Latest News
INSIDE THE POCKET LAUNCHES FREE-TO-ENTER $100k PRO FOOTBALL SURVIVOR GAME TO PROMOTE BROADER INDUSTRY ADOPTION
Inside The Pocket (ITP), the world’s only free-to-play and pay-to-play (F2P & P2P) aggregation platform, has launched Pro Football Survivor, an exciting new F2P game that offers industry professionals a jaw-dropping $100k prize ($50k to the winner, and a further $50k to their nominated charity) ahead of the upcoming 2023/24 Pro Football season, which gets underway on 7 September.
Pro Football Survivor is aimed at engaging all businesspeople at the intersection of sports betting and business, media and igaming, alongside a wider ecosystem – from leagues to agencies, across hospitality providers, caterers and even restaurants.
The popular Survivor format simply asks all participants to pick a non-reusable team to win every week throughout the entire Regular Season and the Playoffs. This ease of play is the reason for its recognised acquisition and retention strengths around repeat visits and improved dwell-time (as players routinely return to check results and their respective standings against colleagues and friends on the leaderboard, which is settled and updated after each game day).
The competition rules are as follows:
- Register at: https://itpsurvivor.io/survivor/
- Each week during the Pro Football season and playoffs, you must pick the winner of a game.
- You can only choose each team once throughout the entire season, including the playoffs and the Pro Football Championship game in Las Vegas.
- Only the final results at the end of regulation time will count. If a game you select is tied at the end of regulation, the selection will be deemed to have lost, regardless of overtime.
The game is now open to entries and industry peer-to-peer sharing across an evolving landscape of diverse players and companies which represent a wide spectrum of commercial intersectionality. ITP continues to stand alone in the F2P and P2P content market in that, via a single integration, it opens up an entire market of 20+ free-to-play and pay-to-play content providers to satisfy sports and casino needs around the world, irrespective of the data environment.
Hussain Naqi, Founder and CEO of Inside The Pocket, said: “No matter what Al Pacino said in Any Given Sunday, it’s actually a game of inching along, surviving week-by-week, and outlasting your rivals. So, join us for Pro Football Survivor and stand a chance to win big while also supporting a great charitable cause! It’s a fun way to learn more about America’s favourite sport, or flex your bragging-rights if you know the game well. It takes under a minute each week, and hopefully you’ll be coming back every week to play!”
“We’ve launched Pro Football Survivor to help people understand how we’re different. And it’s a broad church out there whom we want to engage, shining a light on the wide-ranging solutions that our unique platform can provide when it comes to acquisition and retention.
“We’re focused on B2B clients, whether that’s in sports media, the betting and gaming space, the hospitality industry, the restaurant sector or any other party amongst a varied Venn Diagram of interconnectivity. At ITP, we want to house many new potential partners under this same roof, such is our platform’s ability to target specific recreational player-groups and fulfil nuanced acquisition and retention goals.
“At ITP, we don’t view the landscape merely in terms of games. Rather, we think about the space as an entire ecosystem and strategy which we specifically cultivate as a flexible and ever-evolving piece of content for an overlapping and interdependent chain of companies to whom we can now demonstrate the multifaceted solutions of ITP.
“We have content of our own. We have an aggregation layer where we’ll put competitors side-by-side. We offer best-in-class data deals. In short, our unique platform drives new levels in acquisition and retention through its multiplicity of games, bespoke localised strategies and a quick-fire integration which averages just under three weeks in duration. This allows our partners to plan globally but think locally, mitigating regulatory risk from the patchwork quilt of state-by-state regulation in North America to LatAm, Africa and APAC.
“Perhaps our biggest challenge is to make people understand that variety is our touchstone. You can’t just back one horse, lest it become a flogging horse. Instead, companies need to be rolling out a variety of different products. We want our registrants to come to see this Survivor game as a sticky and intuitive free-to-play product that reliably gets people coming back each week. It has that crucial repeat-engagement attribute where everyone can quickly see the value proposition.”
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
International Game Technology PLC announced that its dynamic Wheel of Fortune DiamondRS Premium Wheel cabinet recently launched in casinos across the US. Guests of Sky River Casino in Elk Grove, Calif. and of Mohegan Sun in Uncasville, Conn. were among the first players in the world to enjoy the Wheel of Fortune Cash Link Reels Double Diamond and Wheel of Fortune Cash Link Reels Double Gold games on IGT’s new ultra-high-tech, mechanical-reel cabinet. Designed exclusively for Wheel of Fortune game content, the Wheel of Fortune DiamondRS Premium Wheel cabinet boasts a 20-inch physical wheel, a 32-inch LCD top box and a 23-inch transmissive display.
