Australia
Crown Resorts Signals New Era with Bold New Brand
Crown Resorts has signalled a new era, unveiling a bold new brand for the first time in nearly a decade, recapturing its original spirit as a leading curator of exceptional experiences, entertainment and tourism in Australia.
The campaign, Here’s Where Things Get Interesting, is live nationally across television, outdoor, print and social media, and marks a public shift from a casino and hotel to a world-class entertainment destination.
Informed by extensive research and stakeholder engagement, the new campaign addresses overwhelming national feedback for Crown to bring joy, energy, and life into its cities, and to reinvigorate the experiences guests and visitors have. The research also indicated that Australians want to visit a place where they feel connected to others as well as the city itself; somewhere with an atmosphere and a vibe they can immerse themselves in and safely enjoy.
The new direction centres around creating joyfully elevated experiences for the communities in which Crown operates and is a playful spin on Crown’s long held reputation as the home of all things interesting – entertainment, awards nights, celebrity sightings, weddings, gala events, birthdays, TV broadcasts and just about everything in between.
The first phase of Here’s Where Things Get Interesting begins with an integrated advertising campaign supported by a program of joyfully elevated events across Sydney, Melbourne and Perth across sport, music, art, dining and entertainment.
Crown Resorts CEO Ciarán Carruthers said: “Today marks an exciting new chapter in Crown’s history. Our reimagined Crown brand presents an opportunity to build a culture and character that enriches our cities through tourism, employment, world-class entertainment, hospitality, retail, and dining experiences.
“Over the last two years, we have worked very hard as a business to set Crown on a path to fundamentally change for the better. Upon opening, Crown was renowned as the home of all things interesting, and the place that makes the ordinary extraordinary. With new owners, new management, a new strategy, a new visual identity, and a new experience, we will do so again.
“To us, ‘interesting’ is the promise of something unique, elevated, unexpected, and memorable. ‘Interesting’ jolts you from the mundane. Our research told us that Australians expect that from Crown. As we move forward, interesting experiences will be a critical part of our strategy to energise our cities and supercharge Australia’s tourism revival.
“The leadership of this campaign is testament to Danielle Keighery and her team, who have breathed new life into the Crown brand and helped set the company up for future success. Ahead of her upcoming departure from Crown, I’d like to thank Danielle for her enormous contribution and wish her all the best for her future.”
Led by Chief Brand & Corporate Affairs Officer, Danielle Keighery, the new brand direction was created in partnership with pre-eminent Australian brand and creative agency, The Monkeys part of Accenture Song, and is supported by a tailored multi-channel media strategy and launch plan via leading global media agency, Initiative Australia. It centres around interesting and elevated moments across Crown’s entertainment venues, globally recognised restaurants and luxury accommodation facilities.
The Liquor & Gaming NSW (L&GNSW) has launched a compliance campaign focusing on external gambling signage and internal gambling related signage that is visible from the outside of the premises.
Inspectors will be engaging licensees and attending venues to assess compliance.
L&GNSW will be taking escalated enforcement action against any venue found not to be complying with the requirements.
From 1 December 2023, L&GNSW adopted a zero-tolerance enforcement approach regarding external gambling-related signage. This followed a compliance campaign which involved the removal of all external gambling related signage such as “VIP Lounge,” signage that includes dragon imagery or similar, and the removal of adopted imagery including images associated with gaming machines.
External gambling related signage at hotels and registered clubs are subjected to the requirements of sections 43 and 44 of the Gaming Machines Act 2001 NSW (the Act).
These requirements are in place to continue supporting gambling harm minimisation by reducing the visibility and promotion of gambling, particularly to vulnerable individuals and the broader community.
Venues that are not yet compliant should consult the 2023 Compliance Campaign: External gaming signage for hotels & clubs position paper or contact the Hospitality Concierge for additional information on the requirements.
L&GNSW recommends venues conduct self-audits to ensure their obligations and requirements in relation to the Act are met. A Gaming Harm Minimisation Fact sheet is also available.
Breaches of section 43(1) and 44(1) of the Act can result in on the spot fines of $1100 per offence or a maximum fine of $11,000 per offence if prosecuted.
The post L&GNSW Launches Compliance Campaign appeared first on European Gaming Industry News.
Konami Gaming has announced the promotion of Tom Jingoli to President & Chief Operating Officer, as well as Managing Director of its overseas subsidiary Konami Australia Pty Ltd.
