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PandaScore and Dabble unite through shared commitment to innovation

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Dabble, the home of the social bet, has selected innovative esports odds and data provider, PandaScore, to launch its first esports offering to players in Australia. The partnership brings together two next-generation companies pushing boundaries across both betting and esports.

Dabble has built a community of people that enjoy a more inclusive, social and engaging betting experience across traditional sports and now esports. Its app can be downloaded from the Apple App Store and the Google Play store and allows users to follow others, write bet descriptions and share them with others while bantering with their fellow Dabblers.

Under the partnership, Dabble will integrate PandaScore’s powerful Odds feed to offer hundreds of pre-match markets across thousands of events covering major titles such as League of Legends, Dota2 and CS:GO.

PandaScore’s odds models are backed by an expert esports trading team, allowing Dabble to offer the most competitive odds in the market. This in turn allows operators to hit an industry leading margin. Dabble can also access 24/7 trading support plus post-match odds analysis and history.

The operator has also opted to roll-out PandaScore’s innovative BetBuilder tool, allowing players to curate their own bet slips for added engagement.

Dasha Kirilishina, Senior Sales Manager at PandaScore, said: “We are a data-driven company that sits at the cutting-edge of technology, esports and betting. In Dabble, we have an operator that shares our love of innovation, which makes this the perfect partnership for both parties.

“We offer the most comprehensive esports odds, powered by the best data in the business. We combine this with our team of expert traders to ensure partners such as Dabble can offer the best value and experiences to their players. Our BetBuilder takes this to the next level, giving more control to players over the bets they place.

“This is a great partnership for us and one that we believe will be a tremendous success for PandaScore, Dabble and most importantly, bettors.”

Tom Rundle, Dabble Chief Executive Officer, added: “We knew our customers wanted to bet on esports, so we needed a partner that could consistently deliver a wide range of betting odds, and with a high level of accuracy in their pricing.

“Our deal with PandaScore gives us confidence that when combined with our unique Dabble social features, we can now deliver an unrivalled betting experience for esports fans in Australia.”

BETER

BETER Teams Up with FIRST

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In-demand fast-betting content provider brings its esports and sports products to a Tier-1 sportsbook supplier

BETER, the award-winning provider of fast-betting content and data for esports and sports, has entered into a strategic partnership with FIRST – Best in Sports, a Tier-1 sportsbook supplier.

Through this collaboration, FIRST will integrate fan-favorite ESportsBattle tournaments, initially taking eFootball and eBasketball, as well as world-renowned Setka Cup table tennis tournaments.

BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced events each year, offering up to 50 markets per event with an average operator margin of 7.5%+.

Its esports portfolio includes ESportsBattle tournaments, featuring eFootball, eBasketball, eHockey, and the recently launched eTennis. Its sports portfolio features the Setka Cup table tennis series, BSKT Cup basketball league, GTR Cup tennis tournaments, Padel tennis, as well as coverage of official cricket tournaments and leagues worldwide.

BETER ensures the highest standards of fairness and transparency across its content offerings, backed by collaborations with ESIC and IBIA.

FIRST – Best in Sports delivers a fully managed, high-performance sportsbook engineered for speed, scale and precision. With sportsbook specialization at its core, FIRST helps operators in LatAm, Europe and Africa compete at the highest level from day one, combining sharp pricing and risk, deep trading expertise, regional insight, and rapid rollout to accelerate performance.

Both companies were recognized among the best at the recent SBC Awards ceremony, with BETER receiving the Silver Award in the Live Betting Product category, while FIRST was named Sportsbook Supplier of the Year.

Gal Ehrlich, CEO of BETER, said: “The partnership between BETER and FIRST brings together two pioneering providers committed to delivering next-generation betting experiences. 

“FIRST has launched our collaboration by integrating a suite of our most popular products—EsportsBattle for esports and Setka Cup for sports—both proven to engage players and deliver the fast-betting thrills they seek.

“This is a great partnership, and our teams are looking forward to a fruitful collaboration.”

Tom Light, CEO of FIRST, added: “BETER’s fast-betting portfolio fits exactly what FIRST was built for: a high-performance sportsbook crafted by specialists. 

“Together, we give operators a direct route to Tier-1 competitiveness, faster time-to-market, higher player engagement, and the confidence to go head-to-head with the biggest brands across LatAm, Europe and Africa from day one.”

The post BETER Teams Up with FIRST appeared first on European Gaming Industry News.

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Aquisitions/Mergers

GRID Acquires Bayes Esports Assets

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GRID, a game data and technology platform, has acquired the intellectual property assets of Bayes Esports following the company’s liquidation proceedings and will integrate the technology into its GRID Bet division.

The acquisition integrates strategic technology components developed by Bayes over nearly a decade, including live data trading solutions, prediction models, and fan engagement tools, into the GRID Data Platform. These technologies will now be powered exclusively by official esports data available only on GRID, accelerating product development and driving innovation across GRID’s entire portfolio, with a particular focus on GRID Bet, the company’s comprehensive solution for regulated esports betting.

“The acquisition of Bayes assets further accelerates GRIDs capabilities to create value for rights holders in esports and shape the next phase of esports betting in particular,” said Moritz Maurer, Founder & CEO of GRID.

The post GRID Acquires Bayes Esports Assets appeared first on European Gaming Industry News.

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BETBY

BETBY CELEBRATES SUCCESS AT SBC SUMMIT LISBON 2025 WITH ESPORTS SUPPLIER OF THE YEAR AWARD

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BETBY, a Tier 1 sportsbook supplier, successfully concluded an impactful presence at SBC Summit Lisbon 2025, where its booth became a central hub for clients, partners, and industry professionals. The summit served as a powerful platform for the company to spark new connections, exchange ideas, and engage in discussions on the latest trends shaping the global betting and gaming industry.

Positioned as “the global gaming and betting industry comes to do business,” SBC Summit provided the ideal stage for BETBY to showcase its cutting-edge sportsbook technology and innovative solutions. Visitors to the BETBY booth experienced first-hand the company’s latest tools designed to empower operators with robust, scalable, and future-proof technology.

The highlight of the event came as BETBY was honoured with the prestigious Esports Supplier of the Year Award. This accolade reflects the company’s unwavering commitment to delivering innovative, reliable, and high-performing solutions that address the evolving needs of sportsbook operators worldwide.

“Being recognised as Esports Supplier of the Year at the SBC Summit is an incredible achievement for our team,” said Leonid Pertsovskiy, CEO at BETBY. “It validates our focus on pushing technological boundaries and our mission to create solutions that bring real value to operators and their players. SBC Summit not only provided BETBY with the opportunity to highlight its achievements but also reaffirmed its position as an industry leader driving innovation in sportsbook technology.”

As BETBY looks ahead, the company is already preparing for its next major industry showcase at the SiGMA Europe Summit in November 2025, which for the first time will be held in Rome. There, BETBY will once again present its cutting-edge tools, insights, and expertise to operators across the globe.

The post BETBY CELEBRATES SUCCESS AT SBC SUMMIT LISBON 2025 WITH ESPORTS SUPPLIER OF THE YEAR AWARD appeared first on European Gaming Industry News.

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