Latest News
Chris Rock brings Las Vegas to the UK in BetMGM’s Launch Advertising Campaign
BetMGM, the newly launched UK iGaming and online sports betting brand from MGM Resorts International, unveiled its first advertising campaign, featuring stand-up comedian, actor and certified gold standard Hollywood icon, Chris Rock.
Having recently launched the brand, the fully integrated campaign reflects how BetMGM provides the best Las Vegas has to offer, bringing entertainment to the UK betting industry and introducing a new golden era in sports and online casino.
The campaign showcases globally recognised multi-award-winning entertainer, Chris Rock, travelling in a gold speedboat from the Bellagio Fountains to the Thames. The campaign aims to drive awareness of the brand and its “golden” offers and products, with Chris Rock sharing details on price boosts, enhanced bonuses and the industry leading free to play £2m prize for predicting six correct Premier League scores – “Golden Goals” – as well as exclusive BetMGM content and one of the largest jackpots in the UK; currently totalling £15.4m.
In addition to the hero campaign, which has been developed in collaboration with London-based creative agency Recipe; they have produced a responsible gambling advert, dedicated to ensuring consumers keep their play safe.
Sam Behar, UK Director of BetMGM, said: “We are incredibly excited to launch BetMGM in the UK and give customers something new. This campaign leverages the heritage of MGM Resorts’ best-in-class Las Vegas entertainment to deliver a unique proposition to the UK market. Alongside standout promotions and our A-list ambassador Chris Rock, this campaign clearly demonstrates BetMGM’s commitment to bringing a fresh and entertaining approach to the market. It’s showtime!”
Dan Jacobs, Chief Creative Officer at Recipe, said: “It’s been a real privilege to support in the launch of BetMGM in the UK. From minute one, the ambition from everyone was to stand out in the market. Chris Rock, in a gold boat, with a lion, in the Fountains of Bellagio does exactly that!”
Gambling in the USA
GGPoker sets $300m guarantee for 2026 GG World Festival series
Online poker festival runs May 3 to June 9 and includes a $3m leaderboard plus three $10m guaranteed flagship events.
GGPoker has announced the return of its GG World Festival tournament series, set to run from May 3 through June 9, 2026. The operator said the schedule will offer $300,000,000 in guaranteed prizes across the series, up from the $250m guarantee it offered last year.
The festival is split into four buy-in tiers: Low ($3–$25), Medium ($26–$150), High ($151–$1,050) and Super ($1,051+). GGPoker said the series will include hundreds of tournaments over five weeks.
GGPoker is also bringing back its festival leaderboard with $3,000,000 in additional prizes across the four tiers: $300K (Low), $700K (Medium), $1M (High) and $1M (Super).
Three events will anchor the schedule, each with a $10,000,000 guarantee: the $525 World Bounty Festival (Day 2) on May 18, the $10,000 GGMillion$ Main Event (Day 2) on May 25, and the $1,500 GG World Championship (Day 2) on June 1.
“Last year we set the bar at $250 million, and the community response was legendary,” said Daniel Negreanu, GGPoker Global Ambassador. “But at GGPoker, we don’t just want to meet expectations; we want to smash them over and over again. This year, we’re going to $300 million. Whether you’re playing a $3 Low Tier tournament or the $10K GGMillion$ Main Event, you’re part of the biggest thing to ever happen in online poker. This is the stage where legends are made.”
Relevant data as follows:
- GG World Festival page on GGPoker: https://ggpoker.com/tournaments/ggpoker-world-festival Primary source for dates, schedule structure and guarantees referenced in the article.
- GGPoker tournaments hub: https://ggpoker.com/tournaments/ Supporting context on GGPoker’s tournament offerings and satellite qualifiers mentioned in the release.
- GGPoker homepage: https://ggpoker.com/ Company reference link for readers seeking broader operator information.
The post GGPoker sets $300m guarantee for 2026 GG World Festival series appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
celebrity-partnerships
Tyga Enters 1win VIP Program, as Platform Blends Crypto and Entertainment
1win continues to evolve its VIP ecosystem, bringing global rapper Tyga into its high-tier community while reinforcing its positioning as a crypto-first entertainment platform.
