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Chris Rock brings Las Vegas to the UK in BetMGM’s Launch Advertising Campaign

Published

2 years ago

September 25, 2023

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Reading Time: 2 minutes

BetMGM, the newly launched UK iGaming and online sports betting brand from MGM Resorts International, unveiled its first advertising campaign, featuring stand-up comedian, actor and certified gold standard Hollywood icon, Chris Rock.

Having recently launched the brand, the fully integrated campaign reflects how BetMGM provides the best Las Vegas has to offer, bringing entertainment to the UK betting industry and introducing a new golden era in sports and online casino.

The campaign showcases globally recognised multi-award-winning entertainer, Chris Rock, travelling in a gold speedboat from the Bellagio Fountains to the Thames. The campaign aims to drive awareness of the brand and its “golden” offers and products, with Chris Rock sharing details on price boosts, enhanced bonuses and the industry leading free to play £2m prize for predicting six correct Premier League scores – “Golden Goals” – as well as exclusive BetMGM content and one of the largest jackpots in the UK; currently totalling £15.4m.

In addition to the hero campaign, which has been developed in collaboration with London-based creative agency Recipe; they have produced a responsible gambling advert, dedicated to ensuring consumers keep their play safe.

Sam Behar, UK Director of BetMGM, said: “We are incredibly excited to launch BetMGM in the UK and give customers something new. This campaign leverages the heritage of MGM Resorts’ best-in-class Las Vegas entertainment to deliver a unique proposition to the UK market. Alongside standout promotions and our A-list ambassador Chris Rock, this campaign clearly demonstrates BetMGM’s commitment to bringing a fresh and entertaining approach to the market. It’s showtime!”

Dan Jacobs, Chief Creative Officer at Recipe, said: “It’s been a real privilege to support in the launch of BetMGM in the UK. From minute one, the ambition from everyone was to stand out in the market. Chris Rock, in a gold boat, with a lion, in the Fountains of Bellagio does exactly that!”

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Conferences

HIPTHER Prague Summit 2026 Announces No-Limit Free Tickets Initiative for Industry Operators, Affiliates, Startups and Students

Published

10 minutes ago

January 14, 2026

Wladimir P.

hipther-prague-summit-2026-announces-no-limit-free-tickets-initiative-for-industry-operators,-affiliates,-startups-and-students

HIPTHER, the host of Europe’s premier boutique gaming and tech summits, today revealed a No-Limit Free Tickets program for the HIPTHER Prague Summit 2026, scheduled for 24–25 March 2026 at Vienna House by Wyndham Andel’s Prague.

With the summit celebrating its 10th anniversary, HIPTHER is expanding access more than ever – providing free entry to iGaming operators, affiliates, startups, and students eager to enhance their insight into how technology, regulation, and innovation are influencing the future of heavily regulated digital sectors.

Under the theme “Decoding the Future: 10 Years of Impact,” the 2026 edition unites senior leaders, regulators, founders, and C-suite executives from various sectors including gaming, technology, fintech, artificial intelligence, blockchain, payments, compliance, and digital governance.

The initiative demonstrates HIPTHER’s enduring dedication to knowledge exchange, industry accessibility, and constructive conversation.

“Over the past decade, this industry has grown because knowledge was shared, doors were opened, and people took the time to give back,” said Zoltan Tundik, Co-Founder and Head of Business at HIPTHER. “With the HIPTHER Prague Summit 2026, we’re deliberately removing barriers to access. Whether you’re an operator, an affiliate, a startup founder, or a student taking your first steps, the future of this industry is stronger when everyone has a seat at the table.”

A Summit Built on Substance

The HIPTHER Prague Summit 2026 features:

Three parallel content stages covering compliance & operations, AML & digital finance, and technology & innovation
A dedicated HIPTHER Academy track offering hands-on workshops, practical toolkits, and certification programs
In-depth discussions on regulatory evolution, AML & KYC, payments, AI, blockchain, esports, marketing & SEO, data, product strategy, and leadership
A curated environment designed for informed dialogue and long-term professional connections, rather than mass-expo dynamics

Who Can Apply for a Free Ticket

The No-Limit Free Tickets initiative is open to:

iGaming Operators
Affiliates
Startups
Students studying and/or interested in gaming, technology, fintech, regulation, compliance, AI, blockchain, and digital innovation

Free tickets will be available until 23 March 2026 or until the venue reaches full capacity.

How to Claim a Free Pass

Eligible participants can request their free delegate pass by emailing:

[email protected]

Requests will be reviewed by the HIPTHER team, and approved applicants will receive full summit access.

About HIPTHER

HIPTHER is a boutique event organizer and media brand focused on gaming, technology, fintech, and regulatory ecosystems across Europe. Known for its Prague, Baltics, and Warsaw summits, HIPTHER delivers high-value conferences designed around expert insight, cross-industry dialogue, and meaningful networking.

