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LeoVegas Group Joins the Brazilian Institute of Responsible Gaming, IBJR

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LeoVegas Group has joined O Instituto Brasileiro do Jogo Responsável (the Brazilian Institute of Responsible Gaming, IBJR), bolstering its commitment to fostering responsible gaming and facilitating constructive discussions on the regulation of the iGaming industry.

Joining the ranks of other major igaming operators such as Bet365, Flutter, Entain, and Betsson Group, LeoVegas Group will contribute its expertise and experiences to the public debate on igaming regulation in Brazil. The Group’s objective is to support the creation of a sustainable Brazilian igaming market.

The IBJR, an association born from the collective efforts of leading gaming operators, strives to advocate for transparent rules and guidelines for igaming companies. Its goal is to ensure these companies can operate legally, safeguarding the interests of both players and the wider society.

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Avanti Studios signs live casino content deal with bet365

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Launch starts in Spain with Blackjack and other titles, with additional regulated markets planned.

Avanti Studios has signed an agreement with bet365 to launch its live casino content with the operator, starting in Spain.

Under the deal, bet365 will add a suite of Avanti games in Spain, including Blackjack, expanding its casino offer in the market beyond roulette. Avanti said its games are hosted by “lifelike digital clones” and designed to support localisation and scaling.

Avanti said the rollout will extend beyond Spain, with bet365 planning to introduce the supplier’s content in additional regulated markets over the coming months.

Jonas Delin, Co-Founder at Avanti Studios, said: “We’re very excited to be partnering with one of the industry’s leading operators in bet365. The deal will allow them to host new games like Blackjack in Spain.”

Clement Le Scanff, Head of Gaming – Commercial & Operations at bet365 said: “We’re pleased to partner with Avanti to bring innovative, differentiated content to Spain, enhancing our offering and introducing new entertainment experiences for our players.”

The post Avanti Studios signs live casino content deal with bet365 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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bet365 Launches Fantasy Sports, a New Era of Fantasy Competition

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bet365, a leading global online sportsbook and casino, has officially launched bet365 Fantasy Sports, a free-to-play mobile game that blends real-world sports with the excitement of fantasy competition and collectible card gameplay. Developed through an expanding partnership with LOW6, the award-winning global creator of sports betting and gamification platforms, bet365 Fantasy Sports is now available for users 18+ across the US and Canada (excluding Washington state).

Designed for both casual fans and serious players, bet365 Fantasy Sports combines fast-paced gameplay, collectible player packs, and competitive energy to deliver an accessible mobile gaming experience that reflects bet365’s “Winning is Everything” mindset. Each day, users have the opportunity to open in-app athlete card packs to collect over time, as well as the ability to earn and spend coins, build strategic lineups, train athletes, and climb division-based leaderboards through a user-first platform powered by real-life player statistics and competitive gameplay.

As a global leader in sports betting and one of the most popular sportsbooks internationally, bet365 is excited to launch bet365 Fantasy Sports ahead of the 2026 FIFA World Cup – one of the most anticipated, competitive, and beloved sporting events worldwide. Soccer remains the #1 most bet-on sport globally and a fundamental part of bet365’s fanbase, making the tournament the perfect moment to introduce an interactive experience for all fans. The app taps into the intensity and winning energy of bet365’s customers by infusing the viral excitement of collectible pack openings with real-world player performance, creating an innovative World Cup experience that rewards strategic gameplay while remaining fun, immersive, and accessible for all users.

“We’re thrilled to introduce the launch of the bet365 Fantasy Sports app across North America ahead of the World Cup, a tournament deeply valued by our fanbase. Fantasy creates a fresh way for users to engage with the sports they love. By combining real player data with the excitement of collectible pack openings, we’ve created an experience that feels authentic, engaging, and unique while allowing bet365 to connect with our fans during one of the biggest moments in global sports,” said Trip Stoddard, Head of Business Development at bet365.