The update follows several days of speculation across social media, after the artist was spotted boarding a branded 1win private jet and later shared content featuring the brand. Confirmation was subsequently published via the 1win Owner’s official channels on X and Telegram.
According to sources close to the activation, Tyga was welcomed by 1win with a full-scale premium setup. This included a private jet flight and a genuinely VIP gift – a heritage model of Audemars Piguet Royal Oak 14700BA watch. The experience reflected 1win’s signature approach to its top-tier clients: personalized, highly exclusive, and luxury activations.
Tyga’s inclusion highlights how 1win is blending product, service, and culture, integrating high-profile figures directly into its ecosystem rather than relying on traditional endorsement models.
This philosophy is already reflected in 1win’s broader strategy of redefining VIP engagement. The company has previously made headlines for organizing private jet evacuations for its top users during global travel disruption in the Middle East. The brand also regularly cherishes 1win VIP users with extraordinary gifts and experiences, such as luxury cars and private tours to sports and art events.
While further details are undisclosed, the move signals continued expansion of 1win’s crypto-driven VIP strategy and growing influence across the iGaming and Web3 space.
1win operates as a crypto-first platform designed for a fast, seamless user experience. It offers a wide range of digital assets and quick transactions, including BTC, ETH, TRX, TON, and SOL, and grants unique incentives for crypto users, such as bonuses of up to 600% on deposits.
About 1win
Founded in 2016, 1win is a crypto platform in the global gaming industry. Operating across Asia, Latin America, and Africa, 1win offers a wide range of services adapted to regional audiences. In 2024, 1win partnered with actor Johnny Sins as its brand ambassador. In 2025, MMA legend Jon Jones joined 1win as its global ambassador. Rising UFC star and Tokyo 2020 Olympics gold medalist Gable Steveson stepped into the 1win global ambassador team earlier this year.
The post Tyga Enters 1win VIP Program, as Platform Blends Crypto and Entertainment appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
“‘The Wall’ is just a mental hurdle”: FGN founder Fernando Saffores shares his core business values
Fernando Saffores, founder of Focus Gaming News, shares the core values that have guided him through over 20 years of success in the iGaming industry in a new interview with Slotegrator. He also highlights what business leaders can learn from running marathons and flying private planes, as well as the biggest challenges new operators face and the markets and trends that will shape the future of iGaming.
Fernando Saffores, founder of Focus Gaming News, has seen some massive changes in the iGaming industry in his 20+ years of experience: the shift from an unregulated “Wild West” to a sophisticated, multi-billion dollar industry, the overturning of PASPA, and the introduction of AI tools, which his company quickly adopted. He shares the core values that have guided him to success throughout it all in a new interview with Slotegrator.
The wisdom you need to rise to the top of an industry like iGaming can come from anywhere: In addition to running one of the industry’s most prominent media brands, Fernando finds time to run marathons. In his view, the planning, discipline, and mental fortitude it takes to run 42 km mirror what it takes to run a business. One key is consistency: “You don’t run a marathon on the day of the race; you run it during the months of training at 5:30 AM.”
Another parallel is Fernando’s experience as a private pilot. Flying requires extreme focus and an ability to make split-second decisions under pressure, skills that belong in the boardroom as well as in the cockpit — he shares other concrete takeaways in the interview.
Fernando also breaks down the biggest challenges facing new operators today: “meaningful differentiation in a saturated market.” New iGaming businesses have to contend with soaring CAC, complex compliance requirements, and the struggle of finding the right unique niche — whether that’s through hyper-localized content, superior UX, innovative gamification, or something else. In the interview, Fernando shares the one approach he sees making the biggest difference for emerging operators.
Every business makes scaling a priority, but navigating varying laws, tax structures, and cultural nuances across global jurisdictions is no small task; in the interview, Fernando highlights the one strategic misstep he sees operators make again and again that stops them from becoming a global player.
Fernando also covers the markets and trends that will shape the near future of the iGaming industry, the brands he first turned to for support when founding FGN, the extent of FGN’s reach, his thoughts on the global AI boom, and more — read the full interview here to learn more about Fernando’s lessons in resilience, inspiration, and commitment.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post “‘The Wall’ is just a mental hurdle”: FGN founder Fernando Saffores shares his core business values appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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