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How to conduct rebranding and enrich the brand with new meanings
Deputy CEO of Pokerbet Igor Terebinov
- How do you think rebranding helps businesses and why do big companies do it?
Rebranding is a powerful tool that can give a new breath and direction to a business. Large companies rebrand in order to achieve several significant benefits.
First, rebranding allows companies to adapt to an ever-changing market and consumer demands. Updating the look and image of the brand helps keep it relevant, attract new customers and retain existing ones.
The second benefit is audience expansion. A change in image or positioning can help attract new market segments.
Sometimes rebranding can be associated with a change in a company’s strategy. It can help express new brand values, principles and goals, making the brand more modern and relevant.
However, it is important to note that rebranding requires careful research and analysis of the target audience to avoid losing loyal customers. Successful rebranding means balance between preserving brand authenticity and introducing innovations that can provide new impulse for business development and maintain its competitiveness in the market.
- PokerMatch has become Pokerbet. Why did such a big stable company with such a recognizable logo need a rebranding?
The decision to rebrand PokerMatch was driven by strategic and market factors. While stable and recognizable, it was important for the brand to remain relevant and adapt to the changing demands of the industry.
We set ourselves the ambitious goal of changing customer perceptions of the company and repositioning the brand. The desire for a complete rethink of values, approach and technological innovation was our driving force. We sought to transform PokerMatch into a more adaptive business, responsive to new trends and audience preferences.
The refreshed Pokerbet aims to provide a wide range of iGaming services beyond just the poker vertical. The rebranding has successfully reflected the new directions and diversified the updated product portfolio.
- How has the brand philosophy changed?
First of all, when considering a change in brand philosophy, it is important to understand that we are talking about a change in its direction and expansion, not a complete revision. The company’s philosophy has always included a sports component, and this remains unchanged. Thus, in the rebranding process, this component has simply expanded. Previously, the brand slogan was “Poker is your sport.” Now we are promoting the idea that everyone can choose the product vertical they like, as the brand portfolio has become more diverse with sports betting. As a result, the slogan has undergone some changes and now it’s “Choose your sport”. The expansion of the product range has changed the brand philosophy, allowing it to interact with a wider audience of users and become more visible and recognizable.
- Why the crown?
The choice of the crown as a symbol was quick and reasonable. However, it is worth emphasizing that we took into account its popular use in the context of gambling. The symbolism we sought to convey through the visualization of the crown refers more not to the gaming element, but reflects the trinity of verticals that are united in the renewed brand portfolio: betting, poker and casino. Our main goal was to make this symbol a recognizable and independent element. The crown is our brief logo and is also used as an independent unit in elemental identity on merch, display advertising and many other configurations. Just as importantly, this graphic element has gained popularity among our users due to the symbolic eye that draws attention and seems to look out from under the crown. In the future, we plan to integrate this element as an icon in our advertising campaigns.
- How long did it take to prepare and implement the rebranding?
It is important to note that the rebranding process was not constrained by a clear timeframe and exact launch date. At the initial stage of the project, there were no defined boundaries and it evolved as key decisions were made about the need to give the brand a new look. In terms of timeframe, we can say that after the concept and strategic vision were approved, it took about six months to prepare and implement the rebranding.
- How did your audience respond to the changes?
The rebranding was well accepted by the brand’s audience. We received a significant amount of positive feedback and reactions. The name change and image update aroused interest and attention, which is confirmed by the activity of our followers in social networks, discussions on forums and feedback through various communication channels.
We, in turn, gave users an opportunity to get reacquainted with the brand by organizing tournaments with good prizes and other pleasant surprises.
The overall audience reaction to the rebranding was an inspiring and motivating factor for our entire team.
- What was the most challenging part of the rebranding process for you personally?
One of the biggest challenges was striking a balance between keeping the old brand recognizable and making the necessary changes to update and adapt.
Before deciding which brand elements to keep and which to change, my team and I had a lot of discussions and analysis. We wanted to make the rebranding visible and inspiring to attract the attention of new customers, but also take into account the expectations of the old audience. The changes had to be a balance between innovation and tradition.
It was also a challenge to maintain unity in the team during the change process. Rebranding involves many aspects, and it was important that each team member shared a common vision and goals. This required each department manager to communicate, harmonize and incorporate the opinions of each employee.
- What are the current challenges the brand is facing? What will you identify as success?
