Latest News
Chris Rock brings Las Vegas to the UK in BetMGM’s Launch Advertising Campaign
BetMGM, the newly launched UK iGaming and online sports betting brand from MGM Resorts International, unveiled its first advertising campaign, featuring stand-up comedian, actor and certified gold standard Hollywood icon, Chris Rock.
Having recently launched the brand, the fully integrated campaign reflects how BetMGM provides the best Las Vegas has to offer, bringing entertainment to the UK betting industry and introducing a new golden era in sports and online casino.
The campaign showcases globally recognised multi-award-winning entertainer, Chris Rock, travelling in a gold speedboat from the Bellagio Fountains to the Thames. The campaign aims to drive awareness of the brand and its “golden” offers and products, with Chris Rock sharing details on price boosts, enhanced bonuses and the industry leading free to play £2m prize for predicting six correct Premier League scores – “Golden Goals” – as well as exclusive BetMGM content and one of the largest jackpots in the UK; currently totalling £15.4m.
In addition to the hero campaign, which has been developed in collaboration with London-based creative agency Recipe; they have produced a responsible gambling advert, dedicated to ensuring consumers keep their play safe.
Sam Behar, UK Director of BetMGM, said: “We are incredibly excited to launch BetMGM in the UK and give customers something new. This campaign leverages the heritage of MGM Resorts’ best-in-class Las Vegas entertainment to deliver a unique proposition to the UK market. Alongside standout promotions and our A-list ambassador Chris Rock, this campaign clearly demonstrates BetMGM’s commitment to bringing a fresh and entertaining approach to the market. It’s showtime!”
Dan Jacobs, Chief Creative Officer at Recipe, said: “It’s been a real privilege to support in the launch of BetMGM in the UK. From minute one, the ambition from everyone was to stand out in the market. Chris Rock, in a gold boat, with a lion, in the Fountains of Bellagio does exactly that!”
Canada
CasinoCanada announces partnership with FortuneJack casino
CasinoCanada.com has established a partnership with FortuneJack crypto casino to support brand visibility and drive traffic to the platform across non-regulated Canadian markets.
CasinoCanada will create and publish informational content highlighting FortuneJack’s features and gaming portfolio. The content will be integrated into CasinoCanada’s review and comparison sections to expand coverage and improve user navigation.
CasinoCanada is an online casino guide focused on the Canadian market, operated by SEOBROTHERS.
Eugene Ravdin, Head of PR at SEOBROTHERS, stated: “Our objective is to provide users with structured information about FortuneJack’s platform and support consistent traffic development. With crypto casinos rapidly growing in popularity and becoming an increasingly important segment of the iGaming industry, we see strong potential in this direction and aim to help users navigate it with clarity and confidence.”
Established in 2012, FortuneJack is an online cryptocurrency casino platform offering over 3,500 games, including more than 2,700 slot titles. The platform features providers such as Pragmatic Play, Yggdrasil, Betsoft Gaming, Red Tiger, GameArt, and PG Soft.
FortuneJack’s live casino section includes up to 135 games, along with betting options across 50 sports. FortuneJack is operated by PlayWave SRL, registered and licensed under Anjouan laws.
Sally Betanishvili, Brand Manager at FortuneJack commented: “At FortuneJack, Since 2014 our priority is staying at the forefront of the iGaming evolution by offering a premier crypto-gaming experience. Partnering with CasinoCanada allows us to bring our extensive portfolio of over 6000+ games to a wider Canadian audience that values transparency and variety. We are excited to work with a partner that shares our commitment to helping players navigate the exciting world of crypto casinos with confidence.”
The partnership will focus on ongoing content development, increased platform visibility, and user acquisition initiatives across CasinoCanada’s media channels.
The post CasinoCanada announces partnership with FortuneJack casino appeared first on Americas iGaming & Sports Betting News.
Coco Rush
Million Games Releases its Latest Video Slot Coco Rush
Million Games has released Coco Rush, a feature-driven video slot combining Cash Collect mechanics, RushReel bonuses and fixed jackpot functionality.
Developed in collaboration with Million Stars partner studio Yugo Workshop, Coco Rush introduces a vibrant island theme centred around the Golden Mask, a character that reflects the game’s dynamic and unpredictable gameplay.
The title is built on a 5×3 reel layout with 20 paylines and low volatility, offering accessible gameplay supported by strong feature frequency.
At the core of the game is the Mystery Mask mechanic, where all Mask Symbols transform at the end of each spin into either matching paying symbols or Coins and Collector symbols that trigger the Cash Collect Feature.
The Cash Collect Feature includes three fixed jackpots:
• Mega – 1000x base bet
• Major – 200x base bet
• Mini – 50x base bet
An additional RushReel feature can unlock during spins, awarding multipliers or extra Mask Symbols that enhance both base game and bonus payouts.
“Coco Rush is a great example of how our Million Stars partners continue to evolve and push their craft,” said Thomas Nimstad, CEO of Million Games.
“Yugo Workshop has taken proven mechanics and refined them into something that feels both familiar and fresh, witha clear focus on player engagement and repeat play. It’s exactly the kind of progression we want to support and bring to market.”
Coco Rush offers a maximum win potential of 5000x the bet and is now available for operators and aggregators via the Million Games distribution network.
The post Million Games Releases its Latest Video Slot Coco Rush appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Himmel & Hölle
Hölle Games Releases its Latest Video Slot Himmel & Hölle
Hölle Games has released its latest video slot Himmel & Hölle.
This 3×3 title positions an Angel on one side, and a Demon on the other with a tight 5 paylines for that medium-high volatility. A couple of nifty features are included too: players can win Respins with the Expanding Wilds feature. Land either of the Angel or Demon Wilds to trigger an expansion, and then a wheel game. That wheel game pays out up to 500x the bet, and there are also Ladder and Gamble mini-games available, for the more diabolical volatility hunters.
The game also features a thumping Eurodance styled soundtrack.
Lucifer the Light-Bringer and landlord of hell himself, said: “The team have blended two cosmological themes into one beautiful canvas – with top notch graphical fidelity and a very well balanced paytable, I could play this for eternity.”
Hölle Games is a fully independent “Made in Germany” video slots studio. With licences for MGA, Sweden, Greece, UK and ISO 27001 certification, they not only focus on providing “Classic” games German players love, such as Fruits, Bells XL and Höllische Sieben, but also produce a “Premium” series of slots with unique artwork and cutting-edge game concepts. These often carry distinctive German product names that most Germans will instantly recognise, such as “Holla die Waldfee”. Furthermore, Hölle Games has produced a new and unique game mechanic called “Bonus Spin”, a player friendly and compliant solution for the German tax regulation, which they have invited other studios to freely use.
The post Hölle Games Releases its Latest Video Slot Himmel & Hölle appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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