EveryMatrix
EveryMatrix agrees global sportsbook data deal with Kindred
OddsMatrix Sports Data Services, part of the EveryMatrix Group, has partnered with Kindred to provide the leading operator with comprehensive historical and current sports data ahead of the launch of its new proprietary sportsbook.
As part of a global partnership, OddsMatrix will provide Kindred with data across a host of major sports including football, ice hockey, basketball, tennis and many more.
Access to data is a vital element for any modern-day sportsbook to remain competitive and offer the best customer experience through proprietary modelling technology, a cornerstone of Kindred’s new sportsbook platform and long-term vision.
OddsMatrix has stored many years of data while continuing to innovate, offering access to reliable custom datasets, enabling operators to analyse past team and individual performances, and run their own data projections while pressure testing new odds for both pre-live and live events.
The addition of OddsMatrix’s historical data further strengthens the OddsMatrix product line-up while providing more data access to the industry.
OddsMatrix Sports Data Services is a complete data solution that delivers betting odds, scores, and real-time settlements across both sports and esports events. It uses unique sports data feed aggregation technology allowing operators to combine odds, settlements, and score feeds from multiple providers into a single, real-time aggregated feed enabling its customers to be more competitive and achieve a rich and relevant event offering.
It has extensive coverage with 1.5 million events in the last year and more than 700 betting types across more than 100 sports.
Erik Nyman, President EveryMatrix Americas, said: “Kindred was one of the first licensed operators in our industry and their expansion from northern Europe across the world is nothing short of remarkable. We are honoured to be an integral part of their new sportsbook and the cooperation between the companies has been second-to-none. We are excited to follow their roll out and continue support their growth initiatives.”
Ben Colley, Group Head of Trading at Kindred, said: “In order to develop the most robust models to generate the most innovative and accurate markets, we needed both historical and a real-time provision of data of the highest possible resolution.
“We’ve been really happy with what we’ve seen from OddsMatrix and our team of Quant Analysts and Data Scientists are now fully armed to take our internal R&D work in the modelling space to the next level. This cutting-edge technology makes up part of the bedrock of what we’re doing here at Kindred, and this is yet another stepping stone on the journey to complete control of our sportsbook product offering.”
EveryMatrix has licences in New Jersey, Michigan, West Virginia, Ontario in Canada and most recently Connecticut with the regulatory process underway in Pennsylvania.
EveryMatrix has secured relationships with several leading operators in the US for in-house games content through its proprietary iGaming Integration Platform, CasinoEngine.
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EveryMatrix has expanded its partnership with rapidly growing UK operator BetGoodwin, launching a full turnkey sports solution that cements the operator’s position among the UK’s top bookmakers.
This follows a multi-year full turnkey agreement signed in 2024 and enables BetGoodwin, one of UK’s most visible growing brands, to benefit from a sportsbook designed specifically for the regulated market and supported by dedicated trading and operational teams based in London.
The platform offers extensive coverage with more than 200,000 monthly live events and up to 800 live markets on English Premier League fixtures, alongside a rich feature set that includes pre-live and live Bet Builder across 11 sports, early/partial/auto cash out, and Odds Boost.
Bonusing tools further enhance customer engagement through automated welcome bonuses, dynamic promotions, and advanced cross-sell capabilities.
BetGoodwin has also gone live with EveryMatrix’s new horse racing product. Built from the ground up in just six months, it delivers a comprehensive, round-the-clock service featuring more than 10,000 monthly races from 20+ global jurisdictions.
It includes live streaming, extensive market coverage, and deep integration with EveryMatrix’s wider technology stack, providing BetGoodwin with a flexible, scalable racing solution available online, in retail, or via telebetting.
Working in harmony with the existing OddsMatrix sports platform, the horse racing product allows BetGoodwin to benefit from dynamic cross-product bonusing, granular odds management, and automated pricing and settlement tools.
BetGoodwin is the latest UK operator to go live with the EveryMatrix platform following BetTOM, Octobet, Bet360, Ken Howells, and many more.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “BetGoodwin is a top 20 UK operator so giving them a world-class sportsbook with the most advanced features and our horse racing product was the next step following our full turnkey roll out. We’re confident it will drive major value for their customers and the business.”
Julian Head, CEO, BetGoodwin, said: “This is a milestone launch for BetGoodwin. EveryMatrix’s modern sportsbook gives us a feature-rich platform that will help deliver an outstanding betting experience to our customers, while the new horse racing product strengthens one of our business-critical verticals.”
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EveryMatrix global customers now equipped with seamless access to award-winning loyalty and gamification offering
Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has announced its latest tier one partnership, having agreed a deal to provide acclaimed igaming provider EveryMatrix with its award-winning CRM and loyalty marketing services.
EveryMatrix, leveraging Xtremepush’s varied product suite, will now be able to offer its customers real-time, hyper-personalised CRM and gamification capabilities via its proprietary platform, helping them to drive engagement, increase loyalty, and maximise the lifetime value of all player types in a seamless manner.
Xtremepush leads the market in its unified, holistic approach to data collection, with its Single Customer View built to extract data from all sources in true real-time, providing an individual view of players to deliver a higher standard of omni-channel personalisation and messaging. Coupled with a gamification engine and AI-powered automation and data insights, operators will be able to leverage these revenue-driving tools via their existing integration with EveryMatrix.
Tommy Kearns, CEO and co-founder at Xtremepush, said of the partnership: “EveryMatrix has built a well-earned reputation for being a provider of best-in-class sports betting and gaming solutions for its operator partners, and we’re pleased to bolster their software and services with our first-rate CRM and loyalty solutions.
“Regulated markets are hugely competitive and Xtremepush has proven its worth in optimising and scaling customer’s loyalty engines and processes in these environments to realise greater engagement and ensure maximum lifetime value of players. We’re very confident that we’ll showcase this once again with EveryMatrix, via its clients, and to make them another customer for life.”
Kevin Furlong, Chief Product Officer, EveryMatrix, said: “Alongside our advanced turnkey platform technologies we have always partnered with best-in-class third-party suppliers such as Xtremepush providing added value to our customers.
“Combining our market-leading gaming infrastructure with Xtremepush’s powerful CRM technology will enable our customers to better understand their players, offer them even more personalised experiences and boost loyalty levels to name just a few benefits.”
Following a successful launch phase with EveryMatrix, Xtremepush will make additional services available to the supplier, including its Agentic AI, which will supercharge marketing processes with intent and iteration, allowing related teams to focus on broader strategy and value-driven projects.
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