Affiliate Industry
Raketech Announces Second Quarter 2023 Results
Raketech has announced its financial results for the second quarter of 2023.
Q2 2023 Financial Highlights
- Q2 of 2023 reached an all-time high in terms of revenues, totaling EUR 17.6 million (EUR 11.3 million) with an organic growth of 56.0% (-4.0%).
- A particularly strong development within Sub-affiliation/Network was complemented by continued stable growth within high-margin Affiliation Marketing, primarily driven by continued strong contributions from Casumba.
- Revenues from Betting Tips & Subscriptions were down by 6%, essentially in line with last year, somewhat impacted by currency effects.
- EBITDA, which grew by 45% Y/Y to EUR 5.5 million during the quarter, was positively impacted by the strong development in Casumba.
- The AGM approved a dividend to shareholders corresponding to EUR 0.094 per share. The first of two installments was distributed to the shareholders in May.
Subsequent Events After the End of the Period
- Revenues in July 2023 amounted to EUR 6.9 million (EUR 3.9 million).
CEO Oskar Mühlbach Comments on the Quarter
Raketech continued to deliver strong growth during the second quarter of 2023, with total revenues of EUR 17.6 million, another all-time high for the group, corresponding to an organic growth of 56% Y/Y. A particularly strong development within Sub-affiliation/Network was complemented by continued stable growth within high-margin Affiliation Marketing, resulting in an EBITDA of 5.5 million, up by 45% from the same period last year. Based on the strong first half of the year, we remain confident about our recently upgraded full-year guidance for 2023. Whereof revenues are expected to amount to EUR 65-70 million, excluding acquisitions, EBITDA is expected to come in between EUR 23-25 million and free cash flow is expected to increase to EUR 13-15 million.
Revenues from Affiliation Marketing, our largest business area, accounting for 59% of total revenue, grew by 28%, primarily driven by continued strong contributions from Casumba. Furthermore, the Sub-Affiliation business area, providing SaaS solutions and club commercials to affiliates, had an exceptionally strong quarter, driven by favourable market development, with Latin America and the Nordics leading the way. Revenues from Betting Tips & Subscriptions were essentially in line with last year, somewhat impacted by currency effects.
EBITDA, which grew by 45% Y/Y to EUR 5.5 million during the quarter, was positively impacted by the strong development in Casumba. The EBITDA margin was 31.1%, compared to 33.6% in the corresponding quarter of last year, as an effect of the increased contributions from Sub-affiliation/Network, to the groups’ market and product mix.
During the quarter, AffiliationCloud, our affiliation infrastructure solutions as a service (SaaS) offering, continued to deliver according to our long-term operational plan even though revenue growth was somewhat soft and the business area still is small in absolute numbers, compared to our other business areas. We aim to accelerate growth during the last part of the year.
Our geographical position within Affiliation Marketing remained stable compared to last quarter. But as an effect of our Network business being particularly successful in Latin America and the Nordics our revenues from these markets increased more than others on group level.
The calculation period for the majority of the contingent considerations relating to the acquisition of Casumba is coming to an end in December. The calculation period is 18 months in total and considering there are only 5 months remaining, only exceptional events would lead us to change the provisioned amount for this part of the earnout significantly.
July revenues amounted to EUR 6.9 million (EUR 3.9 million), mainly driven by continued strong growth in Casumba and Sub-affiliation/Network.
Strengthened by the recent successful development in Casumba and Sub-affiliation/Network, I look forward to driving progress within our strategic growth initiatives, focusing on our flagship products, accelerated US growth and AffiliationCloud.
In conclusion, I would like to thank our strong dedicated teams across the globe, helping our clients to stay ahead of the game. I am confident that we are well-placed to leverage the opportunities ahead and position ourselves as the first choice in the growing iGaming affiliation market.
Affiliate Industry
ReferOn Earns Dual Nominations for Innovation and Marketing Excellence at SiGMA Euro-Med Awards 2025
The company continues its growth in 2025 with key industry recognition
ReferOn, a next-gen affiliate management platform has been shortlisted for the “Affiliate Product Innovation” and “Best Marketing Solution Provider” categories at the upcoming SiGMA Euro-Med Awards 2025.
These nominations come after an important year for the company, defined by strong market traction, continuous product development, and an increased demand from operators and affiliate managers looking to transition from outdated legacy platforms to a more agile, transparent, and scalable solution.
Since its launch, the ReferOn team has demonstrated its commitment to solving real problems for affiliate teams. At the core of its value propositions is creating a simple and accessible platform that’s built for modern needs. Core developments like full-cycle automation, customisable dashboards, instant postbacks, and real-time data visibility help to reduce chaos and boost performance. Additionally, tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables assist with increased operational control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nominations, “We didn’t build ReferOn to compete with legacy platforms — we built it to replace them. Every development, addition, and decision is guided by the goal of empowering our users to move faster, make more insightful decisions, and scale efficiently. These nominations have shown us that we’re moving in the right direction and that our incredible team is working towards something truly impactful.”
ReferOn’s roadmap remains ambitious and future-focused, with numerous investments in product developments, customer-facing services, and initiatives that help affiliate teams act faster and move smarter.
Voting for the SiGMA Euro-Med Awards 2025 is now open.
The post ReferOn Earns Dual Nominations for Innovation and Marketing Excellence at SiGMA Euro-Med Awards 2025 appeared first on European Gaming Industry News.
Affiliate Industry
First Look Games and Evoplay Partner to Bring 250+ Award-Winning Titles to Global Affiliate Network
Empowering affiliates with instant access to certified marketing tools and demo content
First Look Games, the London-based B2B marketing platform empowering iGaming game studios, has announced a new partnership with Evoplay, the acclaimed Cyprus-based game developer known for pioneering 2D, 3D and instant casino content. The partnership takes effect immediately.
