Michigan’s commercial and tribal internet gaming operators reported a combined total of $285.2 million in gross receipts from internet gaming (iGaming) and internet sports betting for June. This reflects a 5.4% decrease compared to May.

Monthly Gross Receipts

iGaming gross receipts for June totaled $240.6 million, down from $251.47 million in May. Gross sports betting receipts were $44.6 million, down from $49.96 million recorded in the previous month.

Monthly Adjusted Gross Receipts

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Combined adjusted gross receipts (AGR) for iGaming and internet sports betting reached $256.5 million in June. Of that total, $226.0 million came from iGaming, and $30.5 million came from internet sports betting. This marks a 4.3% decrease in iGaming AGR and a 14.4% decrease in sports betting AGR compared to May. Year-over-year, iGaming AGR rose 37.3%, while sports betting AGR increased by $58.7 million compared to June 2024.

Monthly Handle

The total internet sports betting handle was $302.7 million in June, a 21.6% decrease from the $386.1 million recorded in May.

Monthly State Taxes and Payments

Operators reported submitting $48.9 million in state taxes and payments in June, including:

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• iGaming taxes and fees: $47.1 million

• Internet sports betting taxes and fees: $1.8 million

Monthly City of Detroit Taxes and Payments

Detroit’s three commercial casinos reported $12.3 million in wagering taxes and municipal services fees paid to the City of Detroit in June, including:

• iGaming taxes and fees: $11.8 million

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• Internet sports betting taxes and fees: $527,932

Monthly Tribal Operator Payments

Tribal operators reported $5.8 million in payments made to their respective governing bodies in June.

Atlaslive, a reliable provider of technology solutions for the iGaming sector, has introduced its latest guide titled “How to Start an iGaming Business in Brazil: The Successful Roadmap.” Created for operators looking to enter or grow within Brazil’s fast-expanding online gambling scene, the guide delivers vital insights for navigating the country’s evolving regulatory environment.

With Brazil now at the forefront of the iGaming landscape in Latin America — thanks to the legalization of sports betting through Law No. 13.756/2018 and subsequent developments — the country is poised for remarkable growth. The Atlaslive guide underscores significant opportunities, emphasizing critical market insights, legal frameworks, licensing requirements, and strategies for successful operations. Key highlights of the guide include:

• Market Overview: A breakdown of Brazil’s vast potential, including forecasts of gross gaming revenue reaching $7.18 billion by the close of 2025.
• Legal Landscape: An overview of the changing regulatory environment and the licensing system governed by Brazil’s Secretariat of Prizes and Bets (SPA).
• Compliance & Taxation: Clear explanations of licensing conditions, compliance protocols, and taxation duties relevant to operators.
• Payment Solutions: A look at preferred local payment options, particularly the widespread use of PIX for instant transactions.
• Marketing Strategies: Approaches to acquiring and retaining players while staying within the bounds of advertising laws.

“As Brazil’s iGaming market matures, operators must be equipped with the right knowledge and tools to navigate its complexities,” said Anastasiia Poltavets, CMO at Atlaslive. “Our guide offers a roadmap that empowers businesses to seize opportunities and ensure compliance in this dynamic landscape.”

With 218.8 million residents and an internet penetration rate surpassing 86%, Brazil represents a lucrative audience for iGaming operators. Atlaslive’s guide serves as a fundamental resource for anyone seeking to thrive in this evolving sector. Gain a strategic edge in Brazil’s iGaming market — download “How to Start an iGaming Business in Brazil: The Successful Roadmap” today.

Optimove, the leader in Positionless Marketing, has announced a new integration with iGaming technology provider EveryMatrix.

EveryMatrix delivers modular and turnkey iGaming software, solutions, content and services across casino, sports betting, payments, and affiliate management to global tier-1 operators as well as newer brands. The integration enables shared operators to activate real-time marketing campaigns based on player behavior.

The collaboration introduces a custom integration allowing joint clients to stream real-time event data from EveryMatrix directly into Optimove. As part of Optimove’s platform, the integration empowers any marketer to launch personalized campaigns in real time, without dependency on technical teams. The result is faster execution, increased engagement, and higher player lifetime value.

“We are confident that with EveryMatrix’s powerful platform solutions, combined with our real-time capabilities, operators can realize a new level of speed and precision in marketing. This reflects the power of Positionless Marketing in action,” said Motti Colman, VP Revenue, Gaming at Optimove. “We’re giving operators the tools to act instantly on player behavior without waiting on analysts, engineers, or manual processes. It’s all about speed, personalization, and removing the bottlenecks that hold marketing teams back,” he concluded.

With the integration now live, operators can leverage Optimove’s real-time capabilities to trigger automated campaigns based on deposits, withdrawals, game behavior, and more. This helps deliver contextually relevant experiences at the exact moment players are most likely to engage.

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Immediate marketing benefits iGaming operators can realize include:

• Welcome offers following a first deposit
• Instant reactivation messages after session abandonment
• Real-time loyalty rewards based on gameplay milestones

“This integration adds tremendous value for our operator partners,” said Kevin Furlong, Group CPO, EveryMatrix. “Combining our robust gaming infrastructure with Optimove’s Positionless Marketing platform with its real-time marketing engine allows our clients to deliver deeply personalized player experiences, when they matter most.” 

The launch of real-time with EveryMatrix reflects the growing demand for agility and responsiveness in iGaming marketing. It also underscores the strength of the Optimove-EveryMatrix partnership and their shared commitment to helping operators deliver smarter, more dynamic campaigns.