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Hands-on tips on elevating your online casino business through custom iGaming content
In today’s world, where everything is personalized, the iGaming industry is no different. There are so many games out there, and every casino wants to attract and keep players for as long as possible.
A noticeable shift has occurred since 2020 when casinos could effortlessly attract new players due to surging demand. In 2023, operators must adopt strategic approaches to both acquire and retain customers.
Game customization is becoming a big deal in the iGaming industry that gives players unique experiences and helps casinos compete. Let’s look at why tailored games are vital for keeping players and how online casinos can do it best within the success story of Blaze Casino and BGaming.
To customize or not? That’s the iGaming dilemma
At BGaming, we understand the growing demand for personalized iGaming content in a world where people want unique experiences instead of scrolling endless options. Creating special games for operators or adapting games to match a casino’s style boosts player engagement and loyalty.
Personalized content also builds trust and keeps players coming back. So, having custom games exclusively for your platform is a smart way to give players what they want and promote your online casino brand.
However, making customized games can be expensive and time-consuming, which can distract from regular releases. That’s why most exclusive games on the market today are relatively simple, with just changing logos and colors.
It’s also important to remember that making a customized game isn’t enough. To get the most out of it, you need a solid game development strategy and effective promotion. The rewards from custom games come when you do them right. Let’s move on to the bright case study of Blaze Casino and BGaming that applied the proper tailored game production tactics and achieved great success.
Effective game customization: it’s more than just changing logos
To create a personalized gaming experience that works for all parties, game providers and operators need to work closely together. We recognized this principle and involved Blaze Casino right from the start of game development, as they knew their audience better than anyone. This way, everything in the game meets the online casino’s brand and goals and matches the casino-registered players’ preferences.
This kind of game customization requires collecting and analyzing a lot of player data. For example, collaborating with Blaze Casino, we study how their users behave, what they like, their ages, where they’re from, and how they play. This helps us make data-driven decisions that result in a game concept that appeal to casino players the most.
But creating custom games is only part of the story. The real magic of customization happens when operators not only create tailored games but also use them strategically in promotion activities. BGaming and Blaze Casino’s success story proves this. After developing 5 custom and branded titles following a comprehensive approach, games showed 30-80% growth for mission-critical KPIs, such as GGR, player retention, bets count, average bet, and others. The top-performer game solely heightened GGR by 4 times, while the fifth custom game without branding words or elements didn’t demonstrate such stellar performance as ones of previous titles.
What made the difference was the operator’s timely promotion. By creating special promotions tied to events or holidays, operators used customization to connect with players on a deeper level. This shows that customization isn’t a waste of money, but a smart way to engage players.
In a nutshell
The process of game customization is a path filled with challenges and possibilities. As the iGaming industry charts this course, it’s evident that personalization and customization aren’t mere add-ons – they’re vital strategies.
Unveil the details on the strategic approach to creating tailored games in the full version of our exclusive case study and learn how to build stronger and enduring relationships with your players.
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RESORTS WORLD LAS VEGAS NAMES TOM MCMAHON SENIOR VICE PRESIDENT OF SLOT OPERATIONS AND MARKETING
Resorts World Las Vegas is continuing the expansion of its executive leadership team with the appointment of Tom McMahon as Senior Vice President of Slot Operations and Marketing.
A respected leader with more than two decades of experience in gaming and hospitality, McMahon steps into his role effective immediately.
“Tom’s deep expertise in luxury casino operations and marketing makes him a powerful addition to our team,” said Carlos Castro, President and Chief Financial Officer of Resorts World Las Vegas. “We look forward to the leadership he will provide in this essential function at Resorts World Las Vegas.”
McMahon has held senior roles at some of the most recognized names in the industry, including Wynn Resorts, Bellagio Resort & Casino, Las Vegas Sands, Venetian | Palazzo and most recently Sycuan Casino Resort. At Resorts World Las Vegas, he will lead initiatives across slot operations, marketing and the Genting Rewards Loyalty Program, with a focus on innovation, guest engagement and operational excellence.
Said McMahon, “Returning to Las Vegas to join a forward-thinking property like Resorts World is an incredible opportunity. I am eager to help shape the next chapter of growth by enhancing the guest experience and building on the strong foundation already in place.”
For more information about Resorts World Las Vegas, please visit rwlasvegas.com.
