Australia
Crown Resorts Signals New Era with Bold New Brand

Crown Resorts has signalled a new era, unveiling a bold new brand for the first time in nearly a decade, recapturing its original spirit as a leading curator of exceptional experiences, entertainment and tourism in Australia.
The campaign, Here’s Where Things Get Interesting, is live nationally across television, outdoor, print and social media, and marks a public shift from a casino and hotel to a world-class entertainment destination.
Informed by extensive research and stakeholder engagement, the new campaign addresses overwhelming national feedback for Crown to bring joy, energy, and life into its cities, and to reinvigorate the experiences guests and visitors have. The research also indicated that Australians want to visit a place where they feel connected to others as well as the city itself; somewhere with an atmosphere and a vibe they can immerse themselves in and safely enjoy.
The new direction centres around creating joyfully elevated experiences for the communities in which Crown operates and is a playful spin on Crown’s long held reputation as the home of all things interesting – entertainment, awards nights, celebrity sightings, weddings, gala events, birthdays, TV broadcasts and just about everything in between.
The first phase of Here’s Where Things Get Interesting begins with an integrated advertising campaign supported by a program of joyfully elevated events across Sydney, Melbourne and Perth across sport, music, art, dining and entertainment.
Crown Resorts CEO Ciarán Carruthers said: “Today marks an exciting new chapter in Crown’s history. Our reimagined Crown brand presents an opportunity to build a culture and character that enriches our cities through tourism, employment, world-class entertainment, hospitality, retail, and dining experiences.
“Over the last two years, we have worked very hard as a business to set Crown on a path to fundamentally change for the better. Upon opening, Crown was renowned as the home of all things interesting, and the place that makes the ordinary extraordinary. With new owners, new management, a new strategy, a new visual identity, and a new experience, we will do so again.
“To us, ‘interesting’ is the promise of something unique, elevated, unexpected, and memorable. ‘Interesting’ jolts you from the mundane. Our research told us that Australians expect that from Crown. As we move forward, interesting experiences will be a critical part of our strategy to energise our cities and supercharge Australia’s tourism revival.
“The leadership of this campaign is testament to Danielle Keighery and her team, who have breathed new life into the Crown brand and helped set the company up for future success. Ahead of her upcoming departure from Crown, I’d like to thank Danielle for her enormous contribution and wish her all the best for her future.”
Led by Chief Brand & Corporate Affairs Officer, Danielle Keighery, the new brand direction was created in partnership with pre-eminent Australian brand and creative agency, The Monkeys part of Accenture Song, and is supported by a tailored multi-channel media strategy and launch plan via leading global media agency, Initiative Australia. It centres around interesting and elevated moments across Crown’s entertainment venues, globally recognised restaurants and luxury accommodation facilities.
Australia
Martin Pakula Named Chair of Crown Melbourne

Crown Resorts has announced that The Hon. Martin Pakula will join the Board of Crown Melbourne, effective May 1, 2025, and will succeed Mr. Ian Silk, as Chair, from July 1, 2025.
As Chair, Mr. Silk has successfully led Crown Melbourne through a period of unprecedented remediation and transformation during the past two and a half years. Mr. Silk’s strong leadership through the organisation’s operational and cultural transformation, saw Crown Melbourne regain its licence from the Victorian Gambling and Casino Control Commission. To ensure a seamless transition Mr Silk will remain in his role until 1 July 2025.
As incoming Chair, Mr. Pakula brings a wealth of experience to the position, having previously served as Attorney-General, and Minister for Tourism, Sport, and Major Events in the Victorian government. He currently serves as Chair of the Australian Grand Prix Corporation.
Crown Resorts CEO, Mr. David Tsai, said: “Martin’s appointment comes at an exciting time as Crown continues to focus on innovation and growth. I look forward to Crown benefiting from Martin’s extensive industry and leadership experience. I would like to express my sincere thanks to Ian for his exceptional leadership and the pivotal role he played in overseeing Crown Melbourne’s extensive transformation.”
Mr. Silk said: “It has been an honour to serve as Chair. I am extremely proud of what we have achieved over the past two and a half years, and I want to thank everyone at Crown Melbourne for their dedication and hard work. I’m confident Crown Melbourne will continue to thrive with Martin’s leadership.”
Mr. Pakula said: “I am delighted to accept the role of Chair at Crown Melbourne and to play a role in its exciting future. Crown is an iconic business that is a critical part of Victoria’s economy, tourism and entertainment industry.”
The post Martin Pakula Named Chair of Crown Melbourne appeared first on European Gaming Industry News.
Australia
TheLotter Australia: Exciting Changes to the US Mega Millions

