FanDuel
FanDuel Marks Responsible Gaming Education Month with Major Investment in its Responsible Gaming Ambassador Program
September is Responsible Gaming Education Month, and FanDuel, the premier online gaming company in North America, is making major investments in its responsible gaming advocacy efforts with the additions of global soccer icon Carli Lloyd and PGA TOUR rising star Tom Kim who will join FanDuel’s RG Ambassador Craig Carton this season. FanDuel is also introducing a comprehensive series of new initiatives that will leverage a unique combination of talent, content, and partnerships to further the company’s efforts to educate fans on the importance of playing responsibly.
New Responsible Gaming Ambassadors
Soccer icon Carli Lloyd and rising golf star Tom Kim are the newest FanDuel Responsible Gaming Ambassadors. Both Lloyd and Kim will partner with FanDuel to raise awareness of the importance of responsible play and the tools that FanDuel provides to fans to manage their play, including deposit limits, wager limits, time limits, and more. They will appear in future responsible gaming content and join Carton, as well as NFL legend Rob Gronkowski and Kay Adams, Host of FanDuel TV’s Up & Adams, in bespoke advertising to promote responsible play.
“I am excited to be joining the FanDuel team as a Responsible Gaming Ambassador. As sports gambling continues to become more accessible, I think it is critical fans adopt a mindset that gambling is supposed to be a form of entertainment and that tools are available to them within the FanDuel Sportsbook app to stay in control of the way they play. I’m eager to help my fellow ambassadors spread the word on the Play Well lifestyle,” Lloyd said.
“When evaluating a potential partnership with FanDuel, I knew I wanted to be able to use my platform to advocate for responsible play. It is clear everyone at FanDuel takes responsible gaming seriously, and I am proud to join their team as a Responsible Gaming Ambassador and raise awareness among my fans, especially those around my age, and the golf community on and off the course,” Kim said.
New Responsible Gaming Content
This month, FanDuel will premiere its new responsible gaming advertising campaign. FanDuel’s first bespoke television creative entitled “The System” is back but with a new iteration created by FanDuel’s internal creative team. Part two of the multi-media campaign is backed by significant media investment and will air throughout the football season. The advertising heroes FanDuel’s Play Well tools like wager and time limits that customers can set up for responsible gaming play.
FanDuel also recently paired Carton, host of FS1’s The Carton Show, with NFL legend Rob Gronkowski and FanDuel TV host Kay Adams together on new responsible gaming content for fans, including a candid podcast style discussion about problem gambling and its associated risks. During the series the stars will discuss the tools and resources available to help fans always stay in control. In addition, the trio will be featured in a new social series entitled “FanDuel FanDial” where they will be live calling and surprising fans with video calls. During the calls, which capture fans’ genuine reactions, the trio use their impromptu conversations to walk fans through the self-service responsible gaming tools available on the platform. All content will be featured on FanDuel social media channels in the coming weeks.
“Spreading the message of responsible gaming is deeply important to me, and I’m proud to continue working with FanDuel to raise awareness for problem gambling and the tools available to address it. Working with colleagues like Kay and Gronk help destigmatize problem gambling and more importantly help make betting responsibly cool. Adding two more stars, Carli and Tom, to the team is exciting and I can’t wait to collaborate with them. The initiatives we are highlighting during Responsible Gaming Education Month have a year-round impact, and I look forward to elevating our voice to protect as many fans as possible,” Carton said.
Educational Course with Front Office Sports
FanDuel announced it is partnering with Front Office Sports to launch a groundbreaking and first of its kind free responsible gaming educational course housed within Front Office Sports’ Learning platform in early 2024. The course will cover the fundamentals of responsible play and the ever-changing sportsbook industry. Upon completion, visitors will be able to add a badge to their LinkedIn profiles and feature the certification on their resumes. Those interested in signing up can visit fos-learning.com.
