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Nikola Jokić Becomes the First Brand Ambassador of Superbet in Serbia

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Nikola Jokić, iconic NBA Champion and NBA Finals MVP, has become the first brand ambassador of Superbet in Serbia. The ambassadorship agreement extends across all Superbet brands and CSR initiatives in Serbia.

Nikola Jokić plays centre for the Denver Nuggets of the National Basketball Association (NBA). He won the NBA Championship with Denver Nuggets in the 2022-23 season, while also being the NBA Finals Most Valuable Player (MVP) for the same season.

Furthermore, Nikola Jokić is a five-time NBA All-Star player, has been named to the All-NBA Team on five occasions and won the NBA Most Valuable Player (MVP) award for the 2020-21 and 2021-22 seasons. One of the most beloved athletes in Serbia, he was part of the Serbian basketball national team with which he won a silver medal at the 2016 Summer Olympics held in Rio de Janeiro (Brazil).

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Thanassis Kanouris, Country Manager of Superbet Serbia: “We are thrilled and honored that Nikola Jokić has become part of the Superbet team. He is an amazing athlete, who stands out from everyone else, as he is the type of player who focuses on the team’s objectives, a quality that aligns seamlessly with our core values.

“Nikola’s reputation as one of the world’s premier basketball players, with a track record of outstanding achievements, is a testament to his unique talent and global appeal. We are proud to partner with him through this ambassadorship agreement, aiming to highlight his exceptional qualities and inspire audiences through his values.

“Furthermore, having Nikola Jokić as our brand ambassador is an ideal way for us to introduce the Superbet brand and our unique entertainment products in Serbia.

“Unity and collaboration are in our brand DNA, while Nikola’s motto is that the most important thing is to assist. That makes us and him driven by the same goal: to excite millions of sports fans across the world.

“Serbia is a strategic market for Superbet’s expansion in the wider European region and having such an iconic athlete in our team is an exciting opportunity and a sign of respect for local sports fans.”

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Nikola Jokić said: “I am delighted to team up with Superbet, a company renowned for the unique way in which they connect fans across Europe with the thrilling world of sports. As a professional athlete, I’m deeply committed to enhancing the fan experience, and that’s perfectly aligned with Superbet’s mission.

“The Superbet team is highly professional, while also showing great care and respect for the needs of their customers. Even more, I appreciate the importance given by the company towards responsible gaming and that was one of the key aspects which convinced me to partner up with this amazing brand.

“I believe that the passion they invest in nurturing sports communities will have a strong impact in the years to come. Together we can build a sustainable future for the Superbet brand, working on long-term plans and discovering new synergies.

“My partnership with Superbet has been nothing short of fantastic so far, and I can’t wait to create exhilarating moments together for fans in Serbia and beyond.”

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Balkans

Amusnet Named Leading Software Company in Bulgaria

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Amusnet has been recognised as the leading software company in 2024, according to the annual Digitalk 101 ranking of the largest IT companies in Bulgaria – one of the most reputable and widely recognised industry rankings in the country. This recognition comes on the back of a 16% year-over-year revenue increase.

Amusnet is a leading all-casino solutions provider, recognised for delivering top-performing products and innovative solutions across 35 global markets. The company was founded in 2016 and in less than a decade has become one of the leading employers in the sector with a workforce of over 850 professionals operating from multiple international locations.

Ivo Georgiev, CEO of Amusnet, said: “The tech market is developing at an unprecedented pace, and to be a leader, you need to not just follow trends, but create them. At Amusnet, we believe that innovation is the result of the courage to think globally and act sustainably. That is why we invest in talent, new technologies, and creative solutions that not only meet the needs of today’s market but also shape it for tomorrow.”

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The iGaming industry is among the fastest-growing sectors worldwide. Continuous growth is made possible by the implementation of new technologies and functionalities, as well as by the flexible adaptation to current market trends and demands. According to the company, key factors for success also include the ability to adjust to the specifics of individual markets, along with a deep understanding and strict compliance with regulatory frameworks across different jurisdictions.

