Founder and CEO of Inside The Pocket
INSIDE THE POCKET LAUNCHES FREE-TO-ENTER $100k PRO FOOTBALL SURVIVOR GAME TO PROMOTE BROADER INDUSTRY ADOPTION
Inside The Pocket (ITP), the world’s only free-to-play and pay-to-play (F2P & P2P) aggregation platform, has launched Pro Football Survivor, an exciting new F2P game that offers industry professionals a jaw-dropping $100k prize ($50k to the winner, and a further $50k to their nominated charity) ahead of the upcoming 2023/24 Pro Football season, which gets underway on 7 September.
Pro Football Survivor is aimed at engaging all businesspeople at the intersection of sports betting and business, media and igaming, alongside a wider ecosystem – from leagues to agencies, across hospitality providers, caterers and even restaurants.
The popular Survivor format simply asks all participants to pick a non-reusable team to win every week throughout the entire Regular Season and the Playoffs. This ease of play is the reason for its recognised acquisition and retention strengths around repeat visits and improved dwell-time (as players routinely return to check results and their respective standings against colleagues and friends on the leaderboard, which is settled and updated after each game day).
The competition rules are as follows:
- Register at: https://itpsurvivor.io/survivor/
- Each week during the Pro Football season and playoffs, you must pick the winner of a game.
- You can only choose each team once throughout the entire season, including the playoffs and the Pro Football Championship game in Las Vegas.
- Only the final results at the end of regulation time will count. If a game you select is tied at the end of regulation, the selection will be deemed to have lost, regardless of overtime.
The game is now open to entries and industry peer-to-peer sharing across an evolving landscape of diverse players and companies which represent a wide spectrum of commercial intersectionality. ITP continues to stand alone in the F2P and P2P content market in that, via a single integration, it opens up an entire market of 20+ free-to-play and pay-to-play content providers to satisfy sports and casino needs around the world, irrespective of the data environment.
Hussain Naqi, Founder and CEO of Inside The Pocket, said: “No matter what Al Pacino said in Any Given Sunday, it’s actually a game of inching along, surviving week-by-week, and outlasting your rivals. So, join us for Pro Football Survivor and stand a chance to win big while also supporting a great charitable cause! It’s a fun way to learn more about America’s favourite sport, or flex your bragging-rights if you know the game well. It takes under a minute each week, and hopefully you’ll be coming back every week to play!”
“We’ve launched Pro Football Survivor to help people understand how we’re different. And it’s a broad church out there whom we want to engage, shining a light on the wide-ranging solutions that our unique platform can provide when it comes to acquisition and retention.
“We’re focused on B2B clients, whether that’s in sports media, the betting and gaming space, the hospitality industry, the restaurant sector or any other party amongst a varied Venn Diagram of interconnectivity. At ITP, we want to house many new potential partners under this same roof, such is our platform’s ability to target specific recreational player-groups and fulfil nuanced acquisition and retention goals.
“At ITP, we don’t view the landscape merely in terms of games. Rather, we think about the space as an entire ecosystem and strategy which we specifically cultivate as a flexible and ever-evolving piece of content for an overlapping and interdependent chain of companies to whom we can now demonstrate the multifaceted solutions of ITP.
“We have content of our own. We have an aggregation layer where we’ll put competitors side-by-side. We offer best-in-class data deals. In short, our unique platform drives new levels in acquisition and retention through its multiplicity of games, bespoke localised strategies and a quick-fire integration which averages just under three weeks in duration. This allows our partners to plan globally but think locally, mitigating regulatory risk from the patchwork quilt of state-by-state regulation in North America to LatAm, Africa and APAC.
“Perhaps our biggest challenge is to make people understand that variety is our touchstone. You can’t just back one horse, lest it become a flogging horse. Instead, companies need to be rolling out a variety of different products. We want our registrants to come to see this Survivor game as a sticky and intuitive free-to-play product that reliably gets people coming back each week. It has that crucial repeat-engagement attribute where everyone can quickly see the value proposition.”
Inside The Pocket (ITP) the world’s only free-to-play and pay-to-play (F2P & P2P) aggregation platform, has partnered with rising-star operator HotSpotBet to boost acquisition and retention in Brazil around its growing client-base.
