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How to conduct rebranding and enrich the brand with new meanings

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Deputy CEO of Pokerbet Igor Terebinov

  • How do you think rebranding helps businesses and why do big companies do it?

Rebranding is a powerful tool that can give a new breath and direction to a business. Large companies rebrand in order to achieve several significant benefits.

First, rebranding allows companies to adapt to an ever-changing market and consumer demands. Updating the look and image of the brand helps keep it relevant, attract new customers and retain existing ones.

The second benefit is audience expansion. A change in image or positioning can help attract new market segments.

Sometimes rebranding can be associated with a change in a company’s strategy. It can help express new brand values, principles and goals, making the brand more modern and relevant.

However, it is important to note that rebranding requires careful research and analysis of the target audience to avoid losing loyal customers. Successful rebranding means balance between preserving brand authenticity and introducing innovations that can provide new impulse for business development and maintain its competitiveness in the market.

  • PokerMatch has become Pokerbet. Why did such a big stable company with such a recognizable logo need a rebranding?

The decision to rebrand PokerMatch was driven by strategic and market factors. While stable and recognizable, it was important for the brand to remain relevant and adapt to the changing demands of the industry.

We set ourselves the ambitious goal of changing customer perceptions of the company and repositioning the brand. The desire for a complete rethink of values, approach and technological innovation was our driving force. We sought to transform PokerMatch into a more adaptive business, responsive to new trends and audience preferences.

The refreshed Pokerbet aims to provide a wide range of iGaming services beyond just the poker vertical. The rebranding has successfully reflected the new directions and diversified the updated product portfolio.

  • How has the brand philosophy changed?

First of all, when considering a change in brand philosophy, it is important to understand that we are talking about a change in its direction and expansion, not a complete revision. The company’s philosophy has always included a sports component, and this remains unchanged. Thus, in the rebranding process, this component has simply expanded. Previously, the brand slogan was “Poker is your sport.” Now we are promoting the idea that everyone can choose the product vertical they like, as the brand portfolio has become more diverse with sports betting. As a result, the slogan has undergone some changes and now it’s “Choose your sport”. The expansion of the product range has changed the brand philosophy, allowing it to interact with a wider audience of users and become more visible and recognizable.

  • Why the crown?

The choice of the crown as a symbol was quick and reasonable. However, it is worth emphasizing that we took into account its popular use in the context of gambling. The symbolism we sought to convey through the visualization of the crown refers more not to the gaming element, but reflects the trinity of verticals that are united in the renewed brand portfolio: betting, poker and casino. Our main goal was to make this symbol a recognizable and independent element. The crown is our brief logo and is also used as an independent unit in elemental identity on merch, display advertising and many other configurations. Just as importantly, this graphic element has gained popularity among our users due to the symbolic eye that draws attention and seems to look out from under the crown. In the future, we plan to integrate this element as an icon in our advertising campaigns.

  • How long did it take to prepare and implement the rebranding?

It is important to note that the rebranding process was not constrained by a clear timeframe and exact launch date. At the initial stage of the project, there were no defined boundaries and it evolved as key decisions were made about the need to give the brand a new look. In terms of timeframe, we can say that after the concept and strategic vision were approved, it took about six months to prepare and implement the rebranding.

  • How did your audience respond to the changes?

The rebranding was well accepted by the brand’s audience. We received a significant amount of positive feedback and reactions. The name change and image update aroused interest and attention, which is confirmed by the activity of our followers in social networks, discussions on forums and feedback through various communication channels.

We, in turn, gave users an opportunity to get reacquainted with the brand by organizing tournaments with good prizes and other pleasant surprises.

The overall audience reaction to the rebranding was an inspiring and motivating factor for our entire team.

  • What was the most challenging part of the rebranding process for you personally?

One of the biggest challenges was striking a balance between keeping the old brand recognizable and making the necessary changes to update and adapt.

Before deciding which brand elements to keep and which to change, my team and I had a lot of discussions and analysis. We wanted to make the rebranding visible and inspiring to attract the attention of new customers, but also take into account the expectations of the old audience. The changes had to be a balance between innovation and tradition.