A rather big challenge, even during the operation of the past brand, was a high-quality entry into new markets, which would allow the company to take a key position in the industry among competitors in a particular market. However, at this point in time, we cannot claim that we have been able to achieve this goal. Although we are present in several markets, we cannot claim to be the leading brand in any of them. Thus, a sign of success would be to achieve leadership status not only in the home market but also in foreign markets.
Therefore, the first significant achievement after the rebranding will be a strong presence and activity in external markets, where we aim to take a leading position in terms of recognition, engagement and business activity of our brand. In the medium term, we are also focusing on two specific markets for which we already have expansion plans and strategies in place.
February presents one of the strongest seasonal windows for affiliates working with Tier-1 sports traffic — and N1 Partners is expanding the opportunities even further.
The affiliate program has strengthened its sports offering by making betting available across three brands: the flagship N1 Bet, alongside RollXO and Lucky Hunter. This multi-brand setup allows partners to scale sports traffic strategically while leveraging casino brands with proven conversion performance.
Instead of relying on a single product, affiliates can now diversify traffic flows, stabilize KPIs, and combine sports, casino, and seasonal promotional mechanics for stronger long-term results.
Why February Is a Prime Month for Sports Traffic
Conversion stability often depends on timing. Campaigns aligned with seasonal peaks, major sporting events, and emotionally engaging dates consistently outperform generic traffic launches.
February stands out due to:
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A packed schedule of top European football leagues and international tournaments
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The Winter Olympic Games
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Valentine’s Day seasonal campaigns
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Increased emotional engagement and deposit intent
During high-profile events and holiday periods, users are more likely to deposit, participate in promotions, and return to the platform. The right contextual hook can directly influence conversion rate, average deposit size, and retention.
To help affiliates capitalize on this momentum, N1 Partners has prepared a focused list of key February sports events and active promotional mechanics.
Key Sports Events in February 2026
11 February
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Coppa Italia Quarter-final: Bologna vs Lazio
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Olympic Ice Hockey: Slovakia vs Finland
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Premier League: Manchester City vs Fulham
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DFB Pokal Quarter-final: Bayern Munich vs RB Leipzig
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NBA: Houston Rockets vs LA Clippers
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Copa Libertadores Qualification Quarter-finals (2nd legs)
12 February
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Olympic Ice Hockey: Czech Republic vs Canada
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Premier League: Brentford vs Arsenal
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NBA: Orlando Magic vs Milwaukee Bucks
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EuroLeague Regular Season (Round 28)
-
Rugby Super League (England & France)
13 February
-
Olympic Ice Hockey: Canada vs Switzerland
-
NBA: Oklahoma City Thunder vs Milwaukee Bucks
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German Handball Bundesliga
14 February (Valentine’s Day Peak)
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Olympic Ice Hockey: USA vs Denmark
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FA Cup Round of 16
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Bundesliga: Werder Bremen vs Bayern Munich
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France Top 14 Rugby
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Liga ASOBAL (Spain)
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Liga ACB (Spain)
15 February
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Olympic Ice Hockey: Switzerland vs Czech Republic
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Serie A: Inter vs Juventus
-
Serie A: Napoli vs Roma
-
Serie A: Lazio vs Atalanta
-
LaLiga: Girona vs Barcelona
-
LaLiga: Real Madrid vs Real Sociedad
-
Ligue 1: Marseille vs Strasbourg
-
Ligue 1: Rennes vs PSG
-
NBA All-Star
-
WTA 1000 Dubai – Dubai Duty Free Tennis Championships
This density of premium events creates multiple testing angles for creatives, pre-landers, and geo-targeted funnels.
Valentine’s Day Promotions Across N1 Partners Brands
To enhance conversion rates during peak emotional engagement, N1 Partners is launching seasonal campaigns across key brands.
Valentine’s Advent Calendar (N1 Bet & RollXO)
Period: 13–17 February
Five days of engagement mechanics:
-
13.02 – Love Box: prize up to €15,000
-
14.02 – Valentine’s Riddle Offer: 100% bonus up to €500 + 150 FS
-
15.02 – Sunday Challenge: 50% bonus on the 3rd deposit
-
16.02 – Road to Free Spins: 30 FS for every €350
-
17.02 – Fortune Lottery Series: €63,000 prize pool
Cupid Mailbox Lottery (Lucky Hunter)
Period: 9–14 February
-
28 winners
-
Grand prizes include a trip to Paris
-
€6,400 + 1,400 Free Spins prize pool
These mechanics integrate smoothly into sports-driven funnels and allow affiliates to increase average deposit value and session frequency.