ITP has accordingly launched a breakthrough F2P offering for this key emerging market in the form of HotSpotJogos, a localised website supporting a series of engaging free-to-play (F2P) games which have already proven themselves to open flexible gateway through which to both acquire and retain customers in an international landscape of tightening regulatory ropes.
As operators look to new emerging markets, F2P solutions that track localised player proclivities are proving the reliable differentiator for operators who want to broaden their brand’s appeal and have discovered that obsolete bonusing techniques represent a race to the bottom.
This deal follows on the heels of a breakout performance for ITP at last year’s World Cup football, where it was tasked by leading local Brazilian operator, Pixbet, to create a bespoke slate of F2P games and a dedicated F2P website across the Qatar tournament. That new-account success informed a case study, premised on the acquisition and subsequent retention of a loyal audience, which proved pivotal in securing this HotSpotJogos assignment from HotSpotBet. Moreover, ITP has also teamed up with a major global affiliate to help optimise its Meta spend in Brazil, demonstrating a deep understanding and array of analytics tools for this key market.
ITP’s single-integration approach for one or multiple products delivers, in complementary fashion, customer engagement and retention across various products as sports betting regulation remains on the cusp of rolling out across Brazil’s legalised framework, with the Brazilian Ministry of Finance publishing ordinances for operators to apply for fast-track licensing earlier this month. ITP stands apart from any competitor in the F2P and P2P content market, in that through a one simple integration, it opens up an entire market of 30+ free-to-play and pay-to-play content providers.
HotSpotBet’s next-generation sportsbook and igaming platform runs off unique pricing models – allowing users to enjoy sophisticated and reactive in-play odds up to the last second of a game, with competitive pricing on all sports. This service arrives in good time for the ongoing international football league seasons, and a wider sporting schedule of 24/7 global activity. Its modern, modular technology also helps to overcome local regulatory challenges with a light physical deployment backed up by centralised control systems.
A HotSpotBet spokesperson said: “Collaborating with ITP on HotSpotJogos has been a fantastic journey so far. They share our values and vision and we look forward to putting our combined shoulders to the wheel to make HotSpotBet the best sportsbook in Brazil over the year ahead.
“We were initially taken with ITP’s success at last year’s World Cup and saw an immediate opportunity for us to roll out a more dedicated ongoing program around F2P for HotSpotBet over the coming months.
“The engaging gameplay and localized flexibility of our HotSpotJogos games has already helped generate clear spikes in acquisition and retention for, and provides us with a clear pathway in the white-hot Brazilian market, underscoring ITP’s innovative portfolio of native and third-party products as we go along.
“Latin America, while fragmented, is comprised of countries that are overwhelmingly football-focussed, with scope to cross-sell into other sports as they become popular, or reach their optimum seasons peaks, like basketball or baseball. Working with ITP’s varied catalogue, we can spin up new games across other emerging LatAm markets as we look to light up further territories with HotSpotBet’s versatile sportsbook.
Hussain Naqi, Founder and CEO of Inside The Pocket, said: “We saw that at last year’s football World Cup, the most important and most watched football competition in the world – especially amongst Brazil’s football-mad fanbase – that the largest home-grown operator executed far better than some of the global behemoths eyeing the Brazilian space simply because they knew their end users so intimately.
“Other local sportsbooks and media companies across the regulating Brazilian marketplace have also elevated their acquisition and retention targets via F2P, so it’s exciting to have already showcased the dexterous performance of ITP in this space, and to now be leading the LatAm charge on Brazil with HotSpotBet.
“Thanks to our software and platform partners, we were able to construct and curate this customized website, HotSpotJogos, from scratch. They couldn’t have been more collaborative and responsive. And based on encouraging performances in both acquisition and retention metrics, it seems HotSpotBet’s new customers are loving these local touches, too.
“Having developed some vital expertise in the F2P domain in Brazil by working hand-in-hand with proven operators and a major industry affiliate, ITP’s data mastery and marketing success stories will only continue for our partners across emerging territories like Brazil. We are ideally placed to leverage such opportunities because we can diversify content, leverage consumer data and segment it for our clients as the Brazilian coalesces into more definitive shape over the coming months. Our complementary partners at marketing analytics and geolocation are also affording ITP unique consumer insights that will allow us to hyper-localise audience communication around a variety of other mass-media sporting events on the horizon in 2024.”
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