Balkans
Nikola Jokić Becomes the First Brand Ambassador of Superbet in Serbia
Nikola Jokić, iconic NBA Champion and NBA Finals MVP, has become the first brand ambassador of Superbet in Serbia. The ambassadorship agreement extends across all Superbet brands and CSR initiatives in Serbia.
Nikola Jokić plays centre for the Denver Nuggets of the National Basketball Association (NBA). He won the NBA Championship with Denver Nuggets in the 2022-23 season, while also being the NBA Finals Most Valuable Player (MVP) for the same season.
Furthermore, Nikola Jokić is a five-time NBA All-Star player, has been named to the All-NBA Team on five occasions and won the NBA Most Valuable Player (MVP) award for the 2020-21 and 2021-22 seasons. One of the most beloved athletes in Serbia, he was part of the Serbian basketball national team with which he won a silver medal at the 2016 Summer Olympics held in Rio de Janeiro (Brazil).
Thanassis Kanouris, Country Manager of Superbet Serbia: “We are thrilled and honored that Nikola Jokić has become part of the Superbet team. He is an amazing athlete, who stands out from everyone else, as he is the type of player who focuses on the team’s objectives, a quality that aligns seamlessly with our core values.
“Nikola’s reputation as one of the world’s premier basketball players, with a track record of outstanding achievements, is a testament to his unique talent and global appeal. We are proud to partner with him through this ambassadorship agreement, aiming to highlight his exceptional qualities and inspire audiences through his values.
“Furthermore, having Nikola Jokić as our brand ambassador is an ideal way for us to introduce the Superbet brand and our unique entertainment products in Serbia.
“Unity and collaboration are in our brand DNA, while Nikola’s motto is that the most important thing is to assist. That makes us and him driven by the same goal: to excite millions of sports fans across the world.
“Serbia is a strategic market for Superbet’s expansion in the wider European region and having such an iconic athlete in our team is an exciting opportunity and a sign of respect for local sports fans.”
Nikola Jokić said: “I am delighted to team up with Superbet, a company renowned for the unique way in which they connect fans across Europe with the thrilling world of sports. As a professional athlete, I’m deeply committed to enhancing the fan experience, and that’s perfectly aligned with Superbet’s mission.
“The Superbet team is highly professional, while also showing great care and respect for the needs of their customers. Even more, I appreciate the importance given by the company towards responsible gaming and that was one of the key aspects which convinced me to partner up with this amazing brand.
“I believe that the passion they invest in nurturing sports communities will have a strong impact in the years to come. Together we can build a sustainable future for the Superbet brand, working on long-term plans and discovering new synergies.
“My partnership with Superbet has been nothing short of fantastic so far, and I can’t wait to create exhilarating moments together for fans in Serbia and beyond.”
AdmiralBet Serbia
Digitain Enters into Multi-Vector Collaboration with AdmiralBet Serbia
Digitain has entered into a large-scale, multi-vector collaboration with AdmiralBet Serbia, strengthening its presence in the regulated Serbian market.
Under a unified strategic framework, AdmiralBet Serbia will integrate its proprietary Sportsbook alongside live casino content from Imagine Live, fast and crash games from Galaxsys, and aggregation services from Relum. The agreement brings multiple core verticals and brands together within one scalable ecosystem.
Designed for performance and flexibility, the collaboration enables AdmiralBet Serbia to enhance operational efficiency, expand its product portfolio, and drive sustainable growth in a competitive regulated environment.
Ani Mkrtchyan, Chief Sales Officer at Digitain, said: “Our partnership with AdmiralBet Serbia highlights the value of well-structured, multi-vector agreements in driving long-term success. Bringing multiple core capabilities together within a single framework allows our partner to scale effectively while retaining the flexibility needed in a highly regulated and competitive market. We believe this agreement establishes a strong foundation for sustainable growth.”
Stefan Lijeskić, Director of Online Gaming at AdmiralBet Serbia, added: “Partnering with Digitain is a significant step in the evolution of our portfolio. The multi-vector nature of this agreement enables us to advance multiple areas of our operations at once, while maintaining stability and scalability for the future. Digitain’s expertise and technological capabilities make them a reliable partner as we continue to expand in the Serbian market.”
The post Digitain Enters into Multi-Vector Collaboration with AdmiralBet Serbia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet
Amusnet Unveils Casino Engineering and Technology Milestones Achieved in 2025
As Amusnet marks ten years of growth and trusted partnerships, the company announced successful completion of major engineering and technology initiatives in 2025. These advancements strengthen its technical infrastructure and enhance operator performance and player engagement.