“We believe that educating the sports industry at large on what responsible gaming means is an equally important part of our mission to promoting responsible play with consumers. I’m delighted to partner with Front Office Sports to break new ground and have training available that drives a culture of RG in our industry,” Alison Kutler, FanDuel Sustainability and Responsible Gaming Vice President, said.
FanDuel’s Second Annual Play Well Day
On September 26, FanDuel will hold its second annual Play Well Day, hosted in New York City and broadcast to employees across the globe. This employee-only event will focus on the company’s commitment to building a culture that is always focused on customer protection. Play Well Day will include all-day seminars with both FanDuel executives and industry leaders and RG Ambassadors who will discuss the everyday role each employee plays in promoting safer play for fans.
“FanDuel remains steadfast in its commitment to promoting responsible gaming, and we’re thrilled to be rolling out this series of programming to mark Responsible Gaming Education Month. Bringing Carli and Tom on as RG ambassadors who can spread the message of safer play combined with debuting new advertising, social media content and a Front Office Sports training, highlight how we want to elevate the standard for operator efforts on responsible gaming,” Kutler said.
All of these initiatives play a key role in Flutter’s global sustainability strategy, the Positive Impact Plan. Focused on leveraging universal principles to promote responsible gaming across global markets where Flutter operates, the Group has set a goal for 50% of online customers globally to be using a responsible gaming tool by the end of 2026.
All-Cash Transaction Unlocks Significant, Unrealized Value for Boyd Shareholders
Boyd, FanDuel Extend Market-Access Agreements through 2038
Boyd Gaming Corporation announced it has entered into a definitive agreement to sell the Company’s 5% equity interest in FanDuel Group to Flutter Entertainment plc for cash consideration of $1.755 billion.
The transaction is expected to close in the third quarter of 2025, subject to regulatory approvals. The Company intends to use net proceeds to reduce debt.
Keith Smith, President and Chief Executive Officer of Boyd, said: “This transaction unlocks the tremendous unrealized value that our investment in FanDuel has created for our Company. As a result, we are in a significantly stronger financial position to continue executing our strategy of investing in our properties, pursuing growth opportunities, returning capital to our shareholders, and maintaining a strong balance sheet.”
In addition to purchasing Boyd’s equity interest in FanDuel, Boyd and FanDuel will terminate certain existing market-access agreements between the parties and enter into new agreements to provide, among other things, for an extended term through 2038. The agreements will also provide Boyd with a fixed fee per state from FanDuel’s mobile sports-betting operations in Iowa, Indiana, Kansas, Louisiana and Pennsylvania, as well as FanDuel’s online casino operations in Pennsylvania, upon the close of this transaction. FanDuel will also continue to operate Boyd’s retail sportsbooks outside of Nevada through mid-2026, after which time Boyd will assume responsibility for these operations.
Under terms of the revised market-access agreements with FanDuel, the Company now expects its Online segment will generate $50 million to $55 million in operating income and Adjusted EBITDAR for the full year 2025, and approximately $30 million in 2026.
Smith added: “The partnership between Boyd and FanDuel has been a remarkable success for both companies. FanDuel has emerged as the nation’s clear leader in online sports-betting, while Boyd has been able to leverage this partnership to profitably participate in the rapid growth of sports betting across the country. It has been a privilege to work with the Flutter and FanDuel teams, and we look forward to supporting FanDuel’s continued growth and success through our market-access agreements across the country.”
Moelis & Company LLC served as exclusive financial advisor to Boyd Gaming on the transaction. Morrison & Foerster LLP served as legal advisor to Boyd Gaming on the transaction, with Brownstein Hyatt Farber Schreck, LLP advising on the commercial agreements.
The post BOYD GAMING TO SELL FANDUEL INTEREST FOR $1.755 BILLION appeared first on Gaming and Gambling Industry in the Americas.
The Professional Fighters League (PFL) announced a new partnership that designates FanDuel, North America’s leading online gaming company, as the Official U.S. Sports Betting Partner of the PFL World Tournament and Champions Series.