It was also a challenge to maintain unity in the team during the change process. Rebranding involves many aspects, and it was important that each team member shared a common vision and goals. This required each department manager to communicate, harmonize and incorporate the opinions of each employee.

  • What are the current challenges the brand is facing? What will you identify as success?

A rather big challenge, even during the operation of the past brand, was a high-quality entry into new markets, which would allow the company to take a key position in the industry among competitors in a particular market. However, at this point in time, we cannot claim that we have been able to achieve this goal. Although we are present in several markets, we cannot claim to be the leading brand in any of them. Thus, a sign of success would be to achieve leadership status not only in the home market but also in foreign markets.

Therefore, the first significant achievement after the rebranding will be a strong presence and activity in external markets, where we aim to take a leading position in terms of recognition, engagement and business activity of our brand. In the medium term, we are also focusing on two specific markets for which we already have expansion plans and strategies in place.

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Zingo Bingo Launches “Your Era” Nostalgia Series Featuring Kerry Katona and Pat Sharp

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Zingo Bingo Launches “Your Era” – A Social-First Nostalgia Series for 2026

Zingo Bingo has officially unveiled Your Era, a new short-form social media content series celebrating iconic throwbacks, shared nostalgia and the cultural moments that defined generations. The series launches in February 2026 and will roll out weekly across TikTok, Instagram, Facebook and YouTube.

Designed to strengthen Zingo Bingo’s identity as a home of nostalgic fun, Your Era focuses on authentic conversation rather than traditional promotional content. The format highlights music, fashion, technology and pop culture milestones that shaped each guest’s personal journey.

Kerry Katona and Pat Sharp Headline Series One

The first confirmed guests include Kerry Katona, singer and media personality best known from Atomic Kitten, and Pat Sharp, the iconic radio and TV presenter associated with classic UK entertainment shows. Additional celebrity names will be revealed throughout the year.

Each episode features five themed nostalgia segments crafted to spark memories, conversation and emotional connections among viewers.


What to Expect from “Your Era”

Every guest takes part in recurring throwback features designed to boost engagement and relatability:

  • The Memory Bag – Guests reveal five nostalgic items and share the stories behind them
  • Flashback Files – A rapid-fire interview covering music, fashion, tech and cultural trends
  • Mixtape Memories – Guests curate throwback tracks for the official Your Era playlist
  • Taste of the Past – Sampling retro sweets and snacks while rating nostalgia levels
  • Yesterday’s News – A humorous headline-guessing game using real throwback media stories

The series aims to tap into the growing popularity of nostalgia-driven digital content while positioning Zingo Bingo as a community-led entertainment brand.


Built by Kinetic Digital and Blueprintx

Your Era has been developed by Zingo Bingo’s operators, Kinetic Digital, in collaboration with long-term creative partner Blueprintx. Blueprintx has previously supported digital and television campaigns for Kinetic Digital brands including Prime Casino and Slingo.

The production strategy prioritises shareable, short-form content optimised for social discovery and influencer amplification, with episodes distributed across dedicated platform pages as well as guest channels.


A Strategic Play for Community Engagement

Jack Watson, Brand Manager at Zingo Bingo, said the series reflects the brand’s commitment to fun, familiarity and connection.

“Your Era is about celebrating the music we replayed, the fads we cringe at and the memories that still make us smile. It’s designed to bring people together through shared nostalgia while reminding audiences that bingo is about enjoying those moments collectively.”

Series one will feature six guests throughout 2026, with new weekly segments designed to drive audience engagement and repeat viewership.

The post Zingo Bingo Launches “Your Era” Nostalgia Series Featuring Kerry Katona and Pat Sharp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Vibra Solutions Powers Betxico Mobile App Launch in Mexico — Scalable iGaming Platform

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Vibra Solutions, the LatAm-focused iGaming technology company, today announced the launch of Betxico’s new mobile app, strengthening Vibra’s presence in Mexico and accelerating Betxico’s rapid growth as one of the country’s fastest-expanding online betting and digital casino operators.

Built for scale and local market needs, the Betxico mobile app represents the latest milestone in a strategic partnership that prioritizes performance, regulatory compliance and user experience. The platform delivers robust support for high concurrent users and real-time transactions, making it well suited to Mexico’s dynamic mobile-first audience.

