Latest News
Chris Rock brings Las Vegas to the UK in BetMGM’s Launch Advertising Campaign
BetMGM, the newly launched UK iGaming and online sports betting brand from MGM Resorts International, unveiled its first advertising campaign, featuring stand-up comedian, actor and certified gold standard Hollywood icon, Chris Rock.
Having recently launched the brand, the fully integrated campaign reflects how BetMGM provides the best Las Vegas has to offer, bringing entertainment to the UK betting industry and introducing a new golden era in sports and online casino.
The campaign showcases globally recognised multi-award-winning entertainer, Chris Rock, travelling in a gold speedboat from the Bellagio Fountains to the Thames. The campaign aims to drive awareness of the brand and its “golden” offers and products, with Chris Rock sharing details on price boosts, enhanced bonuses and the industry leading free to play £2m prize for predicting six correct Premier League scores – “Golden Goals” – as well as exclusive BetMGM content and one of the largest jackpots in the UK; currently totalling £15.4m.
In addition to the hero campaign, which has been developed in collaboration with London-based creative agency Recipe; they have produced a responsible gambling advert, dedicated to ensuring consumers keep their play safe.
Sam Behar, UK Director of BetMGM, said: “We are incredibly excited to launch BetMGM in the UK and give customers something new. This campaign leverages the heritage of MGM Resorts’ best-in-class Las Vegas entertainment to deliver a unique proposition to the UK market. Alongside standout promotions and our A-list ambassador Chris Rock, this campaign clearly demonstrates BetMGM’s commitment to bringing a fresh and entertaining approach to the market. It’s showtime!”
Dan Jacobs, Chief Creative Officer at Recipe, said: “It’s been a real privilege to support in the launch of BetMGM in the UK. From minute one, the ambition from everyone was to stand out in the market. Chris Rock, in a gold boat, with a lion, in the Fountains of Bellagio does exactly that!”
ClearStake
Star Sports adopts ClearStake’s bank-based solution for player verification
Independent bookmaker Star Sports has partnered with ClearStake to enhance its player verification and compliance procedures using secure bank-driven verification technology.
The collaboration will enable Star Sports to incorporate ClearStake’s newly-introduced ID by Bank solution.
The product enables users to confirm their identity in seconds through their banking app, eliminating the requirement for document submissions and manual assessments. It results in a notable rise in the success rate of verification processes, which consequently boosts the number of depositing players while decreasing fraud and operational costs.
Star Sports will utilize ClearStake’s current affordability and source of funds technology.
Flynn Goward, Managing Director of Star Sports, said: “We’re always looking for ways to make the player journey smoother without compromising on compliance. ClearStake’s technology gives us exactly that balance. It’s been simple to integrate and we’re already seeing faster verification and fewer hurdles for genuine customers.”
Martin Burt, CEO of ClearStake, added: “Star Sports is one of the most recognised and trusted betting brands in the UK, so we’re thrilled to be helping them enhance their verification processes. By adopting ID by Bank alongside our affordability and source of funds tools, they’re setting the benchmark for what modern player verification should look like.”
ID by Bank has been implemented by several other major UK operators in recent weeks and is transforming the way operators authenticate players online, resulting in significantly improved pass rates, lowered operational costs and fraud, as well as enhanced FTD conversion rates.
The post Star Sports adopts ClearStake’s bank-based solution for player verification appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
iGaming
Menace sets new retention benchmark
Just three months after its launch, disruptive new iGaming brand Menace is reporting performance data showing player loyalty well above established market benchmarks.
Menace’s flagship crash game has delivered an average day 1 retention rate of 26%, exceeding the top end of market benchmarks of around 20–22% for comparable titles.
Player loyalty extends beyond initial engagement. During peak months in December and January, Menace recorded day 7 retention of 24–25%, placing it at the very top of industry performance ranges.
The success is partly attributed to Menace’s integrated games studio, Ebaka Games. Around 80% of Menace users played an Ebaka title during a three-month period of exclusivity.
Menace founder Dmitry Belianin said:
“From day one, our goal was not just to launch another operator but to build an ecosystem where content and platform are engineered together for long-term engagement. The early retention data shows that when a studio and an operator act as one product organisation, you can achieve loyalty levels that traditional integration models struggle to reach.”
Ebaka Games content was first launched exclusively with Menace alongside a major brand awareness campaign. Following its proven performance, the content is now available to third-party operators.
These metrics place Menace among the sector’s stickiest operators, with players returning at unusually high rates for a newly-launched brand.
The post Menace sets new retention benchmark appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI
BetConstruct AI Charts a New Course for Brazil’s iGaming Market at SBC Summit Rio 2026
BetConstruct AI is thrilled to share its involvement in the SBC Summit Rio 2026, taking place from March 4-5 at the Riocentro in Rio de Janeiro. As Brazil enters its second year of complete regulation, BetConstruct AI emerges at this critical market moment to present a vision of technological empowerment and strategic independence.
At Stand A230, attendees will find an extensive range of AI-powered solutions tailored to satisfy the expectations of the Brazilian crowd. The exhibition highlights the top-tier Sportsbook and Casino Platforms, designed to expand quickly while ensuring peak performance levels.
Apart from the main platforms, BetConstruct AI supplies the necessary framework for a leading online brand. This encompasses CMS Pro, a tailored content management system that enables operators to oversee their complete business from one unified platform, and SpringBuilder X, our mobile-centric, SEO-focused drag-and-drop website creator that removes the necessity for technical expertise. Advancing customization, BetChain AI provides an innovative method to design and develop iGaming sites more efficiently and intelligently, granting partners complete creative authority. These essential tools are crafted to operate in complete synergy with our advanced intelligence layer, establishing a smooth connection between an impressive user interface and intricate back-end automation.
At the heart of the exhibition lies the BetConstruct AI Suite, an advanced set of tools designed to streamline and enhance the operator’s experience.
This encompasses:
●CRM AI: Delivering deep behavioral insights to enhance player retention.
●Umbrella AI: Providing real-time risk management and automated player protection.
●AI Game Recommendation System: Ensuring personalized content delivery to maximize engagement.
●Betting Mate: An intuitive AI companion that elevates the player experience with real-time stats and insights.
Demonstrating its dedication to the long-term success of the Brazilian market, BetConstruct AI will emphasize its unique “The Choice to Grow” initiative. This performance-driven program aims to incentivize partners that reach a 16.67% growth in GGR each quarter. Achieving these goals across a wide array of products – such as Sportsbook, Virtual Sports, and partner brands like PopOK Gaming and CreedRoomz – enables operators to receive a 51% invoice discount every third month, plus exclusive service advantages and tournament participation.
BetConstruct AI encourages all industry stakeholders, operators, and media representatives to stop by Stand A230 at Riocentro. The team will be present during the summit to showcase how a connected, AI-driven ecosystem enables partners to select the route of innovation, efficiency, and market leadership in the Brazilian market.
The post BetConstruct AI Charts a New Course for Brazil’s iGaming Market at SBC Summit Rio 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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