This landmark agreement marks a major step forward in integrating real-time betting data and experiences into MMA’s fastest-growing sports league. As part of the partnership, FanDuel will provide official betting odds across all PFL events and broadcasts, starting with the upcoming Semifinals on June 12 in Nashville, delivering an enhanced, data-driven experience to millions of MMA fans across the country.
“We’re thrilled to partner with FanDuel as we look to advance the sport by delivering a premium and unique betting experience to the millions of passionate MMA fans in the US,” said Mike Chioditti, SVP of New Business for the PFL. “Betting is a key engagement driver for today’s sports audience, and through this partnership, we’re delivering unrivaled access to our fans.”
“We are excited to bring our new partnership to life and collaborate with the league to enhance the experience of wagering on PFL events,” said Karol Corcoran, Senior Vice President and General Manager of FanDuel Sportsbook. “As our partnership kicks off, we look forward to offering passionate MMA fans another way to engage with their favorite athletes.”
FanDuel’s logos will also be featured in and around the cage, and FanDuel has exclusive rights to utilize PFL logos and “Official Partner” branding for advertising and promotions, including the Tale of the Tape and presenting sponsor. Additionally, PFL and FanDuel will collaborate on exclusive, themed content across their social and digital platforms.
Fans will be able to bet on all 2025 PFL World Tournament events and PFL Champions Series events. The full schedule for upcoming PFL events are below. Updates will follow in the coming weeks.
2025 PFL World Tournament 5: Semifinals – June 12 – Nashville Municipal Auditorium, Nashville
2025 PFL World Tournament 6: Semifinals – June 20 – INTRUST Bank Arena, Wichita
2025 PFL World Tournament 7: Semifinals – June 27 – Wintrust Arena, Chicago
2025 PFL Champions Series – July 19 – GrandWest Arena, Cape Town, Africa
2025 PFL World Tournament 8: Finals – August 1 – Jim Whelan Boardwalk Hall, Atlantic City, NJ
2025 PFL World Tournament 9: Finals – August 15 – Bojangles Coliseum, Charlotte, NC
2025 PFL World Tournament 10: Finals – August 21 – Hard Rock Live at Seminole Hard Rock Hotel & Casino Hollywood, Hollywood, Florida
The post PROFESSIONAL FIGHTERS LEAGUE NAMES FANDUEL AS OFFICIAL U.S. SPORTS BETTING PARTNER appeared first on Gaming and Gambling Industry in the Americas.
Flutter Entertainment notes the recent decision by the Illinois State legislature to introduce a betting transaction fee for licensed operators on all sports wagers placed within the state from July 1, 2025 (Illinois Transaction Fee).
In response, from September 1, 2025, FanDuel, Flutter’s US market-leading brand, announces that it will introduce a new $0.50 transaction fee on each bet placed on its platform in Illinois. This decision reflects the significant increase in the cost of operating in Illinois driven by the new Illinois Transaction Fee. The introduction of this fee by the state follows a substantial increase in the betting tax rate in Illinois in 2024. Following the 2024 increase, extensive efforts were made by FanDuel to absorb the cost fully without impacting customers.
Should the state reverse its decision at any point in the future, FanDuel will immediately remove the $0.50 transaction fee.
Peter Jackson, Flutter CEO, commented: “It is important to recognize that there is an optimal level for gaming tax rates that enables operators to provide the best experience for customers, maximize market growth and maximize revenue for states over time. We are disappointed that the Illinois Transaction Fee will disproportionately impact lower wagering recreational customers while also punishing those operators who have invested the most to grow the online regulated market in the state. We also believe the introduction of the Illinois Transaction Fee will likely motivate some Illinois-based customers to bet with unregulated operators. These operators do not contribute tax revenue to the state, will not collect the newly announced transaction fee and do not offer the same levels of customer protection that regulated operators provide.”
The post Flutter Response to Illinois Transaction Fee appeared first on Gaming and Gambling Industry in the Americas.
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