Australia
Crown Resorts Signals New Era with Bold New Brand
Crown Resorts has signalled a new era, unveiling a bold new brand for the first time in nearly a decade, recapturing its original spirit as a leading curator of exceptional experiences, entertainment and tourism in Australia.
The campaign, Here’s Where Things Get Interesting, is live nationally across television, outdoor, print and social media, and marks a public shift from a casino and hotel to a world-class entertainment destination.
Informed by extensive research and stakeholder engagement, the new campaign addresses overwhelming national feedback for Crown to bring joy, energy, and life into its cities, and to reinvigorate the experiences guests and visitors have. The research also indicated that Australians want to visit a place where they feel connected to others as well as the city itself; somewhere with an atmosphere and a vibe they can immerse themselves in and safely enjoy.
The new direction centres around creating joyfully elevated experiences for the communities in which Crown operates and is a playful spin on Crown’s long held reputation as the home of all things interesting – entertainment, awards nights, celebrity sightings, weddings, gala events, birthdays, TV broadcasts and just about everything in between.
The first phase of Here’s Where Things Get Interesting begins with an integrated advertising campaign supported by a program of joyfully elevated events across Sydney, Melbourne and Perth across sport, music, art, dining and entertainment.
Crown Resorts CEO Ciarán Carruthers said: “Today marks an exciting new chapter in Crown’s history. Our reimagined Crown brand presents an opportunity to build a culture and character that enriches our cities through tourism, employment, world-class entertainment, hospitality, retail, and dining experiences.
“Over the last two years, we have worked very hard as a business to set Crown on a path to fundamentally change for the better. Upon opening, Crown was renowned as the home of all things interesting, and the place that makes the ordinary extraordinary. With new owners, new management, a new strategy, a new visual identity, and a new experience, we will do so again.
“To us, ‘interesting’ is the promise of something unique, elevated, unexpected, and memorable. ‘Interesting’ jolts you from the mundane. Our research told us that Australians expect that from Crown. As we move forward, interesting experiences will be a critical part of our strategy to energise our cities and supercharge Australia’s tourism revival.
“The leadership of this campaign is testament to Danielle Keighery and her team, who have breathed new life into the Crown brand and helped set the company up for future success. Ahead of her upcoming departure from Crown, I’d like to thank Danielle for her enormous contribution and wish her all the best for her future.”
Led by Chief Brand & Corporate Affairs Officer, Danielle Keighery, the new brand direction was created in partnership with pre-eminent Australian brand and creative agency, The Monkeys part of Accenture Song, and is supported by a tailored multi-channel media strategy and launch plan via leading global media agency, Initiative Australia. It centres around interesting and elevated moments across Crown’s entertainment venues, globally recognised restaurants and luxury accommodation facilities.
ACMA
ACMA: Self-Excluded Gamblers Report a Better Quality of Life
Reading Time: 2 minutes
New survey figures from the Australian Communications and Media Authority (ACMA) has revealed that around four in five people (77%) who have registered for self-exclusion from online and phone wagering services experience a better overall quality of life.
The ACMA-commissioned research into user experience with BetStop – the National Self-Exclusion Register also found 79% of registrants experienced improved mental health and 69% experience better personal relationships with family, friends and partners.
Almost all (96%) of registrants surveyed also said that they had either completely stopped betting on sports or racing events (81%) or had decreased their betting (15%).
ACMA member Carolyn Lidgerwood said that the survey and research results show how self-exclusion is helping Australians to manage their gambling behaviour.
“We know online gambling causes a great deal of harm for too many in our communities. It is wonderful to see that the national self-exclusion register is having a positive impact. The stories shared with us are both moving and compelling,” Ms Lidgerwood said.
“We want to make sure everyone who uses phone or internet gambling in Australia is aware of their options for self-exclusion.
“It only takes five minutes to register, and this could change your life,” she said.
The research was undertaken by ORIMA on behalf of the ACMA. The report, including individual case studies, is available at BetStop – the National Self-Exclusion Register research.
The findings from this research will also help to inform the statutory review of the NSER that is currently underway.
The release of the research coincides with BetStop – the National Self-Exclusion Register reaching a new milestone, with more than 50,000 Australians now having chosen to self-exclude since the launch of the programme in August 2023. Over 32,000 people currently have active exclusions.
When someone chooses to register, they are excluded from all of the approximately 190 licensed wagering providers in Australia.
