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BGC Calls for Social Media Company Collaboration for Safer Gambling Marketing

Social media giants are being urged to co-operate with the betting and gaming industry to limit marketing seen by young people and problem gamblers.
Standards body, The Betting and Gaming Council, want to implement new measures for online adverts but are being undermined by social media platforms.
BGC Chief Executive Michael Dugher has written to Culture Secretary Lucy Frazer MP, urging her to put pressure on social media platforms as part of the Government’s drive to tackle problem gambling among the young in particular. Launching the recent Gambling White Paper Mrs Frazer proposed measures that specifically looked at the under 25 age group.
In his letter, Mr Dugher explains that an earlier BGC drive saw social media platforms allow the public to opt-out from receiving betting and gaming advertising.
However, members say they need further cooperation to deliver other measures – in particular for those who have signed up to the industry self-exclusion tool GAMSTOP.
The industry wants a “marketing suppression scheme” which it says would stop 300,000 people registered to GAMPSTOP from receiving direct marketing on social media.
In a letter to DCMS Secretary of State Mrs Frazer, Mr Dugher says: “This is impossible to achieve without the cooperation of the social media platforms themselves. This is a sensible solution, which BGC members are keen on implementing, but we cannot do so without the cooperation of social media platforms.
“I would urge you to help on this matter by calling on social media platforms to finally cooperate with the BGC and make the relevant functionality available, so we can help protect the most vulnerable.”
It would also like social media platforms to limit the frequency of ads to specific age groups, something members cannot do without cooperation.
BGC members have already taken major steps to ensure only those legally allowed to bet see online marketing for regulated betting and gaming products.
Currently, all social media advertisements for BGC members must be targeted at those aged over 25, unless platforms can provide evidence to verify the accuracy of their targeting to over 18s.
A new BGC code of conduct was also introduced placing a ban on football clubs using their social media accounts – which are popular with youngsters – posting direct marketing on betting odds and sites.
The regulated betting and gaming industry in the UK supports 110,000 jobs, generates £4.2bn in tax and contributes £7.1bn to the economy.
Around 22.5m adults in the UK bet each month and we are encouraged by the latest figures from the Gambling Commission which show the rate of problem gambling among adults in the UK is 0.3%.
ACOS
Player protection focus for ITL at London’s Autumn Coin-op Show (ACOS)

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Conferences in Europe
Unforgettable Networking in Warsaw: HIPTHER Announces Venues for the European Gaming Congress 2025

