Affiliate Industry
Raketech Announces Second Quarter 2023 Results
Raketech has announced its financial results for the second quarter of 2023.
Q2 2023 Financial Highlights
- Q2 of 2023 reached an all-time high in terms of revenues, totaling EUR 17.6 million (EUR 11.3 million) with an organic growth of 56.0% (-4.0%).
- A particularly strong development within Sub-affiliation/Network was complemented by continued stable growth within high-margin Affiliation Marketing, primarily driven by continued strong contributions from Casumba.
- Revenues from Betting Tips & Subscriptions were down by 6%, essentially in line with last year, somewhat impacted by currency effects.
- EBITDA, which grew by 45% Y/Y to EUR 5.5 million during the quarter, was positively impacted by the strong development in Casumba.
- The AGM approved a dividend to shareholders corresponding to EUR 0.094 per share. The first of two installments was distributed to the shareholders in May.
Subsequent Events After the End of the Period
- Revenues in July 2023 amounted to EUR 6.9 million (EUR 3.9 million).
CEO Oskar Mühlbach Comments on the Quarter
Raketech continued to deliver strong growth during the second quarter of 2023, with total revenues of EUR 17.6 million, another all-time high for the group, corresponding to an organic growth of 56% Y/Y. A particularly strong development within Sub-affiliation/Network was complemented by continued stable growth within high-margin Affiliation Marketing, resulting in an EBITDA of 5.5 million, up by 45% from the same period last year. Based on the strong first half of the year, we remain confident about our recently upgraded full-year guidance for 2023. Whereof revenues are expected to amount to EUR 65-70 million, excluding acquisitions, EBITDA is expected to come in between EUR 23-25 million and free cash flow is expected to increase to EUR 13-15 million.
Revenues from Affiliation Marketing, our largest business area, accounting for 59% of total revenue, grew by 28%, primarily driven by continued strong contributions from Casumba. Furthermore, the Sub-Affiliation business area, providing SaaS solutions and club commercials to affiliates, had an exceptionally strong quarter, driven by favourable market development, with Latin America and the Nordics leading the way. Revenues from Betting Tips & Subscriptions were essentially in line with last year, somewhat impacted by currency effects.
EBITDA, which grew by 45% Y/Y to EUR 5.5 million during the quarter, was positively impacted by the strong development in Casumba. The EBITDA margin was 31.1%, compared to 33.6% in the corresponding quarter of last year, as an effect of the increased contributions from Sub-affiliation/Network, to the groups’ market and product mix.
During the quarter, AffiliationCloud, our affiliation infrastructure solutions as a service (SaaS) offering, continued to deliver according to our long-term operational plan even though revenue growth was somewhat soft and the business area still is small in absolute numbers, compared to our other business areas. We aim to accelerate growth during the last part of the year.
Our geographical position within Affiliation Marketing remained stable compared to last quarter. But as an effect of our Network business being particularly successful in Latin America and the Nordics our revenues from these markets increased more than others on group level.
The calculation period for the majority of the contingent considerations relating to the acquisition of Casumba is coming to an end in December. The calculation period is 18 months in total and considering there are only 5 months remaining, only exceptional events would lead us to change the provisioned amount for this part of the earnout significantly.
July revenues amounted to EUR 6.9 million (EUR 3.9 million), mainly driven by continued strong growth in Casumba and Sub-affiliation/Network.
Strengthened by the recent successful development in Casumba and Sub-affiliation/Network, I look forward to driving progress within our strategic growth initiatives, focusing on our flagship products, accelerated US growth and AffiliationCloud.
In conclusion, I would like to thank our strong dedicated teams across the globe, helping our clients to stay ahead of the game. I am confident that we are well-placed to leverage the opportunities ahead and position ourselves as the first choice in the growing iGaming affiliation market.
Boomerang is a contender for Sportsbook Operator of the Year and Bonus Offer of the Year
Boomerang, a rapidly growing global brand behind the annual Golden Boomerang Awards, has been shortlisted for the AffPapa Awards 2025 in 2 categories: Boomerang Bet on Sportsbook Operator of the Year and Boomerang Partners on Bonus Offer of the Year.
Inclusion in the Sportsbook Operator of the Year nomination is a testament to Boomerang’s success in the online betting industry. Over 2024-2025, the brand has achieved great results: the betting segment has grown fivefold (5x), and the number of sports betting offers surged more than 6 times. Six new brands were added to Boomerang’s portfolio in 2024, contributing to an almost 1.5-fold increase in end-users. In addition, Boomerang is the Official Regional Betting Partner of AC Milan, one of the world’s most famous and titled football clubs.
The Bonus Offer of the Year nomination confirms the high level and detailed elaboration of Boomerang’s bonus policy. Its portfolio includes more than 15 brands, each operating in strict compliance with the Terms and Conditions, including Bonus rules. Boomerang ensures fairness, transparency, and visibility of key bonus information for partners and users. It regularly collects feedback to improve its bonus policy and make it consistent with the expectations of its audience.
Boomerang actively develops community and works on building long-term trusting relationships with partners. This is demonstrated, among other things, by the second annual tournament for affiliate teams – Golden Boomerang Awards 2025. It will run until May 11. The top 30 teams on the leaderboard will be invited to Milan. There, the best of the best will be named, and 11 awards will be presented, including the main one – the Grand Prix.