After a year of focused development, Amusnet has rolled out significant upgrades to its Bonus Platform and Promotional Tools, reinforcing its commitment to delivering scalable, high-impact solutions for the iGaming market.
“These advancements translate directly into value for our partners – faster deployment, deeper player engagement, and greater control over performance-driven campaigns. I would like to sincerely thank our teams for their dedication and expertise in bringing these innovations to life,” said Lazar Agatonovic, CTO of Amusnet.
Redefining the Player Experience: New Bonus Platform & Promotional Tools
Since its release in September, the Bonus Platform has undergone several strategic updates, reinforcing its role as a central tool and providing operators enhanced flexibility through a range of key features. The new Bonus Hub component streamlines the management of Lucky Spins, Cash Bomb Jackpots and Tournaments, while the high-adrenaline Countdown Free Spins feature maximises player retention with unlimited spins for a fixed duration. Finally, enhanced Scoring Flexibility provides finer campaign control by allowing the inclusion or exclusion of Bonus Money bets in player scoring.
Complementing this platform is the official launch of the Amusnet Tournament Tool, which introduces dynamic competitive elements to the casino lobby. New capabilities include Buy-In Tournaments, where players join by a fixed amount, and a Buy-In Progressive Prize Pool that grows dynamically based on contributions. Additionally, the Tournaments Free Spins Prize Type enables the automatic awarding of fixed free spins to participants, streamlining the reward process.
In 2025, Amusnet completed a Client Portal Redesign, delivering a sleek UI/UX overhaul. This upgrade is further strengthened by the massive rollout of 146 specialized VIP game titles, which provide exclusive experiences for high-value players and help operators grow with confidence. With an intuitive interface, improved navigation and a suite of advanced features, the portal offers a comprehensive hub for accessing essential resources, game portfolios, market insights and brand materials.
“Our client portal redesign reflects how we work with our partners every day – by listening, adapting, and delivering solutions that help approximately 2,000 users worldwide grow their casino platforms with confidence. We see ourselves not just as a technology provider, but as a long-term partner invested in our clients’ success,” said Sami Dogmush, Delivery Manager, Casino Engineering and Tech.
The jackpot portfolio also saw major expansions with the official Go-Live of the Golden Coins Link Jackpot and the Cash Bomb Jackpot, both designed to drive engagement through thrilling, multi-tiered winning opportunities. By combining dynamic mechanics with seamless integration, these jackpot offerings reinforce its position as a technology-driven provider, enabling operators to offer more engaging, flexible and scalable gaming solutions that drive both retention and revenue.
These engineering milestones celebrate ten years of success by setting the stage for the future. Amusnet remains dedicated to evolving with passion, delivering the advanced technology and immersive experiences that will define the next era of iGaming.
The post Amusnet Unveils Casino Engineering and Technology Milestones Achieved in 2025 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Balkans
Expanse Studios Signs Content Distribution Deal with Lobbet
Expanse Studios, a subsidiary of Golden Matrix Group, has signed a content distribution agreement with Lobbet, a licensed sports betting and iGaming operator in Montenegro and part of the Fortuna Entertainment Group (FEG). The distribution will be delivered through DualSoft, a leading aggregation platform with an established footprint across regulated European markets.
Under the agreement, Lobbet will integrate Expanse Studios’ proprietary iGaming content into its online offering, expanding the availability of Expanse titles within the Montenegrin regulated market. DualSoft will facilitate distribution and technical integration, enabling scalable deployment across its broader operator network.
The transaction further strengthens Expanse Studios’ presence in regulated European markets and supports Golden Matrix Group’s broader B2B growth strategy. DualSoft represents a high-potential distribution channel, serving more than ten active operators across multiple regulated jurisdictions, with additional expansion planned.
Lobbet operates in Montenegro as part of Fortuna Entertainment Group, one of the largest betting operators in Central Europe, which recently entered the Montenegrin market through the acquisition of Lob, reflecting growing institutional confidence in the country’s regulated gaming sector.
“This agreement reflects our approach to regulated market expansion across Europe, through scalable B2B distribution. Working with DualSoft allows us to reach high-quality operators such as Lobbet while creating optionality across a broader network of regulated markets. Our focus remains on disciplined growth through partners that operate within clear regulatory frameworks,” said Damjan Stamenkovic, CEO of Expanse Studios.
The post Expanse Studios Signs Content Distribution Deal with Lobbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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