The post ACMA: Self-Excluded Gamblers Report a Better Quality of Life appeared first on European Gaming Industry News.
Australia
SkyCity Announces Renewal of Queenstown Casino Licence
Reading Time: < 1 minute
SkyCity Entertainment Group Limited confirmed that the New Zealand Gambling Commission has granted SkyCity Queenstown Limited with a renewal of its casino venue licence for a further 15 years from 7 December 2025, pursuant to section 134 of the Gambling Act 2003.
SkyCity Chief Executive Officer, Jason Walbridge, said: “We’re delighted with this outcome. We look forward to continuing to play our part in Queenstown’s fantastic range of entertainment for both locals and visitors.”
The post SkyCity Announces Renewal of Queenstown Casino Licence appeared first on European Gaming Industry News.
AUSTRAC
AUSTRAC Cracks Down on Cryptolink for Late Reporting
Reading Time: 2 minutes
AUSTRAC has issued Cryptolink an infringement notice of $56,340 and accepted a court-enforceable undertaking that addresses the company’s AML/CTF deficiencies.
The action follows AUSTRAC’s Crypto Taskforce identifying late reporting of large cash transactions and weaknesses in the company’s money laundering and terrorism financing risk assessments.
AUSTRAC CEO Brendan Thomas said the package of infringement notices and the enforceable undertaking is designed to ensure useable intelligence does not slip through the cracks.
“The infringement notice addresses previous non-compliance around reporting and the enforceable undertaking seeks assurance that Cryptolink has improved its risk assessments and strengthened its AML/CTF controls,” Mr Thomas said.
“Crypto ATMs are one of the highest risk money laundering channels in Australia at the moment. They are being exploited by criminals to launder money and move scam proceeds. This is not conjecture. It’s what our Crypto Taskforce observed and has been backed up by the work of our law enforcement partners.”
As part of the enforceable undertaking, Cryptolink must engage third party reviewers to:
• validate whether the business has reported all required threshold transactions to AUSTRAC
• assess whether the business has implemented effective controls for large cash transactions
• review Cryptolink’s money laundering and terrorism financing risk assessment to ensure it is fit-for-purpose.
Cryptolink has fully cooperated with AUSTRAC and paid the infringement notice in full. Payment of an AUSTRAC infringement notice is not an admission of liability.
The enforcement action comes after intensive engagement with crypto ATM operators since late 2024.
Working in partnership with law enforcement, AUSTRAC’s Crypto Taskforce estimated that 85% of transactions made by the 90 most prolific crypto ATM users were the proceeds of scams and money mule activity.
“Scams are one of the biggest drivers of suspicious activity and criminals have been using crypto ATMs to move and cash out stolen funds,” said Mr Thomas.
A recently released Australian Institute of Criminology report found more than 40% of cybercrime victims are revictimised, often within months.
“With this in mind we want people to be cautious of making transactions to any wallet they don’t control and thinking twice in circumstances where someone asks you to deposit money into a crypto ATM.”
The second stage of the Crypto Taskforce is focussed on high-risk operations.
“Criminals don’t care how they hurt people, they care about making money,” said Mr Thomas.
“We want to work with the digital currency exchanges to harden the sector against exploitation but if operators don’t take this seriously, we will take action.”
The post AUSTRAC Cracks Down on Cryptolink for Late Reporting appeared first on European Gaming Industry News.
-
Andrew Rhodes5 days agoUK Gambling Commission Concludes Four-part Series on Illegal Online Gambling
-
Balkans5 days agoCT Interactive to Participate in BEGE 2025
-
Latest News5 days agoBoomerang Partners celebrated Golden Boomerang League winners and engaged booth guests with a gift auction at SiGMA Europe 2025
-
Apollo’s Garden of Riches5 days agoPromatic Releases “Apollo’s Garden of Riches”
-
Latest News5 days agoRocketPlay wins Best Customer Service at European iGaming Excellence Awards
-
Amusnet5 days agoAmusnet Releases its Latest Video Slot “Ancient Coins”
-
Latest News5 days agoBetFury Marks Its 6 Years With the Grand $1.5M+ Furyverse 6.0 Celebration
-
Chief Strategy Officer at GAMOMAT Development GmbH Sebastian Reddig5 days agoGAMOMAT serves up more sweet life with La Dolce Vita 2



