Aggregator and platform Groove has developed a revolutionary product designed to deliver the best casino experience that has been nurtured through a year of painstaking development by Groove’s new Product Manager Shay Kababia.

The technology upgrade follows hot-on-the-heels of a Groove rebrand that reflects the futuristic direction of the company; along with a change of website and domain to www.groovetech.com as the refreshed brand’s expression around game-changing innovation.

Kababia and his team of developers have been working round-the-clock to realise an ambitious addition to the Groove offering, with the user-friendly data-driven recommender having an intuitive UI/UX set-up that provides operators with four levels of display based on player behaviour analytics: Recommended; new games; coming soon; and, may interest you as well.

With the help of the four levels, the new technology helps maximise casino ROI by aligning content to casino brand traffic.

Operators are now able to more efficiently manage the betting process and gather data on the outcomes of various initiatives in one screen using the new feature, while having full control of their own admin. The tool is easy to navigate and there are plenty of opportunities to discover new content from over 100 content partners as well as from the new GrooveStudio launched last week.

Through the rebrand, Groove’s twin pillars of turnkey (GrooveOn) and aggregation (GroovePlay), provided under an end-to-end technology umbrella, are supported by what is widely recognised as one of the best technical teams in the industry, further enhanced by the addition of Shay.

Groove has been able to establish itself as a benchmark for an operator cluster that includes tier-1’s and beyond, supporting a plethora of casino brands.

By offering a full suite of turnkey technology solutions over multichannel B2B iGaming for online and mobile gaming on all platforms, GrooveOn captures the entire B2B iGaming value chain.

Thanks to a wide range of carefully chosen game partners, GroovePlay continues to expand its library of games by over 100 each month. These games span bingo, sports betting, casino games, and content suitable for lottery providers. They also contain tried-and-tested classics as well as the most recent releases on the market.

Last year, Groove celebrated six years of offering turnkey and aggregation services to operators. Groove also keeps strengthening its ties to a wide range of stakeholders, such as payment processors, automated KYC, affiliate networks, artificial intelligence, and the best game developers in the world.

Groove’s Product Manager Shay Kababia said: “We have created this new tool so that operators with multiple brands will have a unique lobby for each brand based on key metrics. Our development team has pulled out all the stops to put Groove in a leading position with this introduction. It is already having an impact in our operator cluster.”

Yahale Meltzer, COO and co-founder at Groove, added: “Shay and his team have been instrumental in allowing us to realise our mission of improving service to our operator cluster. With the introduction of our new data-driven ‘Recommender’ tool, we are once again breaking the mould and upgrading how operators and their casino brands interact with the market.”