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Unibet to Become Official Training Wear Partner of Leeds United

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Leeds United announced a new partnership with Unibet, which will see the brand become the club’s new official training wear partner from the beginning of the 2023/24 season.

Unibet is part of the Kindred Group, which also owns 32Red, a brand familiar to our supporters from its previous long term partnership, when the club last competed in the EFL Championship.

Founded in 1997 to provide customers with a better and safer way to place a bet in the modern digital world, Kindred Group (then Unibet Group) built a reputation as a disrupter and innovator, quickly gaining a loyal customer base around the world. The Unibet brand provides a platform for sports betting, online casino, bingo and online poker.

Unibet branding will feature on the men’s first team and women’s team training wear, along with the men’s first team coaching staff.

Kindred Group are industry leaders in the field of responsible gambling and have built an extensive suite of tools and proprietary technology to help their customers avoid gambling harm. In 2020, Kindred Group became the first global online gambling company to announce its ambition to reach zero revenue from harmful gambling through its “Journey Towards Zero”.

Sam Mead, head of UK marketing at Kindred Group, said: “We are delighted to be linking up with Leeds United once again through this new partnership. Our industry-leading model of sponsorship provides benefits to both clubs and their communities – something we will drive forward throughout the season.”

Paul Bell, executive director at Leeds United, said: “We are pleased to welcome Unibet as our new official training wear partner. We have previously enjoyed a long-standing relationship with the Kindred Group through its 32Red brand which was on the front of our shirt when we were promoted as Championship Champions at the end of the 2019/20 Season.”

Africa

Playson goes live with Betika in Kenya and Uganda

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The supplier enters Kenya via Betika, with the rollout deployed through the Casimba (Markor) aggregation platform.

Playson has entered the Kenyan market after going live with Betika, making its online casino content available to players in Kenya and Uganda.

The rollout includes Playson titles Thunder Coins: Hold and Win, 4 Pots Riches: Hold and Win, and Coin Strike: Hold and Win. The integration was delivered via the Casimba (Markor) aggregation platform, according to the companies.

Conor Jenner, Senior Sales Manager at Playson, said: “Entering the Kenyan market is a major milestone for Playson, and doing so alongside a leading operator like Betika makes this step even more impactful. Betika’s strong market presence and deep understanding of its players provide an excellent foundation for our content to perform from day one.

We have carefully adapted our infrastructure to meet local regulatory standards and operator requirements, ensuring a smooth rollout and high-quality player experience. We are excited about the opportunities this market presents and look forward to expanding our presence across Africa.”

Peter Stagles, Group Chief Product Officer at Betika, added: “We are pleased to partner with Playson and bring their globally recognised portfolio to our players in Kenya and Uganda. At Betika, we are continuously enhancing our offering by working with best-in-class partners to deliver engaging, high-quality entertainment experiences tailored to our markets.”

The post Playson goes live with Betika in Kenya and Uganda appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Belgium

Stakelogic integrates casino and live titles with Casino Elite in Belgium

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Deal adds Dice Slots, Auto Roulette and the Super Wheel™ Game Show to the Belgian operator’s online platform.

Stakelogic has signed a content partnership with Casino Elite in Belgium, with the supplier’s games now available to the operator via a direct integration.

Under the agreement, Casino Elite will roll out a tailored selection of Stakelogic content, including Dice Slots titles Abra-Ca-Dice, Dice Fortune and Dice on Fire, plus Auto Roulette. The package also includes live entertainment game shows such as the Super Wheel™ Game Show, featuring five bonus rounds including Vegas Drops and Risky 100.

Casino Elite opened a gaming hall in Quiévrain in early 2024 and launched its online platform later that year. The operator said its roots trace back to The Flamingo, which it said established the first licensed gaming hall in Jurbise, and that its online platform hosts more than 700 games.

Jolene Magri, Account Manager at Stakelogic, said: “This partnership is a strong example of the range we can bring to operators today. Casino Elite wanted a rollout that felt dynamic and differentiated, and this mix delivers just that. It gives the brand a broader content proposition with plenty of variety for players; while also reflecting the flexibility we can bring to different markets and operator strategies.”

Pierre Decourt, Marketing Director at Casino Elite added: “Our focus is on creating an experience that feels modern, accessible and varied, while still staying true to the roots of gaming in Belgium. The rollout with Stakelogic is a strong fit for that vision, bringing players a broad mix of distinctive formats, from dice-led titles through to casino and live game show entertainment.”

The post Stakelogic integrates casino and live titles with Casino Elite in Belgium appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Amigo Gaming

VeliGames adds 10 studios as content library tops 35,000 games

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VeliTech’s aggregator names Amigo Gaming, Playnetic, FA CHAI Gaming and GameBeat among new partners.

VeliGames, the aggregation platform from VeliTech, has expanded its supplier roster with 10 additional content studios, the company said on 14 April 2026. The aggregator now offers “35,000+” games from “160+” suppliers via its Single API.

New providers now available through VeliGames are Amigo Gaming, Playnetic, FA CHAI Gaming, GameBeat, Ready Play Gaming, Slot Mart, Dynabit Gaming, EEAI, IMK 365 and Triple Cherry. VeliGames also distributes its exclusive in-house studios VeliPlay (crash and instant games) and Heaven of 7 (slots).

The company said the expansion is aimed at helping operators diversify and localise their game lobbies for emerging markets through a single integration. VeliGames said its catalogue spans slots, live casino, scratch cards, table and crash games, with tailoring for Asia, Africa and Latin America, including “regionally adjusted pricing” and back-office capabilities.

Irakli Kakhidze, CEO at VeliGames, said: “Our technology is shaped by real-world operator needs, and that’s why VeliGames is a plug-and-play solution that allows operators to access more than 35,000 titles from 160+ providers, plus market-ready customisation, and robust engagement and reporting tools.

“VeliGames has established itself as a partner that understands the business of gaming, not just the code, and these integrations are a testament to that.

“The Single API approach only delivers real value when it is built on battle-tested technology. That has made VeliGames the go-to choice for operators in high-growth markets across the world.”

Revaz Janelidze, Operations Lead at VeliGames, added: “At VeliGames, we live and breathe content, and that’s why we pull out all the stops to constantly bring remarkable providers to our platform.

“These are studios that are pushing boundaries to deliver never seen before themes, mechanics, bonuses and formats, and in doing so are tearing up the rulebook for iGaming content.

“We look forward to seeing our clients strengthen their casino lobbies with the likes of Amigo Gaming, Playnetic and others, while we’re already hard at work on the next round of integrations, so watch this space.”

The post VeliGames adds 10 studios as content library tops 35,000 games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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