EveryMatrix
EveryMatrix agrees global sportsbook data deal with Kindred
OddsMatrix Sports Data Services, part of the EveryMatrix Group, has partnered with Kindred to provide the leading operator with comprehensive historical and current sports data ahead of the launch of its new proprietary sportsbook.
As part of a global partnership, OddsMatrix will provide Kindred with data across a host of major sports including football, ice hockey, basketball, tennis and many more.
Access to data is a vital element for any modern-day sportsbook to remain competitive and offer the best customer experience through proprietary modelling technology, a cornerstone of Kindred’s new sportsbook platform and long-term vision.
OddsMatrix has stored many years of data while continuing to innovate, offering access to reliable custom datasets, enabling operators to analyse past team and individual performances, and run their own data projections while pressure testing new odds for both pre-live and live events.
The addition of OddsMatrix’s historical data further strengthens the OddsMatrix product line-up while providing more data access to the industry.
OddsMatrix Sports Data Services is a complete data solution that delivers betting odds, scores, and real-time settlements across both sports and esports events. It uses unique sports data feed aggregation technology allowing operators to combine odds, settlements, and score feeds from multiple providers into a single, real-time aggregated feed enabling its customers to be more competitive and achieve a rich and relevant event offering.
It has extensive coverage with 1.5 million events in the last year and more than 700 betting types across more than 100 sports.
Erik Nyman, President EveryMatrix Americas, said: “Kindred was one of the first licensed operators in our industry and their expansion from northern Europe across the world is nothing short of remarkable. We are honoured to be an integral part of their new sportsbook and the cooperation between the companies has been second-to-none. We are excited to follow their roll out and continue support their growth initiatives.”
Ben Colley, Group Head of Trading at Kindred, said: “In order to develop the most robust models to generate the most innovative and accurate markets, we needed both historical and a real-time provision of data of the highest possible resolution.
“We’ve been really happy with what we’ve seen from OddsMatrix and our team of Quant Analysts and Data Scientists are now fully armed to take our internal R&D work in the modelling space to the next level. This cutting-edge technology makes up part of the bedrock of what we’re doing here at Kindred, and this is yet another stepping stone on the journey to complete control of our sportsbook product offering.”
EveryMatrix has licences in New Jersey, Michigan, West Virginia, Ontario in Canada and most recently Connecticut with the regulatory process underway in Pennsylvania.
EveryMatrix has secured relationships with several leading operators in the US for in-house games content through its proprietary iGaming Integration Platform, CasinoEngine.
BetMGM and Rush Street Interactive (RSI) are live with EveryMatrix exclusive casino content in West Virginia further extending the technology and games supplier’s regulated US footprint.
EveryMatrix will provide both tier-1 US brands’ customers in the ‘Mountain State’ with games from its in-house studios. This includes Armadillo Studios and, later this year, content from newly acquired Fantasma Games via integration with SlotMatrix, its proprietary B2B aggregation platform, and the industry’s largest content library with 30,000+ games from 350+ studios.
This marks the third state both brands are live with EveryMatrix content following launches in New Jersey and Michigan.
The industry’s fastest growing iGaming technology provider has secured commercial agreements with multiple tier-1 operators in the US with delivery through SlotMatrix.
EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Erik Nyman, President, EveryMatrix Americas, said: “Our North American footprint is rapidly growing, and we have ambitious plans to accelerate our roadmap across 2025 and beyond.
“SlotMatrix is at the core of our content integration strategy delivering tier-1 US and Canadian brands with new and existing high-performing content, strengthened later this year by Fantasma Games, that already has strong US market share and further bolstered by our vast aggregation portfolio.”
The post EveryMatrix content live in West Virginia with tier-1 brands appeared first on Gaming and Gambling Industry in the Americas.
EveryMatrix has become a member of the Mexican Gaming Association further bolstering its commitment to the growing LatAm iGaming market.
The tier-1 iGaming technology company has joined the Mexican Association for Permit Holders, Operators, and Suppliers of the Entertainment and Gambling Industry (AIEJA).
This will enable it to participate in, moderate, sponsor and lead workshops, seminars and future initiatives as well as share knowledge and insights with other members ahead of further market expansion.
EveryMatrix has a proven record of supplying leading iGaming technology in the LatAm region with plans to rapidly expand its presence there in the coming months and years with a pipeline of customers due to go live as regulation continues to develop.
Its AIEJA membership will allow it to develop deeper relationships with local brands, partners and regulators and share its 16 years’ worth of knowledge and expertise as the Mexican market matures.
AIEJA is a national membership organisation representing the interests of the real-money gaming and entertainment industries in Mexico, responsible for creating jobs and an important contributor to the treasury, redistributing wealth in an equitable and proportional fiscal environment.
Erik Nyman, President, EveryMatrix Americas, said: “We’re delighted to join AIEJA and its many valued members and I would like to extend my thanks to the organisation for their warm welcome.
“Mexico is a country full of potential that blends North American traditional gambling behaviour with Latin American influences making it a specific market of interest as we expand our business in the region.”
Dr. Miguel Ángel Ochoa, President, AIEJA, said: “We’re very pleased to welcome EveryMatrix to AIJEA. EveryMatrix is recognised in the industry for its superior technology and services that can be found among some of the largest operators in the world. They will be an extremely valuable addition to the organisation.”
DraftKings, one of North America’s leading operators, has gone live with EveryMatrix casino content in Ontario, Canada – the tier-1 supplier’s latest entry into a large iGaming jurisdiction in North America.
EveryMatrix will provide DraftKings customers in Canada’s largest province with games from its in-house studios including Armadillo Studios via seamless integration with SlotMatrix, its proprietary B2B aggregation and content provision offering.
The Ontario launch is the second North American territory to see EveryMatrix content go live with DraftKings, following New Jersey in June last year.
The leading iGaming technology provider is the industry’s largest content aggregator and has secured commercial agreements with several tier-1 operators in the US through SlotMatrix.
EveryMatrix has more than 300 global customers with North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Erik Nyman, President, EveryMatrix Americas, said: “EveryMatrix is thrilled to expand our partnership with DraftKings into Canada and the largest province, Ontario.
“This means we now reach half of the country’s population and marks yet another important milestone for the company. DraftKings is one of the largest iGaming and sportsbook operators in North America and we are one step closer to full market penetration with them.”
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