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Unibet to Become Official Training Wear Partner of Leeds United

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Leeds United announced a new partnership with Unibet, which will see the brand become the club’s new official training wear partner from the beginning of the 2023/24 season.

Unibet is part of the Kindred Group, which also owns 32Red, a brand familiar to our supporters from its previous long term partnership, when the club last competed in the EFL Championship.

Founded in 1997 to provide customers with a better and safer way to place a bet in the modern digital world, Kindred Group (then Unibet Group) built a reputation as a disrupter and innovator, quickly gaining a loyal customer base around the world. The Unibet brand provides a platform for sports betting, online casino, bingo and online poker.

Unibet branding will feature on the men’s first team and women’s team training wear, along with the men’s first team coaching staff.

Kindred Group are industry leaders in the field of responsible gambling and have built an extensive suite of tools and proprietary technology to help their customers avoid gambling harm. In 2020, Kindred Group became the first global online gambling company to announce its ambition to reach zero revenue from harmful gambling through its “Journey Towards Zero”.

Sam Mead, head of UK marketing at Kindred Group, said: “We are delighted to be linking up with Leeds United once again through this new partnership. Our industry-leading model of sponsorship provides benefits to both clubs and their communities – something we will drive forward throughout the season.”

Paul Bell, executive director at Leeds United, said: “We are pleased to welcome Unibet as our new official training wear partner. We have previously enjoyed a long-standing relationship with the Kindred Group through its 32Red brand which was on the front of our shirt when we were promoted as Championship Champions at the end of the 2019/20 Season.”

Agüero

Stake Unveils Global Football Campaign with Casillas, Agüero, Hazard and Evra

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Willemstad, Curacao, June 10th, 2026

New hero video brings together four football icons as Stake aims to place fans at the centre of the global football conversation

Stake Unveils Ambassador-Led Football Campaign

Stake has unveiled a new international football campaign featuring brand ambassadors Iker Casillas, Sergio Agüero, Eden Hazard and Patrice Evra, bringing together four of the game’s most recognisable figures in a hero video designed to capture the anticipation, excitement and emotion surrounding one of football’s biggest global tournaments.

The campaign, titled “It’s All At Stake”, forms part of Stake’s wider strategy to engage football fans across key international markets during a period expected to dominate sporting and cultural conversations around the world. The full campaign film is now available to watch on YouTube.

Four Football Icons, One Global Campaign

Created in partnership with specialist production teams, the campaign follows the four former internationals as they navigate the excitement, pressure and unpredictability that make major football tournaments such a unique global spectacle.

Combining humour, personality and football nostalgia, the creative reflects Stake’s continued investment in culturally relevant content that resonates with sports fans beyond the action on the pitch.

The campaign marks the first time Casillas, Agüero, Hazard and Evra have appeared together in a Stake production. Collectively, the quartet represent some of football’s most memorable moments of the modern era, having won major domestic, European and international honours throughout their careers.

Multi-Channel Distribution Strategy

The hero film is being distributed across Stake’s digital channels, including YouTube, Instagram and X, supported by ambassador amplification and additional promotional activity across international markets.

Alongside the main campaign film, Stake has released supporting social content across its channels, including an Instagram Reel showcasing key moments from the campaign.

The campaign has also been amplified through Stake’s official X account, where football fans can engage with and share campaign content.

The campaign has been designed to drive engagement among football audiences while reinforcing Stake’s position as one of the most visible brands operating within the sports and entertainment space.

Connecting Fans Through Football’s Biggest Moments

Football remains one of the world’s most powerful cultural forces, bringing together hundreds of millions of fans across continents, languages and generations.

Through its growing roster of ambassador partnerships and football-focused content initiatives, Stake continues to invest in campaigns that connect with supporters during the sport’s most significant moments.

The launch follows a period of sustained growth in Stake’s global sports marketing activity. By working with internationally recognised athletes and creating original content around major sporting events, the company has continued to strengthen its presence among football audiences worldwide.

As anticipation builds throughout the tournament period, Stake’s latest campaign aims to celebrate the passion, conversation and shared experiences that make football’s biggest occasions so memorable for fans everywhere.

About Stake

Stake is one of the world’s leading betting and entertainment brands, serving millions of customers across regulated and permitted markets globally. Through strategic partnerships, ambassador collaborations and original content initiatives, Stake continues to connect fans with sport’s biggest moments across football, combat sports, motorsport and other major sporting events.

Contact

Stake

[email protected]

The post Stake Unveils Global Football Campaign with Casillas, Agüero, Hazard and Evra appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Agüero

Stake Unveils Global Football Campaign with Casillas, Agüero, Hazard and Evra

Published

on

stake-unveils-global-football-campaign-with-casillas,-aguero,-hazard-and-evra

Willemstad, Curacao, June 10th, 2026

New hero video brings together four football icons as Stake aims to place fans at the centre of the global football conversation

Stake Unveils Ambassador-Led Football Campaign

Stake has unveiled a new international football campaign featuring brand ambassadors Iker Casillas, Sergio Agüero, Eden Hazard and Patrice Evra, bringing together four of the game’s most recognisable figures in a hero video designed to capture the anticipation, excitement and emotion surrounding one of football’s biggest global tournaments.

