Latest News
Chris Rock brings Las Vegas to the UK in BetMGM’s Launch Advertising Campaign
BetMGM, the newly launched UK iGaming and online sports betting brand from MGM Resorts International, unveiled its first advertising campaign, featuring stand-up comedian, actor and certified gold standard Hollywood icon, Chris Rock.
Having recently launched the brand, the fully integrated campaign reflects how BetMGM provides the best Las Vegas has to offer, bringing entertainment to the UK betting industry and introducing a new golden era in sports and online casino.
The campaign showcases globally recognised multi-award-winning entertainer, Chris Rock, travelling in a gold speedboat from the Bellagio Fountains to the Thames. The campaign aims to drive awareness of the brand and its “golden” offers and products, with Chris Rock sharing details on price boosts, enhanced bonuses and the industry leading free to play £2m prize for predicting six correct Premier League scores – “Golden Goals” – as well as exclusive BetMGM content and one of the largest jackpots in the UK; currently totalling £15.4m.
In addition to the hero campaign, which has been developed in collaboration with London-based creative agency Recipe; they have produced a responsible gambling advert, dedicated to ensuring consumers keep their play safe.
Sam Behar, UK Director of BetMGM, said: “We are incredibly excited to launch BetMGM in the UK and give customers something new. This campaign leverages the heritage of MGM Resorts’ best-in-class Las Vegas entertainment to deliver a unique proposition to the UK market. Alongside standout promotions and our A-list ambassador Chris Rock, this campaign clearly demonstrates BetMGM’s commitment to bringing a fresh and entertaining approach to the market. It’s showtime!”
Dan Jacobs, Chief Creative Officer at Recipe, said: “It’s been a real privilege to support in the launch of BetMGM in the UK. From minute one, the ambition from everyone was to stand out in the market. Chris Rock, in a gold boat, with a lion, in the Fountains of Bellagio does exactly that!”
Asia
BMM Testlabs to Exhibit at SiGMA Asia Summit 2026
BMM Testlabs announced its participation in the SiGMA Asia Summit May 31-June 3 at the SMX Convention Center Manila.
Attendees can visit BMM Testlabs at Stand No. 2619 to learn how the Company supports suppliers, operators and regulators across regulated gaming markets worldwide through its comprehensive compliance and product certification services.
BMM will highlight its ability to test and certify gaming products to every regulator’s standard, anywhere in the world.
In the Philippines, BMM Testlabs is licensed to provide testing and certification services for slot machines, table games, electronic table games, iGaming, bingo, retail and online sports betting, poker and mobile gaming solutions.
BMM Testlabs’ Vice President, Business Development – Asia Jeffrey Fong said: “SiGMA Asia Summit continues to be an important event for the gaming industry across the Asia-Pacific region. We are proud to support suppliers, operators, and regulators with trusted compliance expertise that helps bring products to market efficiently and responsibly. Our global experience, combined with our strong regional knowledge, allows us to help our customers grow confidently in regulated gaming markets throughout Asia and beyond.”
BMM Testlabs continues to expand its support of regulated gaming markets worldwide through its global network of laboratories and technical experts, helping customers achieve faster market access while maintaining the highest standards of quality, security and regulatory compliance.
The post BMM Testlabs to Exhibit at SiGMA Asia Summit 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet
Amusnet Hosts Second Charity Run to Empower Bulgarian Athletes
For a second consecutive year, Amusnet united employees, families, friends and sports enthusiasts around a meaningful cause through the Amusnet Charity Run. It is a corporate initiative combining active lifestyles, teamwork and social impact. The event was initiated by Konstantin Ivanov, Director, Engineering Casino at Amusnet, and has quickly become a growing tradition within the company.
This year’s edition attracted nearly 200 participants, including representatives from almost every division across the organisation, with especially strong involvement from the technical, product, compliance and production teams. Employees took part alongside family members and friends, turning the event into a celebration of community spirit and shared values.
The initiative aims to support athletes from the National Paralympic Organisation in their preparation for upcoming national and international competitions. For every kilometre completed, Amusnet donated funds to the Organisation in support of the athletes and their future participation in competitions, reflecting the idea that sport unites people, builds resilience and drives positive change.
Participants collectively covered an impressive 960 kilometres, and the atmosphere throughout the event reflected strong engagement and enthusiasm across all levels of the company, from employees and specialists to division leads and management representatives. Many colleagues joined the initiative for a second consecutive year, further reinforcing the event’s importance within the company culture.
“This event is a sporting challenge for us, but also reflects the spirit of solidarity and responsibility shared across the company. Seeing so many colleagues and their families personally support this cause proves that when people unite around a meaningful mission, they can create real impact,” said Konstantin Ivanov, Director, Engineering Casino at Amusnet and initiator of the Charity Run.
Ilia Lalov, Chairman of the National Paralympic Federation, said: “Support like this is invaluable for our athletes. Beyond the financial contribution, initiatives such as the Amusnet Charity Run send a strong message of respect, inclusion, and encouragement to the entire Paralympic community. We are grateful to everyone who stood behind this cause.”
The post Amusnet Hosts Second Charity Run to Empower Bulgarian Athletes appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet Greece
Amusnet Goes Live with Superbet in Greece
Amusnet Greece has launched its portfolio on Superbet.gr, marking an important step in strengthening its presence in the Greek regulated market.
Through this partnership, the players can now enjoy a selection of Amusnet’s most popular and proven titles, known for their engaging gameplay, reliability and high-quality design. The rollout features 69 top-performing titles, providing a robust selection of content from day one.
The initial release for Greece includes world-renowned games such as Shining Crown and Shining Crown Buy Bonus, the 14 Golden Coins Link Jackpot titles and the popular “Hot” series featuring Super Hot, Power Hot and Burning Hot. These games offer players a balanced mix of classical mechanics and modern features, tailored to the local audience’s preferences.
“We are grateful to be part of Superbet’s entry into the Greek market and excited about the opportunities this partnership brings. With our strong local presence and proven performance in the market, we are confident we can support Superbet in building a competitive and engaging offering from day one,” said Jelena Stankovic, Director at Amusnet Greece.
“Partnering with Amusnet, a globally renowned provider with strong traction in the Greek market, marks another milestone in our ambitious growth journey, while elevating our commitment to delivering a next-level, immersive entertainment experience for our customers,” said Stathis Leontaritis, Casino Lead at Superbet Greece.
The launch further reinforces Amusnet’s commitment to expanding its footprint in key regulated markets while delivering tailored, high-quality content to local audiences through trusted partners like Superbet.
The post Amusnet Goes Live with Superbet in Greece appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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