Founded in 2018, First Look Games enables game studios to distribute certified marketing assets, demo games, and game information to a network of over 1000 approved affiliated publishers who collectively reach more than 40 million players worldwide. The platform offers advanced reporting tools including Accuracy Management and Sentiment Analysis, which are set up to bring unique insights to game studios to support their growth.
Evoplay, established in 2017, has built a reputation for cutting-edge content and next-generation gameplay. Its portfolio of over 250 titles – including player favourites like the Penalty Shoot-out trilogy, The Greatest Catch Bonus Buy, Elven Princesses, and Star Guardians – has earned widespread recognition and a strong presence across regulated markets.
Through this partnership, Evoplay’s complete catalogue is now available to First Look Games’ affiliate network. Affiliates gain instant access to promotional materials, demo links, and game information to deliver accurate, engaging & compliant content. The collaboration aims to expand Evoplay’s market reach, support growth in new jurisdictions, and set higher standards for compliance and review quality.
Partnership Benefits
- Faster time to market for Evoplay releases
- Access to high-quality visuals, game sheets, and demo tools
- Enhanced compliance and Accuracy Management features
- Support for expansion into new regulated markets
The partnership meets the rising demand for streamlined content distribution. Affiliates will have instant access to accurate marketing materials and compliance documentation, enabling them to serve their audiences more effectively while maintaining regulatory standards.
Diana Larina, Head of Marketing at Evoplay, said: “We are excited to start working with First Look Games. We’re confident that their extensive publisher network will enhance the visibility of our dynamic portfolio, allowing even more players to discover and enjoy the premium entertainment Evoplay is known for.”
Tom Galanis CEO of First Look Games said: “We have watched Evoplay grow and grow its market share for some time now, so I am thrilled to welcome the team to the First Look Games platform, enabling access for publishers to their innovative game content to support that growth even further. We look forward to sharing the insights Evoplay’s presence on the platform delivers for them.”
The post First Look Games and Evoplay Partner to Bring 250+ Award-Winning Titles to Global Affiliate Network appeared first on European Gaming Industry News.
SBC has announced the debut shortlist for the inaugural Affiliate Leaders Awards – a new ceremony spotlighting the companies shaping affiliate marketing’s next chapter. This time, it’s the public who holds the power, with open voting deciding which nominees will be celebrated on stage in Lisbon this September.
The ceremony will welcome 600 industry leaders to Lisbon’s MEO Arena, located just steps away from the main event venue, Feira Internacional de Lisboa, on Wednesday, 17 September. The evening will celebrate the standout companies shortlisted across 22 fiercely contested categories, and ultimately, honour the winners.
While the shortlist was selected by an independent panel of experts, the final decision lies with the public, who can now cast their vote online for the company they believe deserves the spotlight.
Speaking on the launch of the awards, Rasmus Sojmark, CEO and Founder of SBC, said: “Last year’s launch of the Affiliate Leaders Summit was a huge step forward for us, but this year we wanted to go even further and recognise the vital role that affiliates, operator programmes, and the suppliers that power them play in the industry’s growth by giving them their very own ceremony.
“By putting the final decision in the public’s hands, we’re able to honour the companies that truly resonate with the community and celebrate the ones people genuinely believe in.”
Leading the way for nominations at the Affiliate Leaders Awards are BetAffiliation and Hub Affiliations, who boast seven nominations each across both company-wide and individual categories. Boomerang Partners follow closely with six, while Game Lounge and Gentoo Media have each earned five, reflecting their strong performance and visibility across the affiliate industry.
Both BetAffiliation and Hub Affiliations will go head-to-head for Best Affiliate Network as well as Affiliate Campaign of the Year, but face stiff competition from the likes of KR3W and Gentoo Media.
Meanwhile, the hotly contested Sports Affiliate of the Year category features some of the industry’s most recognised names, including Better Collective, Catena Media, Oddschecker, and Flashscore Network.
The shortlist for Affiliate Traffic Source of the Year sees BetAffiliation pick up another nod, alongside the likes of Clever Advertising and Oddschecker.
Workplace culture takes centre stage in Affiliate Employer of the Year, with BetAffiliation, Hub Affiliations, Clever Advertising, and Game Lounge recognised for their efforts in building positive team environments.
On the casino front, Catena Media, Game Lounge Ltd, Casino Guru, and Betting Hero are all in contention for Casino Affiliate of the Year.
In the operator categories, bet365 Partners is aiming for a third consecutive win in Best Affiliate Programme (Operator), having previously claimed the title at the SBC Awards. This year, they face competition from Betsson Group Affiliates, Boomerang Partners, and Kaizen Gaming. The Affiliate Programme of the Year – Large category will also feature major operators, with 1w, BetMGM, Betsson Group Affiliates, and PIN-UP Partners all in contention for the gong.
The awards also spotlight the tech providers underpinning affiliate growth. Aff.Tech, ReferOn, and other leading platforms have secured nominations in both Affiliate Management Platform of the Year and Affiliate Technology of the Year.
Other categories on the night include Casino Title of the Year and Marketing Agency of the Year, rounding out a comprehensive celebration of affiliate marketing excellence.
Individual leadership in the industry will also be recognised, with awards for Affiliate Leader of the Year, Affiliate Content Manager of the Year, and Affiliate Account/Community Manager of the Year, underscoring the critical role individuals play in elevating brand performance.
The post Meet the First-Ever Affiliate Leaders Awards 2025 Shortlist and Cast Your Vote! appeared first on European Gaming Industry News.
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