The campaign, titled “It’s All At Stake”, forms part of Stake’s wider strategy to engage football fans across key international markets during a period expected to dominate sporting and cultural conversations around the world. The full campaign film is now available to watch on YouTube.

Four Football Icons, One Global Campaign

Created in partnership with specialist production teams, the campaign follows the four former internationals as they navigate the excitement, pressure and unpredictability that make major football tournaments such a unique global spectacle.

Combining humour, personality and football nostalgia, the creative reflects Stake’s continued investment in culturally relevant content that resonates with sports fans beyond the action on the pitch.

The campaign marks the first time Casillas, Agüero, Hazard and Evra have appeared together in a Stake production. Collectively, the quartet represent some of football’s most memorable moments of the modern era, having won major domestic, European and international honours throughout their careers.

Multi-Channel Distribution Strategy

The hero film is being distributed across Stake’s digital channels, including YouTube, Instagram and X, supported by ambassador amplification and additional promotional activity across international markets.

Alongside the main campaign film, Stake has released supporting social content across its channels, including an Instagram Reel showcasing key moments from the campaign.

The campaign has also been amplified through Stake’s official X account, where football fans can engage with and share campaign content.

The campaign has been designed to drive engagement among football audiences while reinforcing Stake’s position as one of the most visible brands operating within the sports and entertainment space.

Connecting Fans Through Football’s Biggest Moments

Football remains one of the world’s most powerful cultural forces, bringing together hundreds of millions of fans across continents, languages and generations.

Through its growing roster of ambassador partnerships and football-focused content initiatives, Stake continues to invest in campaigns that connect with supporters during the sport’s most significant moments.

The launch follows a period of sustained growth in Stake’s global sports marketing activity. By working with internationally recognised athletes and creating original content around major sporting events, the company has continued to strengthen its presence among football audiences worldwide.

As anticipation builds throughout the tournament period, Stake’s latest campaign aims to celebrate the passion, conversation and shared experiences that make football’s biggest occasions so memorable for fans everywhere.

About Stake

Stake is one of the world’s leading betting and entertainment brands, serving millions of customers across regulated and permitted markets globally. Through strategic partnerships, ambassador collaborations and original content initiatives, Stake continues to connect fans with sport’s biggest moments across football, combat sports, motorsport and other major sporting events.

Contact

Stake

[email protected]

The post Stake Unveils Global Football Campaign with Casillas, Agüero, Hazard and Evra appeared first on Americas iGaming & Sports Betting News.

Continue Reading

Latest News

Stake Unveils Global Football Campaign with Casillas, Agüero, Hazard and Evra

Published

on

Willemstad, Curacao, June 10th, 2026

New hero video brings together four football icons as Stake aims to place fans at the centre of the global football conversation

Stake Unveils Ambassador-Led Football Campaign

Stake has unveiled a new international football campaign featuring brand ambassadors Iker Casillas, Sergio Agüero, Eden Hazard and Patrice Evra, bringing together four of the game’s most recognisable figures in a hero video designed to capture the anticipation, excitement and emotion surrounding one of football’s biggest global tournaments.

The campaign, titled “It’s All At Stake”, forms part of Stake’s wider strategy to engage football fans across key international markets during a period expected to dominate sporting and cultural conversations around the world. The full campaign film is now available to watch on YouTube.

Four Football Icons, One Global Campaign

Created in partnership with specialist production teams, the campaign follows the four former internationals as they navigate the excitement, pressure and unpredictability that make major football tournaments such a unique global spectacle.

Combining humour, personality and football nostalgia, the creative reflects Stake’s continued investment in culturally relevant content that resonates with sports fans beyond the action on the pitch.

The campaign marks the first time Casillas, Agüero, Hazard and Evra have appeared together in a Stake production. Collectively, the quartet represent some of football’s most memorable moments of the modern era, having won major domestic, European and international honours throughout their careers.

Multi-Channel Distribution Strategy

The hero film is being distributed across Stake’s digital channels, including YouTube, Instagram and X, supported by ambassador amplification and additional promotional activity across international markets.

Alongside the main campaign film, Stake has released supporting social content across its channels, including an Instagram Reel showcasing key moments from the campaign.

The campaign has also been amplified through Stake’s official X account, where football fans can engage with and share campaign content.

The campaign has been designed to drive engagement among football audiences while reinforcing Stake’s position as one of the most visible brands operating within the sports and entertainment space.

Connecting Fans Through Football’s Biggest Moments

Football remains one of the world’s most powerful cultural forces, bringing together hundreds of millions of fans across continents, languages and generations.

Through its growing roster of ambassador partnerships and football-focused content initiatives, Stake continues to invest in campaigns that connect with supporters during the sport’s most significant moments.

The launch follows a period of sustained growth in Stake’s global sports marketing activity. By working with internationally recognised athletes and creating original content around major sporting events, the company has continued to strengthen its presence among football audiences worldwide.

As anticipation builds throughout the tournament period, Stake’s latest campaign aims to celebrate the passion, conversation and shared experiences that make football’s biggest occasions so memorable for fans everywhere.

About Stake

Stake is one of the world’s leading betting and entertainment brands, serving millions of customers across regulated and permitted markets globally. Through strategic partnerships, ambassador collaborations and original content initiatives, Stake continues to connect fans with sport’s biggest moments across football, combat sports, motorsport and other major sporting events.

Contact

Stake

[email protected]

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