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Chris Rock brings Las Vegas to the UK in BetMGM’s Launch Advertising Campaign

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BetMGM, the newly launched UK iGaming and online sports betting brand from MGM Resorts International, unveiled its first advertising campaign, featuring stand-up comedian, actor and certified gold standard Hollywood icon, Chris Rock.

Having recently launched the brand, the fully integrated campaign reflects how BetMGM provides the best Las Vegas has to offer, bringing entertainment to the UK betting industry and introducing a new golden era in sports and online casino.

The campaign showcases globally recognised multi-award-winning entertainer, Chris Rock, travelling in a gold speedboat from the Bellagio Fountains to the Thames. The campaign aims to drive awareness of the brand and its “golden” offers and products, with Chris Rock sharing details on price boosts, enhanced bonuses and the industry leading free to play £2m prize for predicting six correct Premier League scores – “Golden Goals” – as well as exclusive BetMGM content and one of the largest jackpots in the UK; currently totalling £15.4m.

In addition to the hero campaign, which has been developed in collaboration with London-based creative agency Recipe; they have produced a responsible gambling advert, dedicated to ensuring consumers keep their play safe.

Sam Behar, UK Director of BetMGM, said: “We are incredibly excited to launch BetMGM in the UK and give customers something new. This campaign leverages the heritage of MGM Resorts’ best-in-class Las Vegas entertainment to deliver a unique proposition to the UK market. Alongside standout promotions and our A-list ambassador Chris Rock, this campaign clearly demonstrates BetMGM’s commitment to bringing a fresh and entertaining approach to the market. It’s showtime!”

Dan Jacobs, Chief Creative Officer at Recipe, said: “It’s been a real privilege to support in the launch of BetMGM in the UK. From minute one, the ambition from everyone was to stand out in the market. Chris Rock, in a gold boat, with a lion, in the Fountains of Bellagio does exactly that!”

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Altenar Named Sportsbook Supplier of the Year at SBC Americas Awards 2026

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Leading sportsbook platform Altenar has been named ‘Sportsbook Supplier of the Year’ at the SBC Americas Awards 2026, held in Fort Lauderdale, Florida.

The award recognises Altenar’s continued commitment to delivering high-performance sportsbook technology that enables operators to grow across the diverse and rapidly evolving regulated markets of the Americas.

Bringing together stakeholders from North America, Latin America and the Caribbean, the SBC Americas Awards celebrate excellence across the betting and gaming industry, recognising operators and suppliers that are driving innovation and raising industry standards throughout the region.

The latest recognition reinforces Altenar’s position as one of the industry’s leading sportsbook providers, trusted by operators across multiple regulated jurisdictions for its flexible, scalable and data-driven solutions.

The award comes during a period of significant momentum for the company in the Americas.

Earlier this week, Altenar announced that it had received approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC), enabling the company to provide sportsbook solutions in Alberta ahead of the launch of the province’s regulated online gaming market.

Charlie Williams Commercial Director at Altenar, said:

“Winning ‘Sportsbook Supplier of the Year’ is a tremendous achievement for our entire team. The Americas have become one of the most dynamic and strategically important regions for our business, with opportunities emerging across both established and newly-regulated markets.

“What makes this recognition particularly meaningful is that it reflects the work we are doing across the entire region. From North America to Latin America, operators are looking for technology partners that can provide flexibility, reliability and local expertise. Our focus remains on helping them succeed with sportsbook solutions that are tailored to their specific commercial and regulatory requirements”.

Through its award-winning platform and continued investment across the region, Altenar is helping operators unlock sustainable growth and capitalise on the significant opportunities emerging throughout the Americas.

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BetConstruct AI sets Peru Gaming Show 2026 showcase around live World Cup betting

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BetConstruct AI will exhibit at Peru Gaming Show (PGS) 2026 on June 17–18 in Lima, Peru, at Stand N.56.

The company is framing its presence around real-time operator execution during the 2026 FIFA World Cup, which it says will already be underway when the show opens. BetConstruct AI said it will demonstrate “tournament-ready solutions” including Special Bets for live market management and Bet on League for tournament deployment without development work.

BetConstruct AI also plans to show its wider AI Suite, listing CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI. The company said these tools target churn prediction, unified risk management, personalised casino experiences, and conversational sportsbook engagement.

On platform scale, BetConstruct AI cited “140,000+ pre-match events and 90,000+ live matches monthly,” plus “45,000+ casino games from 350+ providers via a single API.” It also referenced its Affigates Affiliate Ecosystem, which it said includes “7,000+ vetted affiliates and AI-based scoring.”

The company added: “New partners unlock exclusive commercial terms on setup!”

The post BetConstruct AI sets Peru Gaming Show 2026 showcase around live World Cup betting appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Kiron Interactive rolls out Fans World Cup with MaxBet Serbia

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The football-themed virtual sports title is built on Kiron’s GOAL Premier engine and adds new betting markets to MaxBet’s Serbia offering.

Kiron Interactive has launched its Fans World Cup virtual football game with MaxBet Serbia, expanding its footprint in the country’s regulated market.

The title is built on Kiron’s GOAL Premier engine and features short-format virtual matches themed around international football. Kiron said the product includes broadcast-style visuals and a range of betting markets.

Steven Spartinos, Co-CEO of Kiron Interactive, said: “Football continues to be the most popular sport across Europe, and Fans World Cup was developed to capture the passion and excitement of the World Cup currently taking place in the USA. We are delighted to see the game launch with MaxBet Serbia, a valued partner that shares our commitment to delivering high quality entertainment . This launch represents another important step in expanding the reach of our proprietary games portfolio across key regulated markets.”

Zeljka Jevic, Virtual Games Manager at MaxBet added: “We are always looking for innovative content that resonates with our players and strengthens our offering. Fans World Cup delivers a fresh take on virtual football, combining high quality visuals and a format that reflects the excitement of the international competition. This launch reinforces our successful partnership with Kiron and our shared commitment to delivering premium entertainment experiences to our players.”

Kiron said Fans World Cup offers football betting markets including full time result, correct score, goalscorers and card outcomes. The supplier framed the MaxBet rollout as part of its wider strategy to grow distribution of proprietary virtual sports content through operator partnerships in regulated markets.

The post Kiron Interactive rolls out Fans World Cup with MaxBet Serbia appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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