Amusnet also tops another sub-ranking – Information and Communications Technology (ICT) export, with approximately 91% of its revenue generated from international markets. In 2025, the company continues to grow its operations and teams in Bulgaria, Romania, Serbia, Croatia, Greece, Spain, Italy, Malta, Georgia and Armenia, while actively expanding its presence in Latin America, with a focus on Brazil, Argentina, Mexico, Colombia and Peru.

Amusnet’s achievements throughout the year have also been recognised across various markets. The company was named Casino Content Provider of the Year at the Italian Gaming Awards 2025, received the Online Gaming Award at Expojoc 2025 in Spain and was honored as Best Online Casino Provider in CEE at the GamingTECH Awards 2025. Additionally, at the Baltic & Scandinavian Gaming Awards 2025, Amusnet earned the title of Best Online Casino Provider in the Baltic and Scandinavian region.

The post Amusnet Named Leading Software Company in Bulgaria appeared first on European Gaming Industry News.

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Over 70 Diamond King 4 Installations in Palms Bet Gaming Halls

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CT Gaming and Palms Bet are partnering again, and this time it is about the introduction of Diamond King 4 in the gaming halls across the country. As of now, 56 gaming machines featuring the multigame have already been installed, with the total number expected to exceed 70 in the coming weeks. The installations cover key locations including Sofia, Burgas and Veliko Tarnovo. At some of the locations, the thrilling multigame is paired with EZ Modulo slot cabinets, while others chose the EZ Modulo Tower cabinets. These combinations are fully possible, as the Diamond King 4 compatibility allows it. This project marks a significant milestone in the ongoing partnership between CT Gaming and Palms Bet.

With the installation of Diamond King 4, visitors to Palms Bet gaming halls can now enjoy enhanced graphics, modern themes and immersive gameplay that meet the expectations of today’s players. The multigame includes 40 titles, 20 of which are linked to a progressive jackpot, along with features such as the Buy Bonus version of the most popular game – Duck of Luck, and the revamped Diamond Tree Deluxe jackpot. Unlike previous versions, players can now win any of the three jackpot levels directly from the base game, while cascading white and pink diamonds offer exciting rewards with every spin.

“We are pleased with the successful rollout of installations in partnership with Palms Bet. Thanks to this collaboration, more and more players across the country will have access to the premium gaming experience that Diamond King 4 delivers,” said Biser Bojanov, CEO of CT Gaming.

The post Over 70 Diamond King 4 Installations in Palms Bet Gaming Halls appeared first on European Gaming Industry News.

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Balkans

BEGE PROUD TO ANNOUNCE VERMANTIA AS SECOND-YEAR GENERAL SPONSOR OF THE BEGE AWARDS

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BEGE is delighted to announce that Vermantia will once again serve as the esteemed General Sponsor of the BEGE Awards, marking their second consecutive year in this prestigious role. The 16th edition of the BEGE Awards continues to celebrate excellence, innovation, and leadership within the gaming industry – and Vermantia’s ongoing support underscores their unwavering commitment to driving growth and recognition across the sector.

As a global leader in delivering premium omni-channel content and cutting-edge technology solutions for the gaming and betting industries, Vermantia’s partnership with BEGE exemplifies a shared dedication to advancing industry standards through innovation and collaboration.

“We are absolutely thrilled to have Vermantia supporting us once again this year! Their steadfast commitment is a powerful testament to the strength of our enduring partnership. We’re incredibly grateful and excited as we look forward to the BEGE Awards night, where the industry’s brightest leaders will be celebrated for their outstanding achievements,” said Nino Berezhiani, Marketing Manager at BEGE.

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The BEGE Awards remain a key platform for recognizing pioneering contributions and exceptional talent within the gaming industry. Partnering with Vermantia elevates the event’s stature and amplifies its impact on the industry’s future.

Join the BEGE Awards on November 26th, during the first day of the upcoming BEGE Expo, to honor excellence and innovation. The 16th BEGE Awards will gather industry leaders, innovators, and stakeholders from around the world for an unforgettable celebration.

For more information about the BEGE Awards and the event, visit: https://www.balkangamingexpo.com

The post BEGE PROUD TO ANNOUNCE VERMANTIA AS SECOND-YEAR GENERAL SPONSOR OF THE BEGE AWARDS appeared first on European Gaming Industry News.

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