The post RESORTS WORLD LAS VEGAS NAMES TOM MCMAHON SENIOR VICE PRESIDENT OF SLOT OPERATIONS AND MARKETING appeared first on Gaming and Gambling Industry in the Americas.
Expanse Studios, the B2B game development division of Golden Matrix Group Inc. (NASDAQ: GMGI), has received official certification from Croatia’s Ministry of Finance for its flagship game Super Heli, with additional titles in the company’s 56-game portfolio expected to receive approval in the coming weeks for the EU member state.
The certification marks a strategic entry into a market that generated US$484.70m in 2024, with projected growth at a CAGR of 8.4% during 2024-2030. Super Heli, Expanse’s most popular crash-style game, becomes the first of the studio’s titles approved for the Croatian market, paving the way for broader portfolio distribution.
Tapping Into High-Growth European Market
Croatia represents a compelling opportunity for B2B gaming suppliers, with the Online Casinos segment alone projected at US$218.10m in 2024. According to iGamingToday’s latest market research, Croatia’s gambling market will reach €720.42 million by 2025, making it one of Europe’s fastest-growing regulated markets.
Among the key market benefits are:
- Accelerating digital adoption – Internet penetration jumped from 76% in 2020 to 83% in 2023
- Over 20.6 million tourist arrivals in 2023 following Schengen Zone entry
- Over 500,000 Croatians expected to engage in regular online gambling by 2027
Strategic Value for the Company
The certification strengthens Expanse Studios’ European footprint at a critical juncture. With 56 proprietary titles and 500+ B2B partners globally, Expanse is expected to capture a meaningful share in the growing EU market.
“Croatia certification is more than market access—it’s validation of our content quality and compliance capabilities in demanding EU jurisdictions,” said Damjan Stamenkovic, CEO of Expanse Studios. “With our flagship title Super Heli already approved and more games in the pipeline, we’re very excited for the opportunities this markets brings us”
Competitive Advantage in Regulated Markets
Croatia’s regulatory framework favors established, compliant B2B providers. Operators must obtain licenses requiring significant capital investment, and only licensed casino games operators who have at least one brick-and-mortar casino can offer online gambling. This creates high barriers to entry and positions certified B2B suppliers like Expanse as essential partners for operators.
The post Expanse Studios (GMGI) Obtains Croatian iGaming Certification appeared first on European Gaming Industry News.
The iGB London 2025 event is set to push the boundaries of the online gambling market, and Kristina Jakovleva, Business Development Manager at SEOBROTHERS, will represent Slotsjudge. The event is expected to gather over 15,000 attendees and more than 300 sponsors, and Kristina plans to cover technological trends, discuss affiliate marketing strategies, and foster industry-specific networking.
Event Overview: About iGB London 2025
As one of the iGaming industry’s key global events, iGB London brings together thousands of professionals to drive innovation and growth. Following the success of previous editions, with over 6,500+ affiliates and 150+ programs on offer, the upcoming event promises even greater opportunities for business and collaboration.
Over 15,000+ industry specialists are to join the event this time. This year, participants will discuss technological trends, regulatory updates, affiliate marketing, and branding strategies. Participants can gain actionable insights and learn from successful case studies, making the event both exciting and informative.
About Kristina Jakovleva: Expertise & Plans
Starting her career in education at Liverpool John Moores University, Kristina has been in the iGaming market for years, working as a customer support specialist, affiliate manager, and ultimately as a Business Development Manager at SEOBROTHERS.
Years of experience and a focus on growth enabled Kristina to understand which approach best suited the company quickly, and she successfully implemented strategic partnerships and business growth initiatives to benefit from industry-specific networking.
Expectations & Final Thoughts
Attendees can enjoy iGB London 2025 on 2–3 July 2025 at ExCeL London, and an exclusive AI Concierge service will be available to cover basic questions about the event. Nick Hill, Executive Director at Premier Hill, says that ‘it represents the entire industry, and it is a must-attend show.’
It’s an excellent opportunity for the Slotsjudge team to gain performance-driven insights and plan future growth over the next 12 to 24 months, while other participants can learn from Kristina Jakovleva’s work, reinforcing Slotsjudge’s ongoing commitment to innovation and the overall growth of the iGaming industry.
The post Kristina Jakovleva Represents Slotsjudge at iGB London 2025 appeared first on European Gaming Industry News.
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