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Canberra Racing Club Partners with TAB and Sky Racing
Canberra Racing Club race meetings will be beamed into 68 countries globally as part of an innovative new long-term partnership with TAB and Sky Racing that will elevate the status of racing in the nation’s capital.
The Club heralded a new era with the agreement for Australia’s largest wagering brand TAB to continue as the club’s official wagering partner until 2030 and a Sky Racing broadcast rights agreement that will see the network distribute racing in Canberra until at least 2029.
The partnership includes major race day activations, enhanced media content and priority coverage on Sky Racing as an official TAB partner. Tabcorp Senior Sponsorships & Events Manager Katherine Morgan said the agreement highlighted the strength of racing in the nation’s capital.
She said: “This partnership is a new era for racing in Canberra. It brings together our entire ecosystem to grow the club, from creating innovative race day activations for patrons at the track to using our media network to give Canberra a global footprint.
“TAB is the industry partner and this long-term partnership is built to create an exciting long term and sustainable future for racing in Canberra and to attract new audiences to the Canberra races.
“TAB has accelerated a digital transformation with new products to improve the customer experience and the Canberra Racing Club will benefit from that transformation.”
Sky Racing Head of Partnerships Selina Rumble said Sky would give Canberra a global footprint as part of the deal. “Canberra races will be beamed into 68 countries across the globe via the Sky Racing Network. We broadcast 150,000 races live each year and through our global partners the Canberra races will be live on screens worldwide,” she said.
“We’ll also be giving our Australian viewers front row seats to Canberra racing via our domestic network which is broadcasts into 4000 retail venues and 50,000 screens nationwide and into homes across the country.
“We’ve recently given Sky Racing a facelift and we’re innovating the way we broadcast races and Canberra will benefit from that.
Canberra Racing Club Chief Executive Darren Pearce said: “We couldn’t be prouder to partner with Sky to showcase Canberra’s fantastic racing around the globe and shine a light on our vibrant Capital,” he said.
“TAB are investing strategically for growth and are the right partners for our Club. We look forward to growing together and bringing exciting innovations to racing fans everywhere.
“These momentous partnerships are a really big win for our Club and will be great contributors in our drive for sustainable and long-term growth for everyone invested in Canberra Racing.
“The agreement will see the continuation of the TAB Federal series, a popular and established brand which see’s significant interest from a media and wagering perspective at each of our meetings.
“The Listed TAB Canberra Cup is in a fantastic position to further grow its profile with the 2022 quinella in Arapaho and Explosive Jack going onto Group 1 glory in subsequent Autumn features, the Tancred and Sydney Cup respectively.”
Delasport’s award-winning sportsbook solution is now fully integrated with OMEGA Systems’ B2B Platform.
The key partnership between the two iGaming technology providers will allow even greater access for operators worldwide to Delasport’s renowned solution. This means their players will be able to enjoy advanced personalization through ‘My Sportsbook’, ‘My Event Builder’, ‘My Combo’, and more, as well as one of the industry’s best coverages in terms of sports and markets.
This is yet another significant deal Delasport has signed in the past few months.
“Partnering with a strong provider like OMEGA Systems is part of our strategy to continue expanding our presence on regulated markets”, Delasport’s VP of Business Development Rosaire Galea Cavallaro says. “We’re excited to be able to announce this great news during ICE 2025 where we saw once again how impressed people are with our products.”
The integration is part of a long streak of successful partnerships where Delasport delivers its cutting-edge sportsbook as a Plug & Play iFrame solution.
The post Delasport’s Sportsbook Now Fully Integrated with OMEGA Systems’ Platform appeared first on European Gaming Industry News.
RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.
These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.
This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.
“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”
The post Licenses received: RockApp strengthens its position in the US iGaming market appeared first on Gaming and Gambling Industry in the Americas.
SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.
The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.
Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.
Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.
“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”
Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Affiliate Software Platform Wins at IGA 2025 appeared first on European Gaming Industry News.
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