Just three months after its launch, disruptive new iGaming brand Menace is reporting performance data showing player loyalty well above established market benchmarks.

Menace’s flagship crash game has delivered an average day 1 retention rate of 26%, exceeding the top end of market benchmarks of around 20–22% for comparable titles.

Player loyalty extends beyond initial engagement. During peak months in December and January, Menace recorded day 7 retention of 24–25%, placing it at the very top of industry performance ranges.

The success is partly attributed to Menace’s integrated games studio, Ebaka Games. Around 80% of Menace users played an Ebaka title during a three-month period of exclusivity.

Menace founder Dmitry Belianin said:

“From day one, our goal was not just to launch another operator but to build an ecosystem where content and platform are engineered together for long-term engagement. The early retention data shows that when a studio and an operator act as one product organisation, you can achieve loyalty levels that traditional integration models struggle to reach.”

Ebaka Games content was first launched exclusively with Menace alongside a major brand awareness campaign. Following its proven performance, the content is now available to third-party operators.

These metrics place Menace among the sector’s stickiest operators, with players returning at unusually high rates for a newly-launched brand.

The post Menace sets new retention benchmark appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Pragmatic Play ventures underground with Rolling in Treasures, a gold rush-themed release where players can uncover progressive tumbling multipliers and win potential of up to 5,000x.

Set within a 6×5 cavern illuminated by pickaxes, lanterns and gleaming mineral symbols, the game awards wins when 8 to 12 or more matching icons land anywhere on the grid, delivering payouts of up to 50x.

Gameplay in the base game is enhanced by a random multiplier feature, which applies a 2x multiplier to all newly landed symbols during a tumbling sequence. With each consecutive win, the multiplier increases by +1x, steadily boosting payout potential.

Landing four to six bonus symbols activates 10 to 20 free spins, where the progressive multiplier continues accumulating across spins rather than resetting, climbing higher with every successful tumble.

In selected markets, special bet options expand gameplay possibilities in the base game, either increasing the likelihood of triggering the bonus round or ensuring the multiplier feature activates on every winning spin. Bonus buy options are also available, including two Super Free Spins variations — one raises the random multiplier by +3x per consecutive hit, while the other doubles multiplier values.

Rolling in Treasures joins Pragmatic Play’s expanding slots lineup, following recent releases Cyberheist City and Zeus vs Hades – Gods of War 250.

Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Rolling in Treasures combines the ever-popular mining theme with the anticipation and excitement of progressive multipliers and a range of special bets, delivering an immersive gold rush experience packed with 5,000x win potential.”

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When Africa Gambles: Seasonality Patterns Across Five Markets Revealed by Blask , Nigeria, Tanzania, Kenya, the Democratic Republic of the Congo, and Egypt operate under diverse regulatory regimes and follow different domestic sports calendars — Egypt also observes a Friday–Saturday weekend. Yet, across these markets, gambling activity exhibits a shared rhythm: engagement climbs into Q4 and remains elevated through the year-end, with softer periods either mid-year (Nigeria, Tanzania, Kenya, DR Congo) or late winter (Egypt). Peaks broadly coincide with the European club season, while in some markets domestic leagues run in parallel.

Blask’s Seasonality feature, drawing on data from January 2016 to February 2026, allows mapping engagement by month, day, and hour, revealing nuanced patterns in each market:

Nigeria: The Long Saturday

• Annual curve accelerates into Q4: October is the top month, followed closely by September, November, and December. June marks the low point, with a modest rebound in July before the late-summer climb.

• Weekly cycle is weekend-led: Saturday dominates, Sunday and Friday show smaller peaks, weekdays are quieter.

• Hourly pattern forms a broad plateau on Saturday, with elevated activity from early morning to late evening (5am–9pm Lagos time). Weekday engagement is lower, concentrating in the late afternoon and evening.

Tanzania: Saturday as a Corridor

• Annual rhythm mirrors Nigeria: softening in June–July, rising from August into a Q4 plateau. Top months are November–December, with October close behind.

• Weekly cycle hierarchy is clearer: Saturday is strongest, Sunday elevated but lower, Friday leads weekday peaks.

• Saturday functions as a corridor rather than a sharp spike: activity stays high from 7am–11pm Dar es Salaam time, peaking mid-afternoon to early evening (3pm–7pm). Weekday activity tilts toward evening post-work.

Kenya: Two Clocks in One Market

• Annual curve rises from August into Q4, with December at the peak, October and November following. Low points in June–July.

• Weekly peaks favor the weekend: Saturday #1, Sunday #2.

• Hourly pattern shows dual peaks: a primary late-afternoon to evening spike (3pm–9pm Nairobi time) and a secondary pre-dawn rise (3am–7am), particularly visible on weekends.

DR Congo: The Morning Market

• January remains unusually strong alongside December, which is the top month.

• Weekly cycle follows the familiar weekend pattern: Saturday leads, weekend days generally brighter.

• Hourly peak occurs in the morning, roughly 5am–9am Kinshasa time, shifting an hour later in eastern regions. Weekdays maintain the morning lift, with Saturday adding extra intensity.

Egypt: Friday Leadership and After-Midnight Play

• Annual curve climbs steadily to year-end: December tops, followed by November and October. Softest periods are February and March.

• Weekly cycle differs: Friday peaks, Thursday and Saturday slightly behind, reflecting Egypt’s Friday–Saturday weekend.

• Nighttime engagement is strongest in the group, concentrating after midnight (2am–5am Cairo time), consistently across all days of the week.

The Bigger Picture

• Q4 is peak season across all five markets. Nigeria peaks earliest (October), while Tanzania, Kenya, DR Congo, and Egypt maintain high engagement through November–December. Four markets soften mid-year, Egypt peaks late winter.

• Weekend structures explain weekly splits: Saturday for Nigeria, Tanzania, Kenya, DR Congo; Friday for Egypt.

• Hourly patterns diverge: Nigeria and Tanzania show broad Saturday blocks, Kenya focuses on prime time with pre-dawn tails, DR Congo peaks in the morning, Egypt peaks after midnight. Cross-market scheduling without these insights risks missing most demand.

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