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Bally’s Interactive Launches Bally Bet Sportsbook App in Ohio in Partnership with the Cleveland Browns

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Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, together with the Cleveland Browns, announced the launch of the all-new Bally Bet Sportsbook app in Ohio, which coincides with the start of the Browns’ 2023 season.

The new app, built in collaboration with White Hat Gaming and Kambi Group – two of the world’s most established and trusted gaming technology companies – features tried and tested technology that will provide Browns and sports fans throughout Ohio with an optimal sports betting experience. From spread, money line, and total bets, to same game parlays and more, all the features that customers love are now available and easy to access, making Bally Bet a top choice in Ohio for sports wagering. The agreement also includes plans for a first-of-its-kind sportsbook location in partnership with Bobby George and Ethos Hospitality.

To celebrate the launch, Bally Bet is giving every new customer who downloads and registers in the app during opening weekend of the season automatic entry into a chance to win two premium tickets to the next Browns home game. Additionally, to welcome sports fans new to the app or sports betting more broadly, Bally Bet is offering new customers a “Second Chance Bet” up to $100. If a customer places their first bet up to $100 and loses, Bally Bet will refund their loss with “Bonus Money,” giving them the opportunity to place a second bet of equal value.

Bally’s and the Browns’ partnership with Cleveland restaurateur Bobby George is to launch a new Bally Bet Sportsbook lounge within a reimagined sports bar concept from George and his Ethos Hospitality Group at the current downtown Harry Buffalo location on East 4th Street in Cleveland.

Brett Calapp, COO, North America Interactive, said: “We are very proud to launch the all-new Bally Bet Sportsbook app in Ohio, a state with a coveted sports history and a legion of loyal fans. We are also excited to continue our partnership with the Cleveland Browns and add a new partnership with Bobby George ensuring that Browns fans receive the most enhanced and engaging sports betting experience throughout the season.”

In addition, Bally Bet is looking forward to engaging Browns fans throughout the season, including more premium ticket promotions, autographed merch giveaways, VIP experiences, and exclusive content, plus fan activations in and around the stadium and a strengthened social presence with Browns fans.

“We’re excited to expand on our long-term partnership with Bally’s Interactive and help them launch Bally Bet in Ohio, which will provide Browns fans and sports fans across the state with unique and interactive sports betting opportunities. Not only will fans be able to utilize the Bally’s Bet app to wager on sports events in Ohio, we’re working towards opening the new Bally Bet Sportsbook lounge alongside Bally Bet and Bobby George at an outstanding central downtown location that will create another way to engage with fans and provide them even more unique experiences through the Browns and Bally’s partnership,” Dave Jenkins, Executive Vice President and Chief Operating Officer at Haslam Sports Group, said.

“The synergies of putting three world class organizations together will set a new standard in hospitality. We are proud to bring that to Cleveland,” said Bobby George.

Amy Brewis Head of Account Management at Realistic Games

Realistic Games strengthens UK presence with Bally’s collaboration

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Realistic Games, the casino content developer, has joined forces with global entertainment powerhouse Bally’s Interactive, further reinforcing its foothold in the UK’s regulated iGaming market.

Through the agreement, Bally’s Interactive has integrated a selection of Realistic’s standout titles into its platforms.

The initial rollout features Book of Bass, Catch 22: Frozen Fortune, and recent hits such as 9 Rhino Fast Fire, Emerald Frenzy, and Phantom Tides.

This collaboration comes amid a period of strong commercial momentum for Realistic Games, driven by a number of recent partnerships. Together, these deals highlight the developer’s continued growth trajectory and commitment to delivering high-quality content to regulated markets.

Amy Brewis, Head of Account Management at Realistic Games, said: “We are thrilled to be partnering with Bally’s Interactive, a global leader in the casino industry. This strategic alliance enables us to accelerate our expansion in the UK’s regulated market and bring our exciting titles and growing roadmap, to a broader audience.

“We remain confident that our current lineup and the titles yet to come, will resonate strongly with players and support Bally’s ambition to deliver an unforgettable digital entertainment experience.”

Dezso Pazmany, Director of Product Operations at Bally’s Interactive, said: “We’re delighted to join forces with Realistic Games, whose growing portfolio is a strong fit for our UK audience. Their engaging content aligns well with our commitment to delivering exceptional player experiences across our platforms.

“At Bally’s, we’re focused on collaborating with forward-thinking content providers that share our vision for exceptional player experiences. We’re confident this partnership will deliver strong results and further elevate our digital entertainment strategy in key regulated markets.”

The post Realistic Games strengthens UK presence with Bally’s collaboration appeared first on European Gaming Industry News.

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Bally Bet Sportsbook & Casino app

Bally’s Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario

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Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has launched the all-new Bally Bet Sportsbook & Casino app in Ontario, Canada. This latest release marks another significant milestone for the company, following the recent app update in New Jersey and a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.

The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.

“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet,” said Robeson Reeves, CEO of Bally’s Corporation.

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Bally’s Interactive Launches Bally Bet Sportsbook App in Tennessee

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Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, announced the official launch of the Bally Bet Sportsbook app in Tennessee, marking its expansion into the tenth state. This milestone comes on the heels of recent successful Bally Bet launches in Massachusetts and Maryland.

Sports enthusiasts across the Volunteer State can now revel in the comprehensive offerings of the Bally Bet sportsbook app. With a wide array of betting options, including spread, money line and total bets, as well as in-game betting and same game parlays, Tennessee sports fans will have an unparalleled wagering experience.

The newly introduced Parlay Zone, available on the app’s homepage, allows users to select and customize daily pre-built parlays from a variety of popular sporting events. Additionally, users can access the Picks tab on the homepage to gain valuable insights from industry-leading influencers through video clips. Picks, powered by Wager Games, also offers an extensive selection of pre-built and customizable parlays, ensuring a personalized and engaging betting experience.

As an official sports betting partner of the Nashville Predators, Bally Bet has actively engaged with the team’s fan base running social promotions like the “Goals for Gear” official Predators jersey giveaway on the @BallyBet Instagram channel, Bally Bet has fostered a strong connection with the Predators’ loyal supporters. With the app’s launch, fans can anticipate even more exciting in-arena and social activations throughout the NHL season.

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