eSports
QUEEN ELIZABETH OLYMPIC PARK, THE UK’S HOME OF ESPORTS
Queen Elizabeth Olympic Park is fast becoming the home of esports in the UK, with its premier esports arena, Copper Box Arena, at the centre of this rapidly growing industry as it welcomes the World Series of Warzone Global Finals.
London’s third largest arena has already hosted major esports tournaments featuring popular games such as Apex Legends, League of Legends (LoL Esports), Gran Turismo, among many others, drawing in avid esports fans from all over the world.
- Queen Elizabeth Olympic Park welcomes esports tournament World Series of Warzone Global Finals.
- The leading innovation campus, Here East, on Queen Elizabeth Olympic Park, is now home to a thriving esports community and promoter Esports Engine.
- The global games market has more than doubled in value from $70.6Bn in 2012 to $180.1Bn in 2021.
- Hub of esports education with courses at Staffordshire University London based at Here East and College of Esports at Lee Valley VeloPark.
Copper Box Arena, managed by GLL, a charitable social enterprise and worker-owned cooperative, operating under the community-brand, Better will welcome the World Series of Warzone Global Finals on Saturday 16th September.
The world’s best Warzone players will battle it out live for a staggering $600,000 in prize money. The event will even include the iconic Solo Yolo event, which will see 150 Warzone demons go rogue, battling it out individually for a chance to claim the crown and a whopping $100,000 prize for the last player standing.
The last CoD event in London was back in 2020 when the London Royal Ravens held some of their electrifying home matches at Copper Box Arena.
The 7,500 seater arena’s flexibility enables it to accommodate the diverse event set-ups different esports events require from a full auditorium, to accommodating event and expo combined, from end stage to centre stage to projection onto the field of play itself.
The Mayor of London, Sadiq Khan, said: “Queen Elizabeth Olympic Park is a global leader in esports. The Park is harnessing this growing industry, becoming a hub for skills training and jobs in the sector, and helping to create a better, more prosperous London for all. The eyes of the gaming world will be on the Copper Box Arena this week, as tens of thousands of visitors take part in the exciting programme of events, with millions more joining in online.”
Lyn Garner, Chief Executive of the London Legacy Development Corporation, said: “It’s fantastic to be welcoming another esports event to the Copper Box Arena which has established itself as the capital’s prime esports venue. The esports cluster evolving here on Queen Elizabeth Olympic Park drives huge opportunities for learning and jobs and makes a major contribution to the economy.”
Gavin Poole, CEO of Here East, said: “It is wonderful to see the Queen Elizabeth Olympic Park’s transformation into a vibrant hub for the esports community. Home to world-class tech companies, leading educational institutions and creative businesses, Here East has long supported innovation in the gaming industry. We are thrilled to be at the forefront of this rapidly evolving sector, solidifying East London’s reputation as the leading destination for esports in the UK.”
Stuart Hutchison, General Manager at Copper Box Arena, said: “We’re immensely proud to be part of the emergence of esports. Copper Box Arena is rapidly becoming the home of esports in the UK after hosting huge tournaments such as League of Legends and Apex Legends already this year. We are now excited to be bringing yet another high-profile game to life in Call of Duty Warzone.”
Esports has garnered immense popularity, with viewership for events rivalling that of traditional sports, and the park is at the forefront of embracing this global phenomenon. As esports continues to capture the hearts of many, Queen Elizabeth Olympic Park is positioning itself as a leading destination for esports in the UK, offering a dynamic and cutting-edge environment for esports tournaments, athletes, and fans alike.
competitive Tekken
Team Vitality Signs 16-Year-Old Tekken 8 Prodigy Neia to Fighting Games Roster
Leading French esports organization Team Vitality has announced the signing of Neia, one of the most promising young talents in Tekken 8, as part of its Fighting Games division.
Following a breakthrough 2025 season and a standout showing at EVO Nice, the 16-year-old phenom has committed to representing Team Vitality for the next two competitive seasons.
Neia now joins an elite lineup within Team Vitality, training alongside renowned Tekken players Jeondding and KingReyJr, as well as the H-DOPE and K-TOPE duo CientifiKOF in Fatal Fury. The signing underlines Team Vitality’s continued ambition to nurture emerging talent while strengthening its presence across the fighting game ecosystem.
A breakout year for a rising Tekken star
Despite her young age, Neia has rapidly established herself as one of France’s most exciting Tekken prospects. Known for her mastery of Lili, she stands out for her aggressive playstyle, creative decision-making, and strong technical execution.
Her rise began on June 8, 2025, during a Kayane Session hosted at V.Hive, Team Vitality’s Paris headquarters. Spotted by French champion and content creator Kayane, Neia impressed immediately by defeating several high-level players, including a professional competitor — a performance that sparked widespread attention within the community.
Strong results on the international stage
Neia’s momentum continued throughout 2025:
- 13th place at Ultimate Fighting Arena (UFA) Paris in September
- 17th place at EVO Nice in October while representing French club BMS, eliminating top international players such as Tibetano
- 4th place at Galaxian Explosion in December, defeating Jodd in the top eight — her best result to date
These performances confirmed her status as a breakout Tekken 8 talent with significant international potential.