Big changes have arrived at the US Mega Millions lottery! From April 8, 2025, better jackpot odds, higher minimum prizes, an improved, built-in multiplier, and a modified Mega Number pool are available – making the game better than ever. To make these great changes possible, ticket prices increased from US$2 to US$5.
The revamped version of this lottery will feature a built-in Multiplier – 2x, 3x, 4x, 5x, or even 10x. The Multiplier will boost non-jackpot winnings based on the number drawn before the draw at no extra cost! As a result, the second-prize winnings could reach an incredible US$10 million. If the Multiplier concept sounds familiar, it’s because, before these changes, players had to pay extra to opt in for the Megaplier; however, the new Multiplier boosts winnings automatically! Moreover, the adaptation to the Mega Numbers pool will streamline the Mega Ball matrix and help form winning matches by reducing the amount of the total number from 25 to 24.
At TheLotter Australia, customers can purchase entries to US MegaLuck, where their selections are matched with an official lottery ticket in the corresponding US Mega Millions draw from licenced US Mega Millions retailers. Since US MegaLuck mirrors the original draw, the changes in April 2025 will apply to it as well.
“It’s exciting to see Mega Millions evolving with major changes that make this popular draw even more appealing to both new and seasoned players. I’m thrilled that customers in Australia can enjoy the revamped game seamlessly through TheLotter Australia’s website and app. And when they win, the customers receive their full prize amount, before taxes are deducted,” said Piers Morgan, Director at TheLotter Australia.
Australians passionate about American lotteries can also join the US MegaLuck draw easily and securely at TheLotter Australia. When a customer wins, TheLotter Australia notifies them promptly. Small prizes are deposited directly into the customers’ accounts, while TheLotter Australia assists with claiming larger prizes.
The post TheLotter Australia: Exciting Changes to the US Mega Millions appeared first on European Gaming Industry News.
Australia
Changes to Tipping Off Offence Came into Effect in Australia

Businesses and individuals bound by the tipping off offence must now consider whether a disclosure could be expected to prejudice an investigation, under changes to the AML/CTF laws that came into force on March 31.
The changes to the offence, which carries a maximum penalty of around $39,000 or up to 2 years in prison, are now focussed on the harms that could flow from a disclosure.
AUSTRAC CEO, Mr Brendan Thomas, said the change is part of AML/CTF reforms passed late last year to expand and simplify the legislation.
“The previous legislation was almost 20 years old and a lot has changed in that time,” Mr Thomas said.
“AUSTRAC is about to usher in 100,000 new businesses to the regime next year and they too will be subject to the tipping off offence.
“The change to the offence is about balancing intelligence gathering with practicality to ensure we can all get the best outcome – identifying criminal activity and driving money laundering out of legitimate businesses.
“We need businesses to work with us to detect illicit transactions – tipping off risks criminals getting a heads up. Criminals can then take action to hide or disguise their illegal activities. However, we know that effective information sharing within and between businesses helps stop money laundering.”
Businesses and individuals covered by the AML/CTF legislation, including banks, casinos, remitters and money lenders, are now prohibited from disclosing certain information to another person (other than AUSTRAC), only where it would or could reasonably be expected to prejudice an investigation.
“The move to a focus on harms strikes a better balance between protecting law enforcement investigations and allowing industry to collaborate in fighting money laundering, terrorism financing and other serious crimes.”
While the tipping off offence changes from March 31, most of the obligations under the amended AML/CTF Act will not come into effect until 2026, when entities in real estate, accounting, precious stones and metals and digital assets come under AUSTRAC’s remit.
The post Changes to Tipping Off Offence Came into Effect in Australia appeared first on European Gaming Industry News.
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