Fast, local, and scalable technology

Vibra Solutions and Betxico co-developed a scalable technical architecture designed to:

  • Support large volumes of simultaneous users and real-time wagering activity
  • Ensure low-latency, secure transactions across sportsbook and casino verticals
  • Provide localized features and compliance-ready workflows for Mexico’s regulated market
  • Enable rapid updates and continuous product innovation through an agile integration model

These technical strengths help Betxico quickly roll out competitive features while reducing time-to-market and operational friction for both mobile and web channels.

Partnership built on growth and trust

“Seeing Betxico establish itself in such a competitive market is extremely rewarding,” said Werter Luna, CEO of Vibra Solutions. “Their high standards and sustained trust have driven product evolution at every stage.”

Francisco Salazar, CCO of Betxico, added: “We’re proud of our progress in Mexico. Having Vibra Solutions as our technology partner was fundamental — allowing us to move forward with confidence and a strong focus on the user.”

Why this matters for Mexico and LatAm

The Betxico app launch underscores Vibra Solutions’ strategy to deliver regulated-market expertise across Latin America by combining localised product design with enterprise-grade platform engineering. For operators and partners, the app demonstrates how technology-led partnerships can accelerate growth while prioritizing player safety, compliance and seamless UX.

Operators, affiliates and players can expect ongoing feature rollouts and performance optimizations as Betxico scales its footprint in Mexico’s competitive iGaming market.

The post Vibra Solutions Powers Betxico Mobile App Launch in Mexico — Scalable iGaming Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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ACR POKER LAUNCHES LARGEST PHIL’S THRILL EVER – AN XXL EDITION WITH $1.5 MILLION GUARANTEED

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Aspiring high-stakes players can advance through the ‘Road to the Big One’ satellites and earn their ticket into one of the biggest weekly events on the ACR Poker schedule 

ACR Poker is taking its popular weekly high-stakes tournament to another level with Phil’s Thrill XXL, featuring a massive $1.5 million guaranteed prize pool and taking place on Sunday, March 1st. And now with the ‘Road to the Big One’, players of all levels have the opportunity to compete in the $10,300 buy-in showdown, starting from just $95.

The Road to the Big One begins with Beast Satellites, where players can buy-in for $95 on Sunday, February 15th or 22nd at 5:05pm ET. Both satellites guarantee 50 tickets to the next stage, the Mega Satellites, which take place on Sunday, February 22nd and March 1st at 11:05am ET. Players also have the option to buy-in directly to the Mega Satellites for $1,050, with each guaranteeing 20 seats into Phil’s Thrill XXL event, starting Sunday, March 1st at 2:30pm ET.

“Playing Phil’s Thrill is always a highlight for me. The mix of elite competition and atmosphere is unlike any other tournament,” said ACR Pro Chris Moneymaker. “I love how the Road to the Big One gives every player the chance to start small, earn their way into one of the biggest tournaments on the schedule, and battle for massive prizes alongside some of the best players in the game. That journey is what makes it so exciting.”

Designed to deliver the excitement and intensity of high-stakes poker, Phil’s Thrill unites poker’s elite and fearless competitors eager to battle for massive prize pools every week, including ACR Pros Chris Moneymaker and Chris Moorman.

The inaugural event on July 6th last year attracted 46 players for a $460,000 prize pool. Momentum quickly followed, with the August 17th Phil’s Thrill tournament setting a record of 79 entries and a massive $790,000 prize pool. Last Sunday’s 62-entry event generated a $620,000 prize pool, with ACR Poker CEO Phil Nagy finishing in 12th place and ‘FASTPLAYFAST’ claiming the crown, bragging rights, and $173,600.

Poker fans can also get front-row access to Phil’s Thrill action through ACR Poker’s live stream on Twitch, hosted by ACR Pro Rob Kuhn, who welcomes big-name guests every week such as Dylan Linde, Lewis Spencer, and Martin Zamani, among others.

For further details on the ‘Road to the Big One’ Phil’s Thrill XXL, visit ACRPoker.eu.

The post ACR POKER LAUNCHES LARGEST PHIL’S THRILL EVER – AN XXL EDITION WITH $1.5 MILLION GUARANTEED appeared first on Americas iGaming & Sports Betting News.

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