Gambling in the USA
Gaming Americas Weekly Roundup – July 3-9

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Lotto.com, a leading digital lottery platform, announced their digital scratch tickets offering – an innovative solution that transforms how traditional physical scratch tickets are played. This groundbreaking and first-to-market offering marks a significant milestone in the industry, solidifying Lotto.com’s position as an innovator and pioneer in the digital lottery space.
The government of Peru has promulgated Law 31806, which will legalise online gambling and sports betting in the country. The new legislation has been sent to the desk of President Dina Boluarte for sign-off and is expected to enter force within 120 days.
On the journey towards becoming the leading digital sports media group, Better Collective significantly expands its efforts within social media and sports content production by acquiring Playmaker HQ for a total consideration of up to 54 mUSD, 15 mUSD of which will be upfront.
Circa Resort & Casino announced the deployment of Amazon’s Alexa Smart Properties (ASP) supported technology in all of its rooms and suites at the adults-only casino-resort in downtown Las Vegas.
The Academy of Country Music announced the winners of the ACM Industry Awards and Studio Recording Awards, and Seminole Hard Rock Hotel & Casino Hollywood is the proud recipient of the Casino of the Year – Theatre Award. This marks a first-time ACM Award win for the venue.
Las Vegas Sands announced eight-time LPGA Tour champion Minjee Lee as the company’s first female brand ambassador. Working together, Lee and Sands will showcase the success of female champions as role models for young athletes and young women, while promoting women’s golf to a broader audience at the company’s resorts and through its Sands Cares community engagement programme.
Light & Wonder announced that effective August 25, 2023, Connie James, the Company’s EVP, CFO, Treasurer and Corporate Secretary, will be stepping down from her role at the Company to pursue another opportunity that will allow her to further advance her long-term professional objectives outside the gaming industry.
WeAreGame, via its casino vertical WeAreCasino, has launched two exclusive instant win games for Pixbet. Created by Darwin Gaming, the titles – Mengão Penalty Show and Timão Penalty Show – are designed to appeal to fans of Brazilian soccer’s Flamengo and Corinthians.
Sportradar announces Sportradar Showdown, an inaugural grassroots basketball tournament scheduled to be held at Coronado High School in Henderson, NV from July 13-16. The tournament will showcase the skills of 17 exceptional amateur basketball teams, featuring the most talented players from the Under Armour Association and Adidas 3SSB amateur basketball circuit.
The Arizona Department of Gaming announced that it will begin accepting applications for event wagering licenses in August.
Partnerships
The Canadian Football League has welcomed FanDuel as the league’s first authorised gaming operator and an Official Sportsbook Partner.
Bet7.com, a platform full of attractions and with a large sportsbook that now focuses on the Brazilian market, has hired Control F5 to develop the operation and branding. bet7.com is represented by a big name in the sports world. Former player and presenter Neto is the ambassador of the brand, which offers various promotions and benefits to bettors.
Gambling in the USA
Aristocrat Interactive™ to Showcase Innovative iLottery Solutions at NASPL 2025 Annual Conference & Trade Show

Aristocrat Interactive, the Real Money Gaming (RMG) division of Aristocrat, today announced its participation as a Level II Sponsor at the North American Association of State and Provincial Lotteries (NASPL) 2025 Annual Conference & Trade Show.
NASPL, the leading trade association representing 53 lottery organizations across North America, serves as a platform for collaboration, research, standards, and best practices that drive the future of the industry. Taking place September 8–11, 2025 at the Niagara Falls Convention Center in Ontario, Canada, the event, themed “Here to Play”, will gather lottery leaders from across North America to explore the evolving future of the industry.
Aristocrat Interactive will be showcasing its latest innovations for the iLottery sector through an interactive booth setup, one-on-one director’s dialogue sessions, a product and services showcase, and more. Attendees will get a first look at new eInstant titles, featuring fresh game mechanics and the business’s first cross-over game with its iGaming & Sports division. Aristocrat Interactive will also highlight its successful omnichannel solutions, which connect retail and online play to enhance player engagement and experience.
Building on this momentum, Aristocrat Interactive recently launched the New Hampshire Lottery’s new digital platform, signed long-term contracts with the Michigan Lottery and the Massachusetts Lottery, and secured a two-year extension with its NeoPollard Joint Venture in North Carolina—where Aristocrat Interactive provides the iLottery platform. These partnerships underscore Aristocrat Interactive’s commitment to helping lotteries deliver engaging digital experiences and sustainable growth.
“NASPL always sets the table for engaging discussions that can advance our customer-driven strategies to drive real digital growth for lotteries,” said Chris Shaban, Managing Director, iLottery at Aristocrat Interactive. “We’re looking forward to another opportunity to showcase Aristocrat Interactive as a solidified, future-ready unit with global gaming expertise.”
Attendees can connect with Aristocrat Interactive at Booth #209 and meet the team for one-on-one discussions in Room #205. Aristocrat Interactive will also hold a showcase on Wednesday, September 10 at 1:30 p.m. at its booth.
For more information about Aristocrat Interactive and its iLottery solutions, please visit aristocratinteractive.com.
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Gambling in the USA
Scientific Games Introduces Obsidian, All-Black Holographic Lottery Scratch Games