Why This Strategy Works for Tier-1 Affiliates
Seasonal and event-driven campaigns help partners:
-
Increase average deposit size
-
Improve LTV through repeat engagement
-
Offset typical mid-quarter CR slowdowns
-
Enhance emotional appeal through contextual offers
-
Diversify revenue streams across sports and casino
In competitive Tier-1 markets, product-driven campaigns and structured promotions help stabilize performance and make scaling more predictable.
What Affiliates Should Do Now
February combines major football clashes, Olympic hype, NBA spotlight events, and Valentine’s promotions into one high-conversion window.
Now is the time to:
-
Drive sports traffic to top European leagues and Olympic matchups
-
Integrate Valentine’s promotions into creatives
-
Split-test traffic between N1 Bet, RollXO, and Lucky Hunter
-
Use seasonal hooks to strengthen CTR and deposit intent
The N1 Partners team provides updated promotional materials, analytics support, and personalized optimization guidance tailored to traffic volumes.
About N1 Partners
N1 Partners is a multi-brand affiliate platform and direct advertiser uniting 14+ casino and betting brands across Tier-1 GEOs.
Key highlights:
-
Reg2Dep rates up to 70%
-
CPA up to €700
-
RevShare up to 45%
-
14,000+ active partners
-
Dedicated affiliate management and long-term performance focus
More than just an affiliate program, N1 Partners delivers a performance-driven ecosystem designed to help affiliates scale sustainably in competitive markets.
The post Top Sports Events & Promos by N1 Partners: Where to Drive Tier-1 Traffic in February appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
N1 Partners expands its sports traffic capabilities. Betting is now available across three brands within the affiliate program’s portfolio: alongside the flagship sports product N1 Bet, RollXO and Lucky Hunter have joined the lineup.
For partners, this opens up new opportunities to work with Tier-1 sports traffic. You can scale volumes on a dedicated betting product while simultaneously running sports traffic on casino brands with already strong conversion rates. This approach allows affiliates to diversify traffic flows, reduce reliance on a single product, and strengthen key performance metrics by combining sports, casino, and seasonal promotional mechanics.
Why Seasonal Events Matter When Driving Traffic
In practice, the most consistent conversion results are achieved when traffic launches are aligned with seasonality, key news hooks, and behavioral peaks in player activity.
February offers a particularly strong combination of factors:
- a packed schedule of top football leagues and tournaments
- the Winter Olympic Games
- seasonal holidays, including Valentine’s Day
- increased emotional engagement from players
During such periods, users are more likely to make deposit decisions, engage with promotions, and return to the product. Timing and the right contextual hook have a direct impact on overall performance.
To simplify campaign planning and help partners make the most of this period, the N1 Partners team has prepared a selection of key sports events and active promotions that are well suited for driving sports traffic.
Key Sports Events in February
11.02.2026
Soccer | Italy, Coppa Italia | Quarter-final | Bologna – Lazio
Ice Hockey | Olympic Games | Slovakia vs Finland
Soccer | England, Premier League | Manchester City – Fulham
Soccer | Germany, DFB Pokal | Quarter-final | Bayern Munich – RB Leipzig
Basketball | NBA | Houston Rockets – LA Clippers
Soccer | CONMEBOL, Copa Libertadores, Qualification, Quarter-finals | 2-nd legs
12.02.2026
Ice Hockey | Olympic Games | Czech Republic vs Canada
Soccer | England, Premier League | Brentford – Arsenal
Basketball | NBA | Orlando Magic – Milwaukee Bucks
Basketball | EuroLeague, Regular Season | Round 28
Rugby League | Super League (England, France) | Regular Season
13.02.2026
Ice Hockey | Olympic Games | Canada vs Switzerland
Basketball | NBA | Oklahoma City Thunder – Milwaukee Bucks
Handball | Germany, Bundesliga | Next Round
14.02.2026
Ice Hockey | Olympic Games | USA vs Denmark
Soccer | England, FA Cup | 1/16-finals
Soccer | Germany, Bundesliga | Werder Bremen – Bayern Munich
Rugby Union | France, Top 14 | Round 17
Handball | Spain, Liga ASOBAL | Next Round
Basketball | Spain, Liga ACB | Round 20
15.02.2026
Ice Hockey | Olympic Games | Switzerland vs Czech Republic
Soccer | Italy, Serie A | Inter – Juventus
Soccer | Italy, Serie A | Napoli – AS Roma
Soccer | Italy, Serie A | Lazio – Atalanta
Soccer | Spain, LaLiga | Girona – Barcelona
Soccer | Spain, LaLiga | Real Madrid – Real Sociedad
Soccer | France, Ligue 1 | Marseille – Strasbourg
Soccer | France, Ligue 1 | Rennes – PSG
Basketball | NBA | ALL-Star
Tennis | WTA 1000 Dubai, United Arab Emirates | Dubai Duty Free Tennis Championships
Active Promotions Across N1 Partners Brands
To boost player activity and support conversion rates during peak dates, N1 Partners is launching seasonal Valentine’s Day promotions across key brands. These campaigns provide partners with additional leverage when driving traffic and engaging users.