CT Gaming continues its strong momentum from the first quarter of 2025 with a new wave of installations in Panama. Strengthening its position in the Latin American market, the company has partnered with leading operators to introduce top-performing products, including the EZ Modulo 32/32/32 slot cabinet and the highly successful Diamond King series. Among the highlights of the installation is Diamond King 3—CT Gaming’s bestselling multigame featuring 50 captivating titles. Players can enjoy a diverse mix of content, including the legendary Mega Jack trio: Aztec Gold, Slot-O-Pol Deluxe and Champagne Party. The experience is further enhanced by the Diamond Tree progressive jackpot, which delivers elevated gameplay and exciting reward potential.
Las Vegas Sands has contributed $100,000 through the Sands Cares global community engagement programme to 100 Black Men Las Vegas in support of the organisation’s youth mentorship, scholarship and community service offerings. The 2025 donation will enable 100 Black Men Las Vegas to offer new programmes including a science, technology, engineering and math initiative; the Pathways to Public Service programme, which focuses on developing a pipeline of law enforcement and first responder professionals; and Realtist Academy, which prepares participants to become licensed real estate agents or mortgage brokers. In addition, Sands Cares funding will help 100 Black Men Las Vegas pursue efforts to identify a permanent location for the organisation.
Partnerships
SCCG Management has announced an expanded partnership with AWARE, a global leader in biometric verification software. Under this agreement, SCCG becomes a preferred reseller for AWARE’s biometric and identity verification solutions within the global gaming industry. AWARE’s advanced biometric technology offers a future-proof solution for iGaming and gambling platforms—empowering operators to ensure compliance, prevent fraud and protect players, all while delivering a seamless and secure user experience. With growing regulatory scrutiny and rising demand for frictionless onboarding, AWARE’s adaptive biometrics provide a scalable and trusted identity framework for modern gaming environments.
The Brazilian Football Confederation and Sportradar Integrity & Regulatory Services, a unit of Sportradar AG announced the extension of their long-standing partnership, set to begin with the 2025 season. The new agreement aims to enhance efforts to combat match-fixing in Brazilian football and safeguard the integrity of the sport. Sportradar, through its industry-leading Universal Fraud Detection System (UFDS), will deliver integrity monitoring for more than 8200 men’s and women’s matches organised annually by the CBF. Through this renewed partnership, the UFDS will now cover all Brazilian national championships.
The post Gaming Americas Weekly Roundup – April 21-27 appeared first on European Gaming Industry News.
SOFTSWISS, a leading global provider of iGaming software, announces the appointment of three seasoned professionals to key leadership positions: Denis Ilienkov as Product & Technology Non-Executive Director; Kyryl Avdieienko as Chief Product Officer (CPO); and Viktor Iegorov as Chief Delivery Officer (CDO).
These strategic appointments are integral to SOFTSWISS’ vision of strengthening its leadership team to navigate the complexities of the global iGaming landscape, ensuring agility and innovation in product development and delivery.
Denis Ilienkov, in his new role as Product & Technology Non-Executive Director, will oversee product and technology-related operations, including control responsibilities. Kyryl Avdieienko, appointed as CPO, will lead product strategy and development across the SOFTSWISS product portfolio. With a background in iGaming, game development, and fintech, Kyryl brings a wealth of experience to the role. Viktor Iegorov, as CDO, will be responsible for developing processes and managing the strategic delivery portfolio.
These appointments are part of SOFTSWISS’ ongoing commitment to fostering a collaborative and synergistic leadership approach. Denis, Kyryl, and Viktor will work closely to drive the company’s mission of delivering cutting-edge iGaming solutions, fostering a culture of innovation and excellence.
Denis Ilienkov commented on the appointments: “At SOFTSWISS, we’ve always prided ourselves on our agility and innovation. As we venture into new markets like Brazil and South Africa, it’s imperative that our leadership structure evolves to meet the unique challenges and opportunities these regions present. The introduction of roles such as the Chief Delivery Officer ensures that our delivery processes are not only maintained but continuously enhanced. This strategic shift is about more than just titles; it’s about positioning SOFTSWISS to deliver unparalleled value to our clients and partners worldwide.”