Premium Instant Scratch Game Innovation Adds Luxury and Uniqueness at Retail with Exclusive Play Experience
Scientific Games announces Obsidian, its latest breakthrough in instant scratch game innovation. A revolutionary addition to the global lottery company’s holographic product offerings, Obsidian will debut at the North American Association of State & Provincial Lotteries 2025 Conference taking place September 8 to September 11 in Ontario, Canada.
With 18 unique design concepts, Obsidian games feature a dramatic combination of all-black tones and holographics to create a sleek, glasslike appearance. Named after naturally occurring volcanic rock, the Obsidian line offers a bold, ultra-premium look and scratch experience.
Obsidian is one of a number of new product designs from Scientific Games to be unveiled at NASPL 2025. The new products were developed by Scientific Games’ Innovation and Discovery teams at its metro Atlanta global headquarters, the largest lottery instant game production facility in the world. Obsidian games will also be produced at the company’s Canadian and UK facilities.
“Our game innovators have followed holographic trends on high-end luxury items and were inspired to create fresh, new games centered on value proposition design for our lottery partners,” said Danielle Hodges, Senior Director, Global Product Innovation & Development for Scientific Games. “At a time when the market basket average is increasing, holographic games allow lotteries to differentiate their games by adding a touch of luxury and uniqueness. In sneak previews of Obsidian with several lotteries, the response we’ve received is pure excitement.”
The company continues to lead the industry in scratch game innovation, using holographics to heighten retail appeal and create immersive player experiences.
Scientific Games, the world’s largest creator, producer and manager of lottery instant games, offers more than 100 strategic enhancements for its world-leading scratch products. The company’s products represent 70% of global instant game retail sales.
Innovating products and solutions that move the global lottery industry forward since 1973, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe, including nearly every North American lottery.
Obsidian is a trademark of Scientific Games, LLC. © 2025 Scientific Games, LLC. All Rights Reserved.
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Gambling in the USA
ETPL APPOINTS LONDON-BASED OAKVALE CAPITAL AS EXCLUSIVE INVESTMENT BANKER TO LEAD CAPITAL RAISE AND GROWTH STRATEGY

The European T20 Premier League (ETPL), an ICC-approved T20 league co-owned by Abhishek Bachchan and backed by Cricket Ireland, Cricket Scotland, and the Royal Dutch Cricket Association, has appointed Oakvale Capital as its exclusive investment banker.
“Oakvale’s deep expertise in sports finance will be a game-changer for ETPL’s long-term vision. We look forward to working closely with their expert team to help bring our event to fruition,” said Warren Deutrom, CEO, Cricket Ireland.
“Oakvale is one of the leading London-based investment banks in the sports and gaming ecosystem. Their sector depth, global network, and track record advising rights-holders, clubs, and technology platforms make them the right partner for ETPL as we scale,” said Saurav Banerjee, Co-owner and Director, ETPL.
“We’re excited to support ETPL’s bold and innovative approach to cricket. The vision to elevate the sport in Europe with a premium, differentiated offering aligns well with Oakvale’s strategic focus in global sports properties,” said Sandford Loudon, Partner, Oakvale Capital.
Blending world-class cricket with a distinctively European experience, ETPL aims to redefine the sport through elite talent, immersive fan experiences, and data-driven innovation. In addition, KPMG in India has been appointed as ETPL’s strategic advisor.
The post ETPL APPOINTS LONDON-BASED OAKVALE CAPITAL AS EXCLUSIVE INVESTMENT BANKER TO LEAD CAPITAL RAISE AND GROWTH STRATEGY appeared first on Gaming and Gambling Industry in the Americas.
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