Valentine’s Advent Calendar (N1 Bet, RollXO)
Period: 13.02–17.02
Daily rewards available for participants over five days:
- 13.02 Love Box: prize up to €15,000
- 14.02 Valentine’s Riddle Offer: 100% bonus up to €500 + 150 FS
- 15.02 Sunday Challenge: 50% bonus on the 3rd deposit
- 16.02 Road to Free Spins: 30 FS for every €350
- 17.02 Fortune Lottery Series: prize pool €63,000
Cupid Mailbox Lottery (Lucky Hunter)
Period: 09.02–14.02
Prize pool for 28 winners: trip to Paris + €6,400 + 1,400 FS
Why This Matters for Partners
Seasonal promotions and event-driven campaigns help partners address several key challenges when working with Tier-1 traffic:
- encourage higher average deposits
- increase LTV through repeat engagement
- sustain activity during periods when CR typically declines
- integrate smoothly into creative bundles and ad formats
- strengthen the emotional appeal of offers through holidays and major events
In a highly competitive environment, these product-driven initiatives help partners maintain stable and predictable performance.
What Partners Should Do Now
February combines major sports events, seasonal triggers, and strong promotional mechanics into a single high-potential window.
Drive traffic to key sports events and Valentine’s Day promotions across N1 Partners brands: N1 Bet, RollXO, and Lucky Hunter.
The N1 Partners team is ready to provide up-to-date promotions, analytics, and dedicated support tailored to your traffic volumes.
Join N1 Partners
N1 Partners provides everything affiliates need to stay ahead: high-converting products, ongoing analytics with optimization recommendations, and hands-on support from managers focused on long-term performance.
N1 Partners is more than an affiliate program. As a multi-brand affiliate platform and direct advertiser, the company unites 14+ casino and betting brands, operates across Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive deals for top partners — CPA up to €700 and RevShare up to 45%. Trusted by 14,000+ partners, N1 Partners is recognized for its transparency, flexibility, and partner-first approach — where people and communication quality remain the foundation of long-term success.
The post Top Sports Events & Promos by N1 Partners: Where to Drive Tier-1 Traffic in February appeared first on Americas iGaming & Sports Betting News.
N1 Partners expands its sports traffic capabilities. Betting is now available across three brands within the affiliate program’s portfolio: alongside the flagship sports product N1 Bet, RollXO and Lucky Hunter have joined the lineup.
For partners, this opens up new opportunities to work with Tier-1 sports traffic. You can scale volumes on a dedicated betting product while simultaneously running sports traffic on casino brands with already strong conversion rates. This approach allows affiliates to diversify traffic flows, reduce reliance on a single product, and strengthen key performance metrics by combining sports, casino, and seasonal promotional mechanics.
Why Seasonal Events Matter When Driving Traffic
In practice, the most consistent conversion results are achieved when traffic launches are aligned with seasonality, key news hooks, and behavioral peaks in player activity.
February offers a particularly strong combination of factors:
- a packed schedule of top football leagues and tournaments
- the Winter Olympic Games
- seasonal holidays, including Valentine’s Day
- increased emotional engagement from players
During such periods, users are more likely to make deposit decisions, engage with promotions, and return to the product. Timing and the right contextual hook have a direct impact on overall performance.
To simplify campaign planning and help partners make the most of this period, the N1 Partners team has prepared a selection of key sports events and active promotions that are well suited for driving sports traffic.