The voting phase of the AffPapa Awards has started and will run until May 11. Users can choose their favorites in the nominations and influence the final results. Vote on the AffPapa Awards 2025 website. The award ceremony will take place on May 28 in Malaga during the AffPapa – iGaming Club Conference Malaga 2025.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.
The post Voting is open: Boomerang nominated in 2 categories at the AffPapa Awards 2025 appeared first on European Gaming Industry News.
As affiliates strive to expand their reach and build deeper player connections, SBC Summit Malta offers the ultimate platform to learn how to diversify marketing channels, gain access to game-changing technologies, and strengthen their market position.
Education will be a key pillar of the event, with 250 industry experts taking the stage to share their insights. The dedicated ‘Affiliation‘ conference track will take place on Wednesday, 10th June, at the InterContinental Hotel in St. Julian’s. The speaker lineup will feature affiliate professionals, marketing specialists, and operator-side representatives who work closely with affiliates.
Rasmus Sojmark, CEO and Founder of SBC, said: “With changing regulations, evolving player behaviours and preferences, and a constant wave of new tech and marketing channels, having the right insights and strategies is crucial to staying ahead in the region.
“If you’ve attended what was formerly CasinoBeats Summit, you already know how dedicated we are to driving progress in the affiliation space. Now, with SBC Summit Malta serving as our gateway to Europe, you can expect to hear from some of the region’s leading affiliates as they tackle the industry’s most pressing challenges.”
Attendees can look forward to a range of sessions addressing key opportunities and pain points for European affiliates, including integrating artificial intelligence (AI) into SEO strategies, leveraging affiliate networks to enhance growth, diversifying content output, and drawing lessons from outside the industry.
The track opens with the ‘Diversify Your Channels Before It’s Too Late!’ panel, which will explore how affiliates can future-proof their strategies in an unpredictable digital landscape. Featuring experts Jarl Modén (CPO, Dilanti Media), Johan Svensson (CEO, Raketech), Mathew Symmonds (CEO, Web Analysis Solutions Limited), Richard Dennys (CEO, Game Lounge) and John Wright (CEO, Statsdrone), the session will examine the shifting social media landscape, the growing influence of AI, and how to manage diverse content types.
The session ‘Explore How Affiliate Networks Drive Growth for Start-Up Affiliates and Operators’ will highlight how affiliate networks can serve as powerful catalysts for growth for both emerging affiliates and operators. Experts Joshua Gamble (Managing Director, Activewins), Vadim Aidlin (CEO, Mamuta Media), Johan Styren (CEO & Co-Founder, Dilanti Media Ltd), Clinton Cutajar (CTO, MediaTroopers) and Brendon Spiteri (Head of Partnerships, AffiliationSpace) will discuss how these networks can be leveraged to help build strategic partnerships, expand market reach, and boost overall performance.
The panel ‘Game Changers: Lessons from Other Industries to Transform Affiliation in 2026’ will explore how the gaming industry can adapt and innovate by drawing inspiration from sectors such as e-commerce, dating, and Nutra. Speakers will examine successful strategies from these industries and discuss how these insights can be applied to reshape and strengthen affiliate models heading into 2026 and beyond.
Additionally, the track will feature a dedicated ‘SEO Trilogy‘, hosted by SEO expert Ivana Flynn. This series of SEO-focused panels will cover key developments, including crafting strategies for optimising AI-driven systems, protecting players against blackhat SEO tactics, and ensuring seamless operations across multiple platforms.
Affiliates looking to dive deeper into the latest marketing trends shaping the European landscape can attend the dedicated ‘Marketing’ conference track on Thursday, 11th June—the second day of the summit. Sessions will cover how to harness AI to create unique content, navigate advertising restrictions, and use data to boost player retention and loyalty.
The post SBC Summit Malta: Empowering Affiliates with Strategy & Market Insight appeared first on European Gaming Industry News.
AffPapa, the ultimate platform connecting iGaming operators and affiliates, has announced the addition of SuperiorShare to its growing directory.
SuperiorShare is an affiliate Programme known for its top-tier marketing solutions. Created by former affiliates, it provides an opportunity to drive traffic to high-converting casinos, expand their reach and earn substantial revenue.
“We are thrilled to begin our partnership with AffPapa. At Superior Share, we continuously strive to align ourselves with industry leaders, and we believe that AffPapa offers an exceptional product that provides significant value to operators seeking growth and expansion opportunities,” SuperiorShare said.
By joining AffPapa’s extensive directory, SuperiorShare gets a chance to reach even more iGaming operators, creating fresh opportunities for collaboration and growth. As both companies aim to connect key players in the industry, the partnership is expected to create significant value for both affiliates and operators alike.
Yeva Avagyan, Head of Commercial at AffPapa, said: “We are excited to welcome SuperiorShare into our directory. AffPapa remains dedicated to creating meaningful connections in the iGaming business, supports growth, and ensures long-term success for both operators and affiliates. SuperiorShare’s addition is another step in strengthening this vision.”
The post AffPapa Signs Deal with SuperiorShare appeared first on European Gaming Industry News.
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