For more than 20 years, Tom Jingoli has served Konami with strategic leadership across a variety of areas, including compliance, sales, marketing, customer service and more. Concurrent to this announcement, Konami marked the appointment of Steve Sutherland as Corporate Officer for parent company KONAMI GROUP CORPORATION, where he now serves in addition to carrying on his role as Chief Executive Officer of Konami Gaming Inc.
“Considering Tom Jingoli’s exceptional industry tenure, commitment, vision, and impact, it is especially rewarding to announce this leadership change within the organization. As President of Konami Gaming and Managing Director of Konami Australia, Jingoli will continue the organizations’ business growth, market expansion, and positive momentum on a global scale,” said Steve Sutherland, chief executive officer at Konami Gaming.
As President & COO of Konami Gaming, Tom Jingoli is responsible for successful daily operations, execution and partnership throughout the business, to ensure company results. All internal departments and divisions are under his direct report, spanning seven locations across five continents. This supervision extends to his role as Managing Director of Konami Australia. In his role as Chief Executive Officer of Konami Gaming, Steve Sutherland continues to oversee all aspects of the global organisation and its divisions to achieve long-range goals. Steve Sutherland and Tom Jingoli are both long-time members on Konami Gaming’s Board of Directors.
The post Konami Promotes Tom Jingoli to President and COO appeared first on European Gaming Industry News.
Victorian venues are putting young people at risk when they turn a blind eye to, or otherwise fail to prevent, minors entering poker machine areas, according to Victorian Gambling and Casino Control Commission (VGCCC) CEO Suzy Neilan.
Australian Leisure and Hospitality Group (ALH) was fined $38,000 without conviction in the Magistrates’ Court of Victoria for offences involving 3 minors at 3 venues on 4 dates in 2024.
ALH pleaded guilty to 6 charges, having self-reported the breaches to the VGCCC, which Ms Neilan said was important to recognise as a positive step towards improving industry practices.
“Being accountable for wrongdoing demonstrates integrity, which has been a focus of the VGCCC’s ongoing work with gambling operators,” she said.
“But it’s not enough to own up after the fact. Venues must be proactive about ensuring that minors do not access poker machine areas by ensuring they have in place appropriate systems, processes and staff.
“Operators should undertake a risk assessment and put in place controls to prevent minors from entering gambling areas. Some examples of controls could include displaying clear signage that the poker machine room is for adults only and checking the identification of anyone who appears under 25 years of age.”
Ms Neilan said it was not acceptable that any Victorian clubs and hotels – in this case, the Cramers and Excelsior hotels – were repeat offenders.
A 17-year-old was able to enter the poker machine area of Cramers Hotel in Preston multiple times without having to show ID, despite several interactions with staff and visits to the poker machine area on 24 January 2024. Staff intervened on 25 January 2024 only after the underage teen placed his belongings next to a poker machine.
Separately, a child in the company of 2 adults entered the poker machine area of the Excelsior Hotel in Thomastown on 24 April 2024. The child, who was seated with one of the adults, pressed buttons on the poker machine before they were both escorted from the area.
And on 27 September 2024, a 14-year-old boy entered the poker machine room of the Mountain View Hotel in Glen Waverley and gambled on a poker machine before staff intervened.
Ms Neilan said the VGCCC would continue to be vigilant about prosecuting venues for allowing minors to access the gambling areas of their premises, but that “prevention is better than cure”.
“I encourage all hotels and clubs to review their operations, including staff training, and consider making any adjustments required to ensure compliance with the law.”
In addition to the fine, the Magistrate ordered ALH to pay VGCCC’s legal costs of $40,000. The Magistrate also noted that but for the guilty plea, he would have fined ALH $90,000 and recorded a criminal conviction.
Summary of charges:
Incident 1 – Cramers Hotel:
Charge 1: Offences in respect of a minor entering a gaming machine area
Charge 2: Offences in respect of allowing a minor to gamble
Incident 2 – Excelsior Hotel:
Charge 3: Offences in respect of a minor entering a gaming machine area
Charge 4: Offences in respect of allowing a minor to gamble
Incident 3 – Mountain View Hotel:
Charge 5: Offences in respect of a minor entering a gaming machine area
Charge 6: Offences in respect of allowing a minor to gamble.
The post VGCCC: Minors Exposed to Gambling at ALH Venues appeared first on European Gaming Industry News.
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