More information: hipther.com/events

The post HIPTHER Prague Summit 2026 Announces No-Limit Free Tickets Initiative for Industry Operators, Affiliates, Startups and Students appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Dynabit Gaming

Dynabit Gaming and SOFTSWISS Game Aggregator Join Forces to Bring Fresh Slots to Operators

Published

1 hour ago

January 14, 2026

Wladimir P.

dynabit-gaming-and-softswiss-game-aggregator-join-forces-to-bring-fresh-slots-to-operators

Dynabit Gaming is thrilled to reveal a new collaboration with SOFTSWISS Game Aggregator, a top supplier of aggregation services for the iGaming sector.

This partnership expands our collection of quick, lightweight, and player-endorsed slot games — which include a straightforward, user-friendly interface and compatibility with all key fiat, social, and crypto currencies — to a broader range of operator partners, providing captivating content that fuels growth.

Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator: “Our partnership with Dynabit Gaming perfectly showcases how the Game Aggregator’s technical performance and integration efficiency continue to be key factors for our partners. Dynabit’s lightweight, player-tested slots with flexible RTP and multi-currency support integrate seamlessly, allowing operators to deliver fast, engaging experiences without complexity.”

Vika Prudnyk, Chief Commercial Officer at Dynabit Gaming: “SOFTSWISS has built a strong reputation for reliability, scalability, and global reach, making it an ideal partner for Dynabit Gaming. Their aggregator enables our high-performing slots to reach both real money and social operators in key markets faster.”

This collaboration enables operator partners to provide quick, thrilling slot games with smooth integration, complete compliance, and a consistently dependable player experience.

The post Dynabit Gaming and SOFTSWISS Game Aggregator Join Forces to Bring Fresh Slots to Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Adam Smart Director of Product Gaming at AppsFlyer

AppsFlyer State of Gaming Report: AI Is Flooding Mobile Gaming Marketing Channels and Raising the Cost of Standing Out

Published

1 hour ago

January 14, 2026

GamingAmericas.com

appsflyer-state-of-gaming-report:-ai-is-flooding-mobile-gaming-marketing-channels-and-raising-the-cost-of-standing-out

State of Gaming for Marketers 2026 reveals how AI-driven scale, global UA spend, and China-based publishers are reshaping mobile gaming competition

AppsFlyer, the Modern Marketing Cloud, today released the State of Gaming for Marketers 2026, an in-depth analysis of how AI, creative scale, and rising paid pressure reshaped mobile gaming marketing in 2025. Drawing on AppsFlyer data, the report examines how studios adapted as marketing activity expanded faster than player attention.

In 2025, AI-enabled production coincided with a sharp increase in advertising across iOS and Android. Creative output scaled rapidly across all spending tiers, with top gaming advertisers producing between 2,400 and 2,600 creative variations per quarter, up 25–30% YoY. That expansion increased pressure on paid acquisition channels. Paid install share rose 10% YoY across iOS and Android, while ad impressions increased 20%, indicating a significant rise in the number of ads competing for the same pool of players. To manage rising marketing volume and fragmentation, AI-enabled tools became a common part of daily workflows with 46% of AI assistant queries focused on reporting and performance breakdowns, reflecting the need for faster visibility as data volumes grew.

“AI has dramatically increased the speed and volume at which games and marketing assets reach the market,” says Adam Smart, Director of Product, Gaming at AppsFlyer. “The result is not a shortage of creativity, but a surplus of it. As paid activity and creative supply expand faster than player attention, marketing success depends on how effectively teams can measure, interpret, and act on an increasing volume of fragmented signals.”

Additional key insights from the State of Gaming for Marketers 2026

Global gaming app UA spend reached $25B in 2025. Midcore UA spend increased 28% YoY on iOS, while Android spend remained largely flat.
● China-headquartered publishers increased their share of global gaming UA spend. Their share grew by 26% YoY in the UK, and 22% globally, with gains strongest on Android.
● iOS paid installs reached record highs. Share in the UK rose across Casino (+13%), Hypercasual (+10%), and Midcore (+30%).
● iOS advertisers expanded media mix to find incremental scale. iOS gaming advertisers increased the number of media sources they used by up to 15% YoY, reflecting growing fragmentation and the need to diversify beyond core channels.
● AI is still used primarily to manage marketing scale, not strategy. With 46% of AI assistant queries focused on reporting and performance breakdowns, teams are using AI to keep pace with rising data volumes rather than replace decision-making, but some genres are already employing more complex tasks and asks.

Methodology

AppsFlyer’s State of Gaming for Marketers 2026 is based on anonymized, aggregated data from 9.6 thousand gaming apps worldwide, analyzing 24.8 billion total installs, including 14.1 billion paid installs, alongside ad spend, creative production, monetization, AI-assisted workflows, and media source usage across iOS and Android during 2025.

The full report is available at: appsflyer.com/resources/reports/gaming-marketers/

The post AppsFlyer State of Gaming Report: AI Is Flooding Mobile Gaming Marketing Channels and Raising the Cost of Standing Out appeared first on Americas iGaming & Sports Betting News.