The next chapter in yellow and black
For the 2026 season, Neia has chosen to continue her competitive journey with Team Vitality, benefitting from world-class coaching, infrastructure, and performance support. Her next major milestones include Tekken World Tour Sweden (January 2026) and EVO Japan (May 2026).
Team Vitality’s commitment to talent development
As a major force in European esports, Team Vitality places player development at the heart of its strategy. By joining the organization, Neia will train in a high-performance environment alongside seasoned professionals, accelerating her growth on the international fighting game circuit.
Fabien “Neo” Devide, President and Co-Founder of Team Vitality, commented: “We are delighted to welcome Neia to Team Vitality. Her potential, seriousness, and determination fully reflect the club’s mindset. Alongside her mentor Kayane, we are proud to support her in this new phase and confident she will find the ideal conditions to thrive with our fighting game players.”
With Neia’s arrival, Team Vitality strengthens its Fighting Games roster while reinforcing its role in shaping the next generation of esports champions.
The post Team Vitality Signs 16-Year-Old Tekken 8 Prodigy Neia to Fighting Games Roster appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BETER
BETER dominates ICE Barcelona 2026 with prestigious double esports award win
BETER, a Europe-based provider of live streams, live data, and odds for esports and sports, is celebrating a double award win at ICE Barcelona 2026.
The provider took home the trophy for Best Esports Innovation at the European iGaming Awards 2026 and Esports Innovator of the Year at the International Gaming Awards 2026.
The win marks the second consecutive year that BETER has topped the Esports Innovator category at the International Gaming Awards, driven by its commitment to evolving the iGaming industry with new formats of in-demand, fast-paced content.
BETER’s esports offering sets the standard for others to follow, consisting of its exclusive ESportsBattle tournaments. These tournaments deliver non-stop betting action across popular titles, including eFootball, eBasketball, eHockey, and eTennis, with more than 500,000 events scheduled annually.
Underlining the provider’s commitment to transparency, ESportsBattle recently received the ESIC Gold Standard Accreditation, further establishing BETER as one of the most trusted names in high-frequency content.
Operators can also take advantage of BETER’s Esports Odds Feed, delivering market-leading odds with the highest uptime across more than 450 tournaments globally, covering 40,000+ pre-match and live events annually, all powered by a team of in-house expert traders.
The awards follow a hugely successful period for BETER’s esports division, including the launch of eTennis, the first of its kind in the market, as well as the addition of the European Conference tournament to its eBasketball series.
BETER has also strengthened its position in the US market, where ESportsBattle is already live in New Jersey and Colorado with tier-one operator bet365. Internationally, the product was integrated by leading operators and aggregators, including Entain CCE and Meridianbet in 2025.
Securing two major award wins at ICE Barcelona is a testament to the quality of BETER’s market-leading fast-betting product suite, as well as the dedication and professionalism of its team.
Vladyslav Vitrenko, Public Relations Lead at BETER, said: “Winning two major esports awards at ICE is a significant milestone for BETER and marks an incredibly strong start to the year.
“We have worked hard developing the best fast-betting products in the market, and this award is a testament to the effort put in by the team – effort that we continue to make to ensure more players than ever before can access our products.
“We are constantly developing new products while maintaining a strong public presence, openly showcasing our operations, integrity measures, and product updates to remain transparent and trustworthy for our operator partners and their players.
“The demand for fast-betting content will only continue to rise, and these awards further position BETER as the go-to provider on the market.”
The post BETER dominates ICE Barcelona 2026 with prestigious double esports award win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
Esports World Cup 2026 Tickets on Sale Now
First wave of tickets includes Early Bird passes, premium experiences and special travel offers ahead of seven-week competition for a record-breaking $75 million prize pool
The Esports World Cup Foundation (EWCF) officially opened tickets sales for the Esports World Cup 2026 (EWC), the world’s largest esports event, set to return to Riyadh, Saudi Arabia, from July 6 through August 23. The first wave of ticket options for fans is now live at esportsworldcup.com and through international ticketing partners Tixr (US and EU), Webook (Middle East and Saudi Arabia), Platinumlist (Middle East and India), and Damai (China), alongside special travel packages from Saudia Holidays available to first purchasers.
EWC 2026 will feature a record-breaking $75 million prize pool that reflects the evolution of the EWC as a premier sporting event and the anchor multi-title competition within the global esports ecosystem. Over 2,000 players representing more than 200 Clubs and over 100 countries will compete in Riyadh in the industry-leading cross-game Club Championship that is now a focal point of the esports calendar.
Limited-edition goodie bags for Weekly All-Access and Premium Tournament purchases contain a collector coin, trading card, aluminium water bottle, tote bag, T-shirt, fridge magnet, merch voucher, and a collectible pin.
Saudia Holidays, the travel division of Saudia Airlines, the Kingdom’s national carrier, now also offers an all-in-one Early Bird package to experience the Esports World Cup in Riyadh, including return flights, hand-picked hotels near the action, and a free All-Access Pass for the full duration of the stay, with one simple booking and no hidden fees.
Regular Tournament Passes and Daily Passes will be released in the next wave of sales.
The EWCF has officially confirmed the weekly schedule for EWC 2026, locking in seven weeks of world-class competition. Below is the schedule for each EWC tournament, sorted by week.
The post Esports World Cup 2026 Tickets on Sale Now appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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