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NHS to Open Seven New Gambling Addiction Clinics
Seven new gambling addiction clinics will open this summer as NHS services face record demand, chief executive Amanda Pritchard announced.
The NHS said it was “adapting to new healthcare needs” and rapidly expanding the support services for thousands of people experiencing gambling-related harms.
New figures published reveal that around 1400 patients were referred for help last year, an increase of more than a third on the previous 12 months and up by almost four fifths compared to two years ago.
The seven new clinics are in Milton Keynes, Thurrock, Bristol, Derby, Liverpool, Blackpool and Sheffield.
There are already eight gambling harms clinics open in London, Leeds, Newcastle, Manchester, Southampton, Stoke-on-Trent and Telford, as well as an additional national clinic, which treats both gambling and gaming addiction in children and young people, in London.
The NHS plans to treat up to 3000 patients a year across the 15 clinics, fulfilling the NHS Long Term Plan commitment six months ahead of schedule.
NHS chief executive, Amanda Pritchard, said: “This expansion shows the NHS once again adapting to the new healthcare needs that have emerged over the last 75 years.
“In 1948 when the NHS was founded, you had to go to a bookies to place a bet, but now people can gamble on their phone at the touch of a button and everyone, young and old, is bombarded with adverts encouraging them to take part.
“Record numbers of people are coming to the NHS for help to treat their gambling addiction, a cruel disease which has the power to destroy people’s lives, with referrals up by more than a third compared to last year.
“As it has done since 1948, the NHS is responding at speed and rolling out seven new gambling harms clinics across England, so that even more people can be supported by the NHS in their time of need.”
Around 138,000 people could be problem gambling according to Gambling Commission figures, with around a further 1.3 million people engaging in either moderate or low-risk gambling – although other research estimates that this figure could be higher.
One patient who received help from the Northern Gambling Harms Service, said: “Gambling addiction took over my life to the extent I was suicidal and relationships with my family and friends had broken down. Engaging with NHS services has helped me get control of my life back and I’m rebuilding trust with my family and friends, once again having happy and healthy relationships with people close to me.”
The latest clinics will treat people with serious addiction issues through cognitive behavioural therapy, family therapy, support groups and aftercare.
NHS teams including psychologists, therapists, psychiatrists, mental health nurses and peer support workers also offer support to patients’ family members, partners and carers.
NHS mental health director Claire Murdoch said: “Addiction is a cruel disease that can take over and ruin lives, whether it be destroying finances or ruining relationships, but the NHS is here to help, so if you or someone you know is struggling with gambling addiction please come forward.
“Although progress has been made on clamping down on this billion-pound industry with the Government’s White Paper, I hope further action can be taken to protect our young people and future generations from being bombarded by gambling advertisement while watching sport.”
Public Health Minister Neil O’ Brien said: “The stark rise in the number of people seeking NHS treatment for gambling-related harms shows the devastating impact it can have on people’s lives and health.
“These new clinics will bring vital support to more parts of the country, so thousands more people can get the help they need. We have taken firm action to tackle gambling-related harms through our White Paper, which includes our commitment to introduce a statutory levy so gambling companies pay their fair share towards the costs of treatment services.”
Delasport’s award-winning sportsbook solution is now fully integrated with OMEGA Systems’ B2B Platform.
The key partnership between the two iGaming technology providers will allow even greater access for operators worldwide to Delasport’s renowned solution. This means their players will be able to enjoy advanced personalization through ‘My Sportsbook’, ‘My Event Builder’, ‘My Combo’, and more, as well as one of the industry’s best coverages in terms of sports and markets.
This is yet another significant deal Delasport has signed in the past few months.
“Partnering with a strong provider like OMEGA Systems is part of our strategy to continue expanding our presence on regulated markets”, Delasport’s VP of Business Development Rosaire Galea Cavallaro says. “We’re excited to be able to announce this great news during ICE 2025 where we saw once again how impressed people are with our products.”
The integration is part of a long streak of successful partnerships where Delasport delivers its cutting-edge sportsbook as a Plug & Play iFrame solution.
The post Delasport’s Sportsbook Now Fully Integrated with OMEGA Systems’ Platform appeared first on European Gaming Industry News.
RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.
These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.
This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.
“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”
The post Licenses received: RockApp strengthens its position in the US iGaming market appeared first on Gaming and Gambling Industry in the Americas.
SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.
The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.
Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.
Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.
“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”
Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Affiliate Software Platform Wins at IGA 2025 appeared first on European Gaming Industry News.
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