Key Sports Events in February
11.02.2026
Soccer | Italy, Coppa Italia | Quarter-final | Bologna – Lazio
Ice Hockey | Olympic Games | Slovakia vs Finland
Soccer | England, Premier League | Manchester City – Fulham
Soccer | Germany, DFB Pokal | Quarter-final | Bayern Munich – RB Leipzig
Basketball | NBA | Houston Rockets – LA Clippers
Soccer | CONMEBOL, Copa Libertadores, Qualification, Quarter-finals | 2-nd legs
12.02.2026
Ice Hockey | Olympic Games | Czech Republic vs Canada
Soccer | England, Premier League | Brentford – Arsenal
Basketball | NBA | Orlando Magic – Milwaukee Bucks
Basketball | EuroLeague, Regular Season | Round 28
Rugby League | Super League (England, France) | Regular Season
13.02.2026
Ice Hockey | Olympic Games | Canada vs Switzerland
Basketball | NBA | Oklahoma City Thunder – Milwaukee Bucks
Handball | Germany, Bundesliga | Next Round
14.02.2026
Ice Hockey | Olympic Games | USA vs Denmark
Soccer | England, FA Cup | 1/16-finals
Soccer | Germany, Bundesliga | Werder Bremen – Bayern Munich
Rugby Union | France, Top 14 | Round 17
Handball | Spain, Liga ASOBAL | Next Round
Basketball | Spain, Liga ACB | Round 20
15.02.2026
Ice Hockey | Olympic Games | Switzerland vs Czech Republic
Soccer | Italy, Serie A | Inter – Juventus
Soccer | Italy, Serie A | Napoli – AS Roma
Soccer | Italy, Serie A | Lazio – Atalanta
Soccer | Spain, LaLiga | Girona – Barcelona
Soccer | Spain, LaLiga | Real Madrid – Real Sociedad
Soccer | France, Ligue 1 | Marseille – Strasbourg
Soccer | France, Ligue 1 | Rennes – PSG
Basketball | NBA | ALL-Star
Tennis | WTA 1000 Dubai, United Arab Emirates | Dubai Duty Free Tennis Championships
Active Promotions Across N1 Partners Brands
To boost player activity and support conversion rates during peak dates, N1 Partners is launching seasonal Valentine’s Day promotions across key brands. These campaigns provide partners with additional leverage when driving traffic and engaging users.
Valentine’s Advent Calendar (N1 Bet, RollXO)
Period: 13.02–17.02
Daily rewards available for participants over five days:
- 13.02 Love Box: prize up to €15,000
- 14.02 Valentine’s Riddle Offer: 100% bonus up to €500 + 150 FS
- 15.02 Sunday Challenge: 50% bonus on the 3rd deposit
- 16.02 Road to Free Spins: 30 FS for every €350
- 17.02 Fortune Lottery Series: prize pool €63,000
Cupid Mailbox Lottery (Lucky Hunter)
Period: 09.02–14.02
Prize pool for 28 winners: trip to Paris + €6,400 + 1,400 FS
Why This Matters for Partners
Seasonal promotions and event-driven campaigns help partners address several key challenges when working with Tier-1 traffic:
- encourage higher average deposits
- increase LTV through repeat engagement
- sustain activity during periods when CR typically declines
- integrate smoothly into creative bundles and ad formats
- strengthen the emotional appeal of offers through holidays and major events
In a highly competitive environment, these product-driven initiatives help partners maintain stable and predictable performance.
What Partners Should Do Now
February combines major sports events, seasonal triggers, and strong promotional mechanics into a single high-potential window.
Drive traffic to key sports events and Valentine’s Day promotions across N1 Partners brands: N1 Bet, RollXO, and Lucky Hunter.
The N1 Partners team is ready to provide up-to-date promotions, analytics, and dedicated support tailored to your traffic volumes.
Join N1 Partners
N1 Partners provides everything affiliates need to stay ahead: high-converting products, ongoing analytics with optimization recommendations, and hands-on support from managers focused on long-term performance.
N1 Partners is more than an affiliate program. As a multi-brand affiliate platform and direct advertiser, the company unites 14+ casino and betting brands, operates across Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive deals for top partners — CPA up to €700 and RevShare up to 45%. Trusted by 14,000+ partners, N1 Partners is recognized for its transparency, flexibility, and partner-first approach — where people and communication quality remain the foundation of long-term success.
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