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Chris Rock brings Las Vegas to the UK in BetMGM’s Launch Advertising Campaign
BetMGM, the newly launched UK iGaming and online sports betting brand from MGM Resorts International, unveiled its first advertising campaign, featuring stand-up comedian, actor and certified gold standard Hollywood icon, Chris Rock.
Having recently launched the brand, the fully integrated campaign reflects how BetMGM provides the best Las Vegas has to offer, bringing entertainment to the UK betting industry and introducing a new golden era in sports and online casino.
The campaign showcases globally recognised multi-award-winning entertainer, Chris Rock, travelling in a gold speedboat from the Bellagio Fountains to the Thames. The campaign aims to drive awareness of the brand and its “golden” offers and products, with Chris Rock sharing details on price boosts, enhanced bonuses and the industry leading free to play £2m prize for predicting six correct Premier League scores – “Golden Goals” – as well as exclusive BetMGM content and one of the largest jackpots in the UK; currently totalling £15.4m.
In addition to the hero campaign, which has been developed in collaboration with London-based creative agency Recipe; they have produced a responsible gambling advert, dedicated to ensuring consumers keep their play safe.
Sam Behar, UK Director of BetMGM, said: “We are incredibly excited to launch BetMGM in the UK and give customers something new. This campaign leverages the heritage of MGM Resorts’ best-in-class Las Vegas entertainment to deliver a unique proposition to the UK market. Alongside standout promotions and our A-list ambassador Chris Rock, this campaign clearly demonstrates BetMGM’s commitment to bringing a fresh and entertaining approach to the market. It’s showtime!”
Dan Jacobs, Chief Creative Officer at Recipe, said: “It’s been a real privilege to support in the launch of BetMGM in the UK. From minute one, the ambition from everyone was to stand out in the market. Chris Rock, in a gold boat, with a lion, in the Fountains of Bellagio does exactly that!”
At the heart of the exhibition is the IRIS platform, R. Franco Digital’s GLI-certified, open-architecture solution. Designed to deliver a seamless experience across casino, sports betting, and retail operations, IRIS gives operators the flexibility, scalability, and security required to grow efficiently across multiple Latin American markets.
In addition to its robust infrastructure, R. Franco Digital will present its latest high-performance gaming titles, including Strange Spins, Genie Triple Bonanza, Diamond King Gorilla, Luxury Blast, Zorro: Final Duel, and The Phantom. Each game incorporates localized mechanics and culturally relevant themes, ensuring maximum engagement for LatAm players.
Javier Sacristán Franco, International Business Director at R. Franco Digital, commented:
“Latin America is a cornerstone of our global strategy. GAT Expo Cartagena provides an essential platform to connect with partners and showcase how our technology evolves alongside the region’s regulatory landscape. We are excited to highlight the latest advancements in our IRIS platform and our expanding game portfolio, both designed to deliver operational excellence and support regulated operators across LatAm.”
Visitors to the expo will be able to experience live demonstrations of the IRIS platform and explore R. Franco Digital’s diverse content offerings, emphasizing the company’s commitment to innovation, localization, and operator success in the region.
The post R. Franco Digital to showcase premium portfolio at GAT Expo Cartagena 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
R. Franco Digital, the Spanish iGaming provider, has announced its participation at GAT Expo Cartagena in Colombia, continuing its strategic push across the most prominent regulated markets in Latin America.
The company will be at the Las Américas Convention Center from March 24 to 26 to present its comprehensive ecosystem of products and services, specifically engineered to meet the sophisticated demands of the LatAm gaming sector.
The centrepiece of the exhibit will be the IRIS platform, R. Franco Digital’s powerful, GLI-certified open architecture solution. Designed to provide a seamless experience across casino, sports betting, and retail, IRIS equips operators with the flexibility, security, and scalability needed to grow efficiently across multiple markets.
In addition to its technical infrastructure, R. Franco Digital will debut its latest high-performance gaming content, including recent releases such as Strange Spins, Genie Triple Bonanza, Diamond King Gorilla, Luxury Blast, Zorro: Final Duel, and The Phantom.
All titles feature the localised mechanics and themes that have become a hallmark of R. Franco Digital, ensuring relevance and engagement across LatAm markets.
Javier Sacristán Franco, International Business Director of R. Franco Digital, said: “Latin America is a cornerstone of our global strategy. GAT Expo Cartagena provides an essential forum for us to connect with partners and demonstrate how our technology continues to evolve alongside the region’s regulatory landscape.
“We are excited to showcase the latest iterations of our IRIS platform and our continually expanding portfolio, both designed to deliver operational excellence and support regulated operators across LatAm.”
The post R. Franco Digital to showcase premium portfolio at GAT Expo Cartagena 2026 appeared first on Americas iGaming & Sports Betting News.
DR Gaming Technology
DR Gaming Technology Appoints Stephane Henault as Director of Technical Services
DR Gaming Technology (DRGT) has appointed Stephane Henault – formerly of Light & Wonder, Scientific Games and Bally’s – as its new director of technical services.
The newly created role comes amid pending deals for DRG that will see it expand in Latin America and Africa.
“This is an important appointment for DRGT as we continue to scale our operations globally,” said company CEO Marco Herrera.
“Stephane brings a wealth of technical and operational experience, as well as a deep understanding of the evolving needs of casino operators. His expertise will be instrumental in further strengthening and streamlining the services we provide to our partners.”
“I see this opportunity as the perfect way for me to re-connect with operator partners directly, leveraging the experience gained over the last three decades working for both a start-up, and of late, a massive multinational, and to contribute in a very practical way to their day-to-day success,” said Henault.
“DRGT’s current growth trajectory presents an exciting challenge, particularly in ensuring that as the business expands, its technical service delivery remains efficient, scalable, and aligned with operator requirements.
“Being part of that journey and helping to build processes and structures that support it, is hugely motivating. Right now, I wake up every morning with a spring in my step – that’s special.”
The post DR Gaming Technology Appoints Stephane Henault as Director of Technical Services appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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