These leadership changes closely follow SOFTSWISS’ recent product and technology milestones. Notably, the company celebrated its first Sportsbook Network Jackpot win during the SiGMA Americas event in São Paulo, where a player claimed €80,294.89 – more than doubling the initial €35,000 prize pool. Additionally, SOFTSWISS’ Deputy CTO, Sergey Kastukevich, was honoured as CTO of the Year in EMEA at the 2025 Oracle Excellence Awards, recognising his strategic use of emerging technologies to advance the company’s objectives.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Enhances Leadership Team to Drive Global Expansion appeared first on European Gaming Industry News.
NSoft, a leading provider of premium sportsbook solutions, has partnered with InnovaPlay, enhancing its sportsbook platform with the industry-leading NextGen Sportsbook. This strategic collaboration integrates NSoft’s innovative sportsbook technology seamlessly into InnovaPlay’s comprehensive white-label and full web solution, empowering sportsbook operators to reach new heights of performance and player engagement.
NextGen Sportsbook, known for its four main pillars – stability, unparalleled speed, multifeed integration, and dynamic player experience – is perfectly tailored to meet diverse betting market demands. It adapts effortlessly to various odds presentations, aligning with local and regional preferences, and stands out as the industry’s fastest sportsbook, generating standard offers in an exceptional 20 milliseconds.
Placing the player experience at its core, NextGen Sportsbook offers personalized and highly engaging betting interactions. Features such as individualized betting options, dynamic odds, custom bonuses, individual cashout capabilities, and tailored odds layouts significantly enhance player satisfaction, fostering loyalty and sustained engagement.
Operators benefit from NextGen’s powerful integration capabilities, which manage multiple betting feeds, including sports betting, esports, and horse or dog racing, in both pre-match and live scenarios. The advanced multifeed system ensures uninterrupted operations by seamlessly switching between providers as needed.
NSoft’s NextGen Sportsbook also boasts comprehensive player engagement tools such as Cash Out, Edit Bet, Bet Builder, and advanced betting stimulation products. Its multi-language and multi-currency functionalities allow operators to expand their reach globally. The sportsbook’s flexible bonus engine and dynamic trading options, including full automation, DIY, and hybrid franchise models, give operators complete control and flexibility. Additionally, its sophisticated AI personalization capabilities further elevate the betting experience by delivering personalized recommendations to each punter.
Shaun Grech, Technical Director at InnovaPlay, emphasized the significance of the partnership: “This strategic partnership with NSoft represents a game-changer for our sportsbook operators. By integrating NSoft’s award-winning sports betting engine and virtual sports products into our platform, we’re giving operators three key competitive advantages:
- Lightning-fast betting markets with the deepest liquidity pool in the industry
- Seamless cross-sell opportunities between casino and sportsbook verticals
- Full customization of odds, limits, and betting rules to match local market demands.
This is how modern sports betting platforms should perform – with surgical precision and total operator control.”
Drago Ćavar, Managing Director of Sportsbook Platform at NSoft, added: “Our collaboration with InnovaPlay underlines our commitment to providing sportsbook operators with groundbreaking technology that drives growth and player satisfaction. NextGen Sportsbook’s exceptional speed, versatility, and personalized betting experience make it an ideal solution for forward-thinking operators. We’re excited about the opportunities this partnership brings and confident it will set new industry standards.”
Through this collaboration, InnovaPlay and NSoft are poised to redefine excellence in sportsbook operations, positioning NextGen Sportsbook as the preferred choice for operators seeking advanced capabilities and unmatched player engagement.
The post NSoft and InnovaPlay Strengthen Sportsbook Offering with Strategic Partnership appeared first on European Gaming Industry News.
-
Africa6 days agoReaden Holding Corp Finalises Acquisition of Morrich Lottery Limited
-
Altenar7 days agoAltenar gains ground in Brazil with virtual sports certification
-
Asia7 days ago
NOVOMATIC: Showcasing cutting-edge gaming innovations for the Asian market at G2E Asia 2025
-
Conferences6 days ago
R. Franco Digital is getting ready to shine at GAT Expo Cartagena 2025 with its most comprehensive offering of land-based and digital gaming
-
Asia7 days ago
ZITRO TO SHOWCASE CONCEPT CABINET LINE AND NEW GAMES AT G2E ASIA 2025
-
Andreas Krannich7 days ago
CBF Extends Exclusive Integrity Partnership with Sportradar
-
Asia7 days ago
NOVOMATIC Announces New Strategic Distribution Partnership with Harvest Gaming
-
Conferences in Europe5 days ago
Altenar Steps in as General Sponsor of EEGS 2025