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HIPTHER is excited to announce the official networking venues for the European Gaming Congress (EGC) 2025 – HIPTHER Warsaw Summit, taking place between 29–31 October 2025 in Warsaw.
This year’s networking program is sponsored by PICANTE PR HUB – HIPTHER’s PR Distribution Hub powered by PICANTE Today with a reach of 200,000+ articles and Human-reviewed content trusted by thousands of startups.
The networking agenda combines sophistication, celebration of excellence and Halloween tradition – creating the perfect backdrop for meaningful connections, business discussions, and unforgettable memories.
First Handshakes & Catch-ups: Welcome Meet (Day 0)
- Date: 29 October 2025
- Time: 19:00 – 22:00 (local time)
- Venue: Charlie Bar (Mokotowska 39, 00-551 Warszawa, Poland)
We kick off the Summit with a cozy pre-conference gathering at Charlie Bar, where attendees are invited to reconnect with old friends and meet new ones in a relaxed, family-like atmosphere. With complimentary drinks (Open Bar), laughter, and good company, the Welcome Meet sets the stage for two inspiring days ahead. Raise your glass to new beginnings and shared adventures!
EiGE Awards Ceremony & Evening Social Gathering Sponsored by PICANTE PR HUB (Day 1)
- Date: 30 October 2025
- Time: 19:30 – Late night (local time)
- Venue: Podwale Bar and Books (Wąski Dunaj 20, 00-256 Warszawa, Poland)
Celebrate excellence in iGaming at the EiGE Awards Ceremony and our exciting Evening Social Gathering, hosted at the iconic Podwale Bar and Books. Nestled in Warsaw’s historic “White House,” this New York–style venue blends elegance and intimacy across two floors: a cozy ground floor with an outdoor patio and an upstairs cigar lounge with plush seating, a fireplace, and balcony views.
Known for its refined British colonial style, Podwale Bar and Books offers an outstanding drinks variety: from Scotch and Japanese whiskies to premium spirits, fine champagnes, wines, and signature cocktails. Cigar lovers will appreciate a curated selection of world-renowned brands alongside the bar’s own handmade exclusives.
This evening promises an atmosphere perfect for networking, celebrating achievements, and connecting with industry peers in one of Warsaw’s most distinctive lounges.
Zoltan Tündik, Co-Founder & Head of Business at HIPTHER, shared his thoughts: “We’re thrilled that PICANTE PR HUB is sponsoring all three evening networking parties at this year’s European Gaming Congress. From the Welcome Meet at Charlie Bar, to the EiGE Awards Ceremony and social gathering at Bar & Books, and closing with our traditional Halloween Party at Steam Bar, we’ve lined up incredible venues. What started as a Halloween tradition in Warsaw has grown into a full series of memorable nights, and we can’t wait to take the networking experience to the next level.”
EGC Closing Party: Halloween Edition 
- Date: 31 October 2025
- Time: 19:30 – 24:00 (local time)
- Venue: Steam Bar (Nowogrodzka 23, 00-511 Warszawa, Poland)
The Summit wraps up in true HIPTHER style with the 3rd annual Halloween Closing Party at the beloved Steam Bar. Once again falling on October 31st, this year’s edition invites attendees to embrace the spooky spirit and dress to impress (or scare!) in their best Halloween costumes.
And while costumes are optional, conversations are mandatory! Expect a night of great company, delicious food, flowing drinks, and a lively atmosphere as we close out EGC 2025 with fun, flair, and celebration.
Join us in Warsaw
The European Gaming Congress 2025 – HIPTHER Warsaw Summit is not just about premium learning opportunities, panels and discussions – it’s about the people, the stories, and the connections made to last beyond the conference halls. With these three unique venues, attendees are guaranteed an unforgettable networking experience in the heart of Warsaw.
Don’t Miss Out – Secure Your European Gaming Congress Tickets Today!
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BetterGambling
BetterGambling Exclusive Report: 800+ UK Casino Operators Face Closure as 2026 Regulations Trigger Industry Apocalypse

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BetterGambling, the UK’s independent gambling industry think tank, released its comprehensive Market Intelligence Report, indicating over 800 casino operators will be forced out of the UK market by 2027, the largest industry slump in British gambling history.
The study, authored by BetterGambling’s stable of former casino bosses and regulatory experts, projects a precipitous 30-40% drop in authorised operators as the 2026 regulatory landscape renders continued operation economically non-viable for the low-to-midsized players.
“We are witnessing the greatest scale of change since the Gambling Act 2005. Our analysis proves that this is not just market consolidation – it’s a structural realignment of an industry that today supports 2,262 licensed operators as of March 2024,” said Diana Tunsu, Reviewer at BetterGambling.
Key findings from the BetterGambling report include:
• 680-900 operators anticipated to exit the market by the end of 2027 (30-40% of the current market)
• New casino launches will drop by 60-70% relative to 2024 levels
• White-label operations will see a 45-55% closure rate as a result of shifts in platform economics
• Stand-alone casinos will see 40-50% market consolidation as a result of compliance barriers
• Total first-year compliance investment of £800,000-2.8 million per operator.
The Compliance Investment Reality
BetterGambling’s in-depth analysis of operators reveals the true cash investment required for 2026 compliance. The regulatory fee alone will remove £100 million from the industry annually, and technology infrastructure upgrades will cost individual operators between £500,000 and £2 million.
“The economics are straightforward. Operators with GGY below £3 million per year are faced with a stark choice: spend significantly on compliance or consider strategic options including withdrawing from the market,” explained Diana Tunsu.
For more detailed analysis of the impact on different forms of casinos, see our in-depth UK Casino Reviews section.
White-Label Market Transformation
White-label casino businesses are recognized as being severely tested in this report, with 45-55% predicted to merge or close down. Of the estimated 350-450 current white-label businesses, BetterGambling predicts 200-300 will survive past 2027.
“White-label operators have a complex equation,” said the BetterGambling research team.
“They must navigate through the same compliance for independent operators when handling revenue-sharing arrangements with platform providers.”
The post BetterGambling Exclusive Report: 800+ UK Casino Operators Face Closure as 2026 Regulations Trigger Industry Apocalypse appeared first on European Gaming Industry News.
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