming new Alpha Affiliates members.
We will continue to provide the best affiliate service for our partners while ensuring we are continuously growing and developing to better service the industry and celebrate more milestones ahead.”
Partnership includes Men’s and Women’s football, Olympic sports, and Flamengo TV
Betano, one of the world’s largest online sports betting and gaming brands, has become the new principal and front-of-shirt partner of Clube de Regatas do Flamengo. The agreement, until the end of 2028, covers the men’s and women’s professional football teams, Olympic sports, and Flamengo TV.
With this partnership, Flamengo joins a select roster of major international clubs partnered with Betano, including F.C. Bayern München, Club Atlético River Plate, Aston Villa F.C., F.C. Porto, Sporting CP and SL Benfica, among others.
Flamengo, with one of the largest fan bases in the world and supporters spread across Brazil and beyond, was a natural fit for Betano. The club’s nationwide reach and passionate following were some of the key factors leading to the new partnership. For Flamengo, Betano is seen as the ideal partner to support its international expansion, with activations planned in both Europe and Latin America as part of the agreement. Equally important, Betano is a brand leading at the forefront of promoting responsible gaming, both in Brazil and across the international markets where it operates.
“Sponsoring Flamengo is a strategic decision that connects us with the largest and most passionate fan base in Brazil, strengthens our presence in the country and further expands our brand globally. We understand the responsibility this partnership carries and are committed to building a successful journey alongside the club,” said George Daskalakis, co-founder and CEO of Kaizen Gaming, operator of the Betano brand.
In addition to brand exposure through teams and athletes, the partnership also includes investment in social and sports development initiatives, reinforcing Betano’s and Flamengo’s commitment to creating a positive impact both on and off the field.
“This partnership with Betano is historic for Flamengo. Beyond being the biggest sponsorship in Brazilian football, it strengthens our projects across football and Olympic sports, supports our global expansion, and reinforces our commitment to our fans”, commented Luis Eduardo Baptista, President of Clube de Regatas do Flamengo.
The post Betano and Flamengo Seal Historic Principal Partnership appeared first on Gaming and Gambling Industry in the Americas.
Gambling in the USA
Scientific Games Wins Three 2025 International Business Awards for Supply Chain Sustainability and Technology Innovation
Global Lottery Technology Supplier Wins Sustainable Supply Chain Gold Award for National Logistics Centre in UK Serving The National Lottery
Scientific Games has been honored with three prestigious accolades in the 2025 International Business Awards, recognizing the company’s leadership in supply chain sustainability and cutting-edge lottery technology solutions.
The global lottery company earned the Gold Award for Sustainable Supply Chain for its National Logistics Centre in Warrington, UK serving The National Lottery’s vast network of 40,000+ retailers as a partner to Allwyn UK. Opened in February 2024 to support Allwyn on its journey of building a net zero National Lottery, the 92,000-square-foot facility integrates advanced, technology-driven sustainability practices, including AI-powered demand forecasting and inventory management technology, dynamic routing to minimize emissions, fully electric internal transport and zero-waste operations.
Scientific Games also received two Bronze Award recognitions in the 2025 International Business Awards:
- Achievement in Product Innovation for SCiQ, Scientific Games’ cutting-edge ecosystem that is transforming the way instant games are sold and managed. SCiQ delivers advanced inventory control, strengthened security and real-time sales data, providing retailers, lotteries and players with a smarter, more secure instant game experience.
- Emerging Technology Solution for PlayCentral Powered by SCiQ, which integrates the company’s groundbreaking SCiQ retail ecosystem into PlayCentral HD self-service vending machines, delivering unmatched inventory control, enhanced game security and operational efficiency.
“These honors reflect the dedication of our global teams to delivering both environmental leadership and unmatched retail innovation for our lottery partners,” said Pat McHugh, CEO of Scientific Games. “From transforming the sustainability of our supply chain in partnership with Allwyn in the UK to advancing the future of instant game retailing worldwide, we’re committed to creating positive impact for our customers, players and the communities they serve.”
More than 3,600 nominations from organizations in over 60 nations were evaluated by more than 300 professionals worldwide in this year’s IBAs.
Earlier this year, Scientific Games received two Gold Annual American Business Awards for SCiQ and PlayCentral Powered by SCiQ, in the Operations Management Solutions and Emerging Technology categories, respectively.
With operations on five continents, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide.
PlayCentral HD® and SCiQ® are registered trademarks of Scientific Games. ©2025 Scientific Games, LLC. All Rights Reserved.
The post Scientific Games Wins Three 2025 International Business Awards for Supply Chain Sustainability and Technology Innovation appeared first on Gaming and Gambling Industry in the Americas.
Mobile iGaming isn’t a trend anymore—it’s the new default. With 96% of the world’s digital population accessing the internet via smartphones, operators can no longer treat mobile as a “nice to have.” On Atlaslive, most players already come through mobile, showing just how deep this shift has gone. So they have investigated the reasons for it.
5 reasons are driving the rise of mobile play:
- Smartphones & 5G: Affordable devices and low-latency connections make betting and live casino seamless.
- Mobile-first UX: Fingerprint login, in-game wallets, and scrollable lobbies remove friction.
- New market regulations: Markets like Brazil are now opening to licensed apps, unlocking millions of players.
- Frictionless payments: From Apple Pay to Brazil’s Biometric Pix, fast deposits are now a mobile-native feature.
- User behavior shifts: Millennials and Gen Z expect short, impulsive, on-the-go sessions—and mobile delivers.
Mobile iGaming has clearly become the main arena for user activity and revenue growth. To find out more and see how operators can improve engagement and drive revenue with mobile strategies, read the full article.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post 5 Reasons Mobile iGaming is Growing (and How to Earn from It) appeared first on European Gaming Industry News.
-
Latest News7 days agoBe Heard Above the Noise: Booming Games’ Dorota Gruszka on Standing Out in the Crowded Slot Studio Market
-
Africa7 days ago
QTech Games recruits Agatha Wanjugu as Sales Manager for East Africa
-
AI-driven gaming analytics7 days agoChris Barranco Joins Quick Custom Intelligence as Director of Business Development
-
Bragg Gaming4 days ago
Bragg Confirms Cyber Attack – Hackers Access Internal IT Systems
-
Latest News7 days ago
GR8 Tech Launches CRM Bonus Shop to Boost Player Engagement and Retention
-
Latest News3 days ago
GAMESCOM 2025: GAMELOOP INTERACTIVE CHANNEL COMING TO SAMSUNG GAMING HUB
-
Latest News4 days ago
BC.GAME Launches “Nezha” Slot with Up to 46,656 Ways to Win and 10,000x Max Payout
-
Interviews7 days ago
Legends Charity Game: Rasmus Sojmark on Football Icons, Lisbon, and Raising €1 Million for Charity