As users progress through divisions, they can strengthen their rosters through the app’s one-of-a-kind training feature, which allows users to spend in-game coins to improve player statistics and enhance their lineup’s performance. The fan-favorite feature adds another layer of strategy and competition, encouraging users to refine their teams and rise through the ranks alongside real-time sports seasons. With rewards for top performances, a refer-a-friend feature, and a subscription offer to win additional coins, bet365 Fantasy Sports delivers an interactive and engaging fantasy experience for players of all skill levels.

Josh Turk, Chief Strategy Officer at LOW6, said: “bet365 has built one of the world’s most trusted sports betting platforms by consistently delivering exceptional experiences for sports fans. With bet365 Fantasy Sports, we’re excited to help extend fan engagement beyond their core business and into a new category of interactive mobile gaming entertainment. Together, we’ve built a PvP mobile gaming experience that extends the excitement of the world’s biggest football tournament beyond matchday, creating new opportunities for fans to engage, compete, and celebrate throughout the entire 2026 FIFA World Cup.”

bet365 Fantasy Sports has redefined the fantasy experience by blending real player statistics, strategic team-building, and interactive gameplay into one cohesive and entertaining platform. With mini-games for the off-season, an intuitive interface, and immersive competitions year-round, bet365 Fantasy Sports is an ad-free mobile experience for the fans who know that Winning is Everything.

In addition to the official Fantasy launch, bet365 sportsbook will feature its signature Early Payout Offer (EPO) throughout the World Cup, where customers win early when their selected team goes up by two goals. Alongside the Open Account Offer (OAO), “bet $10 get $365 in bonus bets,” bet365 has Sub On Play On, where if your selected player is substituted, your bet will roll over to their replacement, with no change in odds.

The post bet365 Launches Fantasy Sports, a New Era of Fantasy Competition appeared first on Americas iGaming & Sports Betting News.

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Incentive Games and bet365 refresh Tournament Challenge for the 2026 World Cup

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Incentive Games has refreshed its Tournament Challenge free-to-play football predictor in partnership with bet365 ahead of the 2026 World Cup. The game sits in bet365’s free games portfolio and will be accessible via the operator’s website and app.

Tournament Challenge lets players predict match outcomes (win, lose or draw) across Group Stage match days and the Knockout Rounds. Players allocate a 10-point stake to each prediction, with returns based on the odds of the selected outcome, and can double points on one prediction per round. Match days and rounds are released individually during the tournament.

New for 2026, the product adds “Your Leagues”, a private league feature that lets players create and join groups using league codes, compare predictions and track performance. Incentive Games said further updates are planned during the tournament.

Ahmed Baker, Chief Commercial Officer at Incentive Games said, “The World Cup is one of the biggest sporting moments on the planet, and Tournament Challenge is designed to bring fans even closer to it. We wanted to create something competitive, social and easy to jump into throughout the tournament. The addition of ‘Your Leagues’ adds a whole new dimension this year, giving players the chance to compete directly with friends and share the experience together. We’re incredibly proud to continue working alongside the fantastic team at bet365 to bring this to life.”

Rhead Hilton, bet365 Software Product Development Manager said, “With the World Cup bringing together fans from all over the world, Tournament Challenge gives bet365 customers a valuable opportunity to get closer to the action.

We are pleased to offer a free-to-play experience that is straightforward, engaging and built around competition, with our Your Leagues feature adding a social dimension that allows players to challenge one another directly and compare predictions. We are also proud to continue our partnership with Incentive Games and deliver another strong product for our customers.”

According to the companies, Tournament Challenge will be available across key global territories, alongside dedicated standalone versions for Brazil, Spain, Italy and Greece. bet365’s terms state the promotion is “only available to new and eligible bet365 customers”, is limited to one entry per person, and closes “at kick-off of the last scheduled tournament game on 19th July 2026.”

The post Incentive Games and bet365 refresh Tournament